Jetblue Prepare For Financing Case Study Solution


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Jetblue Prepare For Financing Case Study Analysis

Background and Facts

Jetblue Prepare For Financing an office products retailer for small and average sized organisations has actually just recently been involved in planning for a merger with its rival Residence Deport, which has affected performance levels in departmentswith the elderly manager involved in lawful complications put forth by the government Profession Payment. With the Marketing Head putting forward the information of his departure from the company in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the duty in the future. With obstacles in the type of a potential social adjustment and also reduced staff member morale, the organization wants a full reengineering initiative at the marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The potential cultural modification at the advertising division of Jetblue Prepare For Financing is boosting uncertainty in the workplace causing numerous obstacles for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing strategic decisions given that Stapes Inc. needed to desert its plans of combining with Workplace Deport after the Federal Trade Payment's treatment at the same time. Given the fact that the shop has an international existence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations may be able to impact efficiency or critical goals. Federal Profession Compensation's antitrust fit versus the merging used up useful time of the company's elderly monitoring suggesting that 'political' factors can have significant implications for a worldwide service.

Economic Factors: Financial factors such as the introduction of local business in the global situation recommend that Jetblue Prepare For Financing is prospering in a setting where there is possible growth of organisations. Fact that store consumers are primarily looking for office products for house workplaces recommends that the market has an increasing fad of entrepreneurs and house based services.

Social factors: Social trends in the economic climate show that consumers are seeking ease as well as eye-catching prices. Marketing research demonstrates how the client for Jetblue Prepare For Financing does not have understanding about finding solutions which can provide a mix of benefit and also low costs.

Technological factors: Modern technology plays an essential function in Jetblue Prepare For Financing's company method specifically as the organization is piloting Innovation facilities which would certainly supply innovation sales and support in the kind of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues and Manifestations.

Numerous underlying Business Behavior concerns can be seen in Jetblue Prepare For Financing's case as highlighted in this area.

Worries concerning cultural adjustment: There is uneasiness about a cultural adjustment that would certainly happen when Todd Krasnow leaves from his position as the Executive Vice President of Advertising And Marketing with a lot of the team member currently showing unhappiness over this possible step. This predicted change has developed stress and anxiety in the office which has been paired with the previous anxiety of preparing the company for a possible merging with Residence Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is lack of workers that can match the demanding environment of a busy company. Not only does this result in problem in finding the ideal individuals, it places stress on brand-new hires as can not stand up to the speed as well as pressure that the organization anticipates them to birth.

Dual Reporting Lines: Beginners find this business society difficult and tough to deal with specifically as populated line partnerships are meant to be weaker generally as well as objective setup and efficiency evaluation is still done by the solid line manager. This indicates that beginners can shed clearness about their respective functions and also purposes specifically as dotted line reporting does not maintain them in direct communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles even though it had been hypothesized that the latter would certainly take Krasnow's setting came as a blow to her morale. Lewis might have been qualified as well as appropriate for the job but the reality that Kransnow's separation would make Coles a straight report to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Job Insecurity: Fear and also instability can be determined as two significant issues that Lewis would certainly be taking care of particularly as the merger has actually now be terminated and two senior execs of the advertising and marketing department would certainly be leaving. The whole duty of the division would certainly be falling on Lewis's shoulders that would certainly not just supervise of brining about a cultural change but would certainly additionally have to prove herself in her new role.

Incompatible Management Design of Leader: Lewis's management design and also its conflict with the advertising and marketing department's duty can also be seen as an OB difficulty especially as she has actually been used to taking care of problems in the procedures division where workers are instructed to concentrate on processes and obtain them. The marketing division on the other hand can be viewed as a team of individuals who are used to being supported by Krasnow who focused a lot more on output than processes.

Interdepartmental Differences: Interdepartmental disputes between three divisions, advertising, merchandizing and also operations respectively over the allocation of the advertising mix can be determined as one more OB worry. Although the advertising department does not share the very same vision as the various other two divisions pertaining to the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing as well as procedures divisions do not concur over the advertising and marketing mix allotment amongst one another either.

Fragmentation in Marketing Division: Fragmentation in between the marketing and advertising divisions can be identified as an additional OB problem which could need additional focus. The truth that the advertising and marketing areas in the advertising and marketing department are detached is avoiding both divisions from acquiring from each various other's experience and knowledge. Assimilation of advertising and marketing with retailing and also procedures would become more difficult if the marketing department itself is broken down which can be another possible OB worry.

