Dropbox Series B Financing Case Study Solution


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Dropbox Series B Financing Case Study Solution

Background and Facts

Dropbox Series B Financing an office supplies retailer for small and medium sized companies has actually recently been associated with planning for a merger with its rival Residence Deport, which has actually impacted performance levels in departmentswith the senior supervisor involved in lawful difficulties presented by the federal Profession Compensation. With the Marketing Head advancing the news of his separation from the company in one year, Jeannie Lewis, the present head of procedures has been asked to take the role in the near future. With challenges in the kind of a possible cultural modification and also reduced worker spirits, the company wants a total reengineering initiative at the marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The prospective cultural modification at the advertising division of Dropbox Series B Financing is enhancing unpredictability in the working environment bring about numerous obstacles for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting tactical choices since Stapes Inc. had to abandon its plans of combining with Office Deport after the Federal Profession Commission's intervention while doing so. Offered the fact that the shop has a worldwide presence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these nations may be able to impact efficiency or critical goals. Federal Profession Compensation's antitrust fit against the merger took up useful time of the company's elderly monitoring recommending that 'political' factors can have significant effects for a global company.

Economic Factors: Financial factors such as the introduction of local business in the international scenario recommend that Dropbox Series B Financing is flourishing in an atmosphere where there is potential development of services. In addition to this, fact that store customers are mainly searching for office materials for home offices recommends that the market has a rising pattern of business owners as well as home based businesses.

Social factors: Social trends in the economy reveal that customers are seeking ease in addition to eye-catching costs. Market research demonstrates how the client for Dropbox Series B Financing lacks understanding concerning finding solutions which can supply a combination of comfort as well as affordable.

Technological factors: Modern technology plays an essential function in Dropbox Series B Financing's business approach specifically as the company is piloting Modern technology facilities which would supply modern technology sales and also assistance in the type of memory upgrades, outer installations. (Recap of PARASITE in appendix 2).

OB Issues and Effects.

A number of underlying Business Behavior concerns can be seen in Dropbox Series B Financing's case as highlighted in this section.

Concerns regarding cultural adjustment: There is uneasiness about a cultural adjustment that would certainly happen as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with most of the personnel already showing unhappiness over this possible move. This anticipated change has actually created stress and anxiety in the work environment which has actually been coupled with the previous anxiety of preparing the company for a potential merging with Home Deport.
Pest Analysis
Stressful Work Atmosphere for Newcomers: There is shortage of employees that can match the stressful setting of a hectic organization. Not just does this bring about difficulty in finding the right individuals, it places stress on brand-new hires as can not hold up against the rate as well as stress that the organization anticipates them to bear.

Twin Reporting Lines: Newcomers discover this business society cumbersome and also hard to deal with particularly as dotted line partnerships are meant to be weaker in general as well as objective setting and efficiency examination is still done by the solid line supervisor. This means that novices might lose quality about their particular duties as well as purposes specifically as populated line reporting does not keep them in direct interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles despite the fact that it had been guessed that the latter would certainly take Krasnow's setting came as a strike to her spirits. Lewis may have been qualified and also appropriate for the job but the truth that Kransnow's departure would certainly make Coles a straight record to Lewis may have been the factor for Coles' resignation from services.

Fear & Work Insecurity: Concern as well as instability can be determined as two significant worries that Lewis would be taking care of specifically as the merger has actually now be cancelled and also two elderly executives of the advertising department would be leaving. The entire duty of the division would be dropping on Lewis's shoulders who would certainly not simply supervise of brining regarding a cultural adjustment however would additionally have to show herself in her new role.

Inappropriate Management Style of Leader: Lewis's administration design and also its incompatibility with the advertising division's role can likewise be seen as an OB challenge specifically as she has been utilized to managing issues in the procedures division where workers are shown to focus on procedures and also obtain them. The marketing division on the other hand can be viewed as a group of people that are used to being supported by Krasnow that concentrated a lot more on output than procedures.

Interdepartmental Disputes: Interdepartmental arguments between three divisions, advertising and marketing, merchandizing and operations respectively over the allotment of the advertising and marketing mix can be determined as one more OB worry. The advertising and marketing department does not share the very same vision as the various other 2 departments pertaining to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and also procedures departments do not concur over the marketing mix allotment among one an additional either.

Fragmentation in Advertising And Marketing Department: Disintegration between the advertising and marketing departments can be recognized as one more OB concern which might need further attention. The reality that the marketing and advertising sections in the advertising division are detached is protecting against both divisions from obtaining from each various other's experience as well as competence. Combination of advertising with merchandising as well as operations would certainly come to be more difficult if the advertising division itself is degenerated which can be an additional possible OB issue.

