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Marlenes Marvelous Adventure Southwest Airlines Case VRIO Analysis


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Marlenes Marvelous Adventure Southwest Airlines Case Study Analysis

Numerous areas can be identified where FG has a competitive edge over its competitors. These locations would be evaluated making use of the Marlenes Marvelous Adventure Southwest Airlines VIRO structure where the 'value', 'inimitability', 'rarity' and organization' of FG would certainly be examined in regards to its payment towards its competitive edge. The structure has actually been shown in appendix 3.

It can be seen that FG is supplying a value-added product, which is not just a way of getting high margins for the business, but is useful for the customer too. Smoked seafood products are considered as value-added items and so FG is certainly supplying value to the marketplace and also to the entrepreneur in the type of high saving potential from fish items. Also, FG's ability to create initial Eastern inspired smoked fish and shellfish items can be considered an unique skill.

Business has placed barriers to entry for brand-new entrants by motivating clients to be requiring in terms of requesting their choices. Not only has this made the solution uncommon, it has increased the price of entrance for particular niche gamers considering that FG's diversification and flexibility can not be matched by brand-new entrants in the short run. This highlights an additional factor of inimitability.

The fact that the business is not product-orientated yet is a market-orientated business which is flexible sufficient in its ability to adapt to vibrant market situations recommends that its means of arranging solutions is certainly its competitive edge. The business is arranged so that it has much less dependence on importers and also trading firms which adds to its affordable side as an organization in a market where smoked fish items have to be imported from various other countries.

Along with these factors, FG's long term partnerships with its customer that has actually caused brand loyalty from their side and also the previous's constant reinforcement of quality control to preserve this brandloyalty is an additional factor providing it an one-upmanship.

As per the Marlenes Marvelous Adventure Southwest Airlines VIRO framework, if a company's sources are useful however can be copied quickly, it may have a short-lived affordable advantage. In FG's case, it can be seen exactly how a continual competitive benefit is feasible via the firm's adaptability, market-orientated technique, endured long-termrelationships and innovative abilities of the entrepreneur.