Citigroups Shareholder Tango In Brazil B Case Study Analysis


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Citigroups Shareholder Tango In Brazil B Case Study Solution

Background and Facts

Citigroups Shareholder Tango In Brazil B an office materials seller for tiny as well as moderate sized services has recently been involved in planning for a merger with its rival House Deport, which has actually affected effectiveness degrees in departmentswith the senior manager associated with lawful difficulties put forth by the federal Profession Commission. With the Marketing Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the present head of operations has been asked to take the duty in the near future. With obstacles in the type of a potential cultural adjustment and also low staff member spirits, the company requires a complete reengineering initiative at the marketing division.

Trouble Declaration
Porter's 5 Forces Analysis
The potential social adjustment at the advertising and marketing division of Citigroups Shareholder Tango In Brazil B is raising unpredictability in the workplace leading to numerous obstacles for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in influencing critical decisions considering that Stapes Inc. needed to desert its strategies of merging with Office Deport after the Federal Profession Compensation's treatment at the same time. Given the reality that the store has an international existence with branches in UK, USA, Canada and Germany, political consider each of these countries might be able to influence performance or tactical objectives. Federal Trade Commission's antitrust match against the merger took up important time of the organization's senior administration recommending that 'political' factors can have severe effects for a worldwide business.

Economic Factors: Financial factors such as the development of local business in the global situation suggest that Citigroups Shareholder Tango In Brazil B is prospering in an environment where there is prospective development of organisations. In addition to this, reality that store customers are mostly seeking office materials for home offices suggests that the market has a rising pattern of entrepreneurs and also online businesses.

Social factors: Social trends in the economic climate show that customers are looking for convenience in addition to eye-catching costs. Market research shows how the customer for Citigroups Shareholder Tango In Brazil B lacks recognition concerning finding solutions which can provide a mix of comfort as well as low costs.

Technological factors: Modern technology plays a vital duty in Citigroups Shareholder Tango In Brazil B's company approach specifically as the company is piloting Technology centers which would certainly use modern technology sales as well as assistance in the type of memory upgrades, outer installations. (Recap of PARASITE in appendix 2).

OB Issues and Manifestations.

Numerous underlying Organizational Actions issues can be seen in Citigroups Shareholder Tango In Brazil B's case as highlighted in this area.

Uneasiness about cultural modification: There is worry concerning a cultural modification that would certainly take place once Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising And Marketing with a lot of the employee already revealing discontent over this prospective move. This anticipated adjustment has actually produced anxiety in the office which has actually been coupled with the past stress and anxiety of preparing the firm for a potential merger with Home Deport.
Pest Analysis
Stressful Work Setting for Newcomers: There is shortage of workers that can match the stressful atmosphere of a fast-paced company. Not only does this lead to problem in finding the best individuals, it puts tension on new hires as can not withstand the pace and pressure that the organization anticipates them to bear.

Dual Reporting Lines: Newbies locate this business society cumbersome and also hard to handle particularly as populated line connections are suggested to be weak in general and also objective setting and performance evaluation is still done by the strong line supervisor. This indicates that novices can lose quality regarding their particular duties and purposes especially as dotted line coverage does not maintain them in straight communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles although it had been hypothesized that the latter would certainly take Krasnow's position came as a blow to her spirits. Lewis may have been capable as well as appropriate for the task yet the fact that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Anxiety & Task Instability: Fear and also insecurity can be identified as 2 significant problems that Lewis would certainly be managing specifically as the merging has currently be terminated and 2 senior executives of the advertising division would be leaving. The entire responsibility of the department would certainly be falling on Lewis's shoulders that would certainly not just supervise of brining about a cultural change but would certainly likewise have to prove herself in her new function.

Incompatible Monitoring Design of Leader: Lewis's monitoring design and also its incompatibility with the marketing department's role can also be seen as an OB obstacle specifically as she has been used to managing concerns in the operations department where personnel are instructed to concentrate on procedures and also get them right. The advertising and marketing department on the various other hand can be seen as a group of individuals who are utilized to being nurtured by Krasnow who concentrated much more on output than procedures.

Interdepartmental Disputes: Interdepartmental differences in between three departments, marketing, merchandizing as well as procedures respectively over the allocation of the advertising and marketing mix can be identified as an additional OB worry. Although the marketing division does not share the exact same vision as the various other two departments pertaining to the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing and operations departments do not agree over the advertising mix allocation among each other either.

Disintegration in Marketing Department: Fragmentation between the marketing and advertising departments can be determined as an additional OB issue which might require more attention. The reality that the advertising and marketing sections in the advertising and marketing division are detached is avoiding both divisions from obtaining from each various other's experience as well as competence. Assimilation of marketing with retailing and operations would certainly come to be harder if the advertising and marketing division itself is broken down which can be an additional possible OB worry.

Citigroups Shareholder Tango In Brazil B Analysis

Different theories have been utilized to describe the circumstances to get additional quality concerning the circumstance at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most supervisors think that staffs are passive as well as lazy, have little aspiration and also resist change. The circumstance at Citigroups Shareholder Tango In Brazil B is not entirely complying with Concept X, it can be seen that brand-new hires are locating this setting instead demanding which might ultimately lead to a greater disposition of the monitoring in the direction of Concept X. Also while assessing Lewis's administration style, theory X may have been suitable in the procedures department to some degree yet the Advertising division would need reliance on Concept Y in order to get the imagination and also creativity from the teams.

