New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch Case Study Help


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New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch Case Study Help

Background and Facts

New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch a workplace materials merchant for little as well as medium sized services has actually just recently been involved in preparing for a merging with its competitor House Deport, which has actually impacted performance levels in departmentswith the elderly manager involved in legal issues put forth by the federal Profession Compensation. With the Advertising and marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the role in the near future. With challenges in the type of a potential social change and reduced staff member morale, the organization wants a full reengineering effort at the marketing division.

Problem Statement
Porter's 5 Forces Analysis
The potential social change at the advertising and marketing division of New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch is enhancing uncertainty in the workplace bring about numerous difficulties for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting calculated decisions considering that Stapes Inc. had to desert its plans of combining with Workplace Deport after the Federal Profession Payment's treatment in the process. Provided the truth that the shop has a worldwide presence with branches in UK, USA, Canada as well as Germany, political consider each of these countries may have the ability to influence efficiency or calculated objectives. Federal Trade Compensation's antitrust match versus the merging occupied useful time of the organization's elderly administration suggesting that 'political' factors can have serious effects for an international company.

Economic Factors: Financial factors such as the introduction of local business in the international circumstance suggest that New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch is growing in an environment where there is prospective development of businesses. Along with this, reality that store customers are mostly trying to find workplace products for home offices recommends that the marketplace has an increasing pattern of entrepreneurs as well as home based organisations.

Social factors: Social patterns in the economy reveal that clients are trying to find comfort as well as appealing costs. Marketing research shows how the client for New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch does not have understanding concerning locating services which can supply a combination of ease and affordable.

Technological factors: Innovation plays a vital function in New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch's organisation strategy especially as the organization is piloting Technology facilities which would use modern technology sales and also support in the kind of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

Several underlying Organizational Actions concerns can be seen in New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch's case as highlighted in this section.

Apprehensions concerning cultural modification: There is uneasiness regarding a social change that would occur once Todd Krasnow leaves from his placement as the Exec Vice President of Advertising with a lot of the team member already showing unhappiness over this prospective move. This anticipated adjustment has created anxiety in the office which has been coupled with the past stress of preparing the firm for a potential merging with Residence Deport.
Pest Analysis
Difficult Work Environment for Newcomers: There is shortage of employees that can match the stressful environment of a busy organization. Not just does this lead to difficulty in discovering the appropriate individuals, it puts tension on new hires as can not stand up to the rate as well as stress that the organization expects them to birth.

Twin Reporting Lines: Newcomers discover this business society difficult and difficult to cope with specifically as dotted line relationships are indicated to be weaker as a whole as well as unbiased setting as well as efficiency assessment is still done by the strong line manager. This means that newcomers might lose clearness about their particular duties and also objectives particularly as dotted line reporting does not maintain them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles even though it had been hypothesized that the last would certainly take Krasnow's position came as an impact to her morale. Lewis may have been qualified and appropriate for the work yet the reality that Kransnow's departure would make Coles a direct report to Lewis might have been the factor for Coles' resignation from solutions.

Worry & Task Insecurity: Worry and also instability can be recognized as 2 significant issues that Lewis would certainly be handling specifically as the merger has actually currently be terminated and two senior execs of the advertising and marketing department would be leaving. The entire responsibility of the department would be falling on Lewis's shoulders who would certainly not just supervise of brining concerning a social adjustment but would certainly also need to confirm herself in her brand-new duty.

Inappropriate Management Design of Leader: Lewis's monitoring design and its incompatibility with the advertising and marketing division's function can also be seen as an OB challenge specifically as she has actually been used to dealing with concerns in the operations division where employees are educated to focus on processes as well as obtain them right. The marketing division on the various other hand can be viewed as a team of individuals that are utilized to being nurtured by Krasnow that focused extra on result than procedures.

Interdepartmental Disputes: Interdepartmental differences between 3 divisions, advertising, merchandizing and also procedures specifically over the allocation of the advertising mix can be recognized as another OB issue. Although the advertising division does not share the very same vision as the other 2 divisions concerning the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing and procedures divisions do not agree over the advertising mix appropriation amongst one another either.

Fragmentation in Advertising Department: Disintegration in between the marketing and advertising departments can be identified as an additional OB problem which could need additional focus. The reality that the advertising and marketing areas in the advertising and marketing division are separated is protecting against both departments from getting from each various other's experience as well as knowledge. Combination of advertising and marketing with retailing and procedures would become harder if the advertising and marketing division itself is disintegrated which can be another prospective OB concern.

