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Hedging Currency Risks At Aifs Case Study Analysis

Background and Facts

Hedging Currency Risks At Aifs an office materials seller for small and medium sized businesses has actually lately been involved in preparing for a merging with its competitor House Deport, which has impacted performance degrees in departmentswith the elderly manager associated with legal problems put forth by the federal Profession Payment. With the Advertising Head advancing the news of his departure from the business in one year, Jeannie Lewis, the existing head of procedures has been asked to take the role in the future. With obstacles in the form of a prospective cultural change and reduced worker morale, the organization requires a complete reengineering initiative at the advertising department.

Issue Declaration
Porter's 5 Forces Analysis
The potential social adjustment at the advertising and marketing division of Hedging Currency Risks At Aifs is enhancing unpredictability in the workplace resulting in numerous difficulties for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting tactical decisions considering that Stapes Inc. needed to desert its plans of merging with Workplace Deport after the Federal Profession Payment's treatment in the process. Given the truth that the store has a worldwide existence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these countries may have the ability to impact efficiency or tactical objectives. Federal Trade Commission's antitrust match against the merger used up important time of the organization's senior administration recommending that 'political' factors can have severe implications for an international service.

Economic Factors: Economic factors such as the development of small companies in the international circumstance recommend that Hedging Currency Risks At Aifs is thriving in an atmosphere where there is possible development of organisations. Along with this, reality that shop customers are mostly seeking office materials for home offices recommends that the market has an increasing trend of entrepreneurs and online companies.

Social factors: Social patterns in the economic situation show that clients are trying to find comfort as well as eye-catching prices. Market research shows how the consumer for Hedging Currency Risks At Aifs does not have recognition concerning locating services which can offer a mix of convenience and low costs.

Technological factors: Modern technology plays an essential role in Hedging Currency Risks At Aifs's service approach especially as the company is piloting Technology centers which would use technology sales as well as support in the form of memory upgrades, outer installments. (Recap of INSECT in appendix 2).

OB Issues as well as Symptoms.

Several underlying Organizational Behavior problems can be seen in Hedging Currency Risks At Aifs's case as highlighted in this area.

Apprehensions about cultural modification: There is uneasiness regarding a cultural modification that would certainly occur once Todd Krasnow leaves from his position as the Exec Vice President of Advertising And Marketing with the majority of the personnel currently revealing discontent over this prospective step. This predicted change has developed stress in the workplace which has actually been paired with the past tension of preparing the company for a prospective merger with Residence Deport.
Pest Analysis
Demanding Task Environment for Newcomers: There is scarcity of workers that can match the demanding atmosphere of a hectic organization. Not just does this lead to problem in finding the ideal people, it puts stress on new hires as can not hold up against the speed and also stress that the company expects them to bear.

Twin Coverage Lines: Newcomers locate this organizational culture cumbersome as well as tough to manage especially as dotted line connections are meant to be weak generally and objective setup and also efficiency analysis is still done by the solid line manager. This means that newcomers might shed clarity about their corresponding duties and goals specifically as populated line coverage does not keep them in straight interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had actually been guessed that the latter would certainly take Krasnow's setting came as a strike to her spirits. Lewis might have been qualified and proper for the work but the reality that Kransnow's separation would make Coles a straight report to Lewis may have been the reason for Coles' resignation from solutions.

Worry & Job Instability: Fear and insecurity can be determined as 2 major worries that Lewis would be dealing with especially as the merger has now be terminated as well as two elderly execs of the advertising division would be leaving. The whole duty of the department would certainly be falling on Lewis's shoulders that would certainly not just be in charge of brining regarding a social modification but would certainly likewise have to confirm herself in her new duty.

Incompatible Administration Style of Leader: Lewis's administration design as well as its incompatibility with the advertising department's duty can additionally be seen as an OB challenge specifically as she has been utilized to taking care of issues in the procedures division where workers are shown to focus on processes and obtain them. The advertising division on the other hand can be viewed as a team of people who are used to being supported by Krasnow who focused a lot more on output than procedures.

Interdepartmental Disagreements: Interdepartmental disputes between 3 divisions, advertising, merchandizing and operations respectively over the allotment of the advertising mix can be determined as an additional OB problem. Although the advertising and marketing department does not share the very same vision as the various other 2 divisions relating to the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing as well as operations departments do not concur over the marketing mix allotment among each other either.

Fragmentation in Advertising Division: Disintegration in between the advertising and marketing departments can be recognized as one more OB issue which can need additional attention. The fact that the marketing and advertising sections in the marketing department are disconnected is preventing both divisions from acquiring from each other's experience and also know-how. Assimilation of marketing with retailing and operations would come to be harder if the marketing division itself is disintegrated which can be another potential OB issue.

Hedging Currency Risks At Aifs Analysis

Numerous concepts have been made use of to clarify the scenarios to obtain additional clearness about the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many managers believe that juniors are easy and also lazy, have little passion as well as resist adjustment. The hard variation of this concept stressed threat, tight controls, risks and punishments. With time it creates reduced performance, subtle sabotage and also rivalry (Deal, 2003). Although the scenario at Hedging Currency Risks At Aifs is not totally complying with Theory X, it can be seen that new hires are discovering this environment rather difficult which might eventually cause a greater disposition of the monitoring towards Concept X. As per McGregor's advocated sight, which he called Concept Y, the crucial task of the administration is to set up organizational conditions to ensure that people can attain their very own objectives best by directing their initiatives in the direction of business benefits. If individuals find no contentment in their work, the administration would have little selection yet to rely upon concept X as well as external control (Offer, 2003). Even while examining Lewis's administration design, concept X might have been suitable in the operations division to some extent but the Marketing division would need reliance on Theory Y to get the imagination and originality from the groups.

