Enman Oil Inc C Case Study Help


Home >> Harvard >> Enman Oil Inc C >>

Enman Oil Inc C Case Study Solution

Background and Facts

Enman Oil Inc C an office supplies retailer for little and also average sized businesses has recently been associated with planning for a merging with its competitor House Deport, which has influenced performance degrees in departmentswith the senior manager involved in lawful problems presented by the federal Trade Commission. With the Marketing Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the role in the future. With obstacles in the type of a prospective cultural adjustment and also reduced worker spirits, the company requires a total reengineering initiative at the marketing division.

Problem Statement
Porter's 5 Forces Analysis
The potential cultural modification at the advertising division of Enman Oil Inc C is increasing unpredictability in the working environment resulting in numerous difficulties for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting critical decisions because Stapes Inc. had to desert its strategies of merging with Workplace Deport after the Federal Trade Commission's intervention while doing so. Offered the fact that the shop has a worldwide presence with branches in UK, U.S.A., Canada and also Germany, political consider each of these nations might have the ability to influence performance or tactical objectives. Federal Profession Commission's antitrust suit versus the merging took up valuable time of the company's elderly management suggesting that 'political' factors can have serious ramifications for a worldwide company.

Economic Factors: Economic factors such as the appearance of local business in the global circumstance recommend that Enman Oil Inc C is thriving in an atmosphere where there is potential growth of services. In addition to this, fact that store customers are primarily seeking office supplies for home offices recommends that the market has a rising trend of business owners and also home organisations.

Social factors: Social fads in the economic situation show that clients are trying to find ease in addition to eye-catching rates. Marketing research shows how the customer for Enman Oil Inc C lacks understanding concerning finding services which can provide a mix of ease as well as low costs.

Technical factors: Technology plays an important role in Enman Oil Inc C's business method particularly as the company is piloting Modern technology centers which would offer technology sales and also support in the type of memory upgrades, outer installments. (Recap of BUG in appendix 2).

OB Issues as well as Effects.

Numerous underlying Organizational Actions issues can be seen in Enman Oil Inc C's case as highlighted in this area.

Worries regarding social adjustment: There is uneasiness regarding a cultural change that would take place as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Marketing with a lot of the personnel already showing unhappiness over this possible move. This expected adjustment has produced anxiety in the work environment which has actually been paired with the previous stress and anxiety of preparing the firm for a possible merging with Residence Deport.
Pest Analysis
Stressful Job Setting for Newcomers: There is lack of personnel that can match the difficult setting of a busy organization. Not only does this lead to trouble in finding the ideal people, it puts stress and anxiety on new hires as can not withstand the rate as well as stress that the organization anticipates them to birth.

Double Coverage Lines: Newcomers find this organizational culture difficult and hard to handle specifically as populated line partnerships are suggested to be weaker as a whole as well as objective setup as well as efficiency assessment is still done by the solid line manager. This implies that novices might lose clarity regarding their respective duties and objectives specifically as populated line reporting does not maintain them in straight interaction with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles even though it had actually been speculated that the last would certainly take Krasnow's placement came as a strike to her spirits. Lewis may have been qualified and also suitable for the work yet the truth that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the reason for Coles' resignation from services.

Anxiety & Job Instability: Concern and insecurity can be recognized as two significant problems that Lewis would certainly be taking care of particularly as the merging has actually now be terminated and two senior executives of the marketing department would be leaving. The whole obligation of the division would be falling on Lewis's shoulders who would not just supervise of brining concerning a social change however would also need to prove herself in her brand-new role.

Inappropriate Administration Design of Leader: Lewis's administration design and also its conflict with the advertising division's duty can also be viewed as an OB difficulty specifically as she has actually been made use of to handling concerns in the operations department where personnel are shown to concentrate on procedures as well as obtain them right. The marketing department on the other hand can be viewed as a group of individuals who are used to being supported by Krasnow who focused a lot more on outcome than processes.

Interdepartmental Differences: Interdepartmental arguments in between three divisions, advertising, merchandizing and operations specifically over the allowance of the advertising mix can be determined as another OB problem. The advertising and marketing division does not share the exact same vision as the other 2 departments pertaining to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing as well as procedures departments do not agree over the marketing mix allotment amongst one an additional either.

Fragmentation in Marketing Division: Disintegration in between the marketing and advertising departments can be identified as an additional OB issue which can require more attention. The fact that the advertising and marketing areas in the advertising and marketing department are separated is avoiding both divisions from acquiring from each various other's experience as well as knowledge. Integration of advertising with retailing as well as operations would certainly become harder if the marketing department itself is broken down which can be one more prospective OB concern.

Enman Oil Inc C Analysis

Various theories have been used to explain the conditions to get more quality concerning the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many managers believe that subordinates are passive and also lazy, have little passion and withstand adjustment. The hard version of this theory stressed coercion, tight controls, threats as well as penalties. With time it generates reduced performance, refined sabotage as well as rivalry (Offer, 2003). Although the circumstance at Enman Oil Inc C is not entirely adhering to Theory X, it can be seen that brand-new hires are locating this setting rather demanding which might at some point result in a better disposition of the management towards Concept X. As per McGregor's promoted sight, which he called Theory Y, the crucial task of the administration is to prepare organizational problems so that people can achieve their very own goals best by routing their efforts in the direction of organizational benefits. If people locate no satisfaction in their work, the administration would have little option but to rely on concept X and external control (Bargain, 2003). Also while examining Lewis's management design, theory X may have been suitable in the procedures division somewhat however the Marketing division would certainly call for dependence on Concept Y in order to get the creativity as well as originality from the groups.

