Molycorp Morgan Brothers Reverse Convertible Notes C Case Study Solution


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Molycorp Morgan Brothers Reverse Convertible Notes C Case Study Analysis

Background and Facts

Molycorp Morgan Brothers Reverse Convertible Notes C a workplace products seller for tiny and average sized services has actually recently been involved in preparing for a merger with its rival House Deport, which has affected performance levels in departmentswith the senior manager involved in lawful difficulties put forth by the government Profession Commission. With the Marketing Head putting forward the news of his separation from the firm in one year, Jeannie Lewis, the current head of procedures has been asked to take the duty in the near future. With difficulties in the type of a prospective social change and also reduced employee spirits, the organization requires a complete reengineering effort at the marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The potential social modification at the advertising and marketing department of Molycorp Morgan Brothers Reverse Convertible Notes C is raising uncertainty in the workplace resulting in different difficulties for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting tactical choices since Stapes Inc. needed to abandon its plans of merging with Workplace Deport after the Federal Profession Compensation's treatment in the process. Given the fact that the shop has a worldwide presence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these countries may be able to influence efficiency or strategic goals. Federal Trade Commission's antitrust fit against the merger took up useful time of the organization's senior administration suggesting that 'political' factors can have significant implications for a worldwide service.

Economic Factors: Economic factors such as the development of small businesses in the international situation recommend that Molycorp Morgan Brothers Reverse Convertible Notes C is growing in a setting where there is possible growth of businesses. Along with this, reality that shop customers are mainly searching for office products for office recommends that the marketplace has an increasing pattern of entrepreneurs as well as online companies.

Social factors: Social patterns in the economic climate reveal that consumers are seeking comfort as well as eye-catching rates. Market research shows how the consumer for Molycorp Morgan Brothers Reverse Convertible Notes C lacks understanding about locating remedies which can provide a mix of comfort as well as affordable.

Technological factors: Technology plays a vital function in Molycorp Morgan Brothers Reverse Convertible Notes C's business method specifically as the organization is piloting Innovation centers which would supply technology sales as well as support in the kind of memory upgrades, peripheral setups. (Recap of BUG in appendix 2).

OB Issues and also Effects.

A number of underlying Organizational Actions issues can be seen in Molycorp Morgan Brothers Reverse Convertible Notes C's case as highlighted in this section.

Uneasiness regarding cultural modification: There is uneasiness about a social modification that would certainly occur when Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising And Marketing with most of the employee currently showing discontent over this possible relocation. This anticipated change has actually developed stress in the office which has actually been coupled with the previous tension of preparing the firm for a possible merging with House Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is scarcity of workers that can match the difficult setting of a fast-paced company. Not only does this result in difficulty in finding the right individuals, it places anxiety on new hires as can not stand up to the rate as well as pressure that the company expects them to birth.

Dual Coverage Lines: Newcomers discover this organizational society troublesome as well as difficult to handle particularly as dotted line relationships are indicated to be weak in general and also unbiased setting and performance evaluation is still done by the strong line manager. This suggests that novices might lose clarity concerning their respective duties and also purposes specifically as dotted line reporting does not maintain them in direct communication with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles although it had actually been hypothesized that the last would take Krasnow's placement came as an impact to her spirits. Lewis might have been qualified and proper for the work yet the reality that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from solutions.

Worry & Task Instability: Fear and also insecurity can be determined as two major issues that Lewis would certainly be handling especially as the merging has currently be cancelled and 2 senior executives of the advertising and marketing division would certainly be leaving. The whole responsibility of the division would be dropping on Lewis's shoulders that would not just be in charge of brining concerning a cultural adjustment however would certainly likewise need to prove herself in her brand-new role.

Incompatible Management Design of Leader: Lewis's monitoring style and also its incompatibility with the advertising and marketing division's function can also be viewed as an OB obstacle particularly as she has actually been utilized to managing problems in the operations division where employees are instructed to focus on processes and also obtain them right. The marketing division on the various other hand can be seen as a team of people who are utilized to being nurtured by Krasnow that focused more on outcome than processes.

Interdepartmental Arguments: Interdepartmental disputes between three divisions, advertising, merchandizing and also procedures specifically over the allotment of the advertising mix can be recognized as another OB worry. Although the advertising and marketing division does not share the exact same vision as the other 2 divisions pertaining to the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing and operations divisions do not concur over the advertising and marketing mix allotment amongst one another either.

Disintegration in Marketing Division: Disintegration between the advertising and marketing departments can be recognized as one more OB problem which might require more interest. The truth that the advertising and marketing areas in the marketing division are separated is avoiding both divisions from acquiring from each other's experience and competence. Combination of advertising with retailing and procedures would come to be more difficult if the marketing department itself is disintegrated which can be another potential OB issue.

