Ceres Gardening Company Funding Growth In Organic Products Case Study Analysis


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Ceres Gardening Company Funding Growth In Organic Products Case Study Analysis

Background and Facts

Ceres Gardening Company Funding Growth In Organic Products an office products retailer for little and also average sized services has lately been associated with preparing for a merging with its competitor House Deport, which has influenced efficiency levels in departmentswith the elderly manager involved in legal difficulties put forth by the government Trade Payment. With the Marketing Head putting forward the news of his separation from the firm in one year, Jeannie Lewis, the present head of operations has been asked to take the function in the near future. With difficulties in the type of a potential cultural change and also low worker morale, the organization needs a complete reengineering effort at the advertising department.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural adjustment at the advertising division of Ceres Gardening Company Funding Growth In Organic Products is increasing unpredictability in the workplace bring about various obstacles for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing strategic decisions given that Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Trade Compensation's intervention at the same time. Provided the truth that the store has an international existence with branches in UK, USA, Canada and Germany, political factors in each of these nations may be able to influence performance or tactical objectives. Federal Trade Commission's antitrust match versus the merger took up useful time of the organization's elderly monitoring recommending that 'political' factors can have severe implications for a global company.

Economic Factors: Economic factors such as the introduction of small companies in the international scenario suggest that Ceres Gardening Company Funding Growth In Organic Products is flourishing in an atmosphere where there is prospective growth of businesses. Along with this, fact that shop consumers are mostly seeking workplace products for office suggests that the market has an increasing pattern of entrepreneurs and home based companies.

Social factors: Social patterns in the economy reveal that customers are seeking comfort along with eye-catching rates. Marketing research demonstrates how the customer for Ceres Gardening Company Funding Growth In Organic Products lacks understanding regarding locating remedies which can use a mix of comfort as well as low costs.

Technological factors: Technology plays a crucial duty in Ceres Gardening Company Funding Growth In Organic Products's business approach especially as the organization is piloting Innovation centers which would supply modern technology sales and support in the type of memory upgrades, outer setups. (Summary of PARASITE in appendix 2).

OB Issues and also Symptoms.

Numerous underlying Organizational Behavior concerns can be seen in Ceres Gardening Company Funding Growth In Organic Products's case as highlighted in this area.

Uneasiness regarding social change: There is apprehension about a cultural adjustment that would certainly happen as soon as Todd Krasnow leaves from his setting as the Exec Vice President of Marketing with the majority of the team member currently showing discontent over this potential action. This predicted change has created anxiety in the workplace which has actually been coupled with the past tension of preparing the firm for a potential merging with Residence Deport.
Pest Analysis
Demanding Task Setting for Newcomers: There is shortage of personnel that can match the stressful atmosphere of a fast-paced organization. Not just does this lead to trouble in discovering the right individuals, it places tension on new hires as can not hold up against the pace and stress that the organization anticipates them to bear.

Dual Reporting Lines: Novices find this organizational society difficult as well as challenging to cope with specifically as dotted line relationships are meant to be weaker in general as well as unbiased setup and also performance analysis is still done by the solid line manager. This means that novices could lose clearness about their respective roles and purposes especially as populated line reporting does not maintain them in direct communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been guessed that the last would take Krasnow's setting came as a blow to her morale. Lewis might have been qualified as well as suitable for the work yet the fact that Kransnow's separation would certainly make Coles a straight report to Lewis may have been the factor for Coles' resignation from solutions.

Anxiety & Task Instability: Worry and insecurity can be recognized as 2 major concerns that Lewis would certainly be dealing with particularly as the merger has actually now be cancelled as well as two senior executives of the marketing division would certainly be leaving. The entire responsibility of the division would be falling on Lewis's shoulders who would not simply be in charge of brining regarding a social change however would additionally need to confirm herself in her brand-new role.

Inappropriate Monitoring Design of Leader: Lewis's management style and its conflict with the marketing department's role can also be seen as an OB obstacle particularly as she has actually been used to dealing with concerns in the operations department where personnel are instructed to concentrate on processes and obtain them right. The marketing department on the various other hand can be seen as a group of people that are utilized to being supported by Krasnow that concentrated extra on output than procedures.

Interdepartmental Disagreements: Interdepartmental arguments in between three divisions, advertising and marketing, merchandizing and also procedures specifically over the allocation of the marketing mix can be identified as one more OB problem. The marketing department does not share the same vision as the various other 2 departments pertaining to the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing and also procedures departments do not concur over the advertising and marketing mix allowance among one an additional either.

Fragmentation in Marketing Division: Fragmentation in between the marketing and advertising divisions can be identified as another OB issue which could need more focus. The fact that the marketing and advertising areas in the marketing department are detached is preventing both departments from getting from each various other's experience and competence. Combination of marketing with merchandising and operations would certainly come to be more difficult if the advertising and marketing division itself is degenerated which can be another prospective OB issue.

Ceres Gardening Company Funding Growth In Organic Products Analysis

Various theories have actually been used to discuss the scenarios to get more clarity about the circumstance available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers think that subordinates are easy as well as careless, have little aspiration as well as resist adjustment. The circumstance at Ceres Gardening Company Funding Growth In Organic Products is not totally adhering to Theory X, it can be seen that brand-new hires are finding this environment instead difficult which might at some point lead to a better inclination of the monitoring towards Concept X. Also while examining Lewis's monitoring design, theory X may have been suitable in the operations department to some level however the Advertising division would call for dependence on Concept Y in order to get the creative thinking as well as creativity from the teams.

