Disctech Inc Video Case Study Help


Home >> Harvard >> Disctech Inc Video >>

Disctech Inc Video Case Study Solution

Background and Facts

Disctech Inc Video an office supplies retailer for little and also average sized services has actually just recently been associated with preparing for a merger with its competitor Home Deport, which has affected effectiveness levels in departmentswith the elderly manager involved in lawful difficulties put forth by the federal Trade Payment. With the Advertising Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the near future. With challenges in the kind of a prospective cultural change and reduced employee spirits, the company needs a complete reengineering initiative at the advertising and marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The possible cultural modification at the advertising division of Disctech Inc Video is enhancing unpredictability in the working environment bring about numerous obstacles for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing calculated decisions considering that Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Trade Payment's intervention while doing so. Given the reality that the store has a worldwide presence with branches in UK, USA, Canada and also Germany, political factors in each of these nations might be able to affect performance or critical objectives. Federal Profession Compensation's antitrust match versus the merger used up important time of the organization's senior monitoring suggesting that 'political' factors can have significant implications for a global company.

Economic Factors: Financial factors such as the development of small businesses in the global situation recommend that Disctech Inc Video is prospering in a setting where there is prospective growth of businesses. Along with this, reality that shop consumers are mainly trying to find workplace products for office recommends that the marketplace has a climbing fad of business owners and also home businesses.

Social factors: Social patterns in the economic climate show that consumers are looking for benefit as well as appealing rates. Market research shows how the client for Disctech Inc Video does not have recognition concerning locating services which can offer a mix of comfort and inexpensive.

Technical factors: Technology plays an essential function in Disctech Inc Video's company method specifically as the organization is piloting Modern technology centers which would use modern technology sales as well as support in the kind of memory upgrades, outer installations. (Recap of PARASITE in appendix 2).

OB Issues and also Manifestations.

A number of underlying Organizational Actions problems can be seen in Disctech Inc Video's case as highlighted in this area.

Worries regarding cultural adjustment: There is uneasiness concerning a cultural modification that would certainly occur as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising And Marketing with most of the personnel already revealing discontent over this possible step. This expected modification has produced stress and anxiety in the work environment which has actually been coupled with the past tension of preparing the company for a possible merger with House Deport.
Pest Analysis
Difficult Work Setting for Newcomers: There is lack of employees that can match the difficult environment of a fast-paced organization. Not just does this lead to problem in discovering the ideal people, it places anxiety on brand-new hires as can not hold up against the rate as well as pressure that the organization expects them to bear.

Twin Reporting Lines: Beginners discover this organizational society difficult as well as tough to cope with specifically as populated line connections are meant to be weaker as a whole as well as unbiased setup and also efficiency evaluation is still done by the solid line supervisor. This indicates that newcomers might shed quality concerning their respective duties and purposes particularly as dotted line reporting does not keep them in direct communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had been speculated that the last would certainly take Krasnow's placement came as a strike to her spirits. Lewis may have been qualified as well as proper for the job however the fact that Kransnow's separation would make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Fear & Job Insecurity: Worry as well as instability can be determined as two major problems that Lewis would be managing especially as the merger has currently be terminated and two elderly executives of the advertising division would be leaving. The whole responsibility of the department would certainly be falling on Lewis's shoulders who would not just be in charge of brining concerning a social change but would also need to confirm herself in her new role.

Incompatible Administration Style of Leader: Lewis's management design as well as its incompatibility with the advertising division's role can additionally be viewed as an OB difficulty especially as she has been utilized to handling issues in the procedures division where workers are shown to concentrate on procedures and also obtain them right. The advertising and marketing department on the various other hand can be viewed as a team of people who are made use of to being nurtured by Krasnow that focused a lot more on result than processes.

Interdepartmental Disputes: Interdepartmental differences between three divisions, marketing, merchandizing and also procedures respectively over the appropriation of the marketing mix can be identified as one more OB issue. Although the advertising and marketing division does not share the very same vision as the other two divisions relating to the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing and operations divisions do not concur over the marketing mix allocation among each other either.

Fragmentation in Marketing Department: Disintegration between the marketing and advertising divisions can be recognized as an additional OB concern which can need additional attention. The truth that the marketing and advertising sections in the marketing division are disconnected is preventing both divisions from gaining from each other's experience and experience. Combination of marketing with retailing and also procedures would end up being more difficult if the advertising and marketing department itself is broken down which can be an additional prospective OB issue.

