Moray Junior High School Case Study Help


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Moray Junior High School Case Study Help

Background and Facts

Moray Junior High School an office supplies store for small and also average sized organisations has actually just recently been involved in planning for a merging with its rival House Deport, which has affected effectiveness degrees in departmentswith the senior supervisor involved in legal complications presented by the government Profession Payment. With the Marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the current head of operations has been asked to take the role in the future. With obstacles in the form of a prospective cultural change as well as low employee morale, the company is in need of a complete reengineering initiative at the marketing department.

Issue Statement

The prospective social change at the advertising division of Moray Junior High School is increasing uncertainty in the working environment bring about various obstacles for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting calculated decisions considering that Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Profession Compensation's intervention while doing so. Offered the reality that the store has a worldwide visibility with branches in UK, U.S.A., Canada and Germany, political consider each of these nations might have the ability to impact performance or calculated objectives. Federal Trade Compensation's antitrust fit against the merger took up important time of the organization's elderly monitoring suggesting that 'political' factors can have severe implications for a worldwide business.

Economic Factors: Financial factors such as the development of small companies in the worldwide scenario suggest that Moray Junior High School is prospering in a setting where there is potential growth of businesses. In addition to this, fact that store customers are primarily trying to find office products for home offices recommends that the market has a rising trend of business owners as well as online companies.

Social factors: Social fads in the economic climate reveal that customers are searching for benefit along with appealing rates. Marketing research shows how the customer for Moray Junior High School does not have awareness about locating remedies which can use a mix of comfort as well as inexpensive.

Technical factors: Technology plays an essential duty in Moray Junior High School's company method especially as the organization is piloting Modern technology centers which would supply technology sales as well as support in the form of memory upgrades, peripheral installations. (Recap of INSECT in appendix 2).

OB Issues and also Effects.

Several underlying Business Habits issues can be seen in Moray Junior High School's case as highlighted in this section.

Worries regarding cultural change: There is uneasiness concerning a social adjustment that would occur as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Advertising with the majority of the personnel currently showing discontent over this potential move. This predicted adjustment has actually created anxiety in the office which has actually been coupled with the past stress and anxiety of preparing the company for a potential merger with House Deport.

Demanding Work Environment for Newcomers: There is lack of employees that can match the difficult atmosphere of a hectic organization. Not just does this cause trouble in discovering the ideal people, it places tension on new hires as can not stand up to the speed and also stress that the organization expects them to bear.

Twin Reporting Lines: Beginners locate this organizational society difficult and difficult to deal with particularly as dotted line relationships are implied to be weak in general and objective setup and efficiency examination is still done by the strong line manager. This implies that novices can shed clearness regarding their particular functions as well as goals especially as populated line coverage does not keep them in direct interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles even though it had actually been guessed that the latter would certainly take Krasnow's placement came as a strike to her morale. Lewis might have been capable as well as suitable for the job yet the reality that Kransnow's separation would make Coles a straight report to Lewis might have been the reason for Coles' resignation from solutions.

Fear & Task Instability: Fear as well as insecurity can be recognized as 2 significant concerns that Lewis would certainly be dealing with specifically as the merging has actually currently be cancelled and 2 elderly execs of the marketing division would certainly be leaving. The whole obligation of the division would be dropping on Lewis's shoulders that would certainly not simply supervise of brining about a social modification but would certainly also need to confirm herself in her brand-new function.

Incompatible Administration Design of Leader: Lewis's administration style and also its incompatibility with the advertising and marketing department's function can additionally be viewed as an OB challenge particularly as she has actually been used to managing issues in the operations department where workers are instructed to focus on procedures and also get them right. The advertising and marketing department on the other hand can be seen as a team of individuals that are made use of to being nurtured by Krasnow that focused much more on result than processes.

Interdepartmental Disagreements: Interdepartmental differences in between three departments, advertising, merchandizing and also procedures respectively over the allowance of the advertising and marketing mix can be determined as one more OB problem. Although the marketing division does not share the very same vision as the various other 2 divisions concerning the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing as well as procedures divisions do not agree over the marketing mix appropriation among each other either.

Fragmentation in Advertising And Marketing Department: Fragmentation in between the advertising and marketing divisions can be determined as another OB issue which can require additional attention. The fact that the marketing and advertising areas in the advertising division are disconnected is protecting against both departments from obtaining from each other's experience as well as expertise. Integration of advertising with merchandising and also procedures would certainly become harder if the advertising and marketing department itself is broken down which can be another potential OB problem.

Moray Junior High School Analysis

Numerous concepts have been made use of to explain the conditions to obtain additional clearness concerning the scenario handy.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors think that juniors are easy as well as lazy, have little passion and stand up to modification. The situation at Moray Junior High School is not completely complying with Theory X, it can be seen that new hires are locating this environment rather stressful which might at some point lead to a better disposition of the monitoring in the direction of Theory X. Also while assessing Lewis's monitoring style, concept X may have been suitable in the operations department to some degree however the Advertising division would certainly require dependence on Theory Y in order to obtain the imagination and creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's concern about bringing consistency in between the advertising and marketing division is worried, this would originally bring about clash as gone over by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). Based on Tuckman's theory received appendix 3, during the preliminary stage of team growth, people might not bond, as they are hectic discovering their location in the team. By combining the marketing and advertising division's job, there might be the same first detach which might lead to the 2nd stage of 'storming' where the groups test each other. Nevertheless, it is just throughout the 3rd phase or 'norming' when they would certainly come together to share concepts prior to the group can bring about harmony in the 4th stage 'doing'.