Tuckman's Synergy Concept: As for Lewis's problem about bringing consistency between the advertising and marketing department is concerned, this would at first bring about clash as discussed by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's theory shown in appendix 3, throughout the initial phase of team development, people might not bond, as they are active discovering their area in the group. By combining the advertising and marketing division's work, there might coincide initial detach which can lead to the 2nd phase of 'storming' where the groups test one another. Nevertheless, it is only during the third stage or 'norming' when they would certainly collaborate to share concepts prior to the group can bring about harmony in the fourth stage 'performing'.

When people are provided with adjustment, they enter stage one and also so there might be emotions like sadness, unpredictability, aggravation, rage, worry, rejection and also disorientation.The scenario at the advertising division of Enman Oil Inc C is similar so Lewis can obtain comfy with the idea that it is not remarkable habits. It is throughout this stage that Lewis will have to offer assistance to the department so that they can locate a sense of direction. It can be seen exactly how Krasnow has actually currently made this transition easier by making Lewis obtain entailed in the department a year prior to his actual separation.
Vrio Analysis
Maslow's Need pecking order: The OB concern pertaining to insecurity at the workplace has been caused to start with by the adjustment in administration and also second of all by the fact that the merging will certainly no longer be started. Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has discusses the significance of 'safety and security requires as being a reduced degree requirement of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to feel safe as well as untouched' goes to the second level of needs. Prior to an employee can be made to develop psychologically, he requires to have his 'Physical 'and also 'Safety' requires satisfied. This shows that unless the workers are made to feel secure regarding their existing work standing in Enman Oil Inc C they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Enman Oil Inc C Case Study

Effects of Analysis.

The OB analysis has taken a look at numerous theories to understand exactly how to cope with the current scenario available. The adhering to 3 alternatives have actually been proposed to assist Lewis manage the business obstacles in the marketing division. Each of these options has been recommended for alleviating the transition required to bring the marketing division according to the demands of the market as well as for making the social modification that would certainly adhere to as soon as the existing leader leaves.

Combination of marketing and advertising features. Dividing Adverting and Manufacturing functions. Combination of Advertising And Marketing with Workflow.

Assessment of Alternatives.

Assimilation of Marketing & Advertising And Marketing Functions: The in-house advertising company of Enman Oil Inc C is currently strength for the company in regards to conserving up on expenses associated with advertising as well as promo. Because no brand-new recruitment has been done after Bridget Cole's separation with the reporting line being straight assigned to Krasnow for the advertising and marketing function, this is a favorable opportunity for incorporating the advertising and marketing functions. Judith Shapiro who has earlier been interviewed by Lewis during the earlier merger days has expertise in business-to-business marketing together with company and retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to take care of both marketing and advertising functions.

The benefit of this technique is that it will certainly integrate the two functions while decreasing the need for hiring an added resource for advertising and marketing. Lewis would be heading the advertising and marketing division as well as in any case her replacement would be required for the existing duty that she is performing. The drawback of this alternative is that external hiring may bring about bitterness from internal employees who may be considering the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and Manufacturing: Offered the affordable pressures and high top quality work needed from the advertising company, it is recommended that Lewis should allow the manufacturing system to be a separate function from the advertising and marketing system. Considering that many advertising firms had these 2 functions as separate devices, it makes more sense to adhere to the standard.

Integration of Advertising And Marketing with Workflows: Considering that Lewis is already taking care of the advertising and marketing and also procedures divisions concurrently; it makes sense to incorporate both functions considering that she has been effectively dealing with both ends. The reality that both divisions currently have significant differences over allocation of resources suggests that this combination might be able to produce consistency particularly as Lewis would be heading both ends.However there are different downsides of this step specifically as it would place too much concern over Lewis's shoulders. The fact that Lewis needs to adjust her management style for the advertising and marketing division recommends that these 2 departments would certainly be culturally varied. Along with this, Lewis might not have the ability to apply one kind of management design to both departments which can cause inefficiency in either one of the two features.


An analysis of the 3 choices indicates that combination of marketing and procedures would certainly not be a feasible step because of the large distinctions between both departments although that presently Lewis is managing both. While separation of the production function may have been a desirable relocation for the advertising department, the reality that it would certainly indicate placing a 3rd function under Lewis's wing suggests this need to be avoided. The assimilation of the advertising division is the very best alternative in terms of obtaining the optimal results from the division. An action plan for this choice is talked about below.

Action Plan.
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of marketing and advertising.

Manufacturing function will certainly stay component of advertising and marketing under advertising and marketing feature.

Lewis will separate herself from operations.

A democratic leadership style with staff member empowerment will be used in advertising division.

Open up door policy and emphasis on cross department communication will be aimed at getting rid of dissonance.

Backup strategy.

If the assimilation does not work out as prepared, a backup strategy would comply with which would certainly separate the production function from the advertising feature to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the manufacturing feature will definitely be separated by positioning it under an SVP production.