Disctech Inc Video Analysis

Numerous theories have actually been used to explain the scenarios to get further clarity about the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers believe that staffs are passive as well as lazy, have little passion and stand up to change. The tough variation of this theory stressed browbeating, tight controls, risks and also punishments. Gradually it creates reduced productivity, subtle sabotage as well as competition (Offer, 2003). The situation at Disctech Inc Video is not completely adhering to Theory X, it can be seen that brand-new hires are finding this setting instead difficult which may ultimately lead to a higher disposition of the monitoring towards Theory X. According to McGregor's advocated view, which he called Concept Y, the necessary job of the management is to set up business problems to make sure that individuals can achieve their own objectives best by directing their initiatives towards organizational rewards. If individuals find no complete satisfaction in their job, the management would have little choice however to count on theory X and also outside control (Offer, 2003). Even while examining Lewis's management style, concept X may have been suitable in the procedures division somewhat but the Advertising and marketing division would call for dependence on Theory Y so as to get the creativity as well as originality from the groups.

Tuckman's Teamwork Concept: Regarding Lewis's problem about bringing harmony in between the marketing and advertising department is worried, this would initially lead to clash as discussed by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). According to Tuckman's theory shown in appendix 3, during the first stage of group development, people might not bond, as they are active discovering their location in the group. By integrating the advertising and marketing division's job, there may coincide preliminary disconnect which can lead to the 2nd phase of 'storming' where the teams test one another. It is only throughout the third stage or 'norming' when they would certainly come with each other to share suggestions before the group can bring about harmony in the fourth phase 'executing'.

When individuals are provided with change, they go into phase one and so there may be feelings like sadness, unpredictability, disappointment, rage, worry, rejection and also disorientation.The situation at the advertising and marketing department of Disctech Inc Video is comparable so Lewis can obtain comfy with the suggestion that it is not phenomenal actions. It is during this stage that Lewis will certainly have to offer guidance to the division so that they can find a sense of instructions. It can be seen just how Krasnow has actually currently made this transition easier by making Lewis obtain included in the division a year before his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has goes over the importance of 'security requires as being a lower level requirement of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel safe and secure as well as out of risk' is at the second degree of requirements. Prior to a worker can be made to create mentally, he needs to have his 'Physical 'and also 'Safety and security' needs met.

SWOT Analysis for Disctech Inc Video Case Study

Effects of Analysis.

The OB analysis has actually considered various theories to recognize just how to handle the current situation handy. The complying with three alternatives have been recommended to assist Lewis handle the business challenges in the advertising and marketing department. Each of these options has actually been proposed for reducing the change required to bring the advertising department according to the demands of the marketplace and also for making the cultural adjustment that would certainly adhere to when the existing leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and Manufacturing features. Combination of Advertising with Workflow.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merging days has proficiency in business-to-business advertising along with firm and also retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both advertising and also advertising and marketing features.

The advantage of this method is that it will certainly incorporate the two features while lowering the requirement for employing an additional source for advertising and marketing. Lewis would be heading the advertising department and in any kind of case her replacement would be required for the existing function that she is performing. The drawback of this option is that external hiring may cause resentment from inner personnel that may be considering the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting as well as Production: Provided the competitive pressures as well as premium quality work required from the ad agency, it is advised that Lewis should permit the manufacturing device to be a separate function from the advertising unit. Since many ad agency had these two functions as different systems, it makes even more feeling to follow the norm. Both features may be able to focus on their core activates extra successfully. The negative aspect of this approach would be that added prices would certainly have to be borne for establishing up different manufacturing features. A manufacturing head might have to be employed which can boost expenses for the organization.

Integration of Marketing with Operations: Considering that Lewis is currently taking care of the marketing as well as operations divisions all at once; it makes good sense to incorporate the two features given that she has been successfully dealing with both ends. The reality that the two divisions already have significant differences over appropriation of resources recommends that this integration might be able to bring about harmony especially as Lewis would be heading both ends.However there are different disadvantages of this relocation specifically as it would certainly put excessive burden over Lewis's shoulders. The reality that Lewis has to adjust her management design for the advertising department suggests that these 2 divisions would be culturally varied. Lewis might not be able to use one type of leadership style to both departments which can result in inefficiency in either one of the two features.


An assessment of the 3 choices indicates that combination of marketing as well as operations would not be a viable action due to the vast differences in between the two divisions despite the fact that presently Lewis is handling both. While splitting up of the production function may have been a favorable action for the marketing department, the truth that it would indicate putting a third feature under Lewis's wing means this need to be prevented also. The assimilation of the marketing division is the most effective choice in regards to getting the ideal results from the division. An action prepare for this choice is reviewed below.

Activity Plan.
Lewis will certainly take control of the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of marketing and advertising.

Production feature will certainly continue to be part of advertising under advertising and marketing feature.

Lewis will certainly divide herself from operations.

An autonomous management design with employee empowerment will be made use of in advertising department.

Open up door plan as well as emphasis on cross department interaction will be targeted at getting rid of discord.

Backup plan.

If the integration does not work out as prepared, a contingency plan would certainly adhere to which would divide the manufacturing function from the advertising function to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the marketing department without an SVP. Because case the production function will certainly be separated by positioning it under an SVP manufacturing.