From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico Case Study Analysis


Home >> Harvard >> From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico >>

From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico Case Study Help

Background and Facts

From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico a workplace materials store for tiny and also moderate sized organisations has actually recently been associated with planning for a merging with its competitor Residence Deport, which has impacted effectiveness levels in departmentswith the senior supervisor involved in legal problems presented by the government Trade Payment. With the Advertising Head advancing the news of his separation from the firm in one year, Jeannie Lewis, the current head of procedures has been asked to take the function in the future. With obstacles in the kind of a prospective cultural change as well as reduced staff member morale, the company wants a complete reengineering initiative at the marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The potential social modification at the advertising and marketing division of From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico is raising unpredictability in the working environment leading to numerous difficulties for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting strategic decisions given that Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Profession Compensation's intervention while doing so. Offered the reality that the store has an international visibility with branches in UK, U.S.A., Canada and Germany, political factors in each of these nations may be able to impact performance or strategic objectives. Federal Trade Compensation's antitrust fit against the merger occupied important time of the company's senior monitoring suggesting that 'political' factors can have severe implications for an international business.

Economic Factors: Financial factors such as the appearance of local business in the international circumstance recommend that From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico is thriving in an environment where there is prospective growth of organisations. Reality that store consumers are mainly looking for office supplies for home workplaces suggests that the market has a climbing pattern of business owners and also residence based businesses.

Social factors: Social trends in the economic climate show that clients are searching for convenience along with appealing rates. Market research shows how the consumer for From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico lacks understanding regarding finding remedies which can provide a combination of convenience as well as low costs.

Technological factors: Technology plays a crucial function in From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico's organisation strategy especially as the company is piloting Technology facilities which would certainly supply technology sales as well as support in the form of memory upgrades, outer setups. (Summary of INSECT in appendix 2).

OB Issues and also Symptoms.

Several underlying Organizational Actions concerns can be seen in From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico's case as highlighted in this area.

Uneasiness regarding cultural modification: There is uneasiness about a cultural adjustment that would certainly occur once Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising with a lot of the staff members already showing discontent over this potential relocation. This predicted modification has actually produced stress and anxiety in the work environment which has actually been coupled with the past stress of preparing the company for a possible merging with Residence Deport.
Pest Analysis
Demanding Job Setting for Newcomers: There is scarcity of employees that can match the demanding environment of a fast-paced company. Not just does this result in trouble in locating the appropriate individuals, it places stress and anxiety on brand-new hires as can not endure the rate as well as stress that the company anticipates them to bear.

Twin Coverage Lines: Newcomers discover this business society troublesome as well as tough to manage especially as populated line partnerships are suggested to be weaker as a whole as well as objective setup and performance assessment is still done by the solid line supervisor. This means that beginners can lose clearness concerning their corresponding roles as well as objectives especially as populated line coverage does not maintain them in direct communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had actually been guessed that the latter would take Krasnow's setting came as a strike to her spirits. Lewis may have been capable and suitable for the work however the reality that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from services.

Worry & Task Instability: Fear and insecurity can be recognized as two significant issues that Lewis would be managing specifically as the merger has actually now be terminated as well as two elderly execs of the advertising and marketing department would be leaving. The entire responsibility of the division would be dropping on Lewis's shoulders that would certainly not just be in charge of brining concerning a social change yet would certainly also have to verify herself in her brand-new duty.

Inappropriate Monitoring Style of Leader: Lewis's management design and its conflict with the marketing department's role can additionally be seen as an OB obstacle particularly as she has been used to dealing with problems in the operations division where employees are taught to focus on processes and obtain them. The advertising department on the other hand can be seen as a team of individuals who are made use of to being nurtured by Krasnow that focused a lot more on result than procedures.

Interdepartmental Differences: Interdepartmental arguments in between three departments, advertising, merchandizing and also procedures respectively over the allocation of the advertising and marketing mix can be determined as another OB concern. The advertising and marketing department does not share the very same vision as the other two departments regarding the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing as well as operations divisions do not agree over the advertising mix allocation amongst one an additional either.

Fragmentation in Advertising Division: Disintegration between the marketing and advertising departments can be identified as one more OB concern which could require further focus. The fact that the advertising and marketing areas in the advertising division are separated is stopping both departments from gaining from each other's experience as well as knowledge. Integration of marketing with retailing as well as procedures would end up being more difficult if the marketing department itself is disintegrated which can be an additional potential OB problem.

