Fraikin Sa Case Study Help


Home >> Harvard >> Fraikin Sa >>

Fraikin Sa Case Study Solution

Background and Facts

Fraikin Sa an office materials merchant for tiny as well as moderate sized organisations has actually lately been involved in preparing for a merging with its rival House Deport, which has actually influenced efficiency degrees in departmentswith the elderly supervisor involved in legal difficulties put forth by the government Trade Payment. With the Marketing Head putting forward the news of his separation from the firm in one year, Jeannie Lewis, the current head of operations has actually been asked to take the duty in the near future. With obstacles in the kind of a possible cultural adjustment as well as reduced employee spirits, the organization is in need of a full reengineering initiative at the advertising department.

Problem Statement
Porter's 5 Forces Analysis
The potential cultural change at the marketing division of Fraikin Sa is boosting unpredictability in the working environment resulting in different difficulties for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing tactical choices considering that Stapes Inc. had to desert its plans of combining with Office Deport after the Federal Profession Payment's treatment while doing so. Given the fact that the shop has an international visibility with branches in UK, USA, Canada and Germany, political consider each of these nations may have the ability to affect efficiency or strategic objectives. Federal Profession Payment's antitrust fit against the merger used up important time of the company's senior management suggesting that 'political' factors can have serious implications for a global business.

Economic Factors: Financial factors such as the development of small companies in the global situation recommend that Fraikin Sa is flourishing in an environment where there is prospective growth of companies. Truth that shop clients are mostly looking for workplace products for residence workplaces recommends that the market has a climbing pattern of entrepreneurs and residence based businesses.

Social factors: Social trends in the economy reveal that consumers are looking for benefit along with eye-catching rates. Marketing research demonstrates how the customer for Fraikin Sa lacks understanding concerning discovering services which can supply a combination of comfort as well as inexpensive.

Technological factors: Innovation plays a crucial duty in Fraikin Sa's organisation method specifically as the organization is piloting Modern technology centers which would certainly supply innovation sales as well as support in the type of memory upgrades, outer installations. (Recap of PEST in appendix 2).

OB Issues and Manifestations.

A number of underlying Business Actions concerns can be seen in Fraikin Sa's case as highlighted in this area.

Concerns concerning social change: There is apprehension regarding a cultural change that would certainly happen once Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising with a lot of the staff members already showing discontent over this prospective step. This anticipated adjustment has created tension in the work environment which has been combined with the previous anxiety of preparing the company for a potential merger with House Deport.
Pest Analysis
Stressful Job Setting for Newcomers: There is scarcity of workers that can match the demanding setting of a fast-paced company. Not only does this cause trouble in discovering the appropriate people, it puts tension on new hires as can not withstand the speed and also pressure that the company expects them to bear.

Twin Reporting Lines: Novices locate this organizational culture cumbersome and challenging to handle especially as dotted line partnerships are suggested to be weaker generally and objective setup and performance assessment is still done by the strong line supervisor. This implies that novices can lose clarity about their corresponding duties and also objectives specifically as populated line reporting does not maintain them in straight interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles although it had actually been hypothesized that the last would take Krasnow's position came as a blow to her spirits. Lewis may have been qualified as well as appropriate for the work yet the fact that Kransnow's separation would make Coles a straight record to Lewis may have been the reason for Coles' resignation from solutions.

Worry & Task Instability: Anxiety and also instability can be identified as 2 major worries that Lewis would certainly be managing especially as the merging has actually now be terminated as well as 2 senior executives of the advertising division would be leaving. The entire obligation of the division would be falling on Lewis's shoulders that would certainly not simply supervise of brining regarding a social adjustment yet would certainly additionally need to confirm herself in her brand-new role.

Inappropriate Management Style of Leader: Lewis's administration design and its incompatibility with the marketing department's role can likewise be seen as an OB difficulty specifically as she has actually been made use of to dealing with concerns in the operations department where personnel are educated to focus on procedures as well as obtain them. The marketing department on the other hand can be seen as a team of individuals who are made use of to being supported by Krasnow who focused more on outcome than procedures.

Interdepartmental Disagreements: Interdepartmental disputes between three departments, advertising and marketing, merchandizing and procedures specifically over the allowance of the advertising mix can be recognized as an additional OB worry. Although the marketing department does not share the very same vision as the other two divisions regarding the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing and also operations departments do not concur over the advertising mix allocation amongst each other either.

Fragmentation in Advertising And Marketing Division: Fragmentation in between the marketing and advertising departments can be identified as an additional OB problem which can require more attention. The fact that the advertising and marketing sections in the advertising and marketing department are separated is preventing both divisions from getting from each various other's experience and competence. Integration of advertising and marketing with retailing as well as operations would certainly become harder if the advertising and marketing division itself is degenerated which can be another possible OB worry.

