Levuka Sport Fishing Inc Case Study Analysis


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Background and Facts

Levuka Sport Fishing Inc an office materials merchant for small and medium sized companies has actually just recently been associated with planning for a merging with its competitor Home Deport, which has influenced performance degrees in departmentswith the senior supervisor involved in lawful complications put forth by the government Profession Commission. With the Advertising Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the current head of operations has been asked to take the role in the near future. With obstacles in the form of a prospective social adjustment and low employee spirits, the company requires a total reengineering initiative at the advertising division.

Issue Statement
Porter's 5 Forces Analysis
The possible social adjustment at the marketing division of Levuka Sport Fishing Inc is increasing uncertainty in the workplace leading to numerous difficulties for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in affecting calculated choices considering that Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Payment's intervention in the process. Given the fact that the store has a worldwide visibility with branches in UK, USA, Canada as well as Germany, political factors in each of these countries might be able to influence performance or calculated goals. Federal Profession Commission's antitrust fit against the merger took up useful time of the organization's senior administration suggesting that 'political' factors can have major ramifications for a global business.

Economic Factors: Economic factors such as the appearance of local business in the international circumstance suggest that Levuka Sport Fishing Inc is flourishing in a setting where there is possible growth of companies. Along with this, truth that store customers are primarily trying to find office supplies for home offices recommends that the market has a rising pattern of business owners as well as home based services.

Social factors: Social fads in the economic situation reveal that consumers are looking for ease in addition to attractive costs. Marketing research shows how the consumer for Levuka Sport Fishing Inc does not have understanding concerning discovering solutions which can offer a combination of comfort as well as low costs.

Technological factors: Innovation plays an important role in Levuka Sport Fishing Inc's service method specifically as the company is piloting Modern technology centers which would supply modern technology sales and support in the form of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues and Effects.

A number of underlying Business Habits issues can be seen in Levuka Sport Fishing Inc's case as highlighted in this area.

Uneasiness about cultural change: There is concern regarding a cultural adjustment that would take place as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Marketing with a lot of the employee already showing unhappiness over this prospective action. This predicted modification has actually created stress in the work environment which has actually been paired with the previous stress of preparing the company for a potential merger with House Deport.
Pest Analysis
Demanding Job Environment for Newcomers: There is scarcity of employees that can match the difficult environment of a fast-paced organization. Not only does this result in problem in finding the appropriate people, it puts stress on brand-new hires as can not withstand the pace and also pressure that the company anticipates them to bear.

Dual Reporting Lines: Beginners find this organizational culture troublesome as well as hard to deal with especially as dotted line connections are meant to be weak generally as well as unbiased setup as well as efficiency analysis is still done by the strong line supervisor. This implies that beginners can lose quality about their corresponding functions as well as goals especially as dotted line coverage does not maintain them in straight communication with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles although it had actually been speculated that the last would certainly take Krasnow's placement came as an impact to her morale. Lewis might have been qualified and also appropriate for the work yet the truth that Kransnow's separation would make Coles a direct report to Lewis may have been the factor for Coles' resignation from solutions.

Anxiety & Job Instability: Worry and instability can be identified as 2 significant worries that Lewis would be managing specifically as the merger has now be terminated and 2 senior executives of the advertising and marketing division would be leaving. The whole responsibility of the department would be dropping on Lewis's shoulders that would certainly not just supervise of brining regarding a cultural change however would also need to confirm herself in her brand-new role.

Incompatible Monitoring Design of Leader: Lewis's management design and also its incompatibility with the marketing division's role can likewise be seen as an OB obstacle particularly as she has actually been utilized to managing concerns in the procedures department where personnel are taught to focus on procedures and obtain them. The advertising department on the various other hand can be viewed as a group of people that are utilized to being nurtured by Krasnow that focused a lot more on outcome than processes.

Interdepartmental Arguments: Interdepartmental disagreements in between 3 divisions, marketing, merchandizing and also procedures specifically over the appropriation of the advertising mix can be recognized as another OB issue. The advertising and marketing department does not share the very same vision as the various other two divisions relating to the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and also operations divisions do not agree over the advertising and marketing mix allotment amongst one another either.

Disintegration in Marketing Division: Fragmentation in between the marketing and advertising departments can be identified as another OB issue which might require additional focus. The fact that the advertising and marketing areas in the marketing department are separated is avoiding both divisions from acquiring from each various other's experience and also expertise. Integration of advertising with merchandising and also procedures would certainly become more difficult if the advertising and marketing department itself is broken down which can be another potential OB concern.

Levuka Sport Fishing Inc Analysis

Numerous theories have actually been utilized to describe the scenarios to obtain more clearness regarding the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of supervisors believe that juniors are passive and also lazy, have little aspiration and withstand adjustment. The circumstance at Levuka Sport Fishing Inc is not entirely complying with Concept X, it can be seen that new hires are finding this environment rather demanding which might ultimately lead to a higher inclination of the monitoring towards Concept X. Even while analyzing Lewis's monitoring design, concept X may have been ideal in the procedures division to some degree yet the Marketing division would certainly need reliance on Concept Y in order to get the creativity and also creativity from the groups.

