Forest Of Flowers Case Study Analysis


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Background and Facts

Forest Of Flowers a workplace supplies merchant for small and moderate sized businesses has lately been involved in preparing for a merger with its rival Residence Deport, which has impacted performance degrees in departmentswith the senior manager associated with legal problems presented by the federal Profession Payment. With the Advertising Head advancing the news of his separation from the business in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the duty in the near future. With obstacles in the kind of a potential social change and also low worker spirits, the company wants a total reengineering initiative at the advertising division.

Trouble Statement
Porter's 5 Forces Analysis
The potential cultural adjustment at the marketing division of Forest Of Flowers is enhancing unpredictability in the workplace causing various difficulties for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing tactical decisions because Stapes Inc. needed to abandon its strategies of merging with Office Deport after the Federal Trade Payment's treatment while doing so. Provided the truth that the shop has a global existence with branches in UK, U.S.A., Canada and Germany, political consider each of these nations may be able to impact efficiency or calculated goals. Federal Profession Compensation's antitrust fit versus the merging occupied useful time of the company's senior management recommending that 'political' factors can have serious effects for a global business.

Economic Factors: Economic factors such as the emergence of small companies in the global scenario recommend that Forest Of Flowers is thriving in an atmosphere where there is possible growth of businesses. Along with this, reality that shop consumers are primarily searching for workplace supplies for office recommends that the marketplace has a climbing fad of entrepreneurs and home based businesses.

Social factors: Social trends in the economic climate show that clients are trying to find benefit in addition to appealing costs. Market research shows how the client for Forest Of Flowers lacks understanding concerning finding solutions which can provide a combination of benefit and also affordable.

Technical factors: Innovation plays an essential role in Forest Of Flowers's organisation approach particularly as the company is piloting Innovation centers which would offer innovation sales and assistance in the kind of memory upgrades, outer setups. (Summary of BUG in appendix 2).

OB Issues as well as Effects.

A number of underlying Organizational Behavior issues can be seen in Forest Of Flowers's case as highlighted in this section.

Worries regarding social adjustment: There is concern concerning a social modification that would certainly take place once Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Marketing with most of the personnel currently showing discontent over this possible relocation. This expected change has actually created tension in the work environment which has actually been combined with the past stress and anxiety of preparing the company for a potential merging with Home Deport.
Pest Analysis
Stressful Job Environment for Newcomers: There is shortage of workers that can match the stressful setting of a fast-paced company. Not just does this result in difficulty in locating the best individuals, it places stress and anxiety on brand-new hires as can not hold up against the rate and stress that the organization expects them to birth.

Twin Reporting Lines: Beginners find this organizational culture cumbersome and hard to deal with specifically as dotted line relationships are suggested to be weaker generally and also unbiased setup as well as performance evaluation is still done by the solid line supervisor. This indicates that beginners might lose clarity concerning their particular functions as well as objectives specifically as populated line coverage does not keep them in straight interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles even though it had actually been guessed that the latter would take Krasnow's setting came as a blow to her spirits. Lewis might have been capable as well as appropriate for the job however the fact that Kransnow's separation would make Coles a direct record to Lewis might have been the factor for Coles' resignation from solutions.

Worry & Work Insecurity: Concern as well as insecurity can be determined as 2 significant problems that Lewis would be managing particularly as the merger has actually now be cancelled and two elderly execs of the advertising and marketing division would certainly be leaving. The whole duty of the department would be falling on Lewis's shoulders that would certainly not simply supervise of brining about a cultural change however would also need to show herself in her brand-new duty.

Incompatible Administration Design of Leader: Lewis's monitoring design as well as its conflict with the advertising and marketing division's role can likewise be seen as an OB challenge particularly as she has actually been used to managing problems in the operations department where personnel are instructed to concentrate on processes and obtain them. The marketing division on the various other hand can be viewed as a group of people that are used to being nurtured by Krasnow that concentrated more on outcome than processes.

Interdepartmental Differences: Interdepartmental disputes in between three divisions, advertising, merchandizing and also operations respectively over the allocation of the advertising mix can be determined as one more OB issue. Although the advertising division does not share the very same vision as the various other 2 departments relating to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing and also operations departments do not agree over the marketing mix allowance among each other either.

Fragmentation in Advertising And Marketing Department: Disintegration in between the marketing and advertising departments can be determined as another OB issue which can need additional interest. The reality that the marketing and advertising sections in the advertising department are separated is protecting against both departments from getting from each other's experience and also proficiency. Assimilation of marketing with retailing as well as procedures would certainly end up being more difficult if the marketing department itself is disintegrated which can be another prospective OB worry.

