Foreign Exchange Hedging Strategies At General Motors Competitive Exposures Case Study Solution


Home >> Harvard >> Foreign Exchange Hedging Strategies At General Motors Competitive Exposures >>

Foreign Exchange Hedging Strategies At General Motors Competitive Exposures Case Study Solution

Background and Facts

Foreign Exchange Hedging Strategies At General Motors Competitive Exposures an office products store for tiny and moderate sized services has just recently been involved in preparing for a merging with its competitor House Deport, which has affected efficiency levels in departmentswith the elderly manager associated with legal difficulties put forth by the federal Trade Payment. With the Marketing Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the current head of operations has been asked to take the duty in the near future. With challenges in the form of a possible cultural change as well as reduced staff member morale, the organization needs a full reengineering initiative at the marketing department.

Issue Declaration
Porter's 5 Forces Analysis
The prospective social modification at the advertising department of Foreign Exchange Hedging Strategies At General Motors Competitive Exposures is raising unpredictability in the working environment causing different obstacles for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting tactical choices since Stapes Inc. had to abandon its plans of merging with Workplace Deport after the Federal Trade Payment's intervention in the process. Provided the fact that the store has a global visibility with branches in UK, USA, Canada and also Germany, political factors in each of these countries may be able to influence performance or tactical objectives. Federal Profession Commission's antitrust fit versus the merging took up useful time of the organization's elderly management suggesting that 'political' factors can have significant implications for a global organisation.

Economic Factors: Economic factors such as the emergence of small companies in the global circumstance suggest that Foreign Exchange Hedging Strategies At General Motors Competitive Exposures is prospering in a setting where there is possible growth of organisations. Fact that shop clients are primarily looking for office supplies for house offices suggests that the market has a climbing fad of business owners and also home based businesses.

Social factors: Social patterns in the economic situation show that consumers are looking for benefit in addition to attractive prices. Market research demonstrates how the client for Foreign Exchange Hedging Strategies At General Motors Competitive Exposures lacks awareness regarding finding options which can provide a mix of benefit as well as affordable.

Technical factors: Technology plays an essential role in Foreign Exchange Hedging Strategies At General Motors Competitive Exposures's service technique particularly as the company is piloting Technology centers which would use innovation sales as well as support in the form of memory upgrades, peripheral installations. (Recap of BUG in appendix 2).

OB Issues and also Manifestations.

Several underlying Organizational Behavior issues can be seen in Foreign Exchange Hedging Strategies At General Motors Competitive Exposures's case as highlighted in this area.

Uneasiness concerning social adjustment: There is apprehension about a cultural adjustment that would certainly take place once Todd Krasnow leaves from his position as the Exec Vice President of Advertising And Marketing with the majority of the personnel currently showing discontent over this prospective relocation. This predicted change has produced tension in the workplace which has been paired with the past stress of preparing the firm for a prospective merging with House Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is shortage of employees that can match the stressful atmosphere of a hectic company. Not only does this lead to trouble in finding the right people, it puts stress and anxiety on brand-new hires as can not withstand the pace and pressure that the organization expects them to bear.

Double Coverage Lines: Beginners find this business society difficult and hard to deal with especially as dotted line connections are indicated to be weak in general as well as unbiased setup as well as performance examination is still done by the solid line supervisor. This implies that novices can shed clearness regarding their particular functions and also goals particularly as populated line reporting does not keep them in direct interaction with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles even though it had been hypothesized that the latter would take Krasnow's setting came as a blow to her spirits. Lewis might have been capable as well as appropriate for the work yet the truth that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from solutions.

Anxiety & Work Insecurity: Anxiety and also instability can be identified as two major concerns that Lewis would be managing particularly as the merger has actually now be terminated and also 2 elderly execs of the marketing division would certainly be leaving. The whole duty of the division would be dropping on Lewis's shoulders who would certainly not simply be in charge of brining regarding a social change but would also have to confirm herself in her brand-new function.

Incompatible Management Style of Leader: Lewis's administration style as well as its incompatibility with the advertising department's role can also be seen as an OB obstacle particularly as she has been made use of to taking care of problems in the procedures department where personnel are instructed to concentrate on processes as well as obtain them right. The marketing division on the various other hand can be viewed as a group of people who are used to being nurtured by Krasnow that focused much more on result than procedures.

Interdepartmental Differences: Interdepartmental disagreements between three divisions, advertising, merchandizing and procedures specifically over the allocation of the marketing mix can be recognized as another OB worry. Although the advertising and marketing division does not share the same vision as the various other 2 departments pertaining to the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and operations divisions do not concur over the advertising mix allotment amongst each other either.

Fragmentation in Advertising Division: Disintegration between the marketing and advertising divisions can be identified as another OB concern which might need additional interest. The reality that the advertising and marketing areas in the advertising division are separated is protecting against both divisions from gaining from each other's experience and also experience. Combination of marketing with retailing and operations would become more difficult if the advertising division itself is disintegrated which can be another potential OB concern.