Tuckman's Team effort Concept: As for Lewis's worry regarding bringing harmony between the advertising and marketing division is worried, this would initially bring about conflict as gone over by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). Based on Tuckman's theory displayed in appendix 3, during the preliminary stage of group development, people might not bond, as they are busy discovering their place in the team. By incorporating the marketing and advertising division's job, there might coincide initial separate which might lead to the 2nd stage of 'storming' where the groups challenge each other. It is only throughout the third phase or 'norming' when they would come together to share concepts before the group can bring about synergy in the fourth phase 'doing'.

Bridges' Transition Model: Based On William Bridge's concept (appendix 4), people are quite awkward with modification, which is obvious by the situation at Hedging Currency Risks At Aifs The situation can be seen as a regular program of life if is examined based on Bridge's concept where he discusses that people experience 3 stages of change when they experience change. 'Ending, shedding and also Releasing', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When individuals exist with modification, they get in phase one and so there may be emotions like sadness, uncertainty, aggravation, temper, fear, rejection and disorientation.The circumstance at the advertising and marketing department of Hedging Currency Risks At Aifs is comparable so Lewis can obtain comfy with the idea that it is not phenomenal actions. In the second stage, there may be a requirement to bridge the gap in between the brand-new and old culture so Lewis might have to encounter this ordeal as soon as Krasnow leaves. There might be low spirits as well as low efficiency at this stage which need to not be taken as a problem. It is throughout this stage that Lewis will certainly need to give assistance to the division so that they can discover an orientation. It can be seen how Krasnow has actually already made this shift simpler by making Lewis obtain associated with the division a year before his actual departure. According to Bridges' Model, phase 3 will certainly bring about visibility to understanding, High energy as well as dedication as people will welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has goes over the importance of 'security needs as being a reduced degree demand of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel safe and out of risk' is at the 2nd level of needs. Before a worker can be made to develop emotionally, he requires to have his 'Physiological 'and also 'Safety and security' requires met.

SWOT Analysis for Hedging Currency Risks At Aifs Case Study

Effects of Analysis.

The OB analysis has actually checked out different theories to comprehend just how to handle the present scenario handy. The following three choices have actually been proposed to help Lewis take care of the business obstacles in the advertising department. Each of these choices has actually been suggested for reducing the shift required to bring the marketing department in line with the needs of the market and also for making the social adjustment that would comply with as soon as the existing leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting and Manufacturing functions. Combination of Advertising with Operations.

Analysis of Alternatives.

Combination of Advertising & Advertising Functions: The internal advertising and marketing company of Hedging Currency Risks At Aifs is currently strength for the company in terms of saving up on expenses related to advertising and also promo. Because no new employment has actually been done after Bridget Cole's separation with the reporting line being directly designated to Krasnow for the marketing function, this is a desirable possibility for incorporating the advertising and marketing features. Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merger days has experience in business-to-business marketing in addition to firm and retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to manage both marketing and advertising features.

The advantage of this strategy is that it will certainly integrate the two features while decreasing the requirement for employing an additional resource for advertising. Along with this, Lewis would be heading the advertising department and also regardless her substitute would be needed for the present role that she is performing. The negative aspect of this option is that outside hiring may cause resentment from interior workers who may be considering the setting of EVP after Lewis takes over Krasnow's position.

Dividing Adverting as well as Production: Offered the competitive pressures and also high quality job required from the marketing company, it is recommended that Lewis ought to permit the production system to be a different function from the marketing system. Considering that most marketing firms had these two features as separate devices, it makes more sense to comply with the standard.

Assimilation of Advertising And Marketing with Operations: Since Lewis is currently taking treatment of the advertising and marketing and procedures divisions at the same time; it makes feeling to integrate the two features given that she has actually been efficiently taking care of both ends. The reality that Lewis has to adjust her management design for the advertising and marketing department suggests that these 2 departments would certainly be culturally varied.


An analysis of the three alternatives suggests that assimilation of marketing as well as operations would not be a feasible relocation due to the vast distinctions in between the two divisions despite the fact that currently Lewis is taking care of both. While splitting up of the manufacturing function may have been a positive action for the advertising department, the reality that it would certainly imply placing a third feature under Lewis's wing indicates this ought to be avoided.

Action Strategy.
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will be hired to take Lewis's place as SVP of marketing and advertising.

Manufacturing feature will certainly remain component of advertising under marketing feature.

Lewis will certainly divide herself from operations.

A democratic management design with staff member empowerment will be used in advertising department.

Open up door plan and emphasis on cross departmental communication will certainly be aimed at removing discord.

Contingency plan.

If the combination does not exercise as prepared, a contingency strategy would certainly adhere to which would certainly separate the production feature from the advertising and marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising and marketing department without an SVP. In that case the production feature will definitely be divided by positioning it under an SVP production.