First National Banks Golden Opportunity Case Study Analysis


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Background and Facts

First National Banks Golden Opportunity a workplace products store for tiny and average sized companies has lately been involved in planning for a merging with its competitor House Deport, which has influenced efficiency levels in departmentswith the senior manager involved in legal problems presented by the federal Trade Commission. With the Advertising and marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the duty in the near future. With challenges in the kind of a possible social change as well as reduced worker morale, the company is in need of a full reengineering effort at the advertising and marketing department.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural modification at the advertising division of First National Banks Golden Opportunity is enhancing unpredictability in the workplace leading to various difficulties for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing tactical decisions because Stapes Inc. needed to desert its strategies of merging with Office Deport after the Federal Trade Compensation's intervention at the same time. Given the reality that the store has a global visibility with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these countries may be able to affect efficiency or tactical objectives. Federal Trade Commission's antitrust fit against the merger used up valuable time of the company's senior management suggesting that 'political' factors can have serious effects for an international business.

Economic Factors: Economic factors such as the appearance of small businesses in the worldwide scenario suggest that First National Banks Golden Opportunity is prospering in an atmosphere where there is potential development of businesses. In addition to this, fact that store clients are primarily trying to find office products for office recommends that the market has an increasing trend of entrepreneurs and home services.

Social factors: Social fads in the economic climate show that customers are seeking convenience along with appealing rates. Market research demonstrates how the customer for First National Banks Golden Opportunity lacks recognition concerning discovering services which can offer a combination of convenience as well as low costs.

Technological factors: Technology plays an essential role in First National Banks Golden Opportunity's business method particularly as the company is piloting Innovation centers which would supply modern technology sales and support in the form of memory upgrades, outer installations. (Summary of PARASITE in appendix 2).

OB Issues as well as Effects.

A number of underlying Business Behavior concerns can be seen in First National Banks Golden Opportunity's case as highlighted in this section.

Concerns regarding social change: There is apprehension concerning a cultural modification that would happen when Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Marketing with most of the employee already revealing unhappiness over this possible relocation. This predicted change has produced anxiety in the office which has been coupled with the previous stress and anxiety of preparing the firm for a potential merging with Residence Deport.
Pest Analysis
Stressful Work Atmosphere for Newcomers: There is shortage of workers that can match the demanding environment of a busy company. Not just does this lead to problem in finding the right people, it puts anxiety on brand-new hires as can not stand up to the speed as well as pressure that the organization anticipates them to birth.

Twin Reporting Lines: Newcomers locate this organizational culture difficult as well as hard to handle specifically as dotted line relationships are indicated to be weaker as a whole and unbiased setting and also performance assessment is still done by the strong line supervisor. This indicates that newbies could shed clearness concerning their respective duties as well as goals particularly as dotted line coverage does not maintain them in direct interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles even though it had been guessed that the latter would certainly take Krasnow's setting came as a blow to her morale. Lewis may have been capable and also ideal for the work however the fact that Kransnow's departure would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Task Insecurity: Concern as well as instability can be recognized as two significant issues that Lewis would be taking care of especially as the merging has now be cancelled and also two senior executives of the advertising department would be leaving. The entire obligation of the division would be dropping on Lewis's shoulders who would certainly not simply be in charge of brining about a social modification however would likewise need to show herself in her new duty.

Incompatible Monitoring Design of Leader: Lewis's monitoring design and also its incompatibility with the advertising division's function can additionally be seen as an OB obstacle particularly as she has been made use of to handling problems in the operations department where workers are shown to concentrate on procedures and get them. The advertising department on the various other hand can be viewed as a group of people who are used to being nurtured by Krasnow that concentrated extra on output than procedures.

Interdepartmental Differences: Interdepartmental disputes between 3 departments, advertising, merchandizing and also operations specifically over the appropriation of the marketing mix can be determined as one more OB issue. The advertising and marketing division does not share the exact same vision as the other two divisions concerning the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing as well as operations departments do not concur over the advertising mix appropriation among one an additional either.

Fragmentation in Marketing Division: Disintegration in between the advertising and marketing divisions can be identified as another OB concern which can need more attention. The reality that the advertising and marketing areas in the advertising department are separated is protecting against both departments from gaining from each various other's experience and know-how. Integration of marketing with merchandising and also operations would certainly come to be harder if the marketing division itself is broken down which can be one more possible OB problem.

First National Banks Golden Opportunity Analysis

Numerous concepts have been made use of to clarify the scenarios to get more clarity about the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many managers think that staffs are easy as well as lazy, have little passion and withstand change. The tough version of this theory emphasized coercion, limited controls, dangers as well as penalties. Gradually it generates low performance, refined sabotage as well as rivalry (Offer, 2003). The scenario at First National Banks Golden Opportunity is not entirely complying with Theory X, it can be seen that new hires are locating this setting rather stressful which may eventually lead to a higher inclination of the administration towards Concept X. Based on McGregor's supported sight, which he called Theory Y, the vital job of the administration is to set up organizational conditions to ensure that people can achieve their very own goals best by routing their initiatives in the direction of business rewards. If individuals locate no satisfaction in their work, the monitoring would have little choice yet to count on theory X and also external control (Offer, 2003). Also while evaluating Lewis's administration style, concept X may have been suitable in the procedures department somewhat however the Advertising division would certainly need reliance on Theory Y in order to get the creative thinking as well as originality from the teams.