Fraikin Sa Analysis

Numerous concepts have actually been used to discuss the conditions to get more quality about the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most managers believe that subordinates are passive and lazy, have little aspiration and withstand adjustment. The tough variation of this theory highlighted threat, limited controls, threats as well as punishments. With time it creates reduced productivity, refined sabotage as well as competition (Offer, 2003). Although the situation at Fraikin Sa is not totally following Theory X, it can be seen that brand-new hires are finding this setting instead difficult which may ultimately lead to a higher inclination of the management towards Concept X. Based on McGregor's promoted sight, which he called Concept Y, the vital task of the monitoring is to prepare organizational conditions to make sure that people can attain their very own objectives best by guiding their efforts towards organizational incentives. If people find no complete satisfaction in their job, the administration would certainly have little option however to rely upon concept X and also exterior control (Deal, 2003). Also while assessing Lewis's administration design, concept X may have been suitable in the operations department to some extent but the Marketing division would require dependence on Concept Y so as to get the creative thinking and also originality from the groups.

Tuckman's Teamwork Concept: As much as Lewis's concern concerning bringing consistency between the advertising and advertising division is worried, this would originally lead to clash as discussed by Bruce Tuckman in his 'Synergy Theory'. By integrating the advertising as well as marketing department's job, there might be the exact same initial detach which might lead to the second stage of 'storming' where the groups challenge one another.

When people are offered with modification, they enter phase one as well as so there might be emotions like unhappiness, unpredictability, stress, anger, anxiety, denial and also disorientation.The scenario at the advertising division of Fraikin Sa is similar so Lewis can obtain comfortable with the suggestion that it is not extraordinary habits. It is throughout this stage that Lewis will have to provide advice to the department so that they can locate a sense of direction. It can be seen how Krasnow has actually already made this transition simpler by making Lewis get involved in the department a year prior to his actual separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has discusses the value of 'safety and security requires as being a lower degree demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel safe and secure and out of danger' is at the 2nd level of requirements. Prior to a staff member can be made to create psychologically, he needs to have his 'Physical 'as well as 'Security' needs met.

SWOT Analysis for Fraikin Sa Case Study

Implication of Analysis.

The OB analysis has taken a look at numerous concepts to understand just how to handle the existing situation at hand. The following 3 choices have been proposed to help Lewis handle the business difficulties in the advertising and marketing department. Each of these choices has been recommended for relieving the shift needed to bring the advertising division in line with the needs of the marketplace and for making the cultural change that would follow when the current leader leaves.

Assimilation of advertising and marketing functions. Dividing Adverting and also Manufacturing features. Assimilation of Advertising with Workflow.

Evaluation of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merger days has knowledge in business-to-business marketing along with agency and also retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both marketing and also advertising and marketing features.

The advantage of this strategy is that it will certainly integrate the two features while reducing the need for hiring an extra source for advertising and marketing. Lewis would certainly be heading the marketing division as well as in any case her replacement would be required for the present function that she is performing. The disadvantage of this option is that exterior hiring may bring about bitterness from interior employees that might be considering the position of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting and Production: Provided the competitive stress and top quality work needed from the ad agency, it is recommended that Lewis ought to permit the manufacturing device to be a different function from the marketing system. Considering that most ad agency had these 2 functions as different units, it makes more sense to comply with the standard. Both functions may be able to focus on their core triggers much more efficiently. The negative aspect of this technique would certainly be that additional prices would certainly have to be borne for setting up different production functions. Along with this, a manufacturing head might have to be hired which might boost overheads for the company.

Integration of Advertising And Marketing with Workflows: Given that Lewis is currently looking after the advertising and marketing and procedures divisions simultaneously; it makes good sense to incorporate the two functions because she has actually been efficiently dealing with both ends. The truth that the two departments already have major differences over appropriation of resources suggests that this assimilation may have the ability to produce harmony specifically as Lewis would be heading both ends.However there are numerous drawbacks of this relocation particularly as it would certainly place way too much concern over Lewis's shoulders. The reality that Lewis has to adjust her management style for the advertising and marketing department recommends that these 2 divisions would be culturally varied. In addition to this, Lewis might not be able to use one type of leadership design to both divisions which could cause inadequacy in either one of both functions.


An examination of the three options indicates that assimilation of advertising and operations would not be a possible relocation as a result of the huge distinctions in between the two departments despite the fact that presently Lewis is handling both. While separation of the manufacturing function may have been a beneficial relocation for the advertising division, the fact that it would indicate putting a 3rd function under Lewis's wing suggests this should be prevented too. The assimilation of the marketing division is the most effective choice in regards to obtaining the ideal arise from the division. An action plan for this choice is talked about below.

Activity Strategy.
Lewis will take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will be employed to take Lewis's area as SVP of marketing and advertising.

Manufacturing function will stay part of advertising under advertising function.

Lewis will divide herself from procedures.

An autonomous leadership style with staff member empowerment will be made use of in advertising and marketing division.

Open door plan and focus on cross department communication will certainly be focused on eliminating disharmony.

Contingency strategy.

If the integration does not exercise as intended, a contingency plan would certainly comply with which would divide the manufacturing function from the advertising and marketing function to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising division without an SVP. In that case the manufacturing feature will absolutely be divided by placing it under an SVP manufacturing.