Handl Pines Case Study Analysis


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Background and Facts

Handl Pines an office supplies retailer for little as well as medium sized services has actually recently been involved in preparing for a merging with its competitor Home Deport, which has actually impacted performance levels in departmentswith the senior supervisor involved in lawful problems presented by the federal Profession Compensation. With the Advertising and marketing Head advancing the information of his separation from the business in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the role in the near future. With challenges in the kind of a possible cultural modification and low employee morale, the organization wants a complete reengineering effort at the advertising department.

Problem Statement
Porter's 5 Forces Analysis
The possible cultural change at the advertising division of Handl Pines is raising uncertainty in the working environment bring about different challenges for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting strategic decisions because Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Profession Payment's treatment in the process. Offered the fact that the store has an international visibility with branches in UK, USA, Canada and also Germany, political consider each of these nations might have the ability to impact performance or tactical objectives. Federal Trade Payment's antitrust suit versus the merging took up beneficial time of the organization's senior management recommending that 'political' factors can have severe ramifications for an international business.

Economic Factors: Economic factors such as the introduction of local business in the worldwide circumstance suggest that Handl Pines is flourishing in a setting where there is potential development of services. Along with this, truth that shop customers are primarily seeking workplace products for office recommends that the marketplace has a climbing trend of business owners and home based organisations.

Social factors: Social trends in the economic situation reveal that customers are looking for ease in addition to appealing prices. Marketing research demonstrates how the consumer for Handl Pines does not have understanding regarding discovering solutions which can offer a combination of comfort as well as inexpensive.

Technological factors: Modern technology plays a crucial role in Handl Pines's service strategy especially as the company is piloting Modern technology facilities which would certainly provide modern technology sales and also assistance in the form of memory upgrades, outer installations. (Summary of PARASITE in appendix 2).

OB Issues and Effects.

A number of underlying Business Habits concerns can be seen in Handl Pines's case as highlighted in this section.

Worries regarding cultural change: There is worry concerning a cultural adjustment that would certainly happen when Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Marketing with most of the employee currently revealing unhappiness over this potential move. This anticipated change has actually created stress and anxiety in the work environment which has actually been paired with the previous stress and anxiety of preparing the firm for a possible merging with Home Deport.
Pest Analysis
Demanding Work Setting for Newcomers: There is scarcity of personnel that can match the difficult atmosphere of a busy organization. Not only does this result in difficulty in finding the ideal individuals, it puts tension on brand-new hires as can not withstand the rate and also stress that the organization anticipates them to birth.

Double Coverage Lines: Newcomers discover this business culture cumbersome and challenging to cope with particularly as dotted line relationships are indicated to be weaker as a whole as well as unbiased setup and also performance evaluation is still done by the solid line supervisor. This suggests that newbies might lose clearness concerning their particular roles and objectives specifically as populated line coverage does not keep them in direct interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles although it had been hypothesized that the last would take Krasnow's setting came as a strike to her spirits. Lewis may have been qualified and also suitable for the task yet the fact that Kransnow's departure would make Coles a direct record to Lewis might have been the factor for Coles' resignation from services.

Anxiety & Job Instability: Fear and insecurity can be identified as 2 major worries that Lewis would certainly be handling especially as the merging has actually currently be terminated and also 2 elderly execs of the advertising division would certainly be leaving. The whole obligation of the department would be falling on Lewis's shoulders that would not just be in charge of brining concerning a cultural adjustment but would also have to prove herself in her brand-new duty.

Inappropriate Management Style of Leader: Lewis's administration design and its conflict with the advertising division's duty can also be seen as an OB challenge particularly as she has been made use of to managing problems in the procedures department where personnel are educated to concentrate on procedures and obtain them right. The advertising department on the other hand can be viewed as a team of people who are used to being nurtured by Krasnow who concentrated more on outcome than procedures.

Interdepartmental Arguments: Interdepartmental disputes between 3 departments, advertising, merchandizing and operations specifically over the allowance of the advertising mix can be identified as another OB issue. Although the advertising division does not share the same vision as the other two departments concerning the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing and operations divisions do not agree over the advertising and marketing mix appropriation amongst each other either.

Fragmentation in Advertising And Marketing Division: Disintegration between the advertising and marketing departments can be identified as one more OB problem which can need additional focus. The fact that the marketing and advertising sections in the advertising department are detached is protecting against both divisions from obtaining from each various other's experience and also competence. Combination of marketing with merchandising and also procedures would end up being harder if the advertising division itself is degenerated which can be an additional potential OB problem.

