International Speedway Corporation Case Study Help


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International Speedway Corporation Case Study Help

Background and Facts

International Speedway Corporation an office supplies seller for small and also moderate sized services has just recently been involved in planning for a merger with its rival Home Deport, which has affected effectiveness levels in departmentswith the senior manager associated with legal problems presented by the government Profession Compensation. With the Marketing Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the function in the near future. With difficulties in the type of a possible cultural modification and also reduced employee morale, the company is in need of a complete reengineering initiative at the marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The potential social adjustment at the marketing department of International Speedway Corporation is enhancing uncertainty in the working environment resulting in different challenges for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting tactical choices given that Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Profession Payment's treatment at the same time. Provided the truth that the store has a global presence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations might be able to impact efficiency or strategic goals. Federal Profession Commission's antitrust fit against the merging used up important time of the organization's senior management suggesting that 'political' factors can have major ramifications for a global business.

Economic Factors: Economic factors such as the introduction of small businesses in the global circumstance recommend that International Speedway Corporation is thriving in an atmosphere where there is possible development of companies. Along with this, fact that store customers are mostly seeking workplace materials for home offices suggests that the market has an increasing pattern of entrepreneurs and home companies.

Social factors: Social trends in the economic climate show that consumers are seeking ease along with appealing costs. Marketing research demonstrates how the consumer for International Speedway Corporation lacks awareness concerning locating options which can supply a mix of convenience and inexpensive.

Technological factors: Technology plays a vital function in International Speedway Corporation's service technique specifically as the organization is piloting Modern technology centers which would certainly provide modern technology sales and also support in the type of memory upgrades, outer installments. (Summary of BUG in appendix 2).

OB Issues as well as Symptoms.

Several underlying Organizational Habits issues can be seen in International Speedway Corporation's case as highlighted in this section.

Worries about social modification: There is worry concerning a social modification that would happen when Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Marketing with a lot of the employee already showing discontent over this potential relocation. This predicted adjustment has created stress and anxiety in the work environment which has actually been paired with the past tension of preparing the company for a potential merging with Residence Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is lack of employees that can match the demanding setting of a busy organization. Not only does this result in trouble in finding the right people, it puts anxiety on brand-new hires as can not withstand the speed and stress that the company expects them to birth.

Twin Coverage Lines: Newbies find this business society difficult and also tough to cope with particularly as dotted line partnerships are implied to be weak generally and also unbiased setup and also performance evaluation is still done by the strong line supervisor. This indicates that newbies could lose clarity about their respective roles as well as goals particularly as populated line reporting does not keep them in direct interaction with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles although it had actually been hypothesized that the latter would take Krasnow's position came as an impact to her spirits. Lewis might have been capable and ideal for the job however the fact that Kransnow's departure would certainly make Coles a straight record to Lewis may have been the reason for Coles' resignation from solutions.

Anxiety & Work Insecurity: Anxiety and also instability can be identified as 2 significant worries that Lewis would certainly be managing especially as the merging has actually currently be cancelled as well as 2 elderly executives of the marketing department would certainly be leaving. The whole duty of the division would certainly be falling on Lewis's shoulders that would certainly not simply be in charge of brining concerning a cultural modification but would certainly additionally need to confirm herself in her new role.

Incompatible Administration Design of Leader: Lewis's management style and its incompatibility with the advertising division's duty can additionally be viewed as an OB challenge especially as she has been utilized to managing issues in the procedures department where personnel are instructed to concentrate on processes as well as obtain them right. The advertising and marketing division on the other hand can be viewed as a group of individuals that are made use of to being supported by Krasnow who concentrated extra on outcome than procedures.

Interdepartmental Disagreements: Interdepartmental disagreements in between three departments, advertising, merchandizing and also operations specifically over the allowance of the advertising and marketing mix can be identified as an additional OB worry. The advertising department does not share the same vision as the other 2 departments pertaining to the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing as well as procedures departments do not concur over the marketing mix allocation amongst one another either.

Disintegration in Advertising Division: Fragmentation between the marketing and advertising departments can be recognized as an additional OB concern which could require more attention. The fact that the advertising and marketing sections in the marketing department are separated is stopping both divisions from getting from each other's experience and proficiency. Integration of advertising and marketing with merchandising as well as operations would end up being more difficult if the marketing department itself is broken down which can be an additional prospective OB issue.

International Speedway Corporation Analysis

Various concepts have actually been made use of to describe the circumstances to get more quality about the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many supervisors think that subordinates are passive and careless, have little passion and also resist change. The hard version of this concept highlighted coercion, tight controls, threats as well as punishments. In time it produces reduced efficiency, subtle sabotage and rivalry (Offer, 2003). The scenario at International Speedway Corporation is not entirely adhering to Theory X, it can be seen that new hires are discovering this atmosphere instead stressful which may eventually lead to a better disposition of the management in the direction of Theory X. According to McGregor's promoted sight, which he called Concept Y, the crucial task of the management is to arrange business conditions to make sure that individuals can accomplish their own goals best by routing their initiatives in the direction of business incentives. If individuals discover no contentment in their job, the monitoring would have little choice however to rely upon theory X and external control (Bargain, 2003). Even while assessing Lewis's monitoring design, concept X may have appropriated in the operations department to some extent but the Marketing division would require reliance on Concept Y to get the imagination and also originality from the groups.

