Enron Development Corp The Dabhol Power Project In Maharashtra India B Case Study Help


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Enron Development Corp The Dabhol Power Project In Maharashtra India B Case Study Help

Background and Facts

Enron Development Corp The Dabhol Power Project In Maharashtra India B an office products store for little and also medium sized businesses has actually recently been involved in preparing for a merging with its competitor House Deport, which has affected efficiency degrees in departmentswith the elderly manager involved in legal problems presented by the federal Profession Payment. With the Advertising Head putting forward the news of his separation from the business in one year, Jeannie Lewis, the present head of operations has been asked to take the function in the future. With difficulties in the kind of a potential social modification and also low worker morale, the company wants a full reengineering effort at the advertising and marketing department.

Issue Statement
Porter's 5 Forces Analysis
The possible social adjustment at the advertising division of Enron Development Corp The Dabhol Power Project In Maharashtra India B is enhancing unpredictability in the working environment causing different challenges for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in influencing tactical choices given that Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Compensation's treatment in the process. Offered the truth that the shop has a worldwide presence with branches in UK, USA, Canada as well as Germany, political consider each of these nations might have the ability to influence performance or strategic objectives. Federal Profession Commission's antitrust match against the merger occupied useful time of the organization's senior management suggesting that 'political' factors can have significant ramifications for a worldwide business.

Economic Factors: Financial factors such as the development of small businesses in the global situation suggest that Enron Development Corp The Dabhol Power Project In Maharashtra India B is flourishing in an environment where there is prospective growth of businesses. Along with this, reality that shop clients are primarily searching for office materials for office recommends that the market has a climbing trend of business owners as well as online organisations.

Social factors: Social fads in the economy reveal that consumers are looking for ease along with eye-catching rates. Market research demonstrates how the client for Enron Development Corp The Dabhol Power Project In Maharashtra India B lacks understanding concerning discovering options which can use a mix of convenience and affordable.

Technical factors: Innovation plays an essential duty in Enron Development Corp The Dabhol Power Project In Maharashtra India B's service strategy specifically as the company is piloting Technology centers which would provide technology sales and support in the kind of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues and also Manifestations.

A number of underlying Business Habits issues can be seen in Enron Development Corp The Dabhol Power Project In Maharashtra India B's case as highlighted in this area.

Uneasiness about social modification: There is concern about a cultural modification that would certainly take place as soon as Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Marketing with a lot of the employee already showing discontent over this potential move. This anticipated adjustment has actually developed stress in the work environment which has been paired with the previous anxiety of preparing the company for a possible merger with House Deport.
Pest Analysis
Stressful Job Setting for Newcomers: There is scarcity of workers that can match the demanding atmosphere of a fast-paced organization. Not just does this result in problem in discovering the best individuals, it puts tension on brand-new hires as can not withstand the speed as well as pressure that the company expects them to birth.

Dual Coverage Lines: Beginners locate this business society cumbersome as well as challenging to cope with particularly as dotted line partnerships are suggested to be weak generally and unbiased setting as well as efficiency analysis is still done by the strong line supervisor. This suggests that beginners might lose clearness regarding their particular duties and purposes particularly as populated line coverage does not maintain them in direct interaction with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had been hypothesized that the last would take Krasnow's placement came as a strike to her morale. Lewis might have been capable and proper for the task but the fact that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from services.

Anxiety & Task Insecurity: Concern as well as instability can be identified as two major problems that Lewis would certainly be managing particularly as the merging has actually now be cancelled and two elderly execs of the advertising department would certainly be leaving. The whole responsibility of the department would certainly be falling on Lewis's shoulders who would certainly not simply be in charge of brining about a social change yet would also have to show herself in her brand-new role.

Incompatible Monitoring Design of Leader: Lewis's administration style and also its incompatibility with the advertising and marketing department's role can additionally be viewed as an OB obstacle especially as she has actually been made use of to taking care of concerns in the procedures department where personnel are taught to concentrate on processes as well as obtain them right. The marketing department on the various other hand can be seen as a group of individuals who are made use of to being supported by Krasnow who focused a lot more on result than processes.

Interdepartmental Disputes: Interdepartmental disagreements between 3 departments, marketing, merchandizing and also operations specifically over the allowance of the marketing mix can be determined as another OB problem. The marketing department does not share the exact same vision as the other two divisions pertaining to the aloocation of the advertising mix twoards promos and advertsing, the merchandizing and operations departments do not concur over the advertising and marketing mix allocation among one another either.

Disintegration in Advertising Department: Fragmentation in between the marketing and advertising divisions can be determined as an additional OB issue which could require more interest. The reality that the advertising and marketing areas in the marketing division are disconnected is avoiding both departments from obtaining from each various other's experience and expertise. Assimilation of advertising with merchandising and also procedures would become more difficult if the advertising division itself is degenerated which can be one more potential OB worry.

