Ciclon De Alicante Case Study Analysis


Home >> Harvard >> Ciclon De Alicante >>

Ciclon De Alicante Case Study Help

Background and Facts

Ciclon De Alicante a workplace materials retailer for tiny as well as moderate sized companies has just recently been involved in planning for a merger with its rival Residence Deport, which has actually influenced efficiency levels in departmentswith the elderly manager involved in legal complications presented by the federal Trade Commission. With the Advertising Head advancing the news of his departure from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the function in the future. With obstacles in the kind of a potential social modification and low staff member morale, the organization requires a total reengineering initiative at the advertising department.

Issue Declaration
Porter's 5 Forces Analysis
The possible social change at the advertising and marketing division of Ciclon De Alicante is boosting unpredictability in the working environment resulting in numerous obstacles for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting critical decisions since Stapes Inc. needed to abandon its strategies of combining with Workplace Deport after the Federal Trade Payment's intervention in the process. Given the truth that the shop has a global presence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these countries might have the ability to impact performance or tactical goals. Federal Profession Commission's antitrust match versus the merging used up beneficial time of the organization's senior monitoring suggesting that 'political' factors can have severe implications for a worldwide service.

Economic Factors: Economic factors such as the development of small businesses in the global circumstance recommend that Ciclon De Alicante is prospering in a setting where there is prospective growth of businesses. Reality that store consumers are mainly looking for workplace products for home offices recommends that the market has an increasing trend of entrepreneurs and house based companies.

Social factors: Social patterns in the economic climate reveal that consumers are trying to find comfort along with eye-catching prices. Marketing research demonstrates how the client for Ciclon De Alicante does not have recognition about discovering options which can provide a mix of benefit and also affordable.

Technological factors: Modern technology plays an important role in Ciclon De Alicante's business technique particularly as the organization is piloting Modern technology facilities which would certainly supply innovation sales and also support in the form of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).

OB Issues as well as Effects.

Numerous underlying Business Behavior issues can be seen in Ciclon De Alicante's case as highlighted in this section.

Apprehensions regarding social adjustment: There is worry concerning a cultural adjustment that would occur once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising And Marketing with most of the employee already showing discontent over this potential move. This expected adjustment has created tension in the workplace which has been combined with the past anxiety of preparing the firm for a possible merging with House Deport.
Pest Analysis
Difficult Job Setting for Newcomers: There is lack of workers that can match the difficult environment of a fast-paced company. Not just does this cause difficulty in finding the appropriate people, it puts stress on new hires as can not hold up against the rate as well as pressure that the organization expects them to birth.

Twin Coverage Lines: Beginners find this business culture difficult as well as difficult to deal with especially as dotted line relationships are meant to be weaker generally as well as objective setting as well as performance assessment is still done by the solid line manager. This indicates that novices can shed quality concerning their particular duties as well as goals particularly as populated line coverage does not keep them in direct interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles although it had been speculated that the last would take Krasnow's position came as an impact to her morale. Lewis may have been capable and also ideal for the job however the truth that Kransnow's separation would make Coles a direct report to Lewis may have been the factor for Coles' resignation from solutions.

Fear & Work Instability: Fear and insecurity can be identified as two significant issues that Lewis would certainly be taking care of especially as the merger has actually currently be cancelled and also 2 elderly executives of the marketing division would certainly be leaving. The whole duty of the department would certainly be dropping on Lewis's shoulders that would not just be in charge of brining about a social adjustment but would certainly likewise have to show herself in her brand-new role.

Inappropriate Administration Design of Leader: Lewis's monitoring style and also its incompatibility with the marketing division's function can also be seen as an OB obstacle specifically as she has actually been made use of to managing concerns in the procedures department where personnel are educated to focus on processes as well as obtain them. The advertising division on the various other hand can be seen as a team of individuals who are used to being supported by Krasnow who focused much more on result than processes.

Interdepartmental Differences: Interdepartmental differences between 3 divisions, advertising and marketing, merchandizing and operations specifically over the allocation of the advertising mix can be recognized as one more OB worry. Although the marketing department does not share the exact same vision as the other two divisions regarding the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and procedures departments do not agree over the advertising and marketing mix appropriation among one another either.

Fragmentation in Marketing Department: Disintegration between the marketing and advertising divisions can be recognized as another OB problem which could require further interest. The truth that the advertising and marketing areas in the advertising and marketing division are detached is protecting against both divisions from getting from each various other's experience as well as knowledge. Assimilation of advertising and marketing with merchandising and procedures would certainly end up being more difficult if the advertising and marketing division itself is degenerated which can be another prospective OB problem.

Ciclon De Alicante Analysis

Numerous theories have been used to discuss the circumstances to obtain further clarity concerning the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many managers believe that subordinates are passive and lazy, have little aspiration as well as resist change. The scenario at Ciclon De Alicante is not completely complying with Theory X, it can be seen that new hires are locating this atmosphere rather difficult which may eventually lead to a better inclination of the monitoring in the direction of Theory X. Even while assessing Lewis's administration design, concept X may have been appropriate in the operations department to some level but the Advertising division would require dependence on Theory Y in order to get the imagination and originality from the groups.