Tuckman's Team effort Theory: As for Lewis's problem regarding bringing harmony between the marketing and advertising department is worried, this would at first result in conflict as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). Based on Tuckman's concept received appendix 3, during the initial phase of team growth, individuals might not bond, as they are busy discovering their place in the team. By incorporating the advertising and marketing division's work, there might be the same preliminary separate which could cause the 2nd stage of 'storming' where the groups challenge each other. It is just during the third stage or 'norming' when they would come with each other to share suggestions before the group can bring around harmony in the 4th stage 'doing'.

Bridges' Shift Model: Based On William Bridge's theory (appendix 4), individuals are fairly uncomfortable with modification, which is noticeable by the circumstance at International Speedway Corporation The circumstance can be seen as a regular training course of life if is researched as per Bridge's concept where he describes that individuals experience three stages of shift when they experience change. 'End, losing as well as Letting go', The Neutral Area and also 'The New Beginning' (Bridges, 2004). When people exist with adjustment, they enter stage one and so there might be emotions like despair, unpredictability, aggravation, anger, fear, rejection as well as disorientation.The scenario at the advertising division of International Speedway Corporation is comparable so Lewis can get comfortable with the concept that it is not remarkable behavior. In the second phase, there might be a need to link the gap between the new and also old culture so Lewis may have to encounter this experience once Krasnow leaves. There might be low spirits and low productivity at this stage which should not be taken as a setback. It is during this stage that Lewis will certainly have to give guidance to the division to ensure that they can find an orientation. It can be seen just how Krasnow has already made this change much easier by making Lewis get involved in the division a year before his actual departure. Based on Bridges' Model, phase 3 will produce visibility to understanding, High energy as well as commitment as individuals will welcome the modification (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has talks about the significance of 'safety needs as being a lower level requirement of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to really feel safe as well as out of risk' is at the second degree of needs. Prior to a worker can be made to develop emotionally, he needs to have his 'Physical 'as well as 'Safety' needs met.

SWOT Analysis for International Speedway Corporation Case Study

Ramification of Analysis.

The OB analysis has checked out numerous concepts to understand just how to handle the current circumstance at hand. The adhering to 3 options have actually been proposed to aid Lewis manage the organizational obstacles in the marketing department. Each of these choices has been recommended for alleviating the shift needed to bring the marketing department in accordance with the demands of the marketplace as well as for making the social adjustment that would certainly adhere to once the current leader leaves.

Assimilation of marketing and advertising features. Separating Adverting and Manufacturing functions. Integration of Marketing with Procedures.

Examination of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merging days has proficiency in business-to-business advertising and marketing along with agency and also retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to handle both advertising and also advertising and marketing features.

The advantage of this approach is that it will certainly incorporate the two functions while minimizing the requirement for hiring an added resource for advertising. Along with this, Lewis would be heading the advertising division and also in any case her substitute would certainly be needed for the present duty that she is carrying out. The disadvantage of this option is that external hiring might cause resentment from inner personnel that might be looking at the setting of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting and also Manufacturing: Provided the competitive pressures and high quality work called for from the advertising agency, it is suggested that Lewis needs to permit the production device to be a separate feature from the advertising and marketing device. Since a lot of advertising agencies had these two features as different units, it makes more feeling to adhere to the norm. Along with this, both functions may have the ability to concentrate on their core triggers extra effectively. The disadvantage of this approach would be that additional costs would have to be birthed for setting up separate manufacturing features. In addition to this, a production head might have to be worked with which might raise expenses for the organization.

Combination of Advertising with Operations: Because Lewis is currently taking treatment of the advertising and operations departments at the same time; it makes sense to integrate the two features because she has actually been effectively taking treatment of both ends. The reality that Lewis has to adjust her monitoring style for the advertising division recommends that these 2 departments would be culturally diverse.


An evaluation of the three options indicates that assimilation of marketing and procedures would not be a viable move due to the substantial distinctions between both departments although that presently Lewis is managing both. While splitting up of the manufacturing function may have been a positive move for the marketing division, the fact that it would certainly imply putting a third feature under Lewis's wing indicates this should be prevented. The integration of the advertising department is the most effective option in regards to obtaining the optimum results from the department. An action plan for this choice is talked about below.

Activity Strategy.
Lewis will certainly take over the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of advertising and marketing.

Production feature will certainly remain component of marketing under advertising function.

Lewis will separate herself from procedures.

An autonomous leadership style with staff member empowerment will be used in advertising division.

Open door policy as well as focus on cross department interaction will be aimed at eliminating discord.

Contingency strategy.

If the integration does not work out as planned, a contingency plan would adhere to which would certainly separate the manufacturing function from the marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the marketing department without an SVP. Because case the production feature will absolutely be divided by positioning it under an SVP manufacturing.