Chad Cameroon Petroleum Development And Pipeline Project B Case Study Solution


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Chad Cameroon Petroleum Development And Pipeline Project B Case Study Solution

Background and Facts

Chad Cameroon Petroleum Development And Pipeline Project B an office materials merchant for small and also moderate sized companies has actually recently been involved in planning for a merging with its rival Residence Deport, which has actually impacted efficiency degrees in departmentswith the elderly supervisor involved in legal difficulties presented by the federal Profession Compensation. With the Advertising and marketing Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the existing head of procedures has been asked to take the function in the near future. With obstacles in the type of a possible cultural modification as well as reduced employee morale, the organization wants a complete reengineering effort at the advertising and marketing department.

Problem Declaration

The possible cultural adjustment at the advertising department of Chad Cameroon Petroleum Development And Pipeline Project B is enhancing uncertainty in the workplace bring about numerous challenges for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing critical choices considering that Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Profession Commission's treatment in the process. Provided the fact that the store has a worldwide visibility with branches in UK, USA, Canada as well as Germany, political factors in each of these countries may be able to influence performance or strategic objectives. Federal Profession Payment's antitrust fit against the merger used up important time of the organization's elderly management suggesting that 'political' factors can have significant effects for a global service.

Economic Factors: Economic factors such as the development of small businesses in the worldwide circumstance suggest that Chad Cameroon Petroleum Development And Pipeline Project B is growing in an environment where there is prospective growth of companies. Truth that shop consumers are mainly looking for office products for house offices suggests that the market has a climbing fad of entrepreneurs and also home based organisations.

Social factors: Social trends in the economy show that customers are searching for benefit in addition to eye-catching rates. Marketing research demonstrates how the customer for Chad Cameroon Petroleum Development And Pipeline Project B lacks awareness about finding remedies which can offer a mix of benefit and also affordable.

Technological factors: Innovation plays a vital function in Chad Cameroon Petroleum Development And Pipeline Project B's service strategy particularly as the company is piloting Innovation centers which would supply technology sales as well as support in the kind of memory upgrades, peripheral setups. (Recap of PARASITE in appendix 2).

OB Issues as well as Effects.

Several underlying Business Actions issues can be seen in Chad Cameroon Petroleum Development And Pipeline Project B's case as highlighted in this area.

Apprehensions regarding cultural modification: There is concern about a cultural adjustment that would certainly happen once Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with most of the staff members currently showing unhappiness over this potential action. This predicted modification has produced tension in the office which has been combined with the previous stress and anxiety of preparing the company for a possible merger with Residence Deport.

Stressful Task Environment for Newcomers: There is shortage of workers that can match the difficult environment of a fast-paced organization. Not only does this lead to problem in finding the ideal people, it places stress and anxiety on new hires as can not stand up to the speed and also stress that the organization anticipates them to birth.

Double Coverage Lines: Beginners find this organizational culture difficult and also challenging to manage particularly as dotted line partnerships are indicated to be weaker in general and objective setup and efficiency evaluation is still done by the solid line supervisor. This indicates that novices could lose quality regarding their particular duties and objectives particularly as populated line coverage does not keep them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles despite the fact that it had been hypothesized that the last would take Krasnow's position came as an impact to her spirits. Lewis might have been capable and ideal for the job but the reality that Kransnow's departure would make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Concern & Job Insecurity: Anxiety and also insecurity can be determined as two significant problems that Lewis would certainly be handling particularly as the merger has currently be cancelled as well as 2 senior execs of the marketing department would certainly be leaving. The entire obligation of the division would certainly be falling on Lewis's shoulders that would not just be in charge of brining concerning a cultural adjustment but would certainly additionally need to confirm herself in her new duty.

Incompatible Management Design of Leader: Lewis's administration style and also its conflict with the advertising department's function can likewise be seen as an OB difficulty particularly as she has been utilized to managing issues in the procedures department where personnel are instructed to focus on processes and obtain them right. The advertising and marketing division on the other hand can be viewed as a team of people who are utilized to being supported by Krasnow who concentrated much more on result than processes.

Interdepartmental Disagreements: Interdepartmental differences between three departments, advertising, merchandizing and also procedures specifically over the allocation of the advertising mix can be determined as one more OB problem. The advertising department does not share the very same vision as the various other two departments concerning the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing and also procedures departments do not agree over the advertising mix allotment among one another either.

Fragmentation in Advertising And Marketing Department: Disintegration between the advertising and marketing departments can be determined as an additional OB issue which could need further interest. The reality that the marketing and advertising sections in the advertising department are detached is preventing both departments from gaining from each various other's experience and knowledge. Assimilation of advertising and marketing with retailing as well as procedures would certainly come to be harder if the advertising department itself is degenerated which can be an additional possible OB worry.

Chad Cameroon Petroleum Development And Pipeline Project B Analysis

Numerous concepts have actually been made use of to clarify the circumstances to obtain more quality concerning the situation at hand.

McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many supervisors believe that subordinates are passive and careless, have little aspiration and withstand change. The tough version of this concept emphasized coercion, tight controls, dangers as well as punishments. Over time it generates low efficiency, subtle sabotage as well as rivalry (Offer, 2003). The circumstance at Chad Cameroon Petroleum Development And Pipeline Project B is not completely following Theory X, it can be seen that new hires are locating this environment instead difficult which might ultimately lead to a better inclination of the monitoring towards Concept X. According to McGregor's supported sight, which he called Concept Y, the essential job of the management is to set up business conditions so that people can accomplish their very own goals best by directing their initiatives towards organizational rewards. If individuals discover no fulfillment in their work, the administration would have little choice yet to rely on concept X as well as exterior control (Offer, 2003). Also while analyzing Lewis's monitoring style, concept X might have been suitable in the procedures division to some extent however the Advertising and marketing division would call for dependence on Concept Y in order to get the creative thinking as well as creativity from the teams.

Tuckman's Teamwork Concept: As much as Lewis's problem about bringing harmony between the marketing and also marketing division is concerned, this would at first lead to clash as discussed by Bruce Tuckman in his 'Teamwork Theory'. By combining the advertising and also advertising and marketing department's work, there might be the same first separate which could lead to the second stage of 'storming' where the teams challenge one an additional.

When people are provided with change, they get in stage one and also so there might be feelings like unhappiness, uncertainty, disappointment, temper, concern, denial and disorientation.The situation at the advertising and marketing department of Chad Cameroon Petroleum Development And Pipeline Project B is comparable so Lewis can obtain comfortable with the suggestion that it is not amazing habits. It is during this stage that Lewis will have to offer assistance to the department so that they can find a feeling of instructions. It can be seen how Krasnow has already made this change simpler by making Lewis get entailed in the department a year before his actual separation.

Abraham Maslow in his Theory of 'Demands Pecking order' (appendix 5) has reviews the significance of 'protection needs as being a reduced level need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to feel safe and also out of threat' is at the second level of requirements. Before a staff member can be made to create emotionally, he needs to have his 'Physiological 'as well as 'Security' needs met.

SWOT Analysis for Chad Cameroon Petroleum Development And Pipeline Project B Case Study

Effects of Analysis.

The OB analysis has taken a look at various concepts to recognize how to manage the current situation at hand. The adhering to three choices have actually been proposed to help Lewis deal with the organizational challenges in the advertising department. Each of these choices has actually been suggested for easing the change required to bring the advertising department in accordance with the needs of the market and also for making the social change that would adhere to once the existing leader leaves.

Integration of advertising and marketing features. Dividing Adverting and Manufacturing features. Integration of Advertising with Procedures.

Examination of Alternatives.

Combination of Advertising And Marketing & Advertising And Marketing Functions: The in-house advertising and marketing firm of Chad Cameroon Petroleum Development And Pipeline Project B is already strength for the company in regards to saving up on overheads related to marketing and also promo. Because no new employment has actually been done after Bridget Cole's separation with the coverage line being straight designated to Krasnow for the advertising function, this is a desirable chance for integrating the marketing and advertising functions. Judith Shapiro that has earlier been spoken with by Lewis during the earlier merger days has experience in business-to-business advertising and marketing together with agency as well as retail marketing experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both marketing and advertising functions.

The advantage of this strategy is that it will integrate the two features while reducing the need for working with an added source for advertising and marketing. Lewis would be heading the marketing department and also in any case her substitute would certainly be required for the current duty that she is performing. The downside of this option is that external hiring might bring about resentment from interior employees who might be considering the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Manufacturing: Offered the affordable pressures as well as high quality work required from the advertising and marketing company, it is recommended that Lewis must permit the production unit to be a different feature from the advertising and marketing system. Because a lot of advertising and marketing agencies had these 2 features as separate units, it makes more sense to comply with the standard.

Assimilation of Marketing with Procedures: Since Lewis is already taking treatment of the marketing and also procedures divisions at the same time; it makes feeling to incorporate the 2 functions given that she has actually been efficiently taking treatment of both ends. The truth that Lewis has to adapt her monitoring style for the advertising and marketing department recommends that these 2 divisions would be culturally varied.


An assessment of the three options shows that assimilation of marketing and procedures would certainly not be a feasible step due to the substantial distinctions between the 2 divisions despite the reality that currently Lewis is dealing with both. While splitting up of the production function might have been a positive relocation for the marketing division, the truth that it would certainly indicate placing a third feature under Lewis's wing implies this should be stayed clear of.

Activity Strategy.

Lewis will certainly take over the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will be worked with to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will certainly stay component of advertising and marketing under advertising function.

Lewis will divide herself from procedures.

A democratic leadership style with worker empowerment will be made use of in advertising and marketing department.

Open door plan as well as emphasis on cross department communication will be aimed at removing disharmony.

Contingency plan.

If the integration does not work out as intended, a contingency strategy would certainly follow which would certainly divide the manufacturing function from the advertising and marketing feature to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the marketing department without an SVP. In that case the manufacturing feature will most definitely be separated by putting it under an SVP production.