Molycorp Morgan Brothers Reverse Convertible Notes C Analysis

Different concepts have been utilized to explain the scenarios to get additional clearness concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors believe that subordinates are passive as well as careless, have little ambition and withstand change. The situation at Molycorp Morgan Brothers Reverse Convertible Notes C is not completely adhering to Concept X, it can be seen that brand-new hires are finding this atmosphere rather stressful which might eventually lead to a greater inclination of the administration towards Concept X. Also while assessing Lewis's administration design, theory X may have been ideal in the procedures department to some degree but the Advertising and marketing division would certainly need reliance on Theory Y in order to obtain the creative thinking and also creativity from the teams.

Tuckman's Synergy Theory: As for Lewis's worry regarding bringing harmony between the advertising and marketing division is concerned, this would originally cause clash as talked about by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). As per Tuckman's theory received appendix 3, during the initial stage of team advancement, individuals might not bond, as they are active discovering their area in the group. By integrating the marketing and advertising division's work, there may coincide initial separate which can result in the second phase of 'storming' where the teams test each other. It is only throughout the 3rd stage or 'norming' when they would come together to share ideas prior to the group can bring about synergy in the 4th phase 'executing'.

When individuals are presented with modification, they get in stage one and so there might be feelings like despair, unpredictability, aggravation, rage, worry, rejection and also disorientation.The scenario at the marketing department of Molycorp Morgan Brothers Reverse Convertible Notes C is similar so Lewis can get comfy with the concept that it is not amazing actions. It is during this stage that Lewis will have to provide assistance to the division so that they can locate a sense of instructions. It can be seen exactly how Krasnow has actually currently made this change easier by making Lewis obtain involved in the division a year before his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has goes over the significance of 'safety needs as being a lower level requirement of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel protected and out of threat' is at the 2nd degree of demands. Before an employee can be made to create emotionally, he requires to have his 'Physiological 'as well as 'Safety and security' requires fulfilled.

SWOT Analysis for Molycorp Morgan Brothers Reverse Convertible Notes C Case Study

Effects of Analysis.

The OB analysis has checked out different theories to understand how to deal with the current situation handy. The following 3 choices have been proposed to help Lewis deal with the business obstacles in the advertising and marketing department. Each of these options has actually been recommended for easing the shift needed to bring the advertising and marketing division in accordance with the requirements of the market and for making the cultural adjustment that would certainly comply with when the present leader leaves.

Integration of advertising and marketing features. Separating Adverting and Production features. Combination of Marketing with Operations.

Assessment of Alternatives.

Integration of Advertising And Marketing & Marketing Functions: The internal advertising company of Molycorp Morgan Brothers Reverse Convertible Notes C is already stamina for the company in regards to conserving up on expenses connected to marketing as well as promo. Considering that no new recruitment has actually been done after Bridget Cole's separation with the coverage line being straight assigned to Krasnow for the advertising feature, this is a beneficial chance for integrating the marketing and advertising features. Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merging days has know-how in business-to-business marketing together with agency as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to handle both advertising and marketing features.

The benefit of this technique is that it will certainly incorporate the two features while minimizing the requirement for hiring an added source for marketing. Along with this, Lewis would certainly be heading the advertising and marketing department as well as regardless her replacement would be required for the current duty that she is executing. The disadvantage of this choice is that exterior hiring may bring about animosity from internal employees that may be eying the setting of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Manufacturing: Provided the affordable pressures as well as high top quality work needed from the marketing company, it is recommended that Lewis needs to allow the production system to be a separate feature from the advertising and marketing device. Since a lot of advertising and marketing companies had these two features as different systems, it makes more feeling to follow the norm.

Integration of Marketing with Procedures: Considering that Lewis is currently taking care of the advertising and marketing and also operations divisions simultaneously; it makes feeling to integrate the 2 features because she has actually been successfully taking care of both ends. The truth that Lewis has to adjust her management design for the advertising division recommends that these 2 departments would certainly be culturally varied.


An assessment of the 3 alternatives indicates that assimilation of advertising and marketing and procedures would certainly not be a practical action due to the huge differences in between the two departments although that presently Lewis is dealing with both. While splitting up of the manufacturing feature may have been a desirable move for the advertising division, the reality that it would certainly suggest putting a 3rd feature under Lewis's wing means this ought to be avoided also. The assimilation of the advertising and marketing department is the most effective alternative in regards to obtaining the ideal arise from the division. An action plan for this alternative is discussed below.

Activity Plan.
Lewis will take control of the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Manufacturing function will certainly stay part of marketing under marketing feature.

Lewis will certainly separate herself from operations.

An autonomous leadership design with staff member empowerment will be made use of in advertising and marketing department.

Open door plan and focus on cross department communication will certainly be targeted at eliminating discord.

Backup strategy.

If the integration does not exercise as intended, a backup strategy would comply with which would certainly divide the production feature from the advertising function to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the marketing division without an SVP. In that case the production function will certainly be divided by positioning it under an SVP manufacturing.