International Rivers Network And The Bujagali Dam Project A Chinese Version Case Study Analysis


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Background and Facts

International Rivers Network And The Bujagali Dam Project A Chinese Version an office materials store for tiny and medium sized organisations has just recently been associated with preparing for a merging with its rival House Deport, which has impacted efficiency levels in departmentswith the senior supervisor associated with legal problems presented by the government Trade Compensation. With the Advertising Head advancing the news of his departure from the firm in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the function in the near future. With difficulties in the kind of a potential cultural adjustment and reduced staff member morale, the company is in need of a full reengineering initiative at the advertising and marketing department.

Problem Statement
Porter's 5 Forces Analysis
The prospective social modification at the marketing department of International Rivers Network And The Bujagali Dam Project A Chinese Version is enhancing uncertainty in the workplace resulting in various challenges for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing strategic choices because Stapes Inc. needed to abandon its plans of merging with Workplace Deport after the Federal Profession Commission's treatment at the same time. Given the truth that the store has a worldwide existence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these nations may have the ability to affect efficiency or tactical goals. Federal Profession Payment's antitrust match against the merging took up valuable time of the organization's elderly administration suggesting that 'political' factors can have major implications for a worldwide service.

Economic Factors: Economic factors such as the development of local business in the international circumstance recommend that International Rivers Network And The Bujagali Dam Project A Chinese Version is prospering in an environment where there is prospective growth of businesses. In addition to this, fact that shop clients are mostly seeking workplace supplies for home offices suggests that the marketplace has a climbing trend of business owners and home services.

Social factors: Social fads in the economic climate show that customers are looking for convenience along with appealing prices. Marketing research shows how the customer for International Rivers Network And The Bujagali Dam Project A Chinese Version lacks recognition regarding locating services which can offer a mix of ease and also inexpensive.

Technological factors: Innovation plays a crucial role in International Rivers Network And The Bujagali Dam Project A Chinese Version's service method particularly as the company is piloting Technology centers which would certainly provide technology sales and also assistance in the kind of memory upgrades, peripheral installments. (Recap of INSECT in appendix 2).

OB Issues and Effects.

Numerous underlying Business Behavior issues can be seen in International Rivers Network And The Bujagali Dam Project A Chinese Version's case as highlighted in this area.

Worries about social adjustment: There is uneasiness regarding a cultural modification that would occur when Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with a lot of the employee currently revealing unhappiness over this possible step. This predicted modification has developed stress in the workplace which has actually been combined with the previous stress of preparing the company for a prospective merger with House Deport.
Pest Analysis
Demanding Task Atmosphere for Newcomers: There is shortage of workers that can match the demanding setting of a busy company. Not only does this bring about trouble in finding the best people, it places anxiety on new hires as can not stand up to the pace as well as pressure that the company anticipates them to bear.

Dual Reporting Lines: Newbies find this organizational culture difficult and hard to deal with particularly as dotted line relationships are meant to be weaker generally as well as objective setting as well as performance analysis is still done by the strong line manager. This indicates that beginners can shed clearness concerning their respective roles and also goals especially as dotted line coverage does not maintain them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles even though it had actually been hypothesized that the last would take Krasnow's placement came as an impact to her spirits. Lewis may have been capable as well as proper for the job however the reality that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Concern & Task Insecurity: Anxiety and instability can be identified as two significant concerns that Lewis would be taking care of particularly as the merging has actually now be cancelled and also two senior executives of the advertising division would be leaving. The entire duty of the division would be dropping on Lewis's shoulders who would certainly not just be in charge of brining about a social change but would also have to confirm herself in her brand-new function.

Incompatible Monitoring Design of Leader: Lewis's management design and its conflict with the marketing department's role can also be seen as an OB challenge specifically as she has been made use of to taking care of concerns in the operations department where workers are shown to concentrate on processes and also obtain them right. The marketing division on the various other hand can be seen as a team of individuals who are used to being supported by Krasnow that concentrated much more on output than processes.

Interdepartmental Differences: Interdepartmental differences in between 3 divisions, marketing, merchandizing as well as operations specifically over the allocation of the advertising and marketing mix can be identified as another OB issue. Although the advertising department does not share the exact same vision as the other two departments concerning the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing as well as operations divisions do not concur over the advertising mix appropriation amongst one another either.

Disintegration in Advertising And Marketing Department: Fragmentation between the marketing and advertising divisions can be recognized as an additional OB problem which might need further focus. The truth that the marketing and advertising sections in the advertising and marketing department are disconnected is preventing both divisions from getting from each various other's experience and know-how. Assimilation of advertising and marketing with retailing and also operations would come to be more difficult if the advertising division itself is disintegrated which can be another possible OB concern.