Bridges' Change Model: According To William Bridge's theory (appendix 4), individuals are rather uneasy with adjustment, which is obvious by the scenario at Moray Junior High School The circumstance can be viewed as a typical training course of life if is studied based on Bridge's theory where he clarifies that individuals go through three phases of transition when they experience modification. 'Ending, losing as well as Releasing', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When individuals are presented with adjustment, they go into stage one therefore there may be emotions like unhappiness, uncertainty, stress, temper, concern, denial as well as disorientation.The scenario at the advertising division of Moray Junior High School is similar so Lewis can obtain comfortable with the idea that it is not amazing behavior. In the 2nd stage, there might be a need to connect the space in between the new and also old society so Lewis might need to encounter this experience when Krasnow leaves. There might be low morale and low efficiency at this stage which must not be taken as a problem. It is throughout this phase that Lewis will need to provide advice to the division so that they can locate an orientation. It can be seen exactly how Krasnow has currently made this transition easier by making Lewis obtain involved in the division a year before his real departure. According to Bridges' Version, stage three will certainly produce openness to knowing, High energy and commitment as people will welcome the adjustment (Bridges, 2004).

Maslow's Demand power structure: The OB issue pertaining to instability at the office has actually been caused firstly by the modification in monitoring and second of all by the truth that the merging will certainly no longer be started. Abraham Maslow in his Theory of 'Demands Pecking order' (appendix 5) has reviews the value of 'safety needs as being a lower level need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel protected and safe' is at the second level of requirements. Before a worker can be made to create psychologically, he requires to have his 'Physiological 'and also 'Safety and security' needs fulfilled. This suggests that unless the workers are made to really feel protected concerning their current work condition in Moray Junior High School they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Moray Junior High School Case Study

Ramification of Analysis.

The OB analysis has actually looked at numerous concepts to recognize exactly how to handle the existing scenario at hand. The following three choices have actually been suggested to aid Lewis take care of the business obstacles in the marketing department. Each of these options has actually been suggested for reducing the shift needed to bring the advertising and marketing department according to the needs of the market and for making the social adjustment that would certainly adhere to once the current leader leaves.

Integration of advertising and marketing features. Separating Adverting and also Manufacturing features. Combination of Advertising And Marketing with Operations.

Assessment of Alternatives.

Integration of Marketing & Advertising Functions: The internal advertising and marketing firm of Moray Junior High School is already stamina for the company in terms of saving up on overheads connected to advertising as well as promo. Because no brand-new employment has been done after Bridget Cole's separation with the reporting line being directly appointed to Krasnow for the marketing function, this is a desirable possibility for incorporating the advertising and marketing functions. Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has competence in business-to-business marketing along with firm and retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to take care of both advertising and marketing features.

The benefit of this strategy is that it will integrate the two functions while reducing the requirement for employing an added resource for marketing. Lewis would be heading the advertising and marketing division and in any case her substitute would certainly be needed for the present role that she is carrying out. The downside of this option is that outside hiring might bring about animosity from interior employees who may be considering the placement of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and also Production: Given the affordable pressures as well as high quality work required from the advertising and marketing agency, it is advised that Lewis should enable the manufacturing unit to be a different feature from the marketing device. Since a lot of marketing companies had these two features as different units, it makes even more feeling to adhere to the norm.

Assimilation of Advertising And Marketing with Procedures: Since Lewis is already taking care of the marketing and also procedures departments at the same time; it makes good sense to integrate both functions since she has been successfully taking care of both ends. The reality that the two departments currently have major differences over appropriation of resources recommends that this integration might have the ability to bring about consistency specifically as Lewis would be heading both ends.However there are numerous negative aspects of this move specifically as it would certainly put way too much concern over Lewis's shoulders. The fact that Lewis needs to adapt her administration design for the advertising and marketing department suggests that these 2 departments would certainly be culturally varied. Along with this, Lewis might not have the ability to apply one type of leadership style to both departments which can cause ineffectiveness in either one of the two functions.


An analysis of the three alternatives suggests that assimilation of advertising and marketing and procedures would not be a feasible action due to the vast differences between the two divisions although that presently Lewis is handling both. While splitting up of the manufacturing function might have been a beneficial move for the advertising division, the fact that it would certainly imply positioning a third feature under Lewis's wing suggests this need to be avoided. The integration of the advertising and marketing department is the most effective alternative in terms of obtaining the optimal results from the department. An action plan for this choice is discussed below.

Activity Plan.

Lewis will take over the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be worked with to take Lewis's place as SVP of advertising and marketing.

Manufacturing feature will certainly remain component of marketing under advertising feature.

Lewis will certainly separate herself from operations.

A democratic leadership design with worker empowerment will be made use of in advertising and marketing department.

Open door plan and also focus on cross departmental interaction will certainly be targeted at removing discord.

Backup strategy.

If the integration does not work out as planned, a backup strategy would certainly follow which would certainly divide the manufacturing function from the advertising feature to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the marketing division without an SVP. In that case the production feature will certainly be separated by placing it under an SVP manufacturing.