New Songdo City Chinese Version Case Study Solution


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New Songdo City Chinese Version Case Study Help

Background and Facts

New Songdo City Chinese Version a workplace materials merchant for tiny and also medium sized organisations has actually recently been involved in planning for a merging with its competitor Residence Deport, which has actually affected efficiency levels in departmentswith the senior manager associated with legal problems put forth by the federal Profession Payment. With the Advertising Head putting forward the information of his departure from the firm in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the duty in the future. With challenges in the kind of a prospective social change and low worker morale, the company needs a full reengineering initiative at the advertising division.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural adjustment at the advertising and marketing department of New Songdo City Chinese Version is raising uncertainty in the working environment leading to numerous difficulties for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting tactical decisions considering that Stapes Inc. needed to abandon its strategies of combining with Workplace Deport after the Federal Trade Payment's treatment while doing so. Provided the reality that the shop has a global existence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these countries might be able to impact efficiency or tactical goals. Federal Trade Compensation's antitrust suit against the merging used up useful time of the organization's elderly management suggesting that 'political' factors can have severe ramifications for an international service.

Economic Factors: Economic factors such as the appearance of local business in the global situation suggest that New Songdo City Chinese Version is growing in an atmosphere where there is possible growth of businesses. Along with this, fact that store customers are mostly looking for office supplies for office suggests that the market has an increasing pattern of entrepreneurs as well as home services.

Social factors: Social trends in the economic climate show that clients are seeking ease along with appealing prices. Marketing research demonstrates how the client for New Songdo City Chinese Version lacks recognition regarding discovering services which can provide a mix of convenience and inexpensive.

Technical factors: Innovation plays an important role in New Songdo City Chinese Version's organisation method especially as the organization is piloting Innovation centers which would certainly supply innovation sales as well as assistance in the form of memory upgrades, outer setups. (Recap of PEST in appendix 2).

OB Issues as well as Symptoms.

Several underlying Business Habits concerns can be seen in New Songdo City Chinese Version's case as highlighted in this section.

Uneasiness concerning social change: There is uneasiness concerning a social adjustment that would occur as soon as Todd Krasnow leaves from his position as the Exec Vice President of Advertising with a lot of the personnel already showing discontent over this prospective move. This expected adjustment has created stress in the office which has actually been coupled with the past stress of preparing the company for a possible merger with Residence Deport.
Pest Analysis
Demanding Task Environment for Newcomers: There is lack of workers that can match the stressful environment of a busy company. Not just does this cause trouble in locating the best people, it puts anxiety on new hires as can not stand up to the rate as well as pressure that the company anticipates them to bear.

Dual Coverage Lines: Newbies locate this business society difficult and tough to deal with particularly as dotted line partnerships are meant to be weaker as a whole as well as objective setup and also performance analysis is still done by the solid line supervisor. This indicates that newbies could shed quality concerning their corresponding duties and objectives specifically as dotted line coverage does not keep them in direct communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles although it had been guessed that the last would certainly take Krasnow's position came as a strike to her morale. Lewis may have been capable and ideal for the task yet the truth that Kransnow's departure would certainly make Coles a straight report to Lewis may have been the reason for Coles' resignation from services.

Worry & Job Insecurity: Worry and instability can be identified as two major issues that Lewis would be dealing with especially as the merger has actually currently be cancelled as well as 2 senior execs of the marketing division would certainly be leaving. The entire obligation of the division would be dropping on Lewis's shoulders who would not simply be in charge of brining regarding a cultural change but would certainly also have to prove herself in her brand-new duty.

Inappropriate Management Design of Leader: Lewis's monitoring style and its incompatibility with the marketing division's duty can additionally be seen as an OB difficulty especially as she has been used to dealing with concerns in the operations department where employees are educated to concentrate on procedures and obtain them. The marketing department on the various other hand can be seen as a team of people that are utilized to being supported by Krasnow who concentrated extra on outcome than processes.

Interdepartmental Disagreements: Interdepartmental arguments between three departments, advertising and marketing, merchandizing and also operations specifically over the allocation of the advertising mix can be determined as one more OB issue. Although the advertising department does not share the very same vision as the various other two departments concerning the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing as well as operations divisions do not agree over the advertising and marketing mix allocation amongst each other either.

Fragmentation in Marketing Department: Disintegration in between the advertising and marketing departments can be determined as another OB problem which can require more interest. The fact that the marketing and advertising sections in the advertising and marketing department are separated is preventing both divisions from gaining from each various other's experience and competence. Integration of advertising and marketing with merchandising and operations would certainly become more difficult if the advertising division itself is broken down which can be an additional potential OB issue.

New Songdo City Chinese Version Analysis

Various concepts have actually been utilized to explain the circumstances to obtain additional clearness about the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers believe that juniors are easy as well as careless, have little ambition and also withstand adjustment. The circumstance at New Songdo City Chinese Version is not entirely following Theory X, it can be seen that new hires are finding this atmosphere instead demanding which may ultimately lead to a greater inclination of the monitoring in the direction of Theory X. Even while analyzing Lewis's management design, concept X may have been suitable in the operations division to some extent however the Advertising and marketing division would certainly need dependence on Concept Y in order to obtain the creative thinking as well as originality from the groups.

