Molycorp Morgan Brothers Reverse Convertible Notes C Case Study Solution


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Molycorp Morgan Brothers Reverse Convertible Notes C Case Study Analysis

Background and Facts

Molycorp Morgan Brothers Reverse Convertible Notes C an office supplies seller for tiny as well as average sized services has actually just recently been involved in preparing for a merging with its rival Home Deport, which has influenced performance levels in departmentswith the elderly supervisor involved in lawful complications presented by the government Trade Compensation. With the Advertising and marketing Head advancing the news of his separation from the firm in one year, Jeannie Lewis, the existing head of procedures has been asked to take the role in the future. With obstacles in the form of a possible social change and also low worker spirits, the organization requires a complete reengineering initiative at the advertising department.

Trouble Declaration
Porter's 5 Forces Analysis
The potential social change at the advertising and marketing department of Molycorp Morgan Brothers Reverse Convertible Notes C is increasing uncertainty in the working environment leading to various challenges for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting tactical choices since Stapes Inc. had to desert its plans of combining with Workplace Deport after the Federal Profession Payment's intervention in the process. Offered the truth that the store has a worldwide presence with branches in UK, USA, Canada and Germany, political factors in each of these nations may have the ability to impact performance or tactical objectives. Federal Trade Compensation's antitrust match versus the merging occupied beneficial time of the organization's senior administration suggesting that 'political' factors can have significant implications for a worldwide service.

Economic Factors: Economic factors such as the introduction of local business in the worldwide circumstance recommend that Molycorp Morgan Brothers Reverse Convertible Notes C is growing in an environment where there is possible development of companies. Truth that shop clients are primarily looking for workplace products for house offices suggests that the market has a climbing trend of business owners and also house based services.

Social factors: Social fads in the economic climate reveal that customers are looking for convenience as well as attractive prices. Market research shows how the client for Molycorp Morgan Brothers Reverse Convertible Notes C does not have awareness about locating remedies which can use a mix of benefit and affordable.

Technical factors: Innovation plays a crucial function in Molycorp Morgan Brothers Reverse Convertible Notes C's company strategy specifically as the company is piloting Modern technology facilities which would use modern technology sales as well as assistance in the kind of memory upgrades, outer installments. (Recap of BUG in appendix 2).

OB Issues as well as Symptoms.

Numerous underlying Business Habits concerns can be seen in Molycorp Morgan Brothers Reverse Convertible Notes C's case as highlighted in this area.

Concerns regarding cultural change: There is apprehension concerning a cultural adjustment that would certainly happen once Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Advertising And Marketing with a lot of the personnel currently showing unhappiness over this possible action. This anticipated change has actually created stress in the work environment which has actually been combined with the previous anxiety of preparing the firm for a potential merger with Residence Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is shortage of employees that can match the stressful environment of a busy company. Not only does this result in problem in locating the right individuals, it puts stress on new hires as can not withstand the rate and also stress that the company expects them to birth.

Double Reporting Lines: Newbies discover this business culture cumbersome and challenging to cope with especially as dotted line relationships are indicated to be weak as a whole and also unbiased setting and performance evaluation is still done by the solid line manager. This suggests that newcomers can lose clearness about their corresponding roles and also purposes particularly as dotted line reporting does not maintain them in direct interaction with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles even though it had been speculated that the last would take Krasnow's placement came as an impact to her spirits. Lewis might have been qualified and proper for the task but the reality that Kransnow's separation would certainly make Coles a direct record to Lewis may have been the reason for Coles' resignation from services.

Anxiety & Task Instability: Worry and insecurity can be identified as two significant worries that Lewis would certainly be managing especially as the merging has actually currently be cancelled and 2 senior executives of the advertising and marketing department would be leaving. The whole duty of the division would certainly be falling on Lewis's shoulders that would certainly not just supervise of brining concerning a social modification yet would certainly likewise have to show herself in her new duty.

Incompatible Administration Design of Leader: Lewis's administration style and its incompatibility with the marketing department's function can likewise be seen as an OB challenge particularly as she has actually been utilized to dealing with problems in the procedures division where workers are taught to concentrate on processes as well as get them. The advertising department on the various other hand can be seen as a group of individuals who are made use of to being nurtured by Krasnow who focused more on output than processes.

Interdepartmental Arguments: Interdepartmental differences between three departments, marketing, merchandizing and also operations respectively over the allotment of the marketing mix can be determined as an additional OB concern. The advertising and marketing department does not share the exact same vision as the other 2 divisions pertaining to the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing as well as operations departments do not agree over the advertising and marketing mix allocation amongst one an additional either.

Disintegration in Advertising Department: Disintegration between the marketing and advertising departments can be determined as an additional OB issue which could require further attention. The fact that the marketing and advertising sections in the marketing division are detached is preventing both departments from getting from each other's experience and expertise. Integration of marketing with merchandising and also procedures would end up being harder if the advertising and marketing department itself is broken down which can be another possible OB worry.

Molycorp Morgan Brothers Reverse Convertible Notes C Analysis

Various concepts have actually been utilized to discuss the circumstances to obtain more quality concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most supervisors think that staffs are easy and also lazy, have little passion and stand up to modification. The circumstance at Molycorp Morgan Brothers Reverse Convertible Notes C is not entirely following Concept X, it can be seen that brand-new hires are locating this atmosphere instead stressful which may eventually lead to a higher inclination of the monitoring in the direction of Theory X. Also while analyzing Lewis's monitoring style, concept X may have been suitable in the operations department to some extent however the Marketing department would certainly require reliance on Concept Y in order to obtain the imagination and creativity from the groups.

