International Rivers Network And The Bujagali Dam Project A Chinese Version Case Study Solution


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Background and Facts

International Rivers Network And The Bujagali Dam Project A Chinese Version an office supplies store for little as well as medium sized organisations has recently been involved in preparing for a merging with its competitor House Deport, which has influenced effectiveness degrees in departmentswith the senior supervisor involved in lawful issues presented by the government Profession Payment. With the Advertising Head advancing the news of his separation from the company in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the duty in the future. With challenges in the kind of a possible social change and low staff member morale, the organization is in need of a complete reengineering effort at the advertising and marketing division.

Problem Statement
Porter's 5 Forces Analysis
The potential social modification at the advertising and marketing department of International Rivers Network And The Bujagali Dam Project A Chinese Version is enhancing uncertainty in the working environment resulting in numerous challenges for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting critical decisions because Stapes Inc. needed to abandon its strategies of merging with Workplace Deport after the Federal Trade Payment's intervention in the process. Provided the fact that the store has a worldwide presence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these countries may have the ability to influence efficiency or strategic goals. Federal Trade Payment's antitrust match versus the merging took up beneficial time of the organization's senior monitoring suggesting that 'political' factors can have severe implications for a global service.

Economic Factors: Financial factors such as the introduction of small businesses in the international situation recommend that International Rivers Network And The Bujagali Dam Project A Chinese Version is growing in an environment where there is possible development of organisations. Reality that shop consumers are primarily looking for workplace products for residence offices suggests that the market has a climbing trend of entrepreneurs and also home based businesses.

Social factors: Social patterns in the economic situation show that customers are trying to find ease in addition to attractive rates. Market research demonstrates how the client for International Rivers Network And The Bujagali Dam Project A Chinese Version does not have awareness regarding discovering services which can use a combination of benefit as well as inexpensive.

Technological factors: Innovation plays a vital duty in International Rivers Network And The Bujagali Dam Project A Chinese Version's company method especially as the company is piloting Modern technology facilities which would use technology sales and assistance in the type of memory upgrades, outer installations. (Summary of PEST in appendix 2).

OB Issues as well as Effects.

Numerous underlying Organizational Behavior problems can be seen in International Rivers Network And The Bujagali Dam Project A Chinese Version's case as highlighted in this area.

Apprehensions regarding cultural modification: There is uneasiness about a cultural modification that would occur as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Marketing with a lot of the staff members currently showing unhappiness over this potential move. This expected change has developed anxiety in the workplace which has been coupled with the past stress and anxiety of preparing the firm for a potential merging with Home Deport.
Pest Analysis
Difficult Job Atmosphere for Newcomers: There is shortage of employees that can match the difficult atmosphere of a fast-paced company. Not just does this lead to difficulty in discovering the best individuals, it puts tension on brand-new hires as can not hold up against the speed as well as stress that the company expects them to birth.

Twin Coverage Lines: Beginners discover this organizational culture cumbersome and also challenging to handle especially as populated line relationships are meant to be weaker generally as well as unbiased setting and performance assessment is still done by the solid line supervisor. This implies that beginners could shed quality about their respective roles as well as objectives particularly as populated line reporting does not maintain them in direct interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles despite the fact that it had been hypothesized that the last would take Krasnow's setting came as an impact to her morale. Lewis might have been qualified and also appropriate for the task but the reality that Kransnow's separation would make Coles a direct record to Lewis might have been the factor for Coles' resignation from solutions.

Anxiety & Task Insecurity: Worry and also instability can be recognized as 2 major concerns that Lewis would be taking care of particularly as the merger has actually currently be terminated and also 2 elderly execs of the marketing division would be leaving. The entire obligation of the division would be falling on Lewis's shoulders who would certainly not simply supervise of brining regarding a cultural adjustment however would likewise have to confirm herself in her new function.

Inappropriate Administration Style of Leader: Lewis's management style and its incompatibility with the marketing department's role can also be viewed as an OB difficulty particularly as she has actually been used to dealing with concerns in the operations department where personnel are educated to focus on processes as well as get them right. The marketing department on the other hand can be seen as a team of people who are utilized to being supported by Krasnow that focused extra on output than procedures.

Interdepartmental Arguments: Interdepartmental disputes in between 3 divisions, marketing, merchandizing and also procedures specifically over the allowance of the advertising and marketing mix can be recognized as another OB concern. The advertising department does not share the very same vision as the other two divisions relating to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and also procedures divisions do not agree over the advertising and marketing mix allocation amongst one an additional either.

Disintegration in Advertising And Marketing Department: Fragmentation in between the advertising and marketing departments can be determined as an additional OB problem which can require further attention. The truth that the advertising and marketing sections in the marketing department are disconnected is stopping both departments from acquiring from each other's experience as well as knowledge. Assimilation of advertising with retailing and procedures would end up being more difficult if the advertising department itself is disintegrated which can be an additional prospective OB issue.

International Rivers Network And The Bujagali Dam Project A Chinese Version Analysis

Numerous theories have been used to discuss the circumstances to obtain further clearness about the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of managers believe that juniors are easy as well as careless, have little ambition as well as stand up to adjustment. The difficult version of this theory highlighted coercion, tight controls, risks and punishments. Gradually it generates reduced productivity, subtle sabotage as well as rivalry (Bargain, 2003). The circumstance at International Rivers Network And The Bujagali Dam Project A Chinese Version is not entirely adhering to Concept X, it can be seen that new hires are discovering this environment rather demanding which might ultimately lead to a higher inclination of the management towards Concept X. According to McGregor's promoted sight, which he called Theory Y, the essential task of the monitoring is to arrange business problems so that individuals can accomplish their own goals best by directing their initiatives towards organizational benefits. If people find no contentment in their work, the monitoring would have little choice yet to rely upon theory X as well as exterior control (Offer, 2003). Even while examining Lewis's administration style, theory X might have appropriated in the operations department to some extent but the Marketing department would need dependence on Concept Y in order to get the creativity and originality from the teams.