Tuckman's Teamwork Theory: As much as Lewis's worry concerning bringing harmony between the advertising and marketing as well as advertising department is worried, this would at first lead to contrast as talked about by Bruce Tuckman in his 'Synergy Concept'. By incorporating the marketing and also advertising and marketing division's work, there might be the same initial separate which could lead to the second phase of 'storming' where the groups test one an additional.

Bridges' Shift Design: As per William Bridge's theory (appendix 4), people are fairly awkward with modification, which is obvious by the situation at Levuka Sport Fishing Inc The situation can be seen as a regular training course of life if is examined according to Bridge's theory where he describes that individuals experience three stages of transition when they experience change. 'Closing, shedding as well as Letting go', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When individuals exist with adjustment, they get in phase one therefore there might be emotions like sadness, unpredictability, aggravation, anger, anxiety, rejection and also disorientation.The situation at the advertising and marketing department of Levuka Sport Fishing Inc is comparable so Lewis can obtain comfy with the concept that it is not phenomenal behavior. In the 2nd phase, there might be a requirement to connect the space between the brand-new and old culture so Lewis might need to face this ordeal as soon as Krasnow leaves. There might be low spirits and also reduced efficiency at this phase which should not be taken as a problem. It is during this stage that Lewis will need to provide support to the division so that they can find a sense of direction. It can be seen exactly how Krasnow has actually already made this change much easier by making Lewis get involved in the division a year before his actual departure. Based on Bridges' Version, stage 3 will cause visibility to discovering, High energy and dedication as individuals will accept the modification (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has talks about the significance of 'safety needs as being a lower degree demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel safe and out of threat' is at the 2nd degree of requirements. Prior to a worker can be made to establish emotionally, he needs to have his 'Physical 'as well as 'Safety' needs met.

SWOT Analysis for Levuka Sport Fishing Inc Case Study

Ramification of Analysis.

The OB analysis has checked out different concepts to recognize how to cope with the present scenario available. The complying with 3 choices have been recommended to aid Lewis take care of the business challenges in the marketing department. Each of these alternatives has been recommended for reducing the shift needed to bring the advertising and marketing division according to the requirements of the marketplace as well as for making the social change that would certainly follow when the existing leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and Manufacturing features. Integration of Marketing with Operations.

Evaluation of Alternatives.

Assimilation of Marketing & Advertising And Marketing Functions: The internal advertising and marketing company of Levuka Sport Fishing Inc is currently strength for the organization in regards to conserving up on expenses associated with marketing and promo. Given that no brand-new employment has been done after Bridget Cole's departure with the reporting line being directly appointed to Krasnow for the marketing feature, this is a desirable chance for integrating the advertising and marketing features. Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merger days has competence in business-to-business marketing in addition to agency as well as retail marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both advertising and marketing functions.

The benefit of this method is that it will integrate the two functions while lowering the demand for hiring an added source for marketing. Lewis would certainly be heading the advertising department and also in any kind of case her replacement would certainly be required for the existing role that she is performing. The drawback of this option is that outside hiring might cause resentment from interior personnel that may be considering the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Production: Given the competitive pressures and also high quality work required from the marketing agency, it is recommended that Lewis must permit the manufacturing system to be a separate function from the advertising system. Considering that many advertising agencies had these two functions as separate units, it makes even more feeling to comply with the norm.

Assimilation of Advertising with Workflows: Because Lewis is already looking after the advertising as well as operations divisions at the same time; it makes sense to incorporate the two features given that she has actually been efficiently taking care of both ends. The fact that both divisions currently have major distinctions over allowance of sources recommends that this integration may have the ability to cause harmony specifically as Lewis would be heading both ends.However there are different downsides of this step especially as it would certainly place excessive burden over Lewis's shoulders. The fact that Lewis needs to adjust her monitoring style for the marketing division recommends that these 2 divisions would be culturally varied. Lewis may not be able to use one kind of leadership style to both departments which could result in inefficiency in either one of the two functions.


An examination of the three choices indicates that assimilation of advertising and marketing and also procedures would not be a practical action due to the huge distinctions in between the two divisions despite the truth that presently Lewis is handling both. While separation of the production feature might have been a positive action for the advertising and marketing division, the fact that it would mean putting a 3rd feature under Lewis's wing suggests this ought to be prevented.

Action Plan.
Lewis will certainly take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Production function will certainly remain part of marketing under advertising and marketing feature.

Lewis will separate herself from operations.

A democratic leadership design with worker empowerment will certainly be utilized in marketing division.

Open door policy and focus on cross department interaction will certainly be focused on eliminating disharmony.

Contingency plan.

If the combination does not exercise as intended, a contingency plan would adhere to which would certainly divide the manufacturing function from the advertising feature to lower the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising and marketing division without an SVP. Because case the production function will absolutely be separated by placing it under an SVP production.