Tuckman's Synergy Concept: As for Lewis's worry about bringing consistency in between the advertising and marketing division is worried, this would originally result in conflict as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). According to Tuckman's concept shown in appendix 3, throughout the preliminary phase of group advancement, people might not bond, as they are hectic locating their place in the group. By incorporating the marketing and advertising department's work, there might be the same preliminary disconnect which can lead to the 2nd stage of 'storming' where the teams challenge one another. It is just during the 3rd phase or 'norming' when they would come with each other to share ideas before the group can bring about harmony in the 4th stage 'performing'.

Bridges' Change Model: According To William Bridge's theory (appendix 4), individuals are quite uneasy with adjustment, which is obvious by the circumstance at Ceres Gardening Company Funding Growth In Organic Products The situation can be viewed as a typical training course of life if is studied as per Bridge's theory where he clarifies that individuals go through 3 stages of transition when they experience modification. 'Ending, shedding and also Letting go', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When individuals are presented with change, they go into phase one and so there may be feelings like unhappiness, unpredictability, disappointment, temper, concern, denial and disorientation.The situation at the advertising division of Ceres Gardening Company Funding Growth In Organic Products is comparable so Lewis can get comfy with the concept that it is not amazing behavior. In the second stage, there might be a demand to link the gap in between the brand-new as well as old culture so Lewis might need to encounter this experience when Krasnow leaves. There might be reduced spirits and also low efficiency at this stage which must not be taken as a setback. It is throughout this phase that Lewis will certainly need to give assistance to the division to ensure that they can discover an orientation. It can be seen exactly how Krasnow has actually currently made this change less complicated by making Lewis obtain involved in the division a year prior to his actual separation. According to Bridges' Design, stage 3 will produce visibility to knowing, High energy as well as dedication as individuals will certainly embrace the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Demand power structure: The OB concern pertaining to insecurity at the work environment has actually been set off first of all by the modification in monitoring and second of all by the reality that the merger will no more be initiated. Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has reviews the significance of 'protection requires as being a reduced level need of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel safe and secure as well as out of danger' goes to the 2nd level of demands. Before a worker can be made to develop mentally, he needs to have his 'Physical 'and also 'Safety and security' requires met. This indicates that unless the workers are made to feel secure about their existing work condition in Ceres Gardening Company Funding Growth In Organic Products they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Ceres Gardening Company Funding Growth In Organic Products Case Study

Implication of Analysis.

The OB analysis has actually checked out different theories to comprehend how to cope with the present circumstance at hand. The following 3 alternatives have been suggested to help Lewis deal with the business difficulties in the marketing division. Each of these alternatives has actually been suggested for reducing the change needed to bring the advertising and marketing division in line with the requirements of the marketplace and also for making the cultural adjustment that would certainly comply with when the present leader leaves.

Integration of marketing and advertising features. Dividing Adverting and Production features. Integration of Advertising with Operations.

Examination of Alternatives.

Integration of Marketing & Advertising Functions: The in-house advertising and marketing agency of Ceres Gardening Company Funding Growth In Organic Products is currently toughness for the company in terms of saving up on expenses related to advertising as well as promo. Since no brand-new recruitment has been done after Bridget Cole's separation with the reporting line being directly assigned to Krasnow for the advertising and marketing function, this is a favorable possibility for incorporating the advertising and marketing features. Judith Shapiro that has earlier been spoken with by Lewis during the earlier merging days has proficiency in business-to-business advertising together with firm as well as retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to deal with both marketing and advertising functions.

The advantage of this method is that it will incorporate the two features while reducing the requirement for employing an added resource for advertising. Along with this, Lewis would be heading the marketing division and also all the same her replacement would be required for the present duty that she is performing. The downside of this choice is that external hiring might cause resentment from internal employees who may be looking at the placement of EVP after Lewis takes control of Krasnow's position.

Separating Adverting as well as Production: Provided the affordable stress as well as high quality job required from the marketing agency, it is recommended that Lewis needs to allow the production unit to be a separate function from the advertising device. Given that the majority of marketing agencies had these two functions as separate systems, it makes more sense to adhere to the norm.

Assimilation of Advertising And Marketing with Operations: Considering that Lewis is currently taking care of the advertising and also procedures divisions concurrently; it makes sense to integrate the two features since she has been effectively taking treatment of both ends. The truth that Lewis has to adjust her administration design for the advertising and marketing division suggests that these two departments would certainly be culturally varied.


An assessment of the 3 options shows that assimilation of marketing as well as procedures would not be a viable relocation due to the vast differences between the two departments despite the fact that presently Lewis is managing both. While splitting up of the manufacturing function might have been a favorable move for the advertising and marketing department, the fact that it would certainly mean placing a 3rd function under Lewis's wing indicates this need to be prevented as well. The assimilation of the advertising division is the most effective option in regards to obtaining the optimal arise from the department. An activity plan for this option is reviewed below.

Activity Strategy.
Lewis will certainly take over the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Production function will remain component of marketing under marketing function.

Lewis will separate herself from operations.

An autonomous management style with worker empowerment will be used in advertising and marketing department.

Open door policy and also focus on cross department interaction will be targeted at eliminating dissonance.

Backup strategy.

If the assimilation does not exercise as prepared, a backup strategy would follow which would certainly divide the production feature from the advertising and marketing function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will be heading the advertising division without an SVP. Because case the production function will absolutely be separated by positioning it under an SVP manufacturing.