International Rivers Network And The Bujagali Dam Project A Chinese Version Analysis

Numerous theories have been made use of to explain the scenarios to obtain further quality about the circumstance at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of supervisors believe that staffs are easy as well as lazy, have little aspiration as well as stand up to modification. The circumstance at International Rivers Network And The Bujagali Dam Project A Chinese Version is not completely complying with Concept X, it can be seen that new hires are finding this atmosphere instead difficult which might eventually lead to a higher inclination of the management towards Concept X. Even while evaluating Lewis's administration design, concept X may have been suitable in the operations division to some level yet the Advertising and marketing division would require reliance on Theory Y in order to get the creativity and also creativity from the teams.

Tuckman's Teamwork Concept: As much as Lewis's problem concerning bringing harmony between the advertising as well as marketing division is worried, this would originally lead to contrast as discussed by Bruce Tuckman in his 'Synergy Theory'. By combining the marketing as well as advertising and marketing division's work, there might be the very same initial disconnect which can lead to the 2nd stage of 'storming' where the teams challenge one another.

When individuals are offered with modification, they go into phase one as well as so there may be emotions like despair, unpredictability, stress, rage, fear, rejection and disorientation.The circumstance at the marketing department of International Rivers Network And The Bujagali Dam Project A Chinese Version is comparable so Lewis can obtain comfortable with the suggestion that it is not extraordinary behavior. It is throughout this phase that Lewis will certainly have to provide support to the department so that they can discover a sense of instructions. It can be seen just how Krasnow has already made this transition much easier by making Lewis obtain involved in the department a year prior to his actual separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has discusses the relevance of 'safety requires as being a lower degree demand of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to really feel safe as well as out of risk' is at the 2nd level of needs. Prior to a worker can be made to create emotionally, he requires to have his 'Physical 'and also 'Security' requires met.

SWOT Analysis for International Rivers Network And The Bujagali Dam Project A Chinese Version Case Study

Implication of Analysis.

The OB analysis has actually considered numerous concepts to recognize exactly how to manage the existing situation available. The adhering to three alternatives have been proposed to assist Lewis take care of the business challenges in the marketing department. Each of these choices has actually been proposed for easing the shift needed to bring the marketing division in accordance with the needs of the marketplace and also for making the social change that would follow as soon as the present leader leaves.

Integration of advertising and marketing features. Separating Adverting and Production functions. Combination of Advertising And Marketing with Operations.

Assessment of Alternatives.

Integration of Advertising & Marketing Functions: The internal advertising and marketing agency of International Rivers Network And The Bujagali Dam Project A Chinese Version is currently strength for the company in regards to conserving up on overheads associated with advertising and marketing as well as promotion. Given that no new employment has actually been done after Bridget Cole's separation with the coverage line being straight assigned to Krasnow for the advertising and marketing function, this is a positive chance for incorporating the marketing and advertising features. Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merging days has expertise in business-to-business marketing in addition to agency as well as retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to handle both advertising and marketing features.

The advantage of this strategy is that it will integrate both functions while lowering the demand for working with an added source for advertising. In addition to this, Lewis would certainly be heading the advertising division and in any case her substitute would certainly be required for the present role that she is carrying out. The negative aspect of this option is that external hiring might produce bitterness from inner workers that may be looking at the setting of EVP after Lewis takes over Krasnow's position.

Separating Adverting and Production: Offered the competitive stress and high quality work needed from the advertising and marketing agency, it is suggested that Lewis needs to allow the manufacturing system to be a different feature from the advertising system. Because the majority of advertising agencies had these two functions as separate systems, it makes even more feeling to comply with the norm.

Assimilation of Marketing with Procedures: Considering that Lewis is currently taking treatment of the marketing as well as procedures divisions concurrently; it makes sense to incorporate the 2 features given that she has been successfully taking treatment of both ends. The truth that Lewis has to adjust her administration design for the advertising and marketing department recommends that these 2 divisions would be culturally varied.


An assessment of the 3 alternatives shows that combination of advertising as well as procedures would not be a feasible relocation due to the vast differences in between the two departments although that currently Lewis is taking care of both. While separation of the manufacturing function may have been a favorable relocation for the marketing division, the truth that it would certainly suggest positioning a third feature under Lewis's wing means this must be stayed clear of also. The assimilation of the advertising division is the very best option in terms of getting the optimal results from the division. An action prepare for this choice is talked about listed below.

Activity Plan.
Lewis will certainly take over the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be employed to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will continue to be component of marketing under advertising and marketing function.

Lewis will certainly separate herself from procedures.

A democratic leadership design with worker empowerment will certainly be utilized in marketing division.

Open door plan and also emphasis on cross department communication will be targeted at getting rid of discord.

Contingency strategy.

If the integration does not exercise as intended, a backup strategy would certainly comply with which would certainly separate the production feature from the advertising function to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing department without an SVP. In that case the production function will absolutely be separated by putting it under an SVP manufacturing.