Handl Pines Analysis

Various theories have been made use of to discuss the conditions to get more clearness regarding the circumstance available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors believe that subordinates are passive and also careless, have little passion and also resist adjustment. The circumstance at Handl Pines is not entirely following Concept X, it can be seen that new hires are discovering this atmosphere instead difficult which may eventually lead to a higher inclination of the administration in the direction of Concept X. Even while evaluating Lewis's administration style, theory X might have been suitable in the operations department to some level but the Advertising department would call for reliance on Theory Y in order to get the creative thinking and originality from the groups.

Tuckman's Teamwork Concept: As much as Lewis's worry regarding bringing consistency between the advertising and marketing and advertising department is worried, this would originally lead to clash as talked about by Bruce Tuckman in his 'Synergy Theory'. By combining the advertising and also advertising division's job, there might be the same first separate which might lead to the 2nd phase of 'storming' where the groups challenge one another.

When people are presented with change, they get in stage one and so there may be emotions like despair, unpredictability, irritation, temper, fear, rejection as well as disorientation.The scenario at the advertising department of Handl Pines is similar so Lewis can get comfortable with the concept that it is not remarkable habits. It is during this stage that Lewis will certainly have to offer guidance to the division so that they can discover a feeling of direction. It can be seen how Krasnow has actually currently made this shift much easier by making Lewis get included in the department a year before his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has talks about the importance of 'security needs as being a lower degree demand of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel safe and also out of danger' is at the second level of demands. Prior to a staff member can be made to establish psychologically, he needs to have his 'Physiological 'as well as 'Safety and security' needs satisfied.

SWOT Analysis for Handl Pines Case Study

Effects of Analysis.

The OB analysis has taken a look at numerous concepts to comprehend exactly how to manage the present circumstance available. The complying with 3 choices have actually been suggested to aid Lewis manage the business difficulties in the advertising and marketing department. Each of these choices has been recommended for easing the transition required to bring the advertising division in accordance with the needs of the market and for making the social modification that would certainly follow as soon as the existing leader leaves.

Combination of marketing and advertising features. Dividing Adverting and also Manufacturing functions. Integration of Marketing with Procedures.

Examination of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis throughout the earlier merger days has experience in business-to-business advertising and marketing along with firm and also retail advertising experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to take care of both marketing and advertising and marketing features.

The advantage of this method is that it will certainly integrate the two features while minimizing the need for employing an additional source for advertising and marketing. Along with this, Lewis would be heading the advertising department as well as all the same her substitute would be needed for the present duty that she is performing. The downside of this option is that exterior hiring might produce animosity from inner employees that might be considering the placement of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Manufacturing: Offered the competitive stress and also excellent quality job needed from the advertising agency, it is recommended that Lewis needs to permit the manufacturing system to be a different feature from the advertising unit. Because most advertising agencies had these two features as separate units, it makes even more sense to follow the norm. Both features may be able to concentrate on their core triggers a lot more successfully. However, the downside of this strategy would be that added expenses would need to be birthed for setting up different production functions. A manufacturing head might have to be employed which could increase overheads for the company.

Combination of Advertising with Procedures: Given that Lewis is already taking treatment of the advertising and procedures departments at the same time; it makes sense to integrate the two functions because she has been successfully taking treatment of both ends. The truth that Lewis has to adjust her management design for the marketing department recommends that these two divisions would be culturally varied.


An examination of the three options suggests that combination of advertising and also procedures would certainly not be a feasible action because of the huge distinctions between the two departments although that currently Lewis is taking care of both. While splitting up of the manufacturing feature may have been a desirable action for the advertising department, the fact that it would certainly indicate putting a 3rd feature under Lewis's wing indicates this must be stayed clear of as well. The integration of the marketing department is the most effective alternative in regards to obtaining the ideal arise from the department. An action plan for this option is reviewed listed below.

Action Plan.
Lewis will certainly take over the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will be employed to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will remain part of advertising and marketing under marketing feature.

Lewis will certainly divide herself from operations.

An autonomous leadership style with worker empowerment will be utilized in advertising and marketing department.

Open up door plan and also emphasis on cross department communication will certainly be targeted at eliminating discord.

Contingency strategy.

If the integration does not work out as planned, a contingency strategy would certainly adhere to which would certainly divide the production function from the advertising feature to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the advertising and marketing division without an SVP. In that case the production feature will certainly be divided by positioning it under an SVP manufacturing.