Interexchange Communicating Across Functional Boundaries Case Study Analysis


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Interexchange Communicating Across Functional Boundaries Case Study Help

Background and Facts

Interexchange Communicating Across Functional Boundaries a workplace supplies seller for tiny as well as moderate sized companies has recently been associated with planning for a merger with its competitor Residence Deport, which has impacted effectiveness levels in departmentswith the senior supervisor involved in lawful problems put forth by the federal Trade Payment. With the Advertising Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the current head of procedures has been asked to take the duty in the future. With obstacles in the kind of a possible cultural change as well as reduced worker spirits, the organization needs a full reengineering initiative at the advertising and marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The potential cultural adjustment at the advertising and marketing department of Interexchange Communicating Across Functional Boundaries is increasing unpredictability in the workplace causing numerous difficulties for the Jeannie Lewis that would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting critical decisions since Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Trade Compensation's treatment in the process. Provided the reality that the store has a worldwide visibility with branches in UK, U.S.A., Canada and Germany, political consider each of these nations may have the ability to impact performance or critical objectives. Federal Profession Payment's antitrust suit against the merging took up valuable time of the organization's senior administration recommending that 'political' factors can have severe implications for an international service.

Economic Factors: Financial factors such as the introduction of small businesses in the worldwide circumstance suggest that Interexchange Communicating Across Functional Boundaries is growing in a setting where there is potential growth of organisations. Reality that store consumers are mostly looking for office products for home offices recommends that the market has an increasing trend of business owners as well as home based businesses.

Social factors: Social patterns in the economy reveal that consumers are looking for convenience as well as appealing costs. Market research demonstrates how the customer for Interexchange Communicating Across Functional Boundaries does not have awareness concerning locating options which can offer a combination of comfort and also low costs.

Technical factors: Technology plays a crucial duty in Interexchange Communicating Across Functional Boundaries's service method particularly as the company is piloting Technology facilities which would offer technology sales and support in the type of memory upgrades, peripheral setups. (Recap of BUG in appendix 2).

OB Issues and Symptoms.

Numerous underlying Business Habits concerns can be seen in Interexchange Communicating Across Functional Boundaries's case as highlighted in this section.

Worries about cultural adjustment: There is apprehension about a social change that would certainly happen as soon as Todd Krasnow leaves from his position as the Exec Vice President of Advertising And Marketing with most of the team member currently showing discontent over this prospective action. This expected adjustment has actually created anxiety in the workplace which has actually been coupled with the past tension of preparing the company for a prospective merging with Residence Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is shortage of workers that can match the difficult atmosphere of a busy company. Not only does this lead to trouble in locating the best people, it puts stress on new hires as can not withstand the rate as well as stress that the company anticipates them to birth.

Double Reporting Lines: Newbies find this business society difficult and also hard to cope with particularly as dotted line partnerships are indicated to be weak as a whole as well as unbiased setup and also efficiency analysis is still done by the solid line supervisor. This means that newcomers could lose quality about their particular functions and also objectives specifically as populated line coverage does not maintain them in direct communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been speculated that the last would certainly take Krasnow's setting came as a blow to her morale. Lewis might have been capable and also suitable for the task yet the truth that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Job Insecurity: Worry as well as insecurity can be identified as two significant issues that Lewis would be dealing with particularly as the merger has actually now be cancelled and also two elderly execs of the advertising department would certainly be leaving. The whole duty of the department would certainly be dropping on Lewis's shoulders that would certainly not just supervise of brining about a cultural adjustment however would certainly also need to prove herself in her new role.

Inappropriate Administration Design of Leader: Lewis's administration style and also its incompatibility with the advertising and marketing division's duty can likewise be seen as an OB challenge particularly as she has actually been used to handling issues in the procedures department where employees are shown to concentrate on procedures as well as get them right. The advertising division on the various other hand can be seen as a team of individuals that are used to being nurtured by Krasnow who focused more on outcome than processes.

Interdepartmental Differences: Interdepartmental disagreements in between 3 divisions, advertising, merchandizing as well as procedures specifically over the allowance of the advertising mix can be recognized as another OB problem. Although the advertising and marketing department does not share the same vision as the various other two divisions regarding the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing and operations divisions do not concur over the advertising and marketing mix allocation amongst each other either.

Fragmentation in Marketing Department: Fragmentation in between the advertising and marketing departments can be determined as one more OB problem which might require more interest. The truth that the marketing and advertising areas in the advertising department are disconnected is protecting against both divisions from obtaining from each various other's experience as well as experience. Integration of marketing with retailing as well as operations would become harder if the marketing division itself is degenerated which can be another potential OB issue.