Forest Of Flowers Analysis

Different theories have been used to discuss the conditions to obtain additional clearness regarding the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many managers believe that juniors are easy and careless, have little ambition and resist change. The hard variation of this concept stressed threat, limited controls, hazards and also punishments. Gradually it produces reduced efficiency, subtle sabotage as well as rivalry (Offer, 2003). Although the circumstance at Forest Of Flowers is not completely adhering to Concept X, it can be seen that new hires are finding this atmosphere rather stressful which might eventually lead to a greater inclination of the monitoring in the direction of Concept X. As per McGregor's advocated view, which he called Concept Y, the essential task of the management is to organize organizational conditions to ensure that individuals can achieve their very own objectives best by routing their efforts in the direction of organizational benefits. If people find no contentment in their work, the management would certainly have little option yet to rely upon theory X as well as outside control (Offer, 2003). Even while examining Lewis's monitoring design, theory X might have been suitable in the procedures division to some extent but the Advertising department would require reliance on Concept Y so as to get the creativity and creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's concern regarding bringing consistency between the marketing and marketing division is worried, this would at first lead to contrast as reviewed by Bruce Tuckman in his 'Synergy Concept'. By combining the marketing as well as marketing division's job, there might be the exact same first separate which might lead to the second phase of 'storming' where the groups challenge one an additional.

When individuals are offered with change, they go into stage one and also so there may be emotions like unhappiness, uncertainty, irritation, rage, concern, rejection as well as disorientation.The circumstance at the advertising and marketing department of Forest Of Flowers is comparable so Lewis can get comfortable with the concept that it is not amazing habits. It is throughout this phase that Lewis will certainly have to offer assistance to the department so that they can locate a feeling of instructions. It can be seen just how Krasnow has already made this shift simpler by making Lewis obtain included in the department a year prior to his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has goes over the significance of 'safety requires as being a lower level demand of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel secure and also out of risk' is at the 2nd degree of demands. Prior to an employee can be made to create psychologically, he needs to have his 'Physical 'and also 'Safety and security' needs satisfied.

SWOT Analysis for Forest Of Flowers Case Study

Ramification of Analysis.

The OB analysis has taken a look at various concepts to understand exactly how to handle the current scenario at hand. The complying with three alternatives have been recommended to aid Lewis handle the business difficulties in the advertising and marketing division. Each of these choices has been proposed for relieving the change required to bring the advertising and marketing division in accordance with the needs of the market and also for making the cultural modification that would certainly adhere to when the existing leader leaves.

Combination of advertising and marketing functions. Dividing Adverting and Manufacturing functions. Integration of Advertising with Operations.

Analysis of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merging days has knowledge in business-to-business marketing along with agency and retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to deal with both advertising as well as marketing functions.

The benefit of this method is that it will incorporate both functions while decreasing the requirement for working with an extra source for advertising and marketing. Lewis would certainly be heading the advertising and marketing department and in any kind of case her replacement would be needed for the current duty that she is performing. The negative aspect of this choice is that outside hiring might produce bitterness from internal workers that might be looking at the setting of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting as well as Production: Offered the affordable stress and high quality job required from the marketing agency, it is suggested that Lewis needs to permit the production device to be a different function from the advertising device. Given that most advertising agencies had these two features as different devices, it makes more feeling to adhere to the standard.

Combination of Advertising And Marketing with Workflows: Given that Lewis is already taking treatment of the marketing and also procedures departments all at once; it makes sense to incorporate the two functions considering that she has actually been efficiently taking treatment of both ends. The truth that Lewis has to adjust her management design for the advertising department recommends that these 2 departments would certainly be culturally diverse.


An analysis of the 3 alternatives shows that combination of advertising as well as procedures would not be a possible step as a result of the vast differences in between the two divisions despite the fact that currently Lewis is managing both. While splitting up of the production feature might have been a favorable step for the advertising department, the reality that it would suggest positioning a third feature under Lewis's wing indicates this should be stayed clear of also. The assimilation of the advertising department is the very best option in regards to obtaining the optimum results from the division. An activity prepare for this option is reviewed below.

Activity Strategy.
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would be combined.

Judith Shapiro will be employed to take Lewis's location as SVP of advertising and marketing.

Production function will certainly stay part of advertising under advertising and marketing function.

Lewis will certainly separate herself from operations.

An autonomous leadership style with staff member empowerment will be made use of in marketing department.

Open door plan as well as emphasis on cross departmental communication will be targeted at eliminating disharmony.

Backup plan.

If the assimilation does not work out as intended, a contingency plan would certainly follow which would divide the manufacturing function from the advertising and marketing function to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will be heading the advertising division without an SVP. Because case the production feature will certainly be divided by putting it under an SVP manufacturing.