Enman Oil Inc E Case Study Solution


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Enman Oil Inc E Case Study Solution

Background and Facts

Enman Oil Inc E a workplace materials retailer for tiny as well as moderate sized companies has actually just recently been associated with planning for a merging with its rival Home Deport, which has impacted efficiency levels in departmentswith the senior supervisor involved in legal difficulties put forth by the government Trade Commission. With the Marketing Head advancing the news of his departure from the firm in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the role in the near future. With obstacles in the kind of a potential cultural change and also low employee morale, the organization is in need of a total reengineering initiative at the advertising department.

Issue Declaration

The possible cultural adjustment at the advertising department of Enman Oil Inc E is enhancing unpredictability in the working environment resulting in numerous obstacles for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting tactical choices given that Stapes Inc. had to abandon its plans of combining with Office Deport after the Federal Profession Commission's intervention at the same time. Given the reality that the shop has an international visibility with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these nations may be able to impact performance or tactical objectives. Federal Profession Payment's antitrust fit versus the merger took up important time of the organization's elderly management recommending that 'political' factors can have significant effects for a global service.

Economic Factors: Economic factors such as the development of small companies in the global situation recommend that Enman Oil Inc E is prospering in an environment where there is prospective development of companies. Truth that shop consumers are primarily looking for office materials for residence workplaces recommends that the market has an increasing trend of business owners and residence based services.

Social factors: Social trends in the economic situation reveal that clients are searching for convenience in addition to appealing rates. Marketing research shows how the client for Enman Oil Inc E lacks understanding about locating remedies which can provide a mix of convenience and also affordable.

Technical factors: Technology plays an important function in Enman Oil Inc E's business method especially as the company is piloting Innovation centers which would supply modern technology sales and assistance in the type of memory upgrades, peripheral setups. (Recap of PEST in appendix 2).

OB Issues as well as Manifestations.

A number of underlying Organizational Actions problems can be seen in Enman Oil Inc E's case as highlighted in this section.

Worries concerning social modification: There is worry about a social modification that would certainly occur once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with a lot of the employee already showing discontent over this possible move. This anticipated modification has produced stress in the work environment which has been paired with the past tension of preparing the company for a possible merger with Home Deport.

Stressful Task Environment for Newcomers: There is scarcity of employees that can match the difficult setting of a busy organization. Not only does this bring about problem in discovering the appropriate people, it puts stress and anxiety on brand-new hires as can not stand up to the rate and pressure that the organization expects them to birth.

Dual Reporting Lines: Newcomers locate this business culture troublesome and hard to deal with specifically as populated line connections are meant to be weaker generally as well as unbiased setting and also performance examination is still done by the solid line manager. This implies that newbies might shed clarity about their respective functions and also goals specifically as populated line reporting does not keep them in straight communication with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles although it had been speculated that the latter would certainly take Krasnow's placement came as a strike to her spirits. Lewis might have been qualified and also appropriate for the work yet the fact that Kransnow's departure would make Coles a straight record to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Task Instability: Concern and also instability can be recognized as 2 significant problems that Lewis would certainly be dealing with specifically as the merger has now be cancelled as well as 2 senior execs of the advertising division would be leaving. The whole responsibility of the division would certainly be falling on Lewis's shoulders who would not simply be in charge of brining about a cultural change however would certainly likewise need to confirm herself in her new function.

Inappropriate Administration Style of Leader: Lewis's management design as well as its conflict with the marketing division's duty can additionally be seen as an OB obstacle specifically as she has been used to handling concerns in the operations division where employees are instructed to focus on procedures and also get them right. The marketing department on the other hand can be seen as a team of people that are used to being supported by Krasnow that concentrated more on output than processes.

Interdepartmental Arguments: Interdepartmental differences in between three divisions, marketing, merchandizing and also procedures specifically over the allocation of the advertising mix can be determined as one more OB worry. The marketing division does not share the exact same vision as the various other 2 departments relating to the aloocation of the advertising and marketing mix twoards promotions as well as advertsing, the merchandizing as well as procedures departments do not agree over the advertising and marketing mix allowance amongst one an additional either.

Disintegration in Marketing Division: Fragmentation between the advertising and marketing divisions can be determined as an additional OB concern which could require further focus. The reality that the advertising and marketing sections in the advertising and marketing division are separated is avoiding both departments from gaining from each various other's experience and know-how. Integration of advertising with retailing as well as procedures would become more difficult if the advertising division itself is disintegrated which can be one more potential OB issue.

Enman Oil Inc E Analysis

Various concepts have been made use of to describe the scenarios to obtain additional clearness regarding the situation available.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers think that staffs are easy as well as careless, have little ambition as well as stand up to modification. The scenario at Enman Oil Inc E is not totally adhering to Theory X, it can be seen that brand-new hires are finding this environment instead stressful which might at some point lead to a better disposition of the administration towards Theory X. Even while assessing Lewis's monitoring style, theory X might have been ideal in the procedures division to some level but the Advertising department would certainly call for reliance on Concept Y in order to get the creativity as well as creativity from the groups.

