Indias Passion For Gold Velvetcase Case Study Help


Home >> Harvard >> Indias Passion For Gold Velvetcase >>

Indias Passion For Gold Velvetcase Case Study Help

Background and Facts

Indias Passion For Gold Velvetcase a workplace products seller for little and medium sized businesses has just recently been associated with preparing for a merger with its competitor Home Deport, which has actually impacted effectiveness levels in departmentswith the elderly manager involved in lawful complications put forth by the federal Profession Payment. With the Marketing Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the near future. With challenges in the kind of a prospective social adjustment and also reduced employee spirits, the company requires a complete reengineering initiative at the advertising department.

Problem Declaration
Porter's 5 Forces Analysis
The possible social adjustment at the advertising and marketing division of Indias Passion For Gold Velvetcase is increasing uncertainty in the working environment leading to different obstacles for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing critical decisions considering that Stapes Inc. needed to desert its plans of merging with Office Deport after the Federal Profession Payment's treatment while doing so. Given the reality that the store has a global presence with branches in UK, U.S.A., Canada and Germany, political factors in each of these countries might have the ability to impact efficiency or critical goals. Federal Profession Commission's antitrust match versus the merger occupied important time of the company's senior monitoring suggesting that 'political' factors can have significant effects for an international company.

Economic Factors: Economic factors such as the introduction of small companies in the global circumstance suggest that Indias Passion For Gold Velvetcase is flourishing in a setting where there is possible growth of businesses. Reality that store clients are mostly looking for office materials for residence workplaces recommends that the market has a climbing trend of entrepreneurs and residence based businesses.

Social factors: Social fads in the economy reveal that clients are searching for ease in addition to appealing prices. Market research demonstrates how the consumer for Indias Passion For Gold Velvetcase lacks recognition concerning discovering services which can supply a combination of comfort and low costs.

Technological factors: Modern technology plays a vital role in Indias Passion For Gold Velvetcase's company method specifically as the company is piloting Innovation centers which would certainly supply innovation sales and also assistance in the kind of memory upgrades, peripheral installations. (Recap of PARASITE in appendix 2).

OB Issues and Symptoms.

Several underlying Organizational Actions concerns can be seen in Indias Passion For Gold Velvetcase's case as highlighted in this area.

Uneasiness regarding cultural change: There is apprehension regarding a cultural modification that would occur when Todd Krasnow leaves from his setting as the Exec Vice President of Advertising And Marketing with a lot of the personnel currently revealing discontent over this potential move. This anticipated adjustment has actually produced tension in the workplace which has actually been coupled with the previous anxiety of preparing the firm for a possible merger with House Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is scarcity of workers that can match the stressful environment of a busy company. Not just does this cause difficulty in locating the appropriate people, it puts stress and anxiety on brand-new hires as can not hold up against the rate as well as stress that the company anticipates them to bear.

Dual Reporting Lines: Newcomers locate this organizational society difficult as well as hard to cope with specifically as dotted line partnerships are implied to be weak generally and also unbiased setup and also efficiency analysis is still done by the solid line supervisor. This indicates that newbies might lose clearness about their respective duties and also purposes especially as populated line reporting does not keep them in direct communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles although it had actually been speculated that the last would take Krasnow's position came as a strike to her spirits. Lewis might have been qualified and appropriate for the job but the truth that Kransnow's departure would make Coles a direct report to Lewis might have been the factor for Coles' resignation from solutions.

Fear & Work Instability: Concern and also instability can be recognized as two major worries that Lewis would certainly be managing especially as the merging has actually currently be cancelled and 2 senior execs of the advertising and marketing division would certainly be leaving. The entire responsibility of the department would certainly be dropping on Lewis's shoulders who would not simply supervise of brining concerning a cultural modification however would certainly additionally have to prove herself in her new duty.

Incompatible Management Design of Leader: Lewis's management design as well as its conflict with the advertising department's duty can likewise be seen as an OB challenge specifically as she has been made use of to dealing with concerns in the operations division where personnel are shown to focus on procedures and also get them. The advertising and marketing department on the other hand can be seen as a group of individuals who are made use of to being supported by Krasnow who focused much more on output than procedures.

Interdepartmental Disputes: Interdepartmental differences between three divisions, advertising and marketing, merchandizing and also operations respectively over the allotment of the marketing mix can be identified as another OB issue. The advertising department does not share the exact same vision as the other two departments regarding the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and also procedures departments do not agree over the advertising and marketing mix allowance amongst one another either.

Fragmentation in Advertising And Marketing Department: Fragmentation between the advertising and marketing divisions can be identified as another OB issue which could require more attention. The reality that the marketing and advertising sections in the marketing division are detached is stopping both divisions from getting from each various other's experience and experience. Integration of advertising and marketing with merchandising and also procedures would become harder if the marketing department itself is disintegrated which can be one more prospective OB problem.

Indias Passion For Gold Velvetcase Analysis

Different concepts have actually been made use of to explain the scenarios to get further quality concerning the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors believe that juniors are easy as well as careless, have little aspiration and withstand modification. The hard variation of this theory stressed threat, limited controls, hazards and also penalties. With time it produces reduced productivity, subtle sabotage as well as rivalry (Offer, 2003). Although the situation at Indias Passion For Gold Velvetcase is not totally following Concept X, it can be seen that brand-new hires are finding this setting rather demanding which may eventually result in a greater disposition of the management in the direction of Concept X. As per McGregor's advocated sight, which he called Theory Y, the important job of the management is to arrange business conditions to ensure that people can attain their very own goals best by routing their efforts towards business incentives. If people find no fulfillment in their work, the administration would certainly have little selection however to count on theory X and outside control (Deal, 2003). Also while analyzing Lewis's administration style, concept X may have been suitable in the procedures division to some extent but the Marketing department would certainly require reliance on Concept Y to get the creative thinking and also creativity from the groups.

