Foreign Exchange Markets And Transactions Case Study Solution


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Foreign Exchange Markets And Transactions Case Study Solution

Background and Facts

Foreign Exchange Markets And Transactions a workplace supplies retailer for little and average sized businesses has just recently been associated with planning for a merger with its rival House Deport, which has affected efficiency levels in departmentswith the senior manager involved in lawful issues presented by the federal Trade Payment. With the Marketing Head advancing the news of his separation from the business in one year, Jeannie Lewis, the existing head of operations has been asked to take the role in the near future. With challenges in the kind of a prospective social change and low employee morale, the company is in need of a total reengineering effort at the advertising and marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The potential cultural change at the advertising and marketing division of Foreign Exchange Markets And Transactions is raising uncertainty in the working environment resulting in various obstacles for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting calculated choices considering that Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Profession Payment's treatment while doing so. Given the fact that the shop has a global existence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these countries might be able to impact performance or strategic goals. Federal Trade Payment's antitrust match versus the merger took up beneficial time of the organization's elderly management suggesting that 'political' factors can have severe ramifications for a worldwide organisation.

Economic Factors: Economic factors such as the development of small businesses in the international circumstance recommend that Foreign Exchange Markets And Transactions is growing in an atmosphere where there is possible growth of services. Along with this, fact that store consumers are mainly seeking office materials for office recommends that the market has a rising trend of business owners and also home based businesses.

Social factors: Social fads in the economic climate show that customers are looking for comfort in addition to appealing rates. Marketing research demonstrates how the consumer for Foreign Exchange Markets And Transactions lacks awareness about discovering services which can offer a mix of comfort as well as low costs.

Technical factors: Innovation plays a vital duty in Foreign Exchange Markets And Transactions's company technique especially as the company is piloting Innovation centers which would supply innovation sales as well as support in the type of memory upgrades, outer installations. (Recap of BUG in appendix 2).

OB Issues and Effects.

A number of underlying Organizational Actions problems can be seen in Foreign Exchange Markets And Transactions's case as highlighted in this area.

Uneasiness regarding cultural adjustment: There is worry about a cultural change that would happen when Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with the majority of the employee already revealing unhappiness over this potential step. This expected modification has produced stress in the office which has actually been paired with the previous stress of preparing the company for a possible merging with Residence Deport.
Pest Analysis
Difficult Job Environment for Newcomers: There is shortage of personnel that can match the demanding setting of a fast-paced organization. Not just does this result in problem in discovering the appropriate people, it puts stress on new hires as can not withstand the pace and also pressure that the company expects them to birth.

Twin Coverage Lines: Beginners find this organizational society troublesome and hard to cope with especially as populated line partnerships are suggested to be weaker in general and also objective setup and also efficiency analysis is still done by the solid line manager. This suggests that novices could shed clarity regarding their particular duties as well as goals specifically as dotted line coverage does not maintain them in straight communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles although it had actually been hypothesized that the last would take Krasnow's position came as a blow to her morale. Lewis may have been capable and also ideal for the job however the reality that Kransnow's separation would certainly make Coles a direct record to Lewis may have been the factor for Coles' resignation from services.

Anxiety & Work Insecurity: Worry as well as instability can be determined as 2 significant problems that Lewis would be managing especially as the merger has actually now be cancelled and two senior executives of the marketing department would be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders that would certainly not simply be in charge of brining about a cultural modification but would also have to prove herself in her brand-new role.

Incompatible Monitoring Style of Leader: Lewis's administration design and also its conflict with the marketing department's role can also be seen as an OB obstacle particularly as she has been made use of to dealing with issues in the procedures division where workers are instructed to concentrate on procedures as well as obtain them. The advertising and marketing department on the other hand can be seen as a group of people who are utilized to being nurtured by Krasnow who concentrated extra on output than procedures.

Interdepartmental Disagreements: Interdepartmental arguments between 3 divisions, marketing, merchandizing as well as operations respectively over the allotment of the marketing mix can be recognized as another OB problem. Although the advertising and marketing department does not share the very same vision as the various other 2 divisions pertaining to the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing as well as procedures divisions do not agree over the advertising and marketing mix allotment amongst one another either.

Fragmentation in Advertising Department: Disintegration in between the advertising and marketing departments can be determined as another OB concern which could need additional interest. The truth that the marketing and advertising sections in the marketing department are detached is preventing both departments from acquiring from each other's experience and experience. Combination of advertising and marketing with retailing as well as procedures would certainly come to be more difficult if the advertising division itself is degenerated which can be another potential OB concern.

