Enman Oil Inc A Case Study Help


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Enman Oil Inc A Case Study Solution

Background and Facts

Enman Oil Inc A a workplace materials merchant for small as well as medium sized companies has actually just recently been associated with preparing for a merger with its competitor Residence Deport, which has actually affected efficiency levels in departmentswith the senior supervisor involved in legal difficulties presented by the federal Trade Commission. With the Advertising and marketing Head advancing the information of his separation from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the duty in the near future. With challenges in the form of a potential cultural change and also low employee spirits, the organization needs a complete reengineering effort at the marketing division.

Trouble Declaration

The possible social adjustment at the advertising and marketing division of Enman Oil Inc A is enhancing uncertainty in the working environment bring about numerous difficulties for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting strategic choices because Stapes Inc. needed to abandon its strategies of merging with Workplace Deport after the Federal Trade Compensation's intervention in the process. Given the fact that the store has a global existence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these nations might have the ability to impact performance or calculated goals. Federal Profession Payment's antitrust match against the merging used up important time of the organization's elderly administration suggesting that 'political' factors can have serious implications for a global business.

Economic Factors: Financial factors such as the introduction of small businesses in the worldwide circumstance recommend that Enman Oil Inc A is thriving in an atmosphere where there is possible growth of organisations. Fact that shop consumers are mostly looking for office materials for home workplaces suggests that the market has a climbing trend of business owners and home based companies.

Social factors: Social patterns in the economic climate show that clients are searching for benefit along with eye-catching prices. Marketing research demonstrates how the client for Enman Oil Inc A does not have awareness concerning finding options which can supply a combination of convenience and also low costs.

Technical factors: Modern technology plays a vital duty in Enman Oil Inc A's service method especially as the company is piloting Innovation centers which would use modern technology sales as well as support in the form of memory upgrades, outer setups. (Recap of PARASITE in appendix 2).

OB Issues as well as Effects.

A number of underlying Organizational Behavior problems can be seen in Enman Oil Inc A's case as highlighted in this area.

Uneasiness concerning cultural change: There is apprehension regarding a cultural change that would certainly occur when Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising And Marketing with the majority of the staff members currently showing discontent over this potential step. This expected modification has developed stress and anxiety in the workplace which has been combined with the previous anxiety of preparing the firm for a possible merger with House Deport.

Stressful Task Atmosphere for Newcomers: There is shortage of employees that can match the stressful setting of a busy organization. Not just does this bring about problem in discovering the ideal people, it places stress on brand-new hires as can not hold up against the speed and stress that the organization anticipates them to birth.

Dual Coverage Lines: Newcomers discover this organizational society difficult and hard to manage specifically as dotted line connections are meant to be weak in general as well as unbiased setting as well as performance analysis is still done by the strong line supervisor. This suggests that newcomers could lose clarity concerning their particular duties and also purposes especially as dotted line coverage does not maintain them in direct communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles despite the fact that it had actually been hypothesized that the latter would take Krasnow's position came as an impact to her morale. Lewis may have been capable and also suitable for the work but the truth that Kransnow's separation would certainly make Coles a straight report to Lewis might have been the factor for Coles' resignation from solutions.

Anxiety & Work Insecurity: Worry and also insecurity can be recognized as 2 significant concerns that Lewis would certainly be dealing with specifically as the merger has actually now be terminated and 2 senior execs of the advertising division would certainly be leaving. The entire duty of the division would be dropping on Lewis's shoulders who would not just be in charge of brining regarding a social modification however would certainly additionally need to prove herself in her new role.

Inappropriate Monitoring Design of Leader: Lewis's management design as well as its incompatibility with the advertising and marketing division's role can likewise be seen as an OB challenge especially as she has actually been utilized to taking care of concerns in the operations division where employees are shown to concentrate on processes as well as get them. The marketing department on the other hand can be viewed as a team of people that are utilized to being nurtured by Krasnow who focused extra on output than processes.

Interdepartmental Differences: Interdepartmental disagreements in between three departments, advertising, merchandizing as well as procedures respectively over the allowance of the marketing mix can be identified as one more OB problem. The advertising department does not share the exact same vision as the various other two departments concerning the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing as well as procedures departments do not concur over the advertising mix allotment amongst one another either.

Disintegration in Marketing Division: Fragmentation between the advertising and marketing departments can be recognized as another OB issue which could need additional attention. The fact that the advertising and marketing sections in the marketing department are disconnected is preventing both departments from getting from each other's experience and also expertise. Integration of advertising with retailing and also operations would certainly come to be more difficult if the advertising and marketing division itself is degenerated which can be an additional potential OB worry.

Enman Oil Inc A Analysis

Different concepts have actually been utilized to explain the scenarios to obtain further clearness about the circumstance handy.

McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that subordinates are passive and careless, have little passion and resist modification. The scenario at Enman Oil Inc A is not entirely following Theory X, it can be seen that brand-new hires are discovering this environment instead stressful which may at some point lead to a greater disposition of the administration towards Theory X. Even while examining Lewis's monitoring style, theory X may have been appropriate in the operations department to some degree but the Advertising division would call for dependence on Theory Y in order to obtain the creativity and also creativity from the teams.

Tuckman's Teamwork Theory: As much as Lewis's concern concerning bringing harmony in between the advertising and also marketing department is worried, this would originally lead to contrast as talked about by Bruce Tuckman in his 'Team effort Theory'. By integrating the marketing as well as advertising department's job, there might be the very same preliminary detach which could lead to the second stage of 'storming' where the groups challenge one another.

Bridges' Shift Model: Based On William Bridge's theory (appendix 4), individuals are rather unpleasant with adjustment, which is evident by the situation at Enman Oil Inc A The situation can be seen as a regular course of life if is studied according to Bridge's concept where he clarifies that individuals undergo three phases of shift when they experience change. 'Ending, losing as well as Letting go', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When individuals are presented with adjustment, they go into phase one therefore there may be feelings like sadness, uncertainty, disappointment, rage, fear, rejection and also disorientation.The circumstance at the advertising division of Enman Oil Inc A is comparable so Lewis can obtain comfortable with the suggestion that it is not amazing actions. In the second stage, there might be a requirement to bridge the space in between the brand-new and also old society so Lewis might have to encounter this ordeal as soon as Krasnow leaves. There may be reduced spirits and reduced efficiency at this phase which need to not be taken as a trouble. It is throughout this stage that Lewis will certainly have to give advice to the department so that they can find an orientation. It can be seen just how Krasnow has actually already made this transition easier by making Lewis obtain involved in the division a year before his real separation. Based on Bridges' Design, stage three will produce visibility to knowing, High power and dedication as individuals will certainly accept the modification (Bridges, 2004).

Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has talks about the relevance of 'safety needs as being a reduced level demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel secure and out of risk' is at the 2nd degree of requirements. Before a staff member can be made to develop psychologically, he requires to have his 'Physical 'and also 'Security' requires fulfilled.

SWOT Analysis for Enman Oil Inc A Case Study

Implication of Analysis.

The OB analysis has actually checked out numerous theories to understand just how to handle the present situation available. The complying with three options have actually been suggested to assist Lewis deal with the business difficulties in the advertising and marketing department. Each of these alternatives has actually been proposed for reducing the shift needed to bring the advertising and marketing department in line with the needs of the marketplace and for making the cultural change that would adhere to when the existing leader leaves.

Assimilation of advertising and marketing features. Separating Adverting and Manufacturing functions. Combination of Marketing with Procedures.

Analysis of Alternatives.

Integration of Advertising & Marketing Functions: The internal advertising and marketing company of Enman Oil Inc A is already stamina for the company in terms of conserving up on overheads related to marketing and promo. Considering that no brand-new recruitment has been done after Bridget Cole's separation with the coverage line being straight designated to Krasnow for the marketing feature, this is a positive chance for incorporating the marketing and advertising functions. Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has experience in business-to-business advertising and marketing along with agency and retail marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to deal with both advertising and marketing features.

The advantage of this approach is that it will certainly integrate both functions while lowering the requirement for hiring an added source for advertising. Lewis would certainly be heading the advertising and marketing division and in any kind of case her replacement would certainly be needed for the existing role that she is executing. The downside of this option is that outside hiring might produce animosity from internal workers that might be eying the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting as well as Production: Given the competitive stress and high quality job needed from the advertising agency, it is recommended that Lewis needs to allow the manufacturing system to be a different function from the advertising system. Since a lot of marketing firms had these two functions as different units, it makes even more sense to comply with the standard.

Combination of Marketing with Workflows: Considering that Lewis is currently taking care of the advertising and also procedures divisions at the same time; it makes feeling to incorporate the 2 functions given that she has actually been successfully taking treatment of both ends. The fact that Lewis has to adjust her management style for the advertising and marketing department suggests that these 2 departments would be culturally varied.


An analysis of the three options shows that combination of advertising and operations would not be a viable action because of the large differences in between the two departments although that presently Lewis is dealing with both. While splitting up of the manufacturing function might have been a favorable move for the advertising department, the truth that it would indicate positioning a third function under Lewis's wing indicates this ought to be stayed clear of also. The integration of the advertising and marketing division is the best choice in terms of obtaining the optimum results from the division. An action plan for this option is discussed below.

Activity Strategy.

Lewis will certainly take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Production function will remain component of advertising and marketing under advertising and marketing feature.

Lewis will certainly separate herself from procedures.

An autonomous leadership style with staff member empowerment will be made use of in advertising and marketing division.

Open up door policy as well as focus on cross departmental interaction will certainly be aimed at eliminating dissonance.

Backup strategy.

If the combination does not work out as prepared, a backup strategy would follow which would certainly divide the manufacturing feature from the marketing function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing department without an SVP. In that case the manufacturing feature will most definitely be separated by placing it under an SVP production.