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Marion Boats Inc Case Study Solution

Background and Facts

Marion Boats Inc an office products merchant for tiny as well as average sized services has lately been associated with planning for a merger with its competitor Home Deport, which has impacted efficiency levels in departmentswith the elderly manager involved in legal difficulties presented by the federal Trade Compensation. With the Advertising and marketing Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the existing head of operations has been asked to take the duty in the near future. With obstacles in the form of a possible cultural modification and also reduced worker morale, the company is in need of a complete reengineering effort at the advertising and marketing division.

Trouble Declaration
Porter's 5 Forces Analysis
The potential cultural modification at the advertising division of Marion Boats Inc is increasing unpredictability in the workplace leading to different challenges for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing strategic decisions because Stapes Inc. needed to desert its strategies of combining with Workplace Deport after the Federal Trade Payment's intervention at the same time. Provided the truth that the store has an international existence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these countries may be able to impact performance or calculated goals. Federal Trade Payment's antitrust fit against the merger occupied useful time of the company's senior monitoring recommending that 'political' factors can have serious ramifications for an international company.

Economic Factors: Financial factors such as the introduction of small businesses in the worldwide circumstance suggest that Marion Boats Inc is flourishing in an atmosphere where there is prospective development of services. Reality that store consumers are primarily looking for office supplies for house offices suggests that the market has a climbing trend of entrepreneurs and house based companies.

Social factors: Social trends in the economy show that customers are seeking comfort along with attractive prices. Market research demonstrates how the client for Marion Boats Inc lacks awareness about locating remedies which can supply a mix of ease as well as affordable.

Technical factors: Innovation plays a vital function in Marion Boats Inc's service approach specifically as the organization is piloting Technology facilities which would certainly offer modern technology sales as well as support in the kind of memory upgrades, outer setups. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

Numerous underlying Business Actions issues can be seen in Marion Boats Inc's case as highlighted in this section.

Concerns regarding cultural change: There is uneasiness regarding a social change that would happen once Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising And Marketing with the majority of the team member already showing unhappiness over this possible relocation. This expected adjustment has actually produced stress in the workplace which has actually been coupled with the past stress of preparing the firm for a possible merging with House Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is scarcity of workers that can match the demanding setting of a fast-paced company. Not just does this cause trouble in finding the best people, it places tension on new hires as can not withstand the speed as well as stress that the company expects them to bear.

Dual Reporting Lines: Newcomers locate this business society cumbersome as well as hard to handle particularly as dotted line relationships are suggested to be weaker generally and objective setting and performance analysis is still done by the solid line supervisor. This suggests that novices might lose quality regarding their corresponding duties and also purposes specifically as dotted line reporting does not keep them in straight interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles although it had actually been speculated that the latter would certainly take Krasnow's setting came as a blow to her spirits. Lewis may have been qualified and ideal for the task yet the reality that Kransnow's departure would certainly make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Anxiety & Task Insecurity: Fear as well as insecurity can be recognized as 2 significant worries that Lewis would certainly be managing particularly as the merger has actually currently be cancelled as well as two elderly execs of the advertising and marketing division would be leaving. The entire obligation of the division would certainly be falling on Lewis's shoulders that would not just be in charge of brining about a social adjustment but would also have to verify herself in her new function.

Incompatible Management Design of Leader: Lewis's monitoring design and also its conflict with the advertising division's role can additionally be seen as an OB difficulty specifically as she has actually been made use of to managing issues in the procedures department where workers are shown to focus on processes and get them right. The advertising and marketing department on the various other hand can be seen as a team of individuals who are utilized to being nurtured by Krasnow who concentrated much more on outcome than processes.

Interdepartmental Arguments: Interdepartmental differences in between three departments, marketing, merchandizing and also procedures specifically over the appropriation of the marketing mix can be recognized as an additional OB worry. The marketing department does not share the exact same vision as the other 2 departments relating to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing and also procedures divisions do not agree over the marketing mix allocation amongst one an additional either.

Fragmentation in Advertising Division: Fragmentation in between the marketing and advertising departments can be identified as an additional OB problem which can need more interest. The truth that the marketing and advertising areas in the advertising division are separated is protecting against both departments from acquiring from each other's experience and also experience. Combination of marketing with merchandising and operations would certainly end up being harder if the advertising and marketing division itself is disintegrated which can be an additional prospective OB worry.

Marion Boats Inc Analysis

Numerous concepts have been used to describe the circumstances to get more clarity concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many managers think that subordinates are passive as well as careless, have little ambition and stand up to adjustment. The tough version of this concept highlighted coercion, tight controls, dangers as well as punishments. Gradually it produces low productivity, refined sabotage and also rivalry (Deal, 2003). Although the circumstance at Marion Boats Inc is not totally following Theory X, it can be seen that brand-new hires are discovering this setting instead demanding which might at some point lead to a greater inclination of the monitoring towards Concept X. Based on McGregor's supported view, which he called Theory Y, the vital task of the monitoring is to arrange business conditions to make sure that people can attain their very own goals best by guiding their initiatives in the direction of organizational benefits. If people discover no contentment in their job, the administration would have little option but to rely upon theory X and also exterior control (Bargain, 2003). Even while evaluating Lewis's administration design, theory X may have been suitable in the procedures department to some extent but the Advertising and marketing department would certainly need dependence on Concept Y to get the creative thinking and creativity from the groups.

