A number of locations can be identified where FG has an one-upmanship over its rivals. These areas would certainly be evaluated making use of the Hotel Industry VIRO framework where the 'worth', 'inimitability', 'rarity' and organization' of FG would certainly be reviewed in regards to its contribution towards its one-upmanship. The framework has been displayed in appendix 3.
It can be seen that FG is supplying a value-added product, which is not just a means of obtaining high margins for business, but is useful for the consumer also. Smoked fish and shellfish items are looked upon as value-added things and so FG is definitely offering value to the marketplace as well as to the business owner in the kind of high saving capacity from fish items. FG's ability to create original Asian inspired smoked fish and shellfish products can be taken into consideration an unique ability.
Business has placed barriers to access for new participants by urging customers to be demanding in regards to requesting for their preferences. Not just has this made the solution uncommon, it has enhanced the cost of access for niche players because FG's diversity as well as flexibility can not be matched by new participants in the brief run. This highlights one more factor of inimitability.
The fact that the business is not product-orientated but is a market-orientated business which is versatile sufficient in its ability to adjust to dynamic market situations recommends that its means of arranging services is certainly its competitive edge. The service is arranged so that it has less dependence on importers and trading firms which adds to its competitive side as an organization in a market where smoked fish items have to be imported from various other countries.
Along with these factors, FG's long-term connections with its customer that has caused brand name commitment from their side as well as the former's continuous reinforcement of quality control to preserve this brandloyalty is an additional element giving it a competitive edge.
As per the Hotel Industry VIRO framework, if a company's sources are useful however can be mimicked conveniently, it may have a short-term competitive advantage. In FG's case, it can be seen exactly how a sustained competitive benefit is possible through the firm's flexibility, market-orientated strategy, sustained long-termrelationships and also ingenious skills of the entrepreneur.
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