Dropbox Series B Financing Analysis

Various theories have actually been made use of to clarify the scenarios to obtain additional quality concerning the circumstance at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many managers think that subordinates are easy and lazy, have little passion and resist change. The hard variation of this concept stressed coercion, tight controls, risks and also penalties. Over time it generates reduced performance, subtle sabotage as well as competition (Offer, 2003). Although the situation at Dropbox Series B Financing is not entirely adhering to Theory X, it can be seen that new hires are finding this setting rather difficult which may eventually bring about a better inclination of the administration towards Theory X. Based on McGregor's promoted view, which he called Theory Y, the crucial job of the management is to arrange organizational problems to make sure that individuals can achieve their own objectives best by directing their initiatives in the direction of business benefits. If people discover no satisfaction in their work, the administration would have little choice however to depend on theory X and exterior control (Offer, 2003). Even while evaluating Lewis's monitoring design, concept X may have appropriated in the operations division to some extent however the Marketing department would certainly call for dependence on Theory Y in order to get the creativity as well as originality from the groups.

Tuckman's Teamwork Theory: As far as Lewis's issue regarding bringing harmony in between the advertising and also advertising department is concerned, this would originally lead to clash as talked about by Bruce Tuckman in his 'Teamwork Theory'. By integrating the advertising as well as advertising division's work, there might be the same first separate which could lead to the 2nd phase of 'storming' where the teams challenge one an additional.

When people are presented with modification, they go into stage one and also so there might be emotions like sadness, uncertainty, frustration, rage, fear, rejection and disorientation.The situation at the advertising department of Dropbox Series B Financing is similar so Lewis can get comfortable with the suggestion that it is not remarkable actions. It is during this stage that Lewis will certainly have to give advice to the division so that they can discover a feeling of instructions. It can be seen how Krasnow has actually already made this transition less complicated by making Lewis get included in the department a year prior to his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has reviews the significance of 'security requires as being a reduced level requirement of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to feel safe and out of risk' is at the second level of needs. Prior to an employee can be made to establish emotionally, he needs to have his 'Physical 'and also 'Safety' requires satisfied.

SWOT Analysis for Dropbox Series B Financing Case Study

Effects of Analysis.

The OB analysis has taken a look at various theories to recognize exactly how to manage the present situation at hand. The following 3 choices have been recommended to aid Lewis take care of the organizational challenges in the advertising and marketing department. Each of these alternatives has actually been proposed for easing the transition required to bring the marketing department in line with the needs of the marketplace and for making the social adjustment that would adhere to as soon as the current leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting and Manufacturing features. Combination of Advertising And Marketing with Operations.

Assessment of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis throughout the earlier merging days has experience in business-to-business advertising along with agency and retail marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to deal with both marketing as well as marketing functions.

The advantage of this method is that it will incorporate the two features while lowering the requirement for working with an additional source for advertising. In addition to this, Lewis would certainly be heading the advertising and marketing division as well as in any case her replacement would certainly be needed for the current duty that she is carrying out. The negative aspect of this choice is that external hiring might produce animosity from interior employees who might be eying the position of EVP after Lewis takes over Krasnow's placement.

Separating Adverting and Manufacturing: Provided the competitive stress and also premium quality work called for from the advertising agency, it is suggested that Lewis needs to enable the production system to be a different feature from the advertising and marketing device. Because many advertising agencies had these two functions as separate systems, it makes more sense to adhere to the norm. Both functions might be able to concentrate on their core activates more successfully. Nevertheless, the downside of this approach would be that added expenses would need to be birthed for establishing different manufacturing features. Along with this, a production head may need to be hired which can raise overheads for the organization.

Assimilation of Marketing with Operations: Considering that Lewis is already taking treatment of the advertising and marketing and operations divisions simultaneously; it makes feeling to integrate the two features given that she has actually been effectively taking care of both ends. The reality that Lewis has to adapt her monitoring style for the advertising division recommends that these two departments would be culturally diverse.


An evaluation of the three choices indicates that combination of marketing and operations would not be a possible relocation as a result of the huge differences in between the two departments although that presently Lewis is managing both. While splitting up of the production function might have been a positive relocation for the advertising division, the truth that it would indicate putting a 3rd feature under Lewis's wing suggests this ought to be prevented. The assimilation of the advertising and marketing department is the best choice in terms of getting the optimum results from the department. An action plan for this alternative is gone over below.

Action Plan.
Lewis will certainly take over the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be worked with to take Lewis's location as SVP of marketing and advertising.

Production feature will stay part of advertising and marketing under marketing function.

Lewis will certainly divide herself from procedures.

A democratic leadership design with employee empowerment will be utilized in advertising and marketing division.

Open door policy and focus on cross department communication will certainly be targeted at removing dissonance.

Contingency plan.

If the combination does not exercise as intended, a backup plan would certainly follow which would certainly separate the production feature from the marketing function to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising and marketing division without an SVP. Because case the production function will definitely be separated by placing it under an SVP production.