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Farmers Business Network Putting Farmers First Case VRIO Analysis

CASE SOLUTION


Home >> Harvard >> Farmers Business Network Putting Farmers First >> Vrio Analysis

Farmers Business Network Putting Farmers First Case Study Solution

Several locations can be identified where FG has a competitive edge over its rivals. These locations would certainly be evaluated utilizing the Farmers Business Network Putting Farmers First VIRO framework where the 'worth', 'inimitability', 'rarity' and also organization' of FG would be examined in regards to its contribution towards its one-upmanship. The framework has been displayed in appendix 3.

It can be seen that FG is using a value-added product, which is not just a method of obtaining high margins for the business, but is important for the consumer as well. Smoked fish and shellfish products are considered as value-added things and so FG is definitely using value to the marketplace as well as to the business owner in the kind of high saving capacity from fish items. Likewise, FG's ability to generate initial Asian passionate smoked seafood products can be taken into consideration an unique ability.

Business has placed obstacles to entry for brand-new participants by motivating customers to be requiring in regards to requesting for their choices. Not only has this made the service unusual, it has raised the cost of entrance for niche players because FG's diversity and versatility can not be matched by new participants in the short run. This highlights an additional point of inimitability.

The fact that the business is not product-orientated but is a market-orientated organisation which is flexible enough in its ability to adapt to dynamic market situations suggests that its method of organizing services is definitely its one-upmanship. The company is organized so that it has much less dependence on importers and trading business which adds to its competitive side as a company in a market where smoked fish items have to be imported from various other countries.

Along with these factors, FG's long-term relationships with its client that has led to brand name loyalty from their side and the former's continuous support of quality control to keep this brandloyalty is an added element providing it a competitive edge.

Based on the Farmers Business Network Putting Farmers First VIRO framework, if a company's resources are beneficial but can be copied easily, it may have a short-term affordable advantage. Nevertheless, a continual competitive advantage would certainly arise from sources which are important, uncommon and also costly to imitate while at the same time the company has the capability to arrange these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen just how a continual affordable advantage is feasible with the company's flexibility, market-orientated technique, endured long-termrelationships and also cutting-edge skills of the business owner. These factors have currently been discussed in the Farmers Business Network Putting Farmers First SWOT analysis as inner strengths.