Tuckman's Team effort Concept: As for Lewis's issue concerning bringing consistency in between the advertising and marketing department is concerned, this would originally bring about contrast as discussed by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). Based on Tuckman's concept displayed in appendix 3, during the initial stage of group development, people may not bond, as they are busy discovering their area in the team. By integrating the marketing and advertising department's job, there may be the same initial disconnect which can lead to the second stage of 'storming' where the groups test each other. It is only throughout the 3rd stage or 'norming' when they would come with each other to share ideas before the team can bring around synergy in the 4th phase 'performing'.

Bridges' Change Design: As per William Bridge's concept (appendix 4), individuals are fairly uncomfortable with modification, which is noticeable by the scenario at First National Banks Golden Opportunity The situation can be seen as a normal program of life if is examined according to Bridge's theory where he explains that people undergo 3 stages of change when they experience adjustment. 'End, shedding and Letting go', The Neutral Zone and 'The New Starting' (Bridges, 2004). When individuals exist with adjustment, they enter phase one and so there may be emotions like sadness, unpredictability, stress, rage, concern, denial as well as disorientation.The scenario at the marketing department of First National Banks Golden Opportunity is comparable so Lewis can obtain comfortable with the suggestion that it is not remarkable behavior. In the second stage, there might be a requirement to link the void between the brand-new as well as old culture so Lewis might need to encounter this ordeal once Krasnow leaves. There may be low spirits and low productivity at this phase which need to not be taken as a setback. It is during this phase that Lewis will certainly need to offer guidance to the division to make sure that they can locate a sense of direction. It can be seen how Krasnow has already made this transition simpler by making Lewis get involved in the division a year before his real separation. According to Bridges' Design, phase three will cause openness to discovering, High energy and also commitment as individuals will certainly accept the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has goes over the value of 'safety and security needs as being a reduced degree need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel safe and out of risk' is at the second level of requirements. Prior to a staff member can be made to establish psychologically, he requires to have his 'Physiological 'and 'Safety and security' needs met.

SWOT Analysis for First National Banks Golden Opportunity Case Study

Ramification of Analysis.

The OB analysis has actually looked at different concepts to understand just how to cope with the current circumstance at hand. The following 3 choices have actually been proposed to help Lewis handle the business challenges in the advertising and marketing department. Each of these choices has been proposed for reducing the shift required to bring the advertising and marketing division in line with the requirements of the marketplace and for making the social modification that would certainly follow once the existing leader leaves.

Integration of marketing and advertising functions. Dividing Adverting as well as Production functions. Assimilation of Advertising And Marketing with Operations.

Assessment of Alternatives.

Assimilation of Marketing & Marketing Functions: The internal advertising and marketing company of First National Banks Golden Opportunity is already stamina for the company in regards to saving up on overheads associated with marketing as well as promo. Given that no new employment has been done after Bridget Cole's separation with the reporting line being directly appointed to Krasnow for the advertising and marketing function, this is a positive opportunity for integrating the marketing and advertising functions. Judith Shapiro who has earlier been spoken with by Lewis throughout the earlier merger days has expertise in business-to-business advertising in addition to firm as well as retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to manage both advertising and marketing functions.

The advantage of this technique is that it will certainly integrate the two functions while lowering the requirement for working with an added resource for advertising and marketing. In addition to this, Lewis would certainly be heading the advertising and marketing division and regardless her replacement would certainly be required for the present duty that she is executing. The negative aspect of this alternative is that external hiring might cause animosity from interior workers that might be looking at the placement of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Manufacturing: Offered the affordable pressures and also high top quality job needed from the advertising and marketing firm, it is suggested that Lewis should enable the manufacturing unit to be a separate feature from the marketing unit. Because the majority of advertising firms had these 2 features as different units, it makes more sense to comply with the norm.

Integration of Advertising with Operations: Considering that Lewis is currently taking care of the marketing as well as procedures divisions simultaneously; it makes sense to integrate the two functions considering that she has been effectively taking care of both ends. The fact that Lewis has to adjust her management style for the advertising department recommends that these two departments would be culturally varied.


An analysis of the three choices indicates that integration of advertising and also procedures would not be a viable step as a result of the large differences in between the two departments despite the fact that presently Lewis is handling both. While splitting up of the production function might have been a favorable move for the advertising department, the reality that it would certainly imply positioning a third feature under Lewis's wing suggests this must be prevented. The combination of the advertising division is the best choice in regards to obtaining the optimal arise from the department. An activity prepare for this alternative is talked about listed below.

Activity Plan.
Lewis will certainly take control of the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be combined.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of marketing and advertising.

Manufacturing function will continue to be part of marketing under advertising and marketing function.

Lewis will separate herself from procedures.

A democratic leadership design with worker empowerment will certainly be utilized in advertising division.

Open up door policy and emphasis on cross departmental interaction will be targeted at removing discord.

Backup strategy.

If the assimilation does not exercise as intended, a contingency strategy would follow which would separate the manufacturing feature from the marketing function to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising department without an SVP. Because case the production function will most definitely be separated by putting it under an SVP manufacturing.