Dream Big Academy Charter School B Case Study Help


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Dream Big Academy Charter School B Case Study Help

Background and Facts

Dream Big Academy Charter School B an office supplies seller for small as well as medium sized services has recently been involved in preparing for a merging with its rival House Deport, which has actually impacted efficiency degrees in departmentswith the elderly supervisor associated with lawful complications presented by the government Trade Commission. With the Advertising and marketing Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the near future. With challenges in the type of a prospective social change and also reduced worker morale, the organization wants a complete reengineering initiative at the advertising and marketing department.

Problem Statement

The prospective cultural adjustment at the advertising division of Dream Big Academy Charter School B is boosting unpredictability in the working environment bring about numerous obstacles for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing strategic choices given that Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Trade Compensation's intervention at the same time. Offered the truth that the store has an international existence with branches in UK, U.S.A., Canada and also Germany, political factors in each of these nations might be able to affect efficiency or tactical objectives. Federal Trade Payment's antitrust suit versus the merger occupied valuable time of the company's elderly administration recommending that 'political' factors can have serious implications for a global organisation.

Economic Factors: Economic factors such as the emergence of small companies in the worldwide scenario recommend that Dream Big Academy Charter School B is flourishing in an atmosphere where there is prospective development of companies. Truth that shop consumers are primarily looking for office products for house workplaces recommends that the market has a rising fad of entrepreneurs and house based services.

Social factors: Social fads in the economy reveal that clients are looking for comfort as well as attractive costs. Market research demonstrates how the client for Dream Big Academy Charter School B lacks awareness regarding locating services which can use a mix of benefit and also inexpensive.

Technological factors: Technology plays an essential duty in Dream Big Academy Charter School B's organisation strategy specifically as the organization is piloting Modern technology facilities which would use innovation sales as well as support in the form of memory upgrades, peripheral setups. (Summary of INSECT in appendix 2).

OB Issues as well as Symptoms.

Several underlying Organizational Behavior concerns can be seen in Dream Big Academy Charter School B's case as highlighted in this area.

Concerns concerning social modification: There is concern about a cultural change that would certainly happen once Todd Krasnow leaves from his position as the Executive Vice President of Advertising And Marketing with a lot of the employee already revealing discontent over this prospective step. This anticipated adjustment has created stress and anxiety in the work environment which has actually been coupled with the past anxiety of preparing the company for a possible merging with House Deport.

Difficult Work Atmosphere for Newcomers: There is shortage of personnel that can match the difficult environment of a fast-paced company. Not just does this lead to trouble in finding the best individuals, it places stress on new hires as can not endure the speed and also stress that the company anticipates them to birth.

Dual Reporting Lines: Beginners find this organizational society difficult and also tough to deal with especially as populated line partnerships are meant to be weaker generally and also objective setup and efficiency assessment is still done by the solid line manager. This means that beginners can lose quality concerning their corresponding functions as well as purposes specifically as dotted line coverage does not keep them in direct communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles although it had actually been guessed that the latter would take Krasnow's placement came as a blow to her spirits. Lewis may have been qualified as well as suitable for the work but the fact that Kransnow's separation would make Coles a straight report to Lewis might have been the factor for Coles' resignation from services.

Concern & Task Insecurity: Concern and instability can be recognized as 2 major concerns that Lewis would certainly be taking care of particularly as the merging has now be terminated as well as two elderly executives of the advertising department would certainly be leaving. The entire responsibility of the department would be falling on Lewis's shoulders that would not just be in charge of brining concerning a cultural adjustment yet would certainly likewise have to show herself in her new function.

Incompatible Monitoring Style of Leader: Lewis's management design as well as its incompatibility with the advertising department's role can additionally be viewed as an OB obstacle particularly as she has actually been utilized to managing concerns in the procedures division where workers are taught to focus on procedures and get them right. The marketing department on the other hand can be seen as a team of individuals who are used to being supported by Krasnow who focused more on outcome than procedures.

Interdepartmental Disputes: Interdepartmental differences between three departments, advertising, merchandizing as well as operations specifically over the allocation of the marketing mix can be identified as another OB worry. Although the advertising division does not share the same vision as the other 2 departments regarding the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing as well as operations departments do not agree over the advertising and marketing mix allowance amongst each other either.

Disintegration in Marketing Division: Disintegration in between the advertising and marketing divisions can be determined as an additional OB problem which can need additional focus. The reality that the marketing and advertising sections in the advertising and marketing department are detached is avoiding both departments from acquiring from each various other's experience and also competence. Combination of advertising and marketing with merchandising as well as operations would end up being more difficult if the advertising and marketing department itself is disintegrated which can be one more prospective OB concern.