Foreign Exchange Markets And Transactions Analysis

Numerous concepts have actually been utilized to clarify the circumstances to get further clearness regarding the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers think that subordinates are passive and also careless, have little aspiration as well as stand up to change. The scenario at Foreign Exchange Markets And Transactions is not entirely following Concept X, it can be seen that brand-new hires are finding this environment rather stressful which might eventually lead to a better inclination of the monitoring towards Theory X. Even while assessing Lewis's monitoring design, theory X might have been ideal in the procedures department to some degree yet the Advertising division would certainly require dependence on Theory Y in order to get the creative thinking and creativity from the groups.

Tuckman's Teamwork Theory: As much as Lewis's issue concerning bringing consistency in between the advertising and also advertising and marketing department is worried, this would initially lead to conflict as discussed by Bruce Tuckman in his 'Teamwork Concept'. By combining the marketing as well as marketing department's job, there may be the same preliminary disconnect which could lead to the 2nd stage of 'storming' where the teams challenge one an additional.

When people are provided with change, they enter stage one and also so there might be emotions like despair, unpredictability, irritation, temper, fear, denial and also disorientation.The situation at the advertising division of Foreign Exchange Markets And Transactions is comparable so Lewis can get comfy with the idea that it is not phenomenal actions. It is during this stage that Lewis will have to offer support to the department so that they can locate a feeling of instructions. It can be seen just how Krasnow has already made this shift simpler by making Lewis obtain entailed in the department a year before his real departure.
Vrio Analysis
Maslow's Need power structure: The OB issue pertaining to instability at the office has actually been triggered to start with by the adjustment in administration and secondly by the truth that the merging will certainly no longer be started. Abraham Maslow in his Theory of 'Demands Hierarchy' (appendix 5) has reviews the importance of 'protection needs as being a reduced level need of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the demand to feel secure and also untouched' goes to the second degree of demands. Before a staff member can be made to create emotionally, he needs to have his 'Physiological 'and 'Safety and security' needs satisfied. This indicates that unless the employees are made to feel safe concerning their existing employment standing in Foreign Exchange Markets And Transactions they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Foreign Exchange Markets And Transactions Case Study

Implication of Analysis.

The OB analysis has taken a look at numerous concepts to comprehend how to cope with the current circumstance available. The following three options have been suggested to aid Lewis take care of the organizational challenges in the advertising division. Each of these alternatives has actually been proposed for reducing the change needed to bring the marketing division in line with the requirements of the marketplace as well as for making the cultural change that would certainly adhere to as soon as the current leader leaves.

Combination of advertising and marketing features. Dividing Adverting and also Manufacturing features. Assimilation of Marketing with Operations.

Analysis of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merger days has proficiency in business-to-business advertising and marketing along with company and also retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both marketing and also advertising functions.

The benefit of this method is that it will certainly integrate both features while minimizing the demand for working with an extra source for advertising. Lewis would certainly be heading the marketing division and also in any case her replacement would be needed for the present function that she is doing. The negative aspect of this option is that exterior hiring might produce resentment from internal workers who may be eying the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and Production: Provided the competitive pressures and also high quality work needed from the advertising firm, it is suggested that Lewis must enable the manufacturing device to be a different function from the marketing system. Considering that the majority of advertising and marketing firms had these 2 features as different units, it makes even more feeling to comply with the norm.

Assimilation of Advertising And Marketing with Procedures: Given that Lewis is already taking treatment of the advertising and operations divisions all at once; it makes feeling to incorporate the 2 features considering that she has been successfully taking care of both ends. The truth that Lewis has to adjust her management style for the advertising department recommends that these two departments would certainly be culturally diverse.


An assessment of the 3 alternatives shows that combination of advertising and procedures would certainly not be a viable action due to the large distinctions between the 2 departments regardless of the fact that currently Lewis is taking care of both. While splitting up of the production function might have been a favorable action for the advertising and marketing division, the truth that it would imply placing a third feature under Lewis's wing means this need to be stayed clear of.

Activity Plan.
Lewis will certainly take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of advertising and marketing.

Manufacturing function will certainly stay part of marketing under advertising and marketing function.

Lewis will divide herself from procedures.

A democratic management design with employee empowerment will certainly be used in advertising division.

Open up door plan as well as emphasis on cross department communication will be aimed at getting rid of discord.

Backup plan.

If the combination does not exercise as prepared, a contingency plan would follow which would separate the manufacturing function from the marketing function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising division without an SVP. Because case the manufacturing function will absolutely be divided by positioning it under an SVP production.