Tuckman's Teamwork Theory: As far as Lewis's issue regarding bringing consistency in between the marketing and advertising department is worried, this would initially cause contrast as discussed by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). According to Tuckman's concept received appendix 3, during the initial stage of team advancement, people might not bond, as they are hectic locating their location in the group. By combining the marketing and advertising department's job, there might be the same first detach which could bring about the second stage of 'storming' where the teams test one another. However, it is just throughout the 3rd phase or 'norming' when they would collaborate to share ideas before the team can cause synergy in the fourth phase 'executing'.

Bridges' Transition Version: As per William Bridge's theory (appendix 4), individuals are fairly uncomfortable with modification, which is noticeable by the scenario at Molycorp Morgan Brothers Reverse Convertible Notes C The situation can be seen as a typical program of life if is studied based on Bridge's concept where he clarifies that individuals undergo three stages of transition when they experience change. 'End, losing and Releasing', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When individuals are presented with adjustment, they go into stage one therefore there might be emotions like unhappiness, uncertainty, disappointment, rage, fear, rejection and disorientation.The situation at the marketing division of Molycorp Morgan Brothers Reverse Convertible Notes C is comparable so Lewis can get comfy with the idea that it is not extraordinary actions. In the second phase, there may be a need to bridge the void between the brand-new and old society so Lewis might have to encounter this ordeal once Krasnow leaves. There may be reduced spirits and reduced productivity at this phase which must not be taken as a setback. It is throughout this phase that Lewis will need to give assistance to the department to ensure that they can discover an orientation. It can be seen how Krasnow has currently made this transition much easier by making Lewis get associated with the division a year prior to his real departure. Based on Bridges' Model, phase 3 will certainly cause openness to knowing, High power and also dedication as people will certainly welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has goes over the importance of 'safety and security requires as being a lower degree demand of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel protected and also out of risk' is at the 2nd degree of demands. Before an employee can be made to create psychologically, he needs to have his 'Physical 'as well as 'Security' requires satisfied.

SWOT Analysis for Molycorp Morgan Brothers Reverse Convertible Notes C Case Study

Effects of Analysis.

The OB analysis has actually considered different concepts to comprehend just how to cope with the existing situation at hand. The adhering to three options have actually been proposed to help Lewis handle the business obstacles in the advertising and marketing division. Each of these alternatives has actually been recommended for easing the transition required to bring the advertising department in line with the demands of the market and also for making the social change that would adhere to once the current leader leaves.

Combination of advertising and marketing features. Dividing Adverting and Manufacturing features. Combination of Advertising And Marketing with Workflow.

Analysis of Alternatives.

Integration of Advertising & Advertising And Marketing Functions: The internal advertising and marketing agency of Molycorp Morgan Brothers Reverse Convertible Notes C is already strength for the company in terms of saving up on expenses related to advertising and also promotion. Since no brand-new employment has been done after Bridget Cole's departure with the coverage line being directly appointed to Krasnow for the advertising feature, this is a desirable possibility for incorporating the advertising and marketing features. Judith Shapiro who has earlier been spoken with by Lewis during the earlier merging days has competence in business-to-business advertising in addition to firm as well as retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to deal with both advertising and marketing features.

The advantage of this approach is that it will integrate both features while reducing the demand for working with an additional resource for advertising and marketing. In addition to this, Lewis would certainly be heading the advertising department and regardless her substitute would be required for the current function that she is executing. The downside of this alternative is that outside hiring might produce animosity from internal employees who might be looking at the setting of EVP after Lewis takes over Krasnow's position.

Separating Adverting as well as Production: Given the competitive stress as well as high top quality job needed from the marketing company, it is recommended that Lewis should permit the production system to be a separate feature from the marketing unit. Given that most advertising agencies had these two features as different systems, it makes more feeling to adhere to the standard.

Combination of Marketing with Workflows: Since Lewis is currently caring for the advertising and also procedures departments at the same time; it makes good sense to integrate both features given that she has been successfully dealing with both ends. The fact that the two divisions currently have major distinctions over allotment of resources suggests that this integration might have the ability to produce consistency specifically as Lewis would certainly be heading both ends.However there are various negative aspects of this step specifically as it would certainly place excessive worry over Lewis's shoulders. The truth that Lewis needs to adapt her administration design for the advertising department recommends that these two divisions would certainly be culturally varied. Along with this, Lewis might not be able to apply one sort of management style to both departments which could cause inadequacy in either one of both features.


An examination of the three options indicates that assimilation of advertising and marketing and also operations would not be a feasible relocation due to the large differences between the 2 departments despite the truth that currently Lewis is taking care of both. While splitting up of the manufacturing feature may have been a desirable step for the advertising department, the truth that it would certainly suggest putting a 3rd feature under Lewis's wing means this ought to be stayed clear of.

Action Plan.
Lewis will take over the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing feature will stay component of advertising under marketing feature.

Lewis will certainly separate herself from operations.

An autonomous leadership design with staff member empowerment will be made use of in advertising department.

Open up door policy as well as emphasis on cross departmental communication will be targeted at removing disharmony.

Contingency plan.

If the combination does not work out as intended, a contingency plan would certainly comply with which would separate the manufacturing feature from the advertising and marketing function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the marketing division without an SVP. Because case the production feature will most definitely be separated by positioning it under an SVP manufacturing.