Dream Big Academy Charter School B Analysis

Various theories have been made use of to describe the scenarios to get additional quality concerning the scenario at hand.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most managers think that subordinates are easy and also careless, have little ambition and resist adjustment. The difficult version of this concept stressed threat, tight controls, risks and punishments. With time it generates low productivity, refined sabotage and also competition (Deal, 2003). Although the circumstance at Dream Big Academy Charter School B is not completely complying with Concept X, it can be seen that new hires are discovering this environment instead stressful which might eventually bring about a better inclination of the management towards Theory X. As per McGregor's promoted view, which he called Concept Y, the essential task of the management is to organize organizational conditions so that people can accomplish their very own objectives best by guiding their initiatives towards organizational incentives. If individuals discover no contentment in their job, the management would have little choice however to rely upon concept X and also outside control (Deal, 2003). Even while evaluating Lewis's monitoring design, concept X might have been suitable in the procedures department somewhat yet the Advertising and marketing department would certainly need reliance on Theory Y so as to get the creative thinking as well as originality from the teams.

Tuckman's Synergy Concept: As much as Lewis's worry concerning bringing consistency in between the marketing and advertising and marketing department is concerned, this would at first lead to conflict as gone over by Bruce Tuckman in his 'Synergy Concept'. By incorporating the marketing and advertising division's job, there may be the very same first detach which might lead to the second phase of 'storming' where the groups test one another.

Bridges' Transition Design: According To William Bridge's theory (appendix 4), individuals are rather unpleasant with modification, which is noticeable by the scenario at Dream Big Academy Charter School B The situation can be seen as a typical program of life if is researched according to Bridge's theory where he explains that people go through 3 phases of change when they experience modification. 'End, losing and Letting go', The Neutral Zone and 'The New Starting' (Bridges, 2004). When people are presented with change, they get in stage one and so there may be feelings like unhappiness, unpredictability, aggravation, anger, worry, denial and disorientation.The scenario at the advertising division of Dream Big Academy Charter School B is comparable so Lewis can obtain comfortable with the idea that it is not amazing actions. In the 2nd stage, there might be a demand to bridge the space in between the new and old society so Lewis might need to face this challenge when Krasnow leaves. There may be low spirits and also reduced efficiency at this phase which must not be taken as a problem. It is throughout this phase that Lewis will certainly have to give support to the division so that they can discover an orientation. It can be seen exactly how Krasnow has actually currently made this change much easier by making Lewis get associated with the department a year prior to his actual departure. As per Bridges' Version, stage 3 will certainly cause visibility to understanding, High power and also commitment as people will certainly accept the change (Bridges, 2004).

Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has goes over the significance of 'safety and security needs as being a reduced level need of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel secure and also out of danger' is at the 2nd degree of demands. Before an employee can be made to establish mentally, he needs to have his 'Physiological 'and also 'Security' requires fulfilled.

SWOT Analysis for Dream Big Academy Charter School B Case Study

Ramification of Analysis.

The OB analysis has actually checked out various theories to recognize exactly how to deal with the existing circumstance handy. The adhering to 3 options have actually been proposed to help Lewis deal with the organizational difficulties in the advertising and marketing department. Each of these alternatives has been recommended for alleviating the change required to bring the advertising department according to the requirements of the marketplace as well as for making the social change that would follow when the present leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting and Production features. Assimilation of Advertising with Workflow.

Assessment of Alternatives.

Judith Shapiro who has earlier been talked to by Lewis throughout the earlier merger days has experience in business-to-business marketing along with firm and also retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to take care of both advertising as well as advertising features.

The benefit of this approach is that it will integrate both features while reducing the need for hiring an added source for advertising. In addition to this, Lewis would be heading the marketing division as well as all the same her replacement would certainly be required for the current function that she is carrying out. The drawback of this choice is that exterior hiring might cause resentment from inner employees who may be eying the position of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Production: Given the competitive pressures as well as top quality work required from the advertising agency, it is recommended that Lewis ought to permit the manufacturing device to be a separate feature from the advertising and marketing unit. Because many ad agency had these 2 features as separate devices, it makes even more feeling to comply with the standard. Both functions may be able to focus on their core activates more effectively. The drawback of this method would be that additional expenses would have to be birthed for setting up different production functions. Along with this, a production head might need to be worked with which might raise overheads for the organization.

Integration of Advertising And Marketing with Operations: Since Lewis is currently taking care of the advertising and also operations divisions concurrently; it makes feeling to incorporate the 2 features considering that she has actually been effectively taking care of both ends. The fact that Lewis has to adjust her monitoring design for the marketing division suggests that these 2 departments would be culturally varied.


An assessment of the three choices suggests that assimilation of marketing as well as operations would not be a practical move due to the large distinctions between the 2 departments regardless of the fact that currently Lewis is dealing with both. While splitting up of the production feature might have been a desirable relocation for the advertising division, the reality that it would indicate positioning a 3rd function under Lewis's wing means this should be prevented.

Action Plan.

Lewis will take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will be employed to take Lewis's location as SVP of marketing and advertising.

Production feature will certainly continue to be part of advertising and marketing under advertising and marketing function.

Lewis will certainly separate herself from procedures.

An autonomous management design with staff member empowerment will certainly be made use of in advertising and marketing division.

Open up door policy as well as emphasis on cross departmental communication will be focused on getting rid of discord.

Backup plan.

If the combination does not exercise as prepared, a contingency plan would follow which would divide the manufacturing function from the advertising function to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the marketing department without an SVP. In that case the manufacturing function will certainly be separated by putting it under an SVP manufacturing.