Tuckman's Team effort Concept: As far as Lewis's concern regarding bringing harmony between the advertising and marketing division is concerned, this would initially cause contrast as discussed by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's concept displayed in appendix 3, throughout the initial stage of team advancement, individuals may not bond, as they are busy discovering their area in the team. By incorporating the advertising and marketing department's work, there might coincide first separate which might lead to the 2nd stage of 'storming' where the groups challenge each other. However, it is just throughout the third phase or 'norming' when they would certainly integrate to share suggestions prior to the team can bring about synergy in the 4th phase 'carrying out'.

Bridges' Shift Version: According To William Bridge's concept (appendix 4), individuals are fairly uneasy with adjustment, which is apparent by the situation at International Rivers Network And The Bujagali Dam Project A Chinese Version The circumstance can be viewed as a normal program of life if is researched based on Bridge's concept where he clarifies that people go through 3 stages of change when they experience change. 'Ending, shedding as well as Letting go', The Neutral Area and also 'The New Starting' (Bridges, 2004). When people exist with adjustment, they enter phase one and so there may be emotions like despair, uncertainty, aggravation, rage, worry, rejection and disorientation.The situation at the advertising department of International Rivers Network And The Bujagali Dam Project A Chinese Version is comparable so Lewis can obtain comfy with the idea that it is not phenomenal behavior. In the second stage, there may be a need to link the space between the brand-new and also old culture so Lewis might have to encounter this experience as soon as Krasnow leaves. There may be reduced spirits and also reduced productivity at this phase which ought to not be taken as an obstacle. It is during this phase that Lewis will certainly have to give guidance to the division so that they can discover a sense of direction. It can be seen just how Krasnow has actually currently made this shift simpler by making Lewis get associated with the division a year prior to his actual departure. As per Bridges' Design, stage 3 will produce openness to discovering, High energy and dedication as people will welcome the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has discusses the importance of 'protection requires as being a reduced level demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to really feel protected and also out of danger' is at the second degree of requirements. Before a worker can be made to create emotionally, he requires to have his 'Physical 'and 'Security' requires satisfied.

SWOT Analysis for International Rivers Network And The Bujagali Dam Project A Chinese Version Case Study

Ramification of Analysis.

The OB analysis has actually checked out different concepts to understand how to deal with the current situation handy. The adhering to three choices have actually been recommended to help Lewis manage the organizational challenges in the marketing division. Each of these options has been suggested for relieving the transition required to bring the marketing department according to the needs of the marketplace and for making the social change that would certainly follow when the present leader leaves.

Integration of marketing and advertising features. Separating Adverting and also Production features. Assimilation of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merging days has competence in business-to-business marketing along with firm and retail marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to take care of both marketing and also advertising and marketing features.

The benefit of this technique is that it will integrate both functions while reducing the need for working with an additional source for marketing. Along with this, Lewis would be heading the advertising and marketing division and also in any case her replacement would certainly be required for the current role that she is carrying out. The disadvantage of this choice is that external hiring may produce animosity from inner employees who may be eying the setting of EVP after Lewis takes over Krasnow's position.

Separating Adverting as well as Production: Offered the competitive pressures and also high top quality job called for from the advertising and marketing company, it is advised that Lewis must permit the production system to be a separate feature from the advertising and marketing unit. Because the majority of advertising and marketing firms had these two features as separate systems, it makes more sense to adhere to the norm.

Combination of Advertising And Marketing with Workflows: Considering that Lewis is already taking care of the advertising and marketing and procedures departments at the same time; it makes sense to integrate both functions considering that she has actually been efficiently dealing with both ends. The fact that the two departments currently have major distinctions over allotment of sources suggests that this assimilation might have the ability to cause harmony particularly as Lewis would certainly be heading both ends.However there are numerous negative aspects of this action especially as it would put too much burden over Lewis's shoulders. The reality that Lewis needs to adapt her management design for the marketing division recommends that these two divisions would certainly be culturally varied. In addition to this, Lewis may not be able to use one sort of leadership design to both departments which can cause inadequacy in either one of the two features.


An examination of the 3 options suggests that assimilation of advertising as well as procedures would certainly not be a viable relocation due to the substantial differences between the two divisions regardless of the fact that currently Lewis is handling both. While splitting up of the production function might have been a beneficial relocation for the marketing department, the truth that it would certainly mean positioning a third function under Lewis's wing implies this should be prevented.

Action Plan.
Lewis will take control of the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be worked with to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will certainly remain part of advertising and marketing under advertising feature.

Lewis will divide herself from operations.

A democratic management design with employee empowerment will be made use of in marketing department.

Open door plan and emphasis on cross department interaction will certainly be aimed at getting rid of disharmony.

Backup plan.

If the integration does not exercise as planned, a backup strategy would certainly comply with which would separate the manufacturing feature from the advertising and marketing function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising division without an SVP. In that case the production function will most definitely be divided by putting it under an SVP production.