Tuckman's Synergy Concept: As far as Lewis's worry about bringing harmony in between the marketing and advertising division is worried, this would at first cause clash as reviewed by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). Based on Tuckman's theory received appendix 3, during the first stage of team growth, individuals may not bond, as they are busy finding their area in the team. By incorporating the marketing and advertising division's job, there may coincide first disconnect which can lead to the second phase of 'storming' where the teams test each other. It is only during the 3rd stage or 'norming' when they would come together to share ideas prior to the group can bring about synergy in the fourth stage 'doing'.

Bridges' Shift Design: Based On William Bridge's concept (appendix 4), people are quite uneasy with change, which is apparent by the circumstance at Citigroups Shareholder Tango In Brazil B The circumstance can be viewed as a normal course of life if is studied according to Bridge's concept where he explains that people go through three stages of shift when they experience adjustment. 'Closing, shedding as well as Releasing', The Neutral Area and also 'The New Starting' (Bridges, 2004). When individuals are presented with modification, they get in phase one and so there may be feelings like unhappiness, unpredictability, aggravation, temper, worry, denial as well as disorientation.The circumstance at the advertising division of Citigroups Shareholder Tango In Brazil B is comparable so Lewis can get comfortable with the concept that it is not amazing habits. In the second stage, there may be a need to connect the void between the brand-new as well as old society so Lewis may need to face this challenge when Krasnow leaves. There may be low morale and also low efficiency at this phase which need to not be taken as an obstacle. It is throughout this phase that Lewis will need to provide assistance to the division to ensure that they can find a sense of direction. It can be seen just how Krasnow has already made this change easier by making Lewis obtain associated with the department a year before his actual departure. Based on Bridges' Model, phase 3 will bring about visibility to knowing, High energy as well as commitment as people will certainly accept the modification (Bridges, 2004).
Vrio Analysis
Maslow's Requirement power structure: The OB problem pertaining to instability at the work environment has actually been set off first of all by the change in administration and also secondly by the reality that the merger will certainly no more be started. Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has reviews the significance of 'security requires as being a lower level demand of a human for activating motivation. As seen in the pyramid cooperated appendix 3, we can see just how 'the requirement to really feel protected and also untouched' goes to the second degree of needs. Before a worker can be made to develop emotionally, he requires to have his 'Physical 'and 'Security' needs fulfilled. This shows that unless the employees are made to really feel safe and secure concerning their existing employment standing in Citigroups Shareholder Tango In Brazil B they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Citigroups Shareholder Tango In Brazil B Case Study

Implication of Analysis.

The OB analysis has taken a look at numerous concepts to understand exactly how to manage the present situation at hand. The adhering to three choices have actually been recommended to assist Lewis deal with the organizational obstacles in the marketing department. Each of these alternatives has actually been suggested for relieving the transition needed to bring the advertising and marketing department in line with the needs of the market and also for making the cultural change that would certainly follow once the current leader leaves.

Integration of advertising and marketing features. Separating Adverting and also Production features. Assimilation of Advertising with Operations.

Analysis of Alternatives.

Judith Shapiro who has earlier been talked to by Lewis throughout the earlier merging days has proficiency in business-to-business advertising along with firm as well as retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to handle both marketing as well as marketing features.

The advantage of this strategy is that it will certainly integrate both features while decreasing the demand for working with an additional source for advertising. Lewis would be heading the advertising department and in any type of case her substitute would be needed for the present role that she is doing. The downside of this option is that exterior hiring may produce bitterness from inner personnel that might be considering the placement of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and also Production: Offered the competitive pressures and also high quality job needed from the marketing company, it is suggested that Lewis needs to permit the manufacturing device to be a different function from the advertising and marketing device. Since a lot of advertising firms had these two features as separate units, it makes more sense to comply with the standard.

Integration of Marketing with Operations: Since Lewis is currently caring for the marketing as well as procedures departments at the same time; it makes good sense to integrate both functions given that she has been effectively dealing with both ends. The truth that both divisions already have significant differences over allotment of sources suggests that this integration may be able to bring about consistency especially as Lewis would be heading both ends.However there are various drawbacks of this action specifically as it would certainly place way too much concern over Lewis's shoulders. The reality that Lewis has to adapt her administration style for the advertising and marketing department recommends that these 2 departments would certainly be culturally diverse. Lewis might not be able to use one type of management style to both departments which could result in ineffectiveness in either one of the two functions.


An analysis of the three choices suggests that combination of marketing as well as operations would not be a viable move due to the vast distinctions between the two divisions in spite of the reality that presently Lewis is taking care of both. While separation of the manufacturing function may have been a favorable step for the marketing department, the truth that it would mean putting a third function under Lewis's wing implies this need to be stayed clear of.

Activity Plan.
Lewis will take control of the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be combined.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Production function will certainly stay component of advertising and marketing under advertising and marketing function.

Lewis will certainly separate herself from operations.

An autonomous leadership style with worker empowerment will certainly be made use of in marketing department.

Open up door plan and also focus on cross departmental interaction will certainly be aimed at removing dissonance.

Contingency plan.

If the combination does not work out as planned, a backup strategy would follow which would certainly separate the manufacturing function from the advertising feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising department without an SVP. Because case the production function will certainly be separated by putting it under an SVP manufacturing.