Interexchange Communicating Across Functional Boundaries Analysis

Various theories have been utilized to discuss the circumstances to get additional clarity concerning the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most supervisors believe that juniors are passive and also careless, have little passion and resist change. The situation at Interexchange Communicating Across Functional Boundaries is not completely complying with Concept X, it can be seen that new hires are discovering this environment instead stressful which may at some point lead to a higher disposition of the management in the direction of Theory X. Also while assessing Lewis's management style, theory X may have been ideal in the operations department to some degree but the Marketing division would call for reliance on Concept Y in order to obtain the imagination and originality from the groups.

Tuckman's Synergy Theory: As far as Lewis's issue regarding bringing harmony in between the marketing and advertising department is worried, this would originally cause conflict as reviewed by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's concept displayed in appendix 3, during the first stage of team development, individuals might not bond, as they are hectic discovering their place in the team. By incorporating the advertising and marketing department's work, there might be the same first disconnect which might lead to the 2nd phase of 'storming' where the teams test each other. Nonetheless, it is just throughout the 3rd stage or 'norming' when they would come together to share concepts before the team can bring about synergy in the fourth phase 'performing'.

Bridges' Change Design: According To William Bridge's theory (appendix 4), people are rather uneasy with change, which is obvious by the situation at Interexchange Communicating Across Functional Boundaries The situation can be viewed as a regular training course of life if is studied based on Bridge's theory where he describes that people undergo three phases of change when they experience adjustment. 'Closing, losing and Letting go', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When individuals are presented with adjustment, they get in phase one and so there might be feelings like despair, uncertainty, aggravation, temper, concern, denial and disorientation.The circumstance at the marketing division of Interexchange Communicating Across Functional Boundaries is similar so Lewis can get comfy with the concept that it is not extraordinary actions. In the second phase, there might be a demand to link the space between the brand-new and old society so Lewis may need to face this ordeal when Krasnow leaves. There may be low spirits as well as reduced efficiency at this phase which must not be taken as an obstacle. It is during this stage that Lewis will have to give assistance to the division to make sure that they can discover an orientation. It can be seen exactly how Krasnow has currently made this shift less complicated by making Lewis obtain involved in the division a year before his real departure. Based on Bridges' Model, stage 3 will produce openness to knowing, High power as well as commitment as people will certainly welcome the modification (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has talks about the relevance of 'protection needs as being a lower level demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel secure and also out of threat' is at the 2nd level of demands. Before a worker can be made to create emotionally, he requires to have his 'Physiological 'and 'Safety' requires fulfilled.

SWOT Analysis for Interexchange Communicating Across Functional Boundaries Case Study

Effects of Analysis.

The OB analysis has considered various theories to recognize just how to handle the current circumstance available. The complying with three options have actually been recommended to assist Lewis deal with the organizational challenges in the advertising department. Each of these choices has been proposed for easing the shift required to bring the advertising and marketing division according to the requirements of the marketplace and also for making the social change that would follow once the existing leader leaves.

Combination of advertising and marketing functions. Separating Adverting and Manufacturing functions. Integration of Marketing with Workflow.

Examination of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merging days has proficiency in business-to-business advertising and marketing along with company as well as retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to handle both marketing and also advertising and marketing functions.

The advantage of this strategy is that it will certainly integrate both features while reducing the demand for hiring an extra resource for marketing. Lewis would be heading the marketing division and in any type of case her replacement would certainly be required for the present function that she is executing. The disadvantage of this alternative is that exterior hiring may cause resentment from internal employees that might be considering the setting of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Manufacturing: Provided the competitive pressures and also high top quality work required from the advertising and marketing agency, it is recommended that Lewis needs to allow the production unit to be a separate function from the advertising and marketing device. Given that a lot of marketing companies had these 2 functions as separate units, it makes more feeling to comply with the norm.

Assimilation of Advertising And Marketing with Procedures: Because Lewis is already taking care of the advertising and procedures departments concurrently; it makes sense to integrate the two functions since she has actually been efficiently taking care of both ends. The truth that Lewis has to adapt her management design for the advertising department recommends that these 2 divisions would certainly be culturally varied.


An evaluation of the 3 choices shows that combination of marketing as well as procedures would certainly not be a practical relocation because of the vast distinctions in between the two departments despite the fact that presently Lewis is managing both. While splitting up of the manufacturing function might have been a desirable relocation for the advertising division, the reality that it would mean positioning a third function under Lewis's wing suggests this should be prevented also. The integration of the advertising division is the very best choice in regards to obtaining the optimum arise from the division. An action prepare for this choice is talked about listed below.

Activity Strategy.
Lewis will take over the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing feature will continue to be component of advertising under advertising and marketing feature.

Lewis will divide herself from procedures.

A democratic leadership style with staff member empowerment will certainly be used in marketing department.

Open up door plan and focus on cross departmental communication will be aimed at eliminating discord.

Backup plan.

If the integration does not work out as planned, a contingency strategy would adhere to which would certainly divide the production feature from the advertising and marketing function to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising department without an SVP. In that case the production feature will absolutely be separated by placing it under an SVP manufacturing.