Tuckman's Teamwork Theory: As far as Lewis's issue regarding bringing consistency between the marketing and also marketing department is concerned, this would originally lead to clash as discussed by Bruce Tuckman in his 'Synergy Theory'. By combining the advertising as well as advertising and marketing division's job, there may be the very same initial detach which could lead to the 2nd phase of 'storming' where the groups test one another.

Bridges' Transition Model: According To William Bridge's concept (appendix 4), individuals are fairly awkward with modification, which is evident by the circumstance at Marion Boats Inc The scenario can be seen as a normal training course of life if is studied based on Bridge's concept where he describes that individuals undergo 3 phases of shift when they experience modification. 'Closing, losing and also Releasing', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When individuals are presented with modification, they go into stage one therefore there might be emotions like sadness, uncertainty, aggravation, anger, worry, denial and also disorientation.The circumstance at the advertising and marketing department of Marion Boats Inc is comparable so Lewis can get comfy with the concept that it is not extraordinary habits. In the 2nd phase, there may be a requirement to link the gap in between the brand-new and old culture so Lewis might need to encounter this experience as soon as Krasnow leaves. There may be reduced morale as well as low performance at this stage which ought to not be taken as a trouble. It is during this stage that Lewis will certainly need to offer advice to the division to make sure that they can discover a sense of direction. It can be seen how Krasnow has already made this change easier by making Lewis obtain associated with the department a year prior to his actual departure. As per Bridges' Version, phase 3 will cause visibility to knowing, High power as well as commitment as individuals will embrace the modification (Bridges, 2004).
Vrio Analysis
Maslow's Requirement hierarchy: The OB concern related to instability at the work environment has been caused first of all by the change in management and secondly by the truth that the merging will certainly no longer be initiated. Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has talks about the relevance of 'protection requires as being a lower level need of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the demand to really feel secure and also unharmed' is at the second degree of demands. Before an employee can be made to create psychologically, he requires to have his 'Physiological 'as well as 'Safety and security' needs fulfilled. This suggests that unless the personnel are made to feel safe and secure concerning their existing employment standing in Marion Boats Inc they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Marion Boats Inc Case Study

Ramification of Analysis.

The OB analysis has actually looked at numerous theories to understand how to deal with the present situation handy. The adhering to three alternatives have been recommended to assist Lewis handle the organizational difficulties in the advertising and marketing department. Each of these alternatives has been recommended for easing the change needed to bring the marketing division in accordance with the needs of the market and for making the social change that would certainly adhere to when the current leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting as well as Manufacturing features. Combination of Advertising with Procedures.

Assessment of Alternatives.

Combination of Marketing & Advertising And Marketing Functions: The internal advertising company of Marion Boats Inc is currently strength for the organization in regards to saving up on expenses associated with advertising and promo. Because no brand-new employment has actually been done after Bridget Cole's separation with the coverage line being directly appointed to Krasnow for the advertising function, this is a positive opportunity for incorporating the marketing and advertising features. Judith Shapiro that has earlier been interviewed by Lewis during the earlier merger days has know-how in business-to-business marketing together with company as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to manage both advertising and marketing features.

The benefit of this method is that it will certainly integrate the two features while decreasing the requirement for hiring an added resource for marketing. Along with this, Lewis would certainly be heading the advertising department and regardless her substitute would certainly be needed for the present role that she is executing. The disadvantage of this choice is that external hiring might bring about resentment from interior workers that may be considering the setting of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Production: Provided the affordable pressures and high top quality work needed from the advertising and marketing agency, it is advised that Lewis must allow the manufacturing unit to be a separate function from the advertising and marketing unit. Given that the majority of advertising and marketing agencies had these 2 functions as different systems, it makes more feeling to adhere to the standard.

Combination of Marketing with Procedures: Considering that Lewis is already taking care of the advertising and marketing and also operations divisions at the same time; it makes sense to integrate the two features because she has been successfully taking care of both ends. The truth that Lewis has to adjust her administration design for the advertising and marketing department recommends that these two departments would certainly be culturally diverse.


An assessment of the three choices indicates that combination of advertising and marketing and also operations would certainly not be a viable relocation due to the vast distinctions between the two divisions in spite of the fact that presently Lewis is taking care of both. While splitting up of the manufacturing feature might have been a favorable step for the advertising and marketing division, the reality that it would imply putting a third feature under Lewis's wing suggests this need to be avoided.

Activity Plan.
Lewis will certainly take control of the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of advertising and marketing.

Manufacturing function will continue to be part of advertising and marketing under advertising and marketing feature.

Lewis will divide herself from procedures.

An autonomous leadership design with employee empowerment will be made use of in advertising and marketing division.

Open up door policy and focus on cross department communication will certainly be focused on removing discord.

Contingency strategy.

If the integration does not work out as planned, a backup plan would comply with which would divide the manufacturing feature from the advertising and marketing function to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will be heading the marketing department without an SVP. Because case the production feature will most definitely be separated by placing it under an SVP manufacturing.