Houses For Africa Case Study Solution


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Houses For Africa Case Study Solution

Background and Facts

Houses For Africa a workplace materials store for small and moderate sized companies has recently been associated with preparing for a merger with its competitor House Deport, which has influenced efficiency levels in departmentswith the elderly manager associated with lawful problems put forth by the government Profession Payment. With the Advertising and marketing Head putting forward the information of his departure from the business in one year, Jeannie Lewis, the existing head of operations has been asked to take the role in the near future. With challenges in the type of a potential cultural adjustment and also reduced worker spirits, the organization is in need of a complete reengineering effort at the advertising and marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The potential cultural modification at the marketing division of Houses For Africa is boosting uncertainty in the working environment causing numerous challenges for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting calculated decisions given that Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Profession Payment's intervention at the same time. Given the truth that the store has an international presence with branches in UK, U.S.A., Canada and Germany, political consider each of these countries may be able to affect performance or calculated objectives. Federal Profession Commission's antitrust fit against the merger took up valuable time of the organization's elderly management recommending that 'political' factors can have significant implications for a global organisation.

Economic Factors: Financial factors such as the emergence of local business in the worldwide scenario suggest that Houses For Africa is growing in an atmosphere where there is potential development of businesses. Truth that store customers are mostly looking for office supplies for home workplaces recommends that the market has an increasing trend of business owners as well as home based organisations.

Social factors: Social trends in the economic situation reveal that customers are trying to find comfort as well as appealing prices. Market research demonstrates how the customer for Houses For Africa lacks awareness concerning discovering services which can supply a mix of convenience and also low costs.

Technological factors: Technology plays a vital duty in Houses For Africa's service strategy especially as the company is piloting Innovation centers which would certainly offer innovation sales and also assistance in the kind of memory upgrades, peripheral installations. (Recap of INSECT in appendix 2).

OB Issues and Manifestations.

Several underlying Organizational Behavior problems can be seen in Houses For Africa's case as highlighted in this area.

Concerns about cultural modification: There is worry concerning a cultural change that would certainly occur when Todd Krasnow leaves from his setting as the Executive Vice President of Marketing with a lot of the employee currently revealing unhappiness over this potential action. This predicted change has developed anxiety in the workplace which has been paired with the previous stress and anxiety of preparing the firm for a possible merger with Residence Deport.
Pest Analysis
Difficult Job Atmosphere for Newcomers: There is lack of employees that can match the demanding atmosphere of a busy company. Not only does this lead to trouble in locating the appropriate individuals, it places anxiety on brand-new hires as can not endure the pace and pressure that the organization expects them to bear.

Dual Coverage Lines: Newbies find this business society difficult as well as hard to handle especially as dotted line relationships are suggested to be weak as a whole as well as unbiased setup and performance examination is still done by the solid line supervisor. This means that novices could lose clearness regarding their respective functions and also objectives specifically as populated line coverage does not keep them in straight communication with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles although it had actually been hypothesized that the last would take Krasnow's setting came as a blow to her spirits. Lewis may have been capable and also suitable for the job but the fact that Kransnow's departure would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from solutions.

Worry & Job Instability: Fear as well as instability can be recognized as 2 major problems that Lewis would certainly be managing particularly as the merging has now be terminated and 2 senior execs of the advertising and marketing division would be leaving. The whole duty of the department would be falling on Lewis's shoulders that would not simply supervise of brining concerning a social modification yet would also have to show herself in her brand-new function.

Incompatible Management Style of Leader: Lewis's administration design and its conflict with the advertising and marketing division's function can additionally be seen as an OB difficulty especially as she has been made use of to managing problems in the procedures department where personnel are instructed to concentrate on procedures and also obtain them. The advertising and marketing department on the other hand can be viewed as a group of individuals who are utilized to being nurtured by Krasnow who concentrated much more on result than processes.

Interdepartmental Disagreements: Interdepartmental differences in between three divisions, advertising, merchandizing and also operations respectively over the allocation of the marketing mix can be determined as an additional OB issue. Although the advertising department does not share the same vision as the various other two departments concerning the aloocation of the marketing mix twoards promos and advertsing, the merchandizing and procedures departments do not agree over the marketing mix allocation among one another either.

Disintegration in Advertising Department: Disintegration in between the advertising and marketing departments can be determined as one more OB issue which can need additional attention. The truth that the marketing and advertising areas in the advertising and marketing division are disconnected is stopping both departments from obtaining from each other's experience and know-how. Combination of marketing with merchandising as well as procedures would become harder if the marketing department itself is disintegrated which can be one more possible OB problem.

Houses For Africa Analysis

Numerous theories have actually been made use of to explain the circumstances to obtain more quality concerning the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of supervisors believe that staffs are easy as well as careless, have little passion and resist adjustment. The tough version of this concept stressed browbeating, limited controls, threats and punishments. In time it generates reduced efficiency, subtle sabotage as well as rivalry (Offer, 2003). The circumstance at Houses For Africa is not entirely following Theory X, it can be seen that new hires are finding this setting instead demanding which might at some point lead to a better inclination of the monitoring in the direction of Theory X. According to McGregor's advocated view, which he called Concept Y, the important task of the monitoring is to prepare organizational problems to ensure that individuals can achieve their very own objectives best by guiding their initiatives in the direction of organizational incentives. If people discover no satisfaction in their job, the administration would have little selection however to depend on concept X and also exterior control (Bargain, 2003). Even while analyzing Lewis's management style, concept X might have appropriated in the operations department to some extent but the Marketing department would certainly require dependence on Concept Y so as to get the creativity as well as originality from the teams.