New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch Analysis

Various theories have actually been used to clarify the conditions to get further clearness regarding the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of managers think that staffs are passive and lazy, have little ambition and also resist modification. The difficult variation of this theory highlighted threat, tight controls, risks as well as penalties. With time it produces low efficiency, subtle sabotage and also rivalry (Offer, 2003). Although the situation at New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch is not entirely adhering to Theory X, it can be seen that new hires are locating this atmosphere rather demanding which might eventually cause a greater inclination of the administration in the direction of Theory X. As per McGregor's advocated view, which he called Theory Y, the crucial task of the administration is to organize business problems to ensure that individuals can attain their very own objectives best by directing their initiatives in the direction of business benefits. If people locate no contentment in their work, the management would have little selection yet to depend on theory X and exterior control (Offer, 2003). Even while examining Lewis's management design, theory X might have appropriated in the procedures department to some extent yet the Advertising and marketing division would need dependence on Theory Y so as to get the imagination and creativity from the groups.

Tuckman's Synergy Theory: As far as Lewis's concern regarding bringing consistency in between the marketing and advertising department is worried, this would initially lead to clash as talked about by Bruce Tuckman in his 'Team effort Theory'. By integrating the advertising and marketing and also advertising division's work, there might be the very same initial disconnect which could lead to the 2nd phase of 'storming' where the groups challenge one another.

When individuals are presented with modification, they get in stage one as well as so there may be emotions like sadness, unpredictability, aggravation, anger, worry, rejection and also disorientation.The scenario at the advertising division of New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch is similar so Lewis can get comfy with the idea that it is not amazing behavior. It is throughout this phase that Lewis will have to give assistance to the division so that they can locate a feeling of instructions. It can be seen how Krasnow has currently made this change much easier by making Lewis obtain included in the department a year before his real separation.
Vrio Analysis
Maslow's Requirement power structure: The OB issue pertaining to insecurity at the workplace has actually been activated firstly by the adjustment in administration as well as secondly by the truth that the merger will no longer be initiated. Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has discusses the relevance of 'protection needs as being a reduced degree demand of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel safe and also safe' goes to the second level of requirements. Before an employee can be made to create emotionally, he needs to have his 'Physiological 'and 'Safety' needs fulfilled. This suggests that unless the employees are made to really feel safe about their existing employment standing in New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for New Leaders Of Financial Giants The Cases Of Vikram Pandit Citi And John Thain Merrill Lynch Case Study

Effects of Analysis.

The OB analysis has actually considered numerous theories to understand exactly how to handle the present situation available. The following three alternatives have actually been recommended to assist Lewis take care of the business obstacles in the advertising and marketing department. Each of these options has actually been proposed for reducing the change needed to bring the advertising and marketing division according to the requirements of the market and also for making the social modification that would certainly comply with once the existing leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and also Manufacturing functions. Combination of Advertising And Marketing with Operations.

Examination of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merger days has competence in business-to-business advertising and marketing along with firm and retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both advertising and also marketing features.

The advantage of this method is that it will integrate the two functions while decreasing the need for employing an additional resource for advertising and marketing. Lewis would be heading the advertising and marketing department and in any case her replacement would be required for the existing function that she is executing. The downside of this alternative is that outside hiring might cause resentment from internal personnel who may be eying the setting of EVP after Lewis takes over Krasnow's placement.

Separating Adverting and Manufacturing: Provided the competitive pressures and also high top quality job called for from the marketing firm, it is recommended that Lewis ought to enable the production system to be a separate feature from the advertising system. Because the majority of advertising companies had these two features as different devices, it makes more feeling to comply with the standard.

Assimilation of Advertising with Procedures: Given that Lewis is currently taking treatment of the advertising and also operations departments simultaneously; it makes sense to integrate the two features because she has actually been effectively taking care of both ends. The truth that Lewis has to adjust her administration style for the advertising department recommends that these two divisions would certainly be culturally diverse.


An analysis of the three alternatives indicates that combination of marketing as well as procedures would not be a viable move because of the substantial distinctions in between both divisions despite the fact that presently Lewis is dealing with both. While separation of the manufacturing function may have been a favorable step for the marketing division, the reality that it would certainly imply positioning a third feature under Lewis's wing means this must be stayed clear of too. The assimilation of the advertising and marketing department is the best alternative in regards to obtaining the ideal results from the department. An activity prepare for this option is talked about listed below.

Action Strategy.
Lewis will take over the function of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will be worked with to take Lewis's area as SVP of advertising and marketing.

Manufacturing feature will certainly continue to be component of advertising under advertising and marketing feature.

Lewis will certainly separate herself from procedures.

An autonomous leadership style with employee empowerment will certainly be made use of in marketing division.

Open up door policy and also emphasis on cross department interaction will be aimed at eliminating disharmony.

Contingency plan.

If the combination does not exercise as prepared, a backup strategy would adhere to which would separate the production feature from the marketing function to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will be heading the marketing department without an SVP. In that case the manufacturing function will absolutely be separated by placing it under an SVP manufacturing.