Enman Oil Inc B Case Study Solution


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Enman Oil Inc B Case Study Solution

Background and Facts

Enman Oil Inc B a workplace products merchant for little and also medium sized organisations has just recently been associated with preparing for a merger with its rival Home Deport, which has affected effectiveness degrees in departmentswith the elderly manager associated with lawful issues put forth by the government Trade Commission. With the Marketing Head advancing the information of his departure from the company in one year, Jeannie Lewis, the current head of operations has actually been asked to take the duty in the future. With obstacles in the type of a possible social modification and also low worker morale, the organization needs a full reengineering initiative at the advertising and marketing division.

Problem Statement

The possible cultural change at the advertising department of Enman Oil Inc B is enhancing unpredictability in the workplace resulting in various challenges for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting tactical decisions since Stapes Inc. had to desert its strategies of merging with Office Deport after the Federal Trade Payment's treatment while doing so. Given the reality that the store has an international existence with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these countries may be able to affect performance or tactical objectives. Federal Trade Payment's antitrust match against the merger used up important time of the organization's senior management suggesting that 'political' factors can have major implications for a worldwide company.

Economic Factors: Economic factors such as the appearance of small businesses in the international scenario recommend that Enman Oil Inc B is prospering in an environment where there is possible growth of services. Reality that store consumers are mostly looking for office supplies for house offices recommends that the market has a rising trend of entrepreneurs and house based services.

Social factors: Social trends in the economy show that consumers are seeking comfort along with appealing prices. Marketing research demonstrates how the consumer for Enman Oil Inc B lacks awareness about finding solutions which can use a mix of ease and also low costs.

Technological factors: Modern technology plays a crucial role in Enman Oil Inc B's business strategy specifically as the organization is piloting Innovation facilities which would provide innovation sales as well as support in the form of memory upgrades, outer setups. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

A number of underlying Organizational Behavior issues can be seen in Enman Oil Inc B's case as highlighted in this area.

Worries concerning cultural modification: There is worry about a social adjustment that would certainly occur once Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Advertising with the majority of the employee already showing unhappiness over this potential step. This anticipated adjustment has actually produced anxiety in the work environment which has been paired with the previous stress of preparing the company for a possible merging with House Deport.

Stressful Work Atmosphere for Newcomers: There is shortage of personnel that can match the stressful atmosphere of a busy organization. Not only does this bring about difficulty in finding the appropriate people, it puts anxiety on new hires as can not withstand the rate as well as stress that the organization anticipates them to bear.

Dual Reporting Lines: Newcomers discover this organizational culture troublesome and tough to handle especially as populated line connections are implied to be weaker as a whole as well as unbiased setting as well as performance evaluation is still done by the solid line manager. This implies that newbies could shed clarity regarding their respective roles and also goals especially as dotted line coverage does not keep them in straight interaction with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had been hypothesized that the last would certainly take Krasnow's position came as a strike to her spirits. Lewis may have been qualified and also appropriate for the work yet the truth that Kransnow's departure would make Coles a direct report to Lewis might have been the reason for Coles' resignation from services.

Fear & Task Insecurity: Fear and insecurity can be determined as 2 major issues that Lewis would be dealing with especially as the merging has currently be cancelled as well as 2 senior executives of the marketing department would be leaving. The whole obligation of the division would certainly be dropping on Lewis's shoulders who would not simply supervise of brining regarding a cultural change but would also need to confirm herself in her brand-new role.

Incompatible Management Style of Leader: Lewis's management style and also its incompatibility with the marketing department's role can additionally be seen as an OB difficulty especially as she has been utilized to dealing with issues in the procedures division where workers are instructed to focus on procedures as well as get them. The advertising and marketing division on the various other hand can be viewed as a team of people that are made use of to being supported by Krasnow that focused much more on outcome than procedures.

Interdepartmental Disputes: Interdepartmental differences in between 3 departments, advertising and marketing, merchandizing and also operations specifically over the allocation of the advertising mix can be determined as an additional OB problem. The marketing department does not share the exact same vision as the various other two divisions relating to the aloocation of the advertising and marketing mix twoards promotions as well as advertsing, the merchandizing and procedures departments do not agree over the marketing mix allotment among one an additional either.

Disintegration in Advertising And Marketing Department: Disintegration between the marketing and advertising divisions can be determined as another OB concern which can need additional focus. The fact that the marketing and advertising areas in the marketing department are detached is avoiding both divisions from acquiring from each various other's experience as well as expertise. Integration of advertising with merchandising and operations would certainly become harder if the marketing department itself is disintegrated which can be another prospective OB issue.