From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico Analysis

Various concepts have actually been used to discuss the scenarios to get more clarity regarding the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of managers believe that staffs are passive as well as careless, have little passion as well as resist modification. The tough variation of this theory highlighted coercion, limited controls, threats and penalties. Over time it creates low productivity, subtle sabotage as well as competition (Offer, 2003). Although the situation at From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico is not entirely following Theory X, it can be seen that new hires are finding this setting instead demanding which may at some point cause a better inclination of the administration in the direction of Theory X. Based on McGregor's promoted view, which he called Concept Y, the crucial job of the management is to arrange business problems so that people can accomplish their very own goals best by directing their efforts towards organizational rewards. If people locate no fulfillment in their job, the monitoring would certainly have little option but to rely upon concept X and also exterior control (Bargain, 2003). Also while examining Lewis's management design, concept X might have appropriated in the operations department somewhat however the Marketing division would require reliance on Theory Y to get the creative thinking and creativity from the teams.

Tuckman's Synergy Concept: As far as Lewis's worry concerning bringing consistency in between the advertising and marketing as well as marketing division is concerned, this would originally lead to contrast as talked about by Bruce Tuckman in his 'Synergy Concept'. By integrating the advertising and marketing and marketing department's job, there might be the very same first detach which can lead to the second stage of 'storming' where the teams test one an additional.

When individuals are provided with change, they enter phase one and also so there might be emotions like sadness, unpredictability, stress, temper, worry, rejection as well as disorientation.The circumstance at the marketing department of From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico is comparable so Lewis can obtain comfortable with the concept that it is not remarkable behavior. It is during this phase that Lewis will have to offer advice to the department so that they can find a feeling of direction. It can be seen exactly how Krasnow has actually currently made this shift easier by making Lewis obtain involved in the department a year prior to his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has reviews the importance of 'security requires as being a lower level need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to really feel safe and also out of risk' is at the 2nd level of demands. Before a staff member can be made to develop emotionally, he requires to have his 'Physiological 'and 'Safety and security' needs fulfilled.

SWOT Analysis for From Patrimonio Hoy To Arte En Concreto Tailoring A Social Responsibility Program At Cemex Puerto Rico Case Study

Implication of Analysis.

The OB analysis has taken a look at numerous concepts to understand how to handle the present scenario available. The adhering to 3 choices have actually been proposed to aid Lewis handle the business difficulties in the advertising division. Each of these choices has been suggested for reducing the transition required to bring the marketing division in accordance with the demands of the market as well as for making the social modification that would certainly adhere to as soon as the present leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and also Manufacturing functions. Integration of Advertising And Marketing with Workflow.

Examination of Alternatives.

Judith Shapiro who has earlier been talked to by Lewis during the earlier merger days has knowledge in business-to-business advertising and marketing along with company and retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both marketing and also marketing functions.

The advantage of this approach is that it will certainly integrate the two functions while decreasing the demand for hiring an added source for advertising. In addition to this, Lewis would be heading the advertising department and all the same her substitute would be needed for the current duty that she is carrying out. The drawback of this alternative is that exterior hiring might produce resentment from interior employees that may be eying the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting as well as Production: Offered the competitive stress and high top quality job called for from the advertising and marketing company, it is suggested that Lewis should allow the manufacturing system to be a separate feature from the advertising system. Considering that most marketing agencies had these two functions as separate devices, it makes more sense to adhere to the norm.

Integration of Marketing with Workflows: Considering that Lewis is currently taking treatment of the advertising and operations divisions all at once; it makes feeling to integrate the 2 functions given that she has actually been effectively taking treatment of both ends. The fact that Lewis has to adapt her administration style for the advertising and marketing department recommends that these two divisions would be culturally varied.


An evaluation of the 3 choices indicates that combination of advertising and marketing as well as procedures would not be a practical action due to the vast distinctions in between both departments although that currently Lewis is managing both. While splitting up of the manufacturing feature may have been a favorable move for the advertising department, the reality that it would certainly indicate putting a third function under Lewis's wing means this ought to be stayed clear of. The integration of the advertising and marketing department is the best alternative in regards to getting the optimum arise from the department. An action prepare for this choice is talked about listed below.

Activity Plan.
Lewis will certainly take over the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will stay component of advertising under marketing feature.

Lewis will separate herself from operations.

A democratic management design with employee empowerment will certainly be made use of in advertising and marketing department.

Open door policy and also focus on cross departmental communication will certainly be aimed at removing discord.

Contingency plan.

If the integration does not exercise as prepared, a contingency plan would certainly follow which would certainly separate the manufacturing function from the marketing function to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising and marketing department without an SVP. Because case the production function will definitely be separated by positioning it under an SVP production.