Tuckman's Teamwork Theory: As far as Lewis's issue about bringing harmony between the advertising and marketing and also marketing division is worried, this would initially lead to clash as gone over by Bruce Tuckman in his 'Teamwork Concept'. By integrating the advertising and marketing and also marketing department's job, there might be the exact same first disconnect which can lead to the second phase of 'storming' where the groups test one another.

Bridges' Shift Version: Based On William Bridge's theory (appendix 4), people are fairly uncomfortable with modification, which is apparent by the circumstance at Indias Passion For Gold Velvetcase The circumstance can be seen as a regular course of life if is examined based on Bridge's theory where he explains that people go through three phases of transition when they experience modification. 'Ending, shedding and also Releasing', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When people exist with modification, they enter stage one therefore there may be emotions like unhappiness, unpredictability, disappointment, anger, fear, rejection as well as disorientation.The scenario at the advertising and marketing division of Indias Passion For Gold Velvetcase is comparable so Lewis can obtain comfy with the concept that it is not remarkable habits. In the second stage, there might be a need to connect the gap in between the new and also old society so Lewis might have to face this ordeal when Krasnow leaves. There might be reduced morale and reduced performance at this stage which must not be taken as an obstacle. It is during this stage that Lewis will certainly need to give advice to the department so that they can discover an orientation. It can be seen how Krasnow has currently made this change less complicated by making Lewis obtain associated with the division a year prior to his actual departure. As per Bridges' Design, stage three will bring about visibility to learning, High energy as well as dedication as individuals will certainly welcome the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Demand pecking order: The OB concern related to instability at the office has been activated firstly by the adjustment in administration and secondly by the truth that the merger will no longer be initiated. Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has goes over the importance of 'safety needs as being a reduced degree requirement of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel protected as well as safe' goes to the second level of requirements. Prior to a worker can be made to develop psychologically, he needs to have his 'Physiological 'and also 'Safety and security' requires satisfied. This indicates that unless the personnel are made to feel safe regarding their current work status in Indias Passion For Gold Velvetcase they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Indias Passion For Gold Velvetcase Case Study

Ramification of Analysis.

The OB analysis has actually taken a look at various concepts to recognize how to deal with the present circumstance at hand. The adhering to three choices have been recommended to aid Lewis take care of the organizational obstacles in the advertising and marketing division. Each of these alternatives has actually been proposed for relieving the transition required to bring the marketing division in accordance with the requirements of the marketplace and for making the cultural modification that would certainly adhere to when the existing leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and Manufacturing features. Integration of Marketing with Workflow.

Evaluation of Alternatives.

Combination of Advertising And Marketing & Marketing Functions: The internal advertising and marketing firm of Indias Passion For Gold Velvetcase is currently toughness for the organization in terms of saving up on overheads related to marketing and promo. Considering that no brand-new employment has actually been done after Bridget Cole's separation with the coverage line being directly assigned to Krasnow for the advertising and marketing feature, this is a beneficial opportunity for incorporating the advertising and marketing functions. Judith Shapiro who has earlier been interviewed by Lewis during the earlier merging days has know-how in business-to-business advertising and marketing together with company and retail advertising experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to handle both marketing and advertising functions.

The advantage of this strategy is that it will certainly incorporate the two functions while decreasing the demand for employing an extra source for advertising and marketing. Along with this, Lewis would certainly be heading the advertising and marketing division and also regardless her replacement would certainly be required for the present function that she is carrying out. The drawback of this alternative is that exterior hiring might cause bitterness from interior workers who might be eying the placement of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Production: Given the affordable pressures as well as high top quality work needed from the marketing agency, it is advised that Lewis needs to allow the production system to be a different feature from the marketing device. Given that many advertising and marketing agencies had these two functions as separate units, it makes even more sense to follow the standard.

Combination of Marketing with Procedures: Because Lewis is already dealing with the marketing as well as operations departments all at once; it makes sense to integrate the two features given that she has actually been effectively taking care of both ends. The truth that both divisions currently have significant differences over allotment of sources suggests that this combination might be able to produce harmony particularly as Lewis would certainly be heading both ends.However there are various drawbacks of this relocation particularly as it would certainly put way too much problem over Lewis's shoulders. The truth that Lewis needs to adjust her management design for the advertising and marketing department recommends that these 2 divisions would certainly be culturally diverse. Lewis might not be able to use one type of leadership design to both departments which can result in inefficiency in either one of the two features.


An examination of the three choices indicates that combination of advertising and marketing as well as operations would certainly not be a practical relocation as a result of the huge differences between both departments despite the fact that presently Lewis is dealing with both. While splitting up of the production function may have been a beneficial move for the marketing department, the truth that it would certainly suggest putting a 3rd function under Lewis's wing indicates this should be stayed clear of. The combination of the advertising department is the most effective option in regards to getting the optimum arise from the department. An action prepare for this choice is talked about below.

Action Plan.
Lewis will take control of the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will remain part of advertising under advertising and marketing function.

Lewis will certainly divide herself from procedures.

An autonomous leadership style with worker empowerment will certainly be utilized in marketing division.

Open door policy as well as emphasis on cross department communication will certainly be aimed at removing disharmony.

Contingency plan.

If the combination does not exercise as prepared, a backup strategy would certainly follow which would certainly divide the manufacturing feature from the advertising and marketing function to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the marketing division without an SVP. In that case the production feature will most definitely be separated by putting it under an SVP production.