Tuckman's Synergy Concept: Regarding Lewis's issue regarding bringing harmony between the marketing and advertising department is worried, this would at first lead to clash as talked about by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). Based on Tuckman's concept displayed in appendix 3, throughout the initial stage of group advancement, individuals might not bond, as they are active locating their place in the team. By incorporating the marketing and advertising department's work, there might be the same preliminary disconnect which could result in the second stage of 'storming' where the teams challenge each other. It is only throughout the third phase or 'norming' when they would certainly come together to share concepts before the team can bring around harmony in the 4th stage 'executing'.

Bridges' Change Design: According To William Bridge's theory (appendix 4), people are quite unpleasant with modification, which is noticeable by the circumstance at Enman Oil Inc E The situation can be viewed as a normal course of life if is examined based on Bridge's theory where he clarifies that people undergo three phases of change when they experience change. 'Ending, shedding as well as Letting go', The Neutral Zone and 'The New Beginning' (Bridges, 2004). When individuals exist with modification, they go into stage one and so there may be emotions like despair, unpredictability, irritation, rage, concern, denial as well as disorientation.The situation at the marketing division of Enman Oil Inc E is similar so Lewis can get comfortable with the suggestion that it is not amazing behavior. In the 2nd phase, there may be a demand to connect the gap between the new and old society so Lewis may have to face this experience once Krasnow leaves. There may be low morale and reduced performance at this stage which need to not be taken as a problem. It is throughout this phase that Lewis will have to give advice to the division to ensure that they can find an orientation. It can be seen exactly how Krasnow has already made this shift less complicated by making Lewis obtain involved in the department a year before his real separation. According to Bridges' Model, phase 3 will bring about openness to understanding, High power and commitment as individuals will certainly embrace the modification (Bridges, 2004).

Maslow's Need power structure: The OB issue pertaining to insecurity at the office has been activated to start with by the adjustment in administration and also secondly by the truth that the merging will certainly no longer be started. Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has goes over the value of 'security needs as being a reduced level requirement of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel protected and untouched' is at the second level of needs. Prior to a staff member can be made to develop psychologically, he needs to have his 'Physiological 'and 'Safety and security' requires satisfied. This indicates that unless the workers are made to feel secure about their existing work condition in Enman Oil Inc E they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Enman Oil Inc E Case Study

Ramification of Analysis.

The OB analysis has actually taken a look at different theories to comprehend just how to deal with the current situation at hand. The adhering to three options have actually been recommended to aid Lewis take care of the business difficulties in the advertising department. Each of these alternatives has actually been recommended for reducing the transition required to bring the marketing department according to the demands of the market as well as for making the social adjustment that would adhere to as soon as the current leader leaves.

Integration of marketing and advertising features. Dividing Adverting as well as Manufacturing features. Assimilation of Advertising with Procedures.

Examination of Alternatives.

Judith Shapiro that has actually earlier been spoken with by Lewis throughout the earlier merger days has competence in business-to-business advertising and marketing along with firm as well as retail marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to manage both marketing and marketing features.

The benefit of this method is that it will incorporate the two features while lowering the demand for working with an extra source for advertising and marketing. Lewis would certainly be heading the marketing department and in any kind of case her substitute would be required for the existing role that she is performing. The disadvantage of this option is that exterior hiring might bring about bitterness from inner personnel who may be eying the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting as well as Production: Offered the competitive stress as well as premium quality job required from the advertising agency, it is recommended that Lewis must enable the production device to be a different feature from the advertising device. Since many ad agency had these 2 features as separate units, it makes even more feeling to follow the standard. In addition to this, both functions might have the ability to concentrate on their core turns on more efficiently. However, the disadvantage of this approach would be that added expenses would need to be borne for setting up different manufacturing functions. Along with this, a production head may need to be employed which could enhance overheads for the company.

Combination of Advertising with Procedures: Since Lewis is currently caring for the advertising and also operations divisions concurrently; it makes sense to integrate the two functions since she has been successfully looking after both ends. The fact that the two divisions already have significant distinctions over allocation of sources recommends that this integration might have the ability to bring about consistency specifically as Lewis would be heading both ends.However there are numerous negative aspects of this action especially as it would certainly place way too much burden over Lewis's shoulders. The truth that Lewis needs to adapt her management design for the advertising division suggests that these two divisions would certainly be culturally diverse. Along with this, Lewis may not be able to apply one sort of leadership design to both divisions which can lead to inadequacy in either among the two features.


An assessment of the 3 options shows that combination of advertising and marketing and procedures would certainly not be a feasible move as a result of the large distinctions in between both departments although that currently Lewis is dealing with both. While splitting up of the production function might have been a favorable step for the advertising division, the fact that it would certainly indicate placing a third feature under Lewis's wing means this need to be stayed clear of. The assimilation of the advertising and marketing division is the best choice in terms of obtaining the optimal arise from the division. An action prepare for this choice is talked about below.

Action Plan.

Lewis will take over the function of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be worked with to take Lewis's place as SVP of advertising and marketing.

Production feature will certainly continue to be part of marketing under advertising function.

Lewis will certainly separate herself from procedures.

An autonomous leadership style with staff member empowerment will be made use of in advertising and marketing division.

Open door plan and emphasis on cross departmental communication will certainly be focused on eliminating discord.

Backup strategy.

If the combination does not exercise as prepared, a contingency plan would certainly comply with which would separate the manufacturing feature from the advertising and marketing function to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising and marketing department without an SVP. In that case the production feature will absolutely be separated by placing it under an SVP production.