Tuckman's Teamwork Theory: As far as Lewis's issue about bringing harmony in between the advertising and also advertising and marketing division is concerned, this would at first lead to contrast as reviewed by Bruce Tuckman in his 'Team effort Theory'. By combining the advertising and marketing and marketing department's job, there might be the exact same preliminary detach which can lead to the second phase of 'storming' where the groups test one another.

Bridges' Transition Model: Based On William Bridge's theory (appendix 4), individuals are quite uncomfortable with adjustment, which is evident by the situation at Ciclon De Alicante The situation can be seen as a regular course of life if is studied according to Bridge's concept where he clarifies that people experience three stages of transition when they experience modification. 'End, shedding and also Releasing', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When individuals exist with adjustment, they get in stage one and so there may be feelings like unhappiness, uncertainty, irritation, temper, concern, rejection as well as disorientation.The circumstance at the advertising division of Ciclon De Alicante is comparable so Lewis can obtain comfortable with the idea that it is not extraordinary behavior. In the second stage, there might be a demand to bridge the space in between the brand-new and old culture so Lewis might need to encounter this experience as soon as Krasnow leaves. There may be reduced morale as well as reduced efficiency at this phase which ought to not be taken as a problem. It is during this phase that Lewis will need to provide support to the division to ensure that they can find a sense of direction. It can be seen how Krasnow has currently made this shift much easier by making Lewis obtain involved in the division a year before his actual separation. As per Bridges' Model, stage 3 will bring about visibility to learning, High energy and commitment as individuals will certainly accept the modification (Bridges, 2004).
Vrio Analysis
Maslow's Demand hierarchy: The OB concern related to insecurity at the workplace has actually been set off first of all by the modification in administration as well as secondly by the reality that the merging will certainly no longer be launched. Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has goes over the significance of 'security requires as being a reduced degree demand of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to really feel safe and secure and safe' is at the 2nd level of demands. Before a worker can be made to establish mentally, he requires to have his 'Physiological 'and 'Safety' requires satisfied. This shows that unless the workers are made to really feel protected concerning their current employment status in Ciclon De Alicante they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Ciclon De Alicante Case Study

Ramification of Analysis.

The OB analysis has actually considered numerous concepts to recognize how to cope with the present scenario available. The complying with three choices have been suggested to aid Lewis deal with the organizational challenges in the marketing department. Each of these options has actually been recommended for reducing the change required to bring the advertising and marketing division in accordance with the requirements of the market and for making the social modification that would certainly follow when the existing leader leaves.

Assimilation of advertising and marketing features. Separating Adverting as well as Manufacturing features. Integration of Marketing with Workflow.

Evaluation of Alternatives.

Assimilation of Advertising & Marketing Functions: The in-house marketing company of Ciclon De Alicante is already stamina for the company in terms of saving up on expenses connected to advertising and marketing and promotion. Given that no new employment has actually been done after Bridget Cole's separation with the reporting line being straight appointed to Krasnow for the advertising feature, this is a desirable possibility for integrating the advertising and marketing features. Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merger days has knowledge in business-to-business marketing along with agency and retail advertising experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both marketing and advertising features.

The advantage of this technique is that it will certainly incorporate both features while minimizing the demand for hiring an added resource for advertising and marketing. Lewis would certainly be heading the marketing division as well as in any kind of case her replacement would be required for the current role that she is performing. The negative aspect of this alternative is that exterior hiring might cause animosity from internal workers that may be looking at the placement of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting as well as Manufacturing: Provided the competitive pressures as well as high quality job required from the ad agency, it is suggested that Lewis needs to allow the manufacturing unit to be a separate function from the advertising and marketing unit. Since a lot of ad agency had these 2 features as different systems, it makes more sense to comply with the standard. Along with this, both features might be able to concentrate on their core turns on more successfully. However, the disadvantage of this method would be that extra expenses would certainly have to be borne for establishing different manufacturing functions. A manufacturing head may have to be worked with which can increase expenses for the company.

Assimilation of Advertising And Marketing with Workflows: Since Lewis is currently taking treatment of the advertising as well as operations divisions all at once; it makes feeling to integrate the 2 features considering that she has actually been efficiently taking treatment of both ends. The reality that Lewis has to adjust her management design for the marketing division suggests that these two divisions would certainly be culturally diverse.


An evaluation of the 3 alternatives shows that combination of advertising and also procedures would not be a viable move due to the huge differences between the 2 departments in spite of the fact that currently Lewis is handling both. While separation of the production function may have been a positive action for the advertising department, the truth that it would indicate positioning a third function under Lewis's wing suggests this must be avoided.

Activity Strategy.
Lewis will certainly take over the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will be hired to take Lewis's location as SVP of marketing and advertising.

Production feature will certainly continue to be component of advertising under marketing feature.

Lewis will divide herself from procedures.

An autonomous management style with worker empowerment will certainly be made use of in marketing department.

Open up door policy and also emphasis on cross departmental communication will certainly be focused on eliminating dissonance.

Contingency plan.

If the assimilation does not work out as prepared, a contingency strategy would certainly follow which would certainly separate the manufacturing feature from the advertising and marketing feature to decrease the load on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the production feature will certainly be separated by placing it under an SVP production.