Tuckman's Teamwork Concept: As far as Lewis's concern about bringing consistency in between the marketing and advertising division is worried, this would at first cause conflict as reviewed by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's concept displayed in appendix 3, throughout the preliminary stage of team development, individuals might not bond, as they are active discovering their area in the team. By incorporating the marketing and advertising division's work, there might be the same preliminary separate which could cause the second phase of 'storming' where the teams test each other. Nevertheless, it is just throughout the 3rd phase or 'norming' when they would come together to share ideas before the group can produce harmony in the 4th stage 'performing'.

When people are offered with adjustment, they go into stage one and also so there might be emotions like despair, unpredictability, disappointment, rage, anxiety, rejection and also disorientation.The circumstance at the advertising division of Houses For Africa is similar so Lewis can get comfy with the idea that it is not extraordinary habits. It is throughout this stage that Lewis will have to give advice to the department so that they can locate a feeling of direction. It can be seen just how Krasnow has actually already made this transition less complicated by making Lewis get involved in the division a year prior to his actual departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has talks about the value of 'safety needs as being a reduced level demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to really feel safe and out of risk' is at the 2nd degree of demands. Before an employee can be made to establish mentally, he requires to have his 'Physical 'and 'Security' requires satisfied.

SWOT Analysis for Houses For Africa Case Study

Effects of Analysis.

The OB analysis has taken a look at numerous theories to understand exactly how to manage the current scenario at hand. The adhering to 3 choices have been suggested to aid Lewis deal with the business challenges in the advertising division. Each of these choices has actually been proposed for alleviating the shift needed to bring the advertising and marketing division according to the requirements of the marketplace as well as for making the social adjustment that would adhere to once the existing leader leaves.

Integration of marketing and advertising functions. Dividing Adverting and also Manufacturing functions. Combination of Marketing with Operations.

Examination of Alternatives.

Integration of Advertising & Advertising Functions: The internal advertising and marketing agency of Houses For Africa is currently stamina for the company in terms of conserving up on expenses related to advertising and marketing as well as promo. Considering that no brand-new employment has actually been done after Bridget Cole's departure with the coverage line being directly designated to Krasnow for the advertising feature, this is a beneficial possibility for integrating the advertising and marketing functions. Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merging days has proficiency in business-to-business marketing along with firm and also retail marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to manage both marketing and advertising functions.

The benefit of this technique is that it will certainly incorporate both features while reducing the requirement for employing an added source for marketing. Along with this, Lewis would certainly be heading the advertising division and in any case her replacement would certainly be needed for the current duty that she is executing. The drawback of this option is that outside hiring may cause animosity from interior workers that may be eying the setting of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and also Manufacturing: Offered the competitive stress and high quality job required from the ad agency, it is advised that Lewis must allow the manufacturing device to be a different feature from the advertising and marketing unit. Since the majority of ad agency had these two functions as different devices, it makes even more sense to adhere to the norm. Both features may be able to focus on their core turns on more efficiently. The disadvantage of this method would certainly be that extra costs would have to be borne for establishing up different production features. Along with this, a manufacturing head might have to be employed which can raise overheads for the company.

Assimilation of Marketing with Workflows: Considering that Lewis is currently caring for the advertising and marketing and operations departments simultaneously; it makes good sense to incorporate both features since she has actually been successfully taking care of both ends. The truth that both divisions already have significant differences over allowance of resources suggests that this combination might be able to bring about consistency especially as Lewis would certainly be heading both ends.However there are different negative aspects of this relocation especially as it would place way too much worry over Lewis's shoulders. The reality that Lewis needs to adjust her management style for the marketing department suggests that these 2 departments would be culturally varied. Along with this, Lewis may not have the ability to use one kind of management design to both divisions which might result in inadequacy in either among both functions.


An examination of the three alternatives suggests that combination of marketing as well as operations would certainly not be a practical step due to the huge distinctions in between the two departments despite the truth that presently Lewis is taking care of both. While separation of the production feature may have been a beneficial relocation for the marketing division, the fact that it would certainly indicate placing a third function under Lewis's wing implies this must be stayed clear of.

Action Plan.
Lewis will certainly take over the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will remain component of marketing under advertising function.

Lewis will separate herself from procedures.

An autonomous leadership style with worker empowerment will be made use of in marketing division.

Open up door policy and focus on cross departmental interaction will be targeted at getting rid of dissonance.

Backup plan.

If the assimilation does not work out as planned, a contingency plan would certainly comply with which would certainly divide the production feature from the marketing function to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the marketing department without an SVP. Because case the production feature will most definitely be separated by putting it under an SVP manufacturing.