Jetblue Prepare For Financing Analysis

Different concepts have been made use of to explain the conditions to get further clarity concerning the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of supervisors think that staffs are passive and careless, have little ambition as well as resist change. The tough variation of this concept highlighted browbeating, tight controls, dangers and punishments. In time it generates reduced performance, subtle sabotage and also competition (Deal, 2003). Although the scenario at Jetblue Prepare For Financing is not entirely adhering to Theory X, it can be seen that new hires are locating this environment rather demanding which might at some point lead to a greater disposition of the management towards Concept X. As per McGregor's advocated view, which he called Theory Y, the important task of the monitoring is to set up organizational conditions so that people can accomplish their very own objectives best by routing their efforts towards business incentives. If people find no contentment in their job, the monitoring would certainly have little choice yet to rely on theory X and outside control (Bargain, 2003). Even while analyzing Lewis's management design, concept X might have appropriated in the procedures department to some extent but the Advertising and marketing division would require reliance on Concept Y so as to get the imagination and also originality from the groups.

Tuckman's Team effort Theory: Regarding Lewis's issue concerning bringing consistency between the marketing and advertising division is concerned, this would originally bring about contrast as talked about by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). As per Tuckman's theory shown in appendix 3, during the initial stage of team advancement, people may not bond, as they are busy locating their location in the group. By integrating the marketing and advertising division's job, there may be the same first detach which can result in the second stage of 'storming' where the groups test one another. However, it is only during the 3rd phase or 'norming' when they would certainly come together to share suggestions before the team can bring about synergy in the fourth stage 'executing'.

When people are offered with modification, they go into phase one and so there may be feelings like despair, unpredictability, frustration, rage, anxiety, denial as well as disorientation.The situation at the marketing department of Jetblue Prepare For Financing is similar so Lewis can get comfy with the suggestion that it is not extraordinary behavior. It is throughout this phase that Lewis will have to offer support to the division so that they can discover a feeling of direction. It can be seen exactly how Krasnow has already made this transition easier by making Lewis get entailed in the department a year prior to his actual separation.
Vrio Analysis
Maslow's Need hierarchy: The OB problem related to instability at the office has actually been caused to start with by the modification in administration and secondly by the fact that the merging will certainly no more be initiated. Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has goes over the importance of 'protection needs as being a lower degree requirement of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the requirement to feel safe as well as untouched' is at the second level of needs. Prior to an employee can be made to establish psychologically, he requires to have his 'Physical 'and also 'Safety and security' requires met. This indicates that unless the employees are made to feel secure regarding their present employment condition in Jetblue Prepare For Financing they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Jetblue Prepare For Financing Case Study

Ramification of Analysis.

The OB analysis has looked at numerous concepts to recognize just how to manage the existing circumstance available. The following 3 choices have been recommended to help Lewis manage the business challenges in the advertising division. Each of these choices has been suggested for easing the transition required to bring the advertising and marketing division according to the demands of the marketplace and for making the social adjustment that would follow once the present leader leaves.

Assimilation of advertising and marketing features. Dividing Adverting and Manufacturing functions. Assimilation of Advertising with Procedures.

Analysis of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has know-how in business-to-business advertising along with firm and also retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to deal with both advertising and marketing and also advertising and marketing features.

The benefit of this strategy is that it will certainly integrate the two functions while lowering the need for employing an extra source for advertising. Lewis would certainly be heading the advertising and marketing department and in any case her substitute would be required for the current role that she is performing. The drawback of this alternative is that external hiring might bring about bitterness from inner personnel who might be eying the position of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Manufacturing: Provided the competitive stress as well as high top quality work required from the advertising and marketing company, it is advised that Lewis should permit the production system to be a separate feature from the marketing unit. Since most advertising and marketing agencies had these 2 features as different systems, it makes even more sense to follow the norm.

Combination of Advertising with Workflows: Given that Lewis is already taking care of the marketing as well as procedures departments at the same time; it makes good sense to incorporate the two functions given that she has actually been effectively caring for both ends. The truth that both departments currently have significant differences over allocation of sources recommends that this combination may be able to cause consistency especially as Lewis would certainly be heading both ends.However there are different disadvantages of this move particularly as it would certainly place too much problem over Lewis's shoulders. The truth that Lewis needs to adapt her management design for the marketing department suggests that these 2 departments would certainly be culturally varied. Along with this, Lewis might not be able to use one type of management style to both divisions which can lead to ineffectiveness in either one of the two features.


An assessment of the 3 options suggests that integration of marketing and operations would certainly not be a practical step due to the huge differences between the 2 departments in spite of the reality that presently Lewis is dealing with both. While separation of the production feature might have been a beneficial step for the advertising and marketing division, the fact that it would suggest putting a 3rd feature under Lewis's wing suggests this need to be stayed clear of.

Activity Plan.
Lewis will certainly take over the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of marketing and advertising.

Production function will certainly remain component of advertising and marketing under advertising and marketing function.

Lewis will divide herself from procedures.

An autonomous leadership style with employee empowerment will certainly be used in marketing division.

Open door plan and focus on cross departmental communication will be targeted at getting rid of dissonance.

Contingency plan.

If the assimilation does not work out as prepared, a contingency strategy would adhere to which would certainly separate the production function from the advertising feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising and marketing division without an SVP. Because case the manufacturing function will certainly be divided by placing it under an SVP production.