Tuckman's Synergy Theory: Regarding Lewis's issue regarding bringing consistency between the marketing and advertising division is worried, this would at first cause clash as gone over by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, throughout the initial stage of team advancement, people may not bond, as they are busy locating their area in the team. By combining the advertising and marketing department's job, there may coincide initial detach which can cause the second phase of 'storming' where the groups challenge each other. However, it is just during the third phase or 'norming' when they would come together to share suggestions prior to the group can bring about harmony in the 4th stage 'doing'.

Bridges' Shift Design: As per William Bridge's theory (appendix 4), people are fairly uncomfortable with change, which is obvious by the circumstance at New Songdo City Chinese Version The situation can be viewed as a typical training course of life if is researched as per Bridge's concept where he discusses that individuals go through 3 stages of change when they experience modification. 'Closing, shedding and also Letting go', The Neutral Zone as well as 'The New Starting' (Bridges, 2004). When individuals exist with adjustment, they get in phase one and so there may be feelings like despair, unpredictability, frustration, temper, concern, rejection and disorientation.The circumstance at the advertising and marketing department of New Songdo City Chinese Version is similar so Lewis can obtain comfortable with the concept that it is not extraordinary habits. In the 2nd phase, there may be a need to link the gap in between the new and old culture so Lewis may have to face this ordeal as soon as Krasnow leaves. There may be reduced morale and also low productivity at this stage which must not be taken as an obstacle. It is during this phase that Lewis will have to give assistance to the department to ensure that they can discover an orientation. It can be seen just how Krasnow has actually already made this transition less complicated by making Lewis get involved in the division a year prior to his real separation. As per Bridges' Model, phase three will certainly cause visibility to discovering, High energy as well as dedication as people will certainly welcome the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has reviews the importance of 'safety requires as being a lower level need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to really feel safe and secure as well as out of threat' is at the 2nd level of demands. Before an employee can be made to create emotionally, he needs to have his 'Physiological 'as well as 'Safety and security' requires fulfilled.

SWOT Analysis for New Songdo City Chinese Version Case Study

Ramification of Analysis.

The OB analysis has considered different concepts to comprehend how to cope with the present circumstance at hand. The complying with three alternatives have been recommended to aid Lewis take care of the organizational obstacles in the advertising and marketing division. Each of these choices has actually been recommended for alleviating the change needed to bring the advertising and marketing department in line with the requirements of the market as well as for making the cultural modification that would follow as soon as the present leader leaves.

Combination of marketing and advertising functions. Separating Adverting and also Production features. Integration of Advertising with Operations.

Evaluation of Alternatives.

Integration of Marketing & Marketing Functions: The internal marketing company of New Songdo City Chinese Version is already stamina for the company in regards to saving up on expenses related to advertising as well as promotion. Because no brand-new employment has been done after Bridget Cole's separation with the reporting line being directly designated to Krasnow for the advertising feature, this is a desirable chance for incorporating the marketing and advertising features. Judith Shapiro that has earlier been talked to by Lewis throughout the earlier merging days has knowledge in business-to-business marketing together with agency as well as retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to deal with both marketing and advertising functions.

The advantage of this technique is that it will incorporate the two features while minimizing the demand for hiring an extra resource for marketing. Lewis would certainly be heading the advertising and marketing division as well as in any type of case her substitute would be required for the current duty that she is performing. The negative aspect of this choice is that external hiring may cause bitterness from internal personnel that might be looking at the placement of EVP after Lewis takes over Krasnow's placement.

Separating Adverting as well as Production: Provided the competitive stress as well as premium quality job needed from the advertising agency, it is suggested that Lewis should permit the manufacturing device to be a separate feature from the marketing unit. Because many advertising agencies had these 2 functions as different devices, it makes even more sense to comply with the standard. Both features might be able to focus on their core turns on extra effectively. Nevertheless, the negative aspect of this strategy would certainly be that added costs would certainly have to be birthed for setting up different manufacturing features. In addition to this, a production head may have to be employed which might enhance overheads for the organization.

Integration of Advertising with Procedures: Because Lewis is already dealing with the marketing and operations departments at the same time; it makes good sense to incorporate the two functions since she has actually been successfully looking after both ends. The truth that the two departments already have significant differences over allotment of resources recommends that this assimilation may have the ability to bring about harmony especially as Lewis would certainly be heading both ends.However there are different downsides of this step specifically as it would certainly place way too much concern over Lewis's shoulders. The reality that Lewis needs to adapt her management design for the marketing department suggests that these two departments would be culturally diverse. In addition to this, Lewis might not have the ability to use one type of management style to both departments which might result in inadequacy in either one of both features.


An assessment of the 3 options shows that assimilation of advertising and also procedures would not be a feasible relocation due to the substantial distinctions between the 2 departments regardless of the fact that presently Lewis is managing both. While splitting up of the manufacturing function might have been a desirable relocation for the marketing department, the fact that it would suggest positioning a 3rd function under Lewis's wing indicates this ought to be prevented.

Activity Strategy.
Lewis will certainly take control of the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Production feature will stay part of marketing under marketing feature.

Lewis will certainly divide herself from operations.

A democratic leadership style with worker empowerment will be utilized in advertising and marketing division.

Open up door plan and focus on cross department interaction will certainly be aimed at getting rid of discord.

Contingency strategy.

If the combination does not work out as intended, a contingency plan would follow which would certainly divide the manufacturing function from the advertising and marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising and marketing division without an SVP. Because case the manufacturing function will definitely be divided by placing it under an SVP manufacturing.