Enron Development Corp The Dabhol Power Project In Maharashtra India B Analysis

Numerous theories have been made use of to explain the scenarios to get additional clarity concerning the situation handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most supervisors believe that subordinates are passive as well as lazy, have little aspiration as well as resist adjustment. The hard variation of this concept stressed coercion, tight controls, threats and also punishments. Gradually it generates reduced productivity, refined sabotage and also rivalry (Offer, 2003). The circumstance at Enron Development Corp The Dabhol Power Project In Maharashtra India B is not totally complying with Theory X, it can be seen that new hires are locating this environment rather demanding which may at some point lead to a greater inclination of the monitoring in the direction of Theory X. According to McGregor's promoted view, which he called Concept Y, the vital task of the administration is to arrange business conditions so that people can achieve their very own objectives best by routing their initiatives in the direction of business benefits. If people find no satisfaction in their work, the administration would have little selection however to rely on concept X as well as external control (Deal, 2003). Even while evaluating Lewis's monitoring style, concept X may have been suitable in the procedures division to some extent yet the Advertising and marketing division would certainly require dependence on Theory Y in order to get the creative thinking and also creativity from the groups.

Tuckman's Synergy Theory: Regarding Lewis's worry concerning bringing harmony in between the marketing and advertising division is worried, this would initially lead to conflict as gone over by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). As per Tuckman's theory received appendix 3, throughout the initial stage of group advancement, individuals might not bond, as they are active locating their location in the group. By incorporating the marketing and advertising division's job, there might coincide first disconnect which can cause the 2nd stage of 'storming' where the groups test each other. However, it is only throughout the third phase or 'norming' when they would come together to share concepts before the group can bring about synergy in the fourth phase 'executing'.

When people are provided with adjustment, they enter stage one and also so there may be feelings like unhappiness, uncertainty, stress, temper, worry, rejection as well as disorientation.The circumstance at the advertising and marketing department of Enron Development Corp The Dabhol Power Project In Maharashtra India B is similar so Lewis can get comfortable with the suggestion that it is not amazing habits. It is throughout this stage that Lewis will have to provide assistance to the department so that they can locate a feeling of instructions. It can be seen how Krasnow has currently made this shift much easier by making Lewis get involved in the division a year prior to his actual separation.
Vrio Analysis
Maslow's Need power structure: The OB issue pertaining to instability at the office has been activated firstly by the change in management and also second of all by the fact that the merging will certainly no more be launched. Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has reviews the importance of 'protection requires as being a lower level demand of a human for causing inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the demand to really feel safe and secure as well as safe' is at the 2nd degree of needs. Prior to a worker can be made to create emotionally, he requires to have his 'Physiological 'and also 'Safety and security' needs met. This indicates that unless the workers are made to feel safe regarding their current employment status in Enron Development Corp The Dabhol Power Project In Maharashtra India B they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Enron Development Corp The Dabhol Power Project In Maharashtra India B Case Study

Implication of Analysis.

The OB analysis has looked at different theories to comprehend exactly how to handle the current situation available. The following three alternatives have actually been proposed to assist Lewis manage the organizational difficulties in the advertising division. Each of these options has actually been proposed for easing the transition needed to bring the advertising division in line with the needs of the market and for making the cultural change that would follow when the present leader leaves.

Assimilation of advertising and marketing functions. Dividing Adverting and also Production functions. Assimilation of Advertising with Workflow.

Analysis of Alternatives.

Integration of Advertising And Marketing & Advertising Functions: The internal marketing firm of Enron Development Corp The Dabhol Power Project In Maharashtra India B is currently stamina for the organization in terms of saving up on expenses associated with advertising and marketing and promo. Given that no brand-new employment has been done after Bridget Cole's separation with the coverage line being straight designated to Krasnow for the advertising function, this is a beneficial possibility for incorporating the advertising and marketing functions. Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merger days has experience in business-to-business advertising and marketing in addition to company and retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to take care of both advertising and marketing functions.

The benefit of this strategy is that it will certainly incorporate both features while lowering the demand for working with an extra source for advertising and marketing. In addition to this, Lewis would certainly be heading the advertising and marketing department and also in any case her replacement would be required for the current duty that she is carrying out. The downside of this option is that exterior hiring might cause animosity from interior employees that may be eying the position of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and also Production: Given the affordable stress and also high quality job required from the advertising agency, it is advised that Lewis ought to enable the manufacturing device to be a different function from the advertising unit. Given that many advertising agencies had these 2 features as different units, it makes even more sense to follow the norm. Along with this, both features might have the ability to focus on their core triggers much more effectively. The drawback of this approach would certainly be that extra expenses would have to be birthed for establishing up different production features. A production head might have to be worked with which can boost overheads for the company.

Assimilation of Advertising with Operations: Because Lewis is already taking treatment of the marketing and operations departments at the same time; it makes sense to incorporate the two functions considering that she has actually been efficiently taking care of both ends. The reality that Lewis has to adapt her administration design for the advertising and marketing department recommends that these 2 divisions would be culturally varied.


An assessment of the three alternatives shows that combination of advertising and also procedures would not be a viable step because of the huge differences between both divisions although that presently Lewis is taking care of both. While splitting up of the production function may have been a desirable step for the advertising department, the truth that it would certainly imply placing a third feature under Lewis's wing indicates this should be avoided as well. The integration of the marketing department is the best alternative in regards to getting the ideal arise from the division. An action prepare for this option is discussed below.

Activity Strategy.
Lewis will take control of the role of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will certainly continue to be component of marketing under advertising feature.

Lewis will certainly separate herself from operations.

A democratic leadership design with worker empowerment will certainly be used in marketing division.

Open door policy and also emphasis on cross department interaction will certainly be targeted at eliminating disharmony.

Contingency strategy.

If the combination does not work out as prepared, a backup strategy would comply with which would certainly divide the production function from the marketing function to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the production function will certainly be separated by positioning it under an SVP manufacturing.