Enman Oil Inc B Analysis

Different concepts have been made use of to explain the situations to obtain more clearness about the circumstance at hand.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of managers believe that subordinates are passive and careless, have little aspiration and resist adjustment. The situation at Enman Oil Inc B is not totally following Theory X, it can be seen that brand-new hires are discovering this setting rather demanding which may eventually lead to a higher disposition of the management in the direction of Theory X. Even while examining Lewis's management design, theory X may have been ideal in the procedures department to some extent but the Advertising and marketing division would certainly require reliance on Theory Y in order to obtain the imagination as well as creativity from the groups.

Tuckman's Team effort Concept: As much as Lewis's problem concerning bringing harmony between the advertising as well as advertising and marketing department is worried, this would at first lead to contrast as gone over by Bruce Tuckman in his 'Teamwork Theory'. By combining the advertising and marketing and also marketing division's work, there may be the exact same initial separate which might lead to the second phase of 'storming' where the teams test one another.

When individuals are offered with adjustment, they go into phase one and so there might be feelings like unhappiness, unpredictability, aggravation, temper, concern, rejection and also disorientation.The situation at the advertising division of Enman Oil Inc B is comparable so Lewis can obtain comfy with the suggestion that it is not extraordinary actions. It is throughout this stage that Lewis will have to offer support to the division so that they can discover a feeling of instructions. It can be seen exactly how Krasnow has already made this transition simpler by making Lewis get involved in the division a year before his actual separation.

Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has discusses the importance of 'protection needs as being a reduced degree demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel protected and out of threat' is at the second degree of demands. Before a staff member can be made to create psychologically, he requires to have his 'Physiological 'and 'Safety' requires fulfilled.

SWOT Analysis for Enman Oil Inc B Case Study

Ramification of Analysis.

The OB analysis has looked at different theories to recognize exactly how to manage the existing scenario at hand. The adhering to 3 choices have been proposed to aid Lewis take care of the organizational difficulties in the marketing division. Each of these alternatives has been suggested for easing the change needed to bring the advertising and marketing department in line with the requirements of the marketplace and for making the cultural modification that would certainly follow once the current leader leaves.

Combination of marketing and advertising functions. Separating Adverting and Manufacturing functions. Assimilation of Advertising with Workflow.

Assessment of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis throughout the earlier merger days has proficiency in business-to-business advertising along with firm and also retail marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to manage both advertising and marketing and also advertising and marketing functions.

The advantage of this technique is that it will certainly integrate the two features while minimizing the demand for hiring an additional resource for advertising. Along with this, Lewis would be heading the marketing department and all the same her replacement would certainly be required for the existing function that she is carrying out. The drawback of this alternative is that outside hiring might cause animosity from inner employees that may be looking at the placement of EVP after Lewis takes over Krasnow's position.

Separating Adverting and also Production: Given the affordable stress as well as top quality job required from the advertising agency, it is advised that Lewis ought to allow the production system to be a different feature from the advertising device. Because a lot of advertising agencies had these 2 features as separate systems, it makes even more feeling to follow the standard. In addition to this, both features may have the ability to focus on their core turns on extra efficiently. However, the drawback of this approach would be that extra expenses would have to be birthed for establishing separate production functions. Along with this, a manufacturing head might have to be hired which might increase overheads for the company.

Integration of Marketing with Workflows: Since Lewis is currently taking care of the advertising and also procedures divisions all at once; it makes good sense to incorporate both functions since she has actually been efficiently looking after both ends. The truth that the two departments currently have significant distinctions over allocation of sources suggests that this assimilation might have the ability to produce consistency especially as Lewis would be heading both ends.However there are different negative aspects of this step especially as it would place excessive concern over Lewis's shoulders. The truth that Lewis needs to adapt her administration style for the marketing department recommends that these two divisions would certainly be culturally varied. In addition to this, Lewis may not be able to apply one sort of leadership design to both departments which might result in inadequacy in either one of the two functions.


An analysis of the 3 choices shows that combination of marketing and also procedures would not be a viable move as a result of the large distinctions in between the two departments despite the fact that presently Lewis is handling both. While splitting up of the manufacturing function might have been a favorable move for the marketing division, the truth that it would certainly indicate putting a third function under Lewis's wing means this need to be avoided. The combination of the marketing division is the most effective choice in regards to obtaining the optimal results from the department. An activity prepare for this alternative is gone over below.

Action Strategy.

Lewis will certainly take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Manufacturing feature will continue to be component of advertising and marketing under advertising and marketing feature.

Lewis will certainly separate herself from operations.

A democratic leadership design with staff member empowerment will certainly be made use of in marketing division.

Open up door policy as well as emphasis on cross departmental communication will be focused on removing disharmony.

Contingency strategy.

If the combination does not exercise as intended, a backup plan would certainly follow which would divide the production function from the marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising and marketing division without an SVP. Because case the manufacturing function will certainly be divided by putting it under an SVP production.