Foreign Exchange Hedging Strategies At General Motors Competitive Exposures Analysis

Different theories have actually been utilized to discuss the situations to obtain more quality regarding the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors believe that juniors are passive and also careless, have little aspiration as well as withstand modification. The situation at Foreign Exchange Hedging Strategies At General Motors Competitive Exposures is not entirely following Concept X, it can be seen that brand-new hires are discovering this atmosphere instead difficult which may at some point lead to a greater inclination of the monitoring in the direction of Concept X. Even while examining Lewis's management style, concept X may have been appropriate in the procedures department to some extent yet the Marketing department would certainly require dependence on Concept Y in order to get the creative thinking and also originality from the groups.

Tuckman's Team effort Concept: As far as Lewis's problem concerning bringing consistency between the advertising and marketing and also advertising and marketing department is worried, this would at first lead to contrast as discussed by Bruce Tuckman in his 'Synergy Theory'. By integrating the advertising and also advertising and marketing division's work, there may be the very same initial detach which might lead to the 2nd stage of 'storming' where the groups test one an additional.

When individuals are presented with modification, they get in phase one and also so there may be emotions like despair, unpredictability, disappointment, temper, fear, rejection as well as disorientation.The scenario at the marketing department of Foreign Exchange Hedging Strategies At General Motors Competitive Exposures is similar so Lewis can obtain comfortable with the concept that it is not phenomenal behavior. It is throughout this stage that Lewis will have to provide guidance to the division so that they can discover a sense of direction. It can be seen exactly how Krasnow has already made this transition much easier by making Lewis get entailed in the division a year prior to his real departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has goes over the importance of 'safety and security needs as being a reduced level requirement of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to feel protected and out of risk' is at the second degree of requirements. Prior to an employee can be made to establish psychologically, he needs to have his 'Physiological 'and also 'Security' needs fulfilled.

SWOT Analysis for Foreign Exchange Hedging Strategies At General Motors Competitive Exposures Case Study

Ramification of Analysis.

The OB analysis has actually looked at various theories to understand exactly how to cope with the present situation available. The adhering to three alternatives have actually been proposed to aid Lewis manage the organizational difficulties in the marketing department. Each of these alternatives has actually been suggested for reducing the shift needed to bring the advertising division in accordance with the requirements of the marketplace and for making the social modification that would certainly adhere to once the present leader leaves.

Integration of marketing and advertising functions. Separating Adverting and Manufacturing features. Combination of Advertising with Workflow.

Evaluation of Alternatives.

Combination of Advertising & Advertising Functions: The internal marketing agency of Foreign Exchange Hedging Strategies At General Motors Competitive Exposures is currently strength for the organization in terms of saving up on expenses associated with advertising and marketing as well as promotion. Because no brand-new employment has actually been done after Bridget Cole's separation with the coverage line being directly assigned to Krasnow for the advertising and marketing feature, this is a positive chance for integrating the advertising and marketing functions. Judith Shapiro who has earlier been spoken with by Lewis during the earlier merger days has proficiency in business-to-business marketing in addition to agency and retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to handle both advertising and marketing functions.

The benefit of this strategy is that it will integrate the two functions while lowering the demand for working with an additional resource for advertising. In addition to this, Lewis would certainly be heading the advertising and marketing department and regardless her substitute would be required for the existing function that she is executing. The negative aspect of this choice is that external hiring might cause animosity from inner employees that may be looking at the position of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Manufacturing: Provided the affordable stress and also high quality work called for from the advertising and marketing agency, it is advised that Lewis must allow the production system to be a different feature from the marketing unit. Since the majority of marketing firms had these two functions as different devices, it makes more sense to adhere to the norm.

Combination of Marketing with Workflows: Since Lewis is currently taking care of the marketing and procedures divisions simultaneously; it makes sense to incorporate the two features because she has actually been successfully taking care of both ends. The truth that Lewis has to adapt her monitoring design for the advertising department recommends that these 2 divisions would be culturally varied.


An assessment of the 3 options indicates that integration of advertising and marketing and operations would certainly not be a possible move due to the substantial differences between the 2 departments regardless of the reality that presently Lewis is dealing with both. While splitting up of the production function may have been a beneficial move for the advertising department, the truth that it would indicate putting a third function under Lewis's wing implies this must be stayed clear of.

Activity Strategy.
Lewis will certainly take over the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be worked with to take Lewis's place as SVP of advertising and marketing.

Manufacturing function will certainly stay part of advertising under advertising feature.

Lewis will certainly divide herself from procedures.

An autonomous management design with worker empowerment will be used in advertising division.

Open up door plan as well as focus on cross departmental communication will be targeted at eliminating disharmony.

Contingency plan.

If the integration does not exercise as prepared, a backup plan would certainly comply with which would certainly divide the production function from the advertising feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising division without an SVP. Because case the production function will most definitely be separated by putting it under an SVP manufacturing.