Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever Case Study Analysis


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Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever Case Study Analysis

Background and Facts

Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever an office materials seller for tiny and average sized organisations has actually recently been involved in preparing for a merger with its competitor House Deport, which has affected effectiveness levels in departmentswith the senior supervisor associated with legal issues put forth by the federal Profession Compensation. With the Advertising Head putting forward the information of his departure from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the near future. With obstacles in the type of a potential cultural change and reduced employee morale, the company requires a complete reengineering initiative at the advertising division.

Problem Declaration
Porter's 5 Forces Analysis
The prospective cultural change at the advertising department of Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever is boosting uncertainty in the working environment resulting in different obstacles for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting tactical decisions since Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Trade Commission's treatment while doing so. Provided the truth that the store has a worldwide existence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these nations might have the ability to affect performance or strategic goals. Federal Profession Payment's antitrust match against the merger used up useful time of the company's elderly administration recommending that 'political' factors can have major ramifications for an international company.

Economic Factors: Economic factors such as the development of local business in the global circumstance suggest that Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever is growing in an environment where there is prospective growth of businesses. Fact that store consumers are primarily looking for office supplies for residence workplaces recommends that the market has an increasing trend of entrepreneurs and home based services.

Social factors: Social fads in the economic situation show that consumers are seeking benefit as well as attractive prices. Market research demonstrates how the customer for Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever lacks understanding about discovering services which can use a combination of ease and low costs.

Technological factors: Innovation plays a vital function in Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever's business strategy especially as the organization is piloting Modern technology facilities which would certainly use innovation sales as well as assistance in the form of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

A number of underlying Business Actions problems can be seen in Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever's case as highlighted in this section.

Worries concerning social change: There is uneasiness concerning a social adjustment that would happen as soon as Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Marketing with the majority of the staff members already revealing unhappiness over this possible move. This predicted change has created stress in the office which has been combined with the previous stress and anxiety of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Difficult Task Environment for Newcomers: There is shortage of personnel that can match the difficult atmosphere of a hectic company. Not just does this result in trouble in discovering the right people, it places anxiety on new hires as can not endure the speed as well as pressure that the organization expects them to bear.

Double Reporting Lines: Newbies locate this organizational society troublesome as well as tough to cope with particularly as dotted line connections are meant to be weak in general and also unbiased setup and efficiency examination is still done by the strong line supervisor. This suggests that newcomers can lose quality regarding their corresponding functions as well as objectives specifically as dotted line coverage does not maintain them in straight interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles although it had actually been speculated that the latter would take Krasnow's position came as an impact to her morale. Lewis might have been qualified and also ideal for the task however the truth that Kransnow's departure would certainly make Coles a straight report to Lewis might have been the reason for Coles' resignation from services.

Concern & Job Insecurity: Concern and instability can be recognized as two significant concerns that Lewis would certainly be dealing with especially as the merging has actually now be terminated as well as two senior executives of the advertising department would be leaving. The whole duty of the division would certainly be dropping on Lewis's shoulders that would not just be in charge of brining about a social modification yet would likewise need to show herself in her brand-new duty.

Incompatible Administration Design of Leader: Lewis's monitoring style and also its conflict with the advertising and marketing division's role can also be seen as an OB obstacle specifically as she has actually been used to managing concerns in the operations division where employees are educated to concentrate on processes and obtain them. The marketing department on the other hand can be viewed as a team of people that are made use of to being nurtured by Krasnow that concentrated much more on outcome than processes.

Interdepartmental Disputes: Interdepartmental disputes in between 3 departments, marketing, merchandizing as well as procedures respectively over the allowance of the advertising mix can be identified as another OB issue. The marketing department does not share the exact same vision as the various other 2 divisions relating to the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing and also operations departments do not agree over the marketing mix allowance amongst one an additional either.

Fragmentation in Advertising And Marketing Division: Fragmentation in between the advertising and marketing departments can be determined as an additional OB issue which can require additional attention. The fact that the marketing and advertising sections in the advertising and marketing department are separated is avoiding both departments from obtaining from each various other's experience as well as competence. Combination of advertising and marketing with retailing and also operations would end up being more difficult if the advertising and marketing division itself is disintegrated which can be another prospective OB worry.

Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever Analysis

Numerous concepts have been used to discuss the circumstances to get more quality regarding the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many supervisors believe that juniors are passive and also careless, have little passion as well as stand up to modification. The tough version of this concept emphasized browbeating, limited controls, dangers and also punishments. Over time it generates low productivity, refined sabotage and also competition (Deal, 2003). Although the circumstance at Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever is not entirely adhering to Concept X, it can be seen that new hires are finding this environment instead difficult which might ultimately lead to a better inclination of the administration in the direction of Concept X. As per McGregor's supported sight, which he called Concept Y, the vital task of the management is to prepare organizational problems so that individuals can achieve their own objectives best by directing their initiatives in the direction of business rewards. If individuals discover no satisfaction in their work, the administration would have little choice but to rely upon concept X and external control (Offer, 2003). Also while examining Lewis's management style, concept X may have been suitable in the procedures department somewhat however the Marketing division would require dependence on Theory Y in order to get the creativity and creativity from the teams.

Tuckman's Synergy Concept: As for Lewis's concern about bringing harmony between the marketing and advertising division is worried, this would initially result in clash as reviewed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). According to Tuckman's concept received appendix 3, during the initial stage of group development, people may not bond, as they are active locating their place in the team. By integrating the advertising and marketing department's job, there may be the same initial disconnect which might result in the second phase of 'storming' where the groups test one another. It is just throughout the third stage or 'norming' when they would come with each other to share suggestions before the team can bring around harmony in the 4th stage 'performing'.

When individuals are provided with modification, they get in stage one and also so there may be feelings like sadness, uncertainty, aggravation, temper, concern, rejection and also disorientation.The situation at the marketing division of Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever is comparable so Lewis can get comfortable with the idea that it is not amazing actions. It is throughout this stage that Lewis will certainly have to provide assistance to the department so that they can find a feeling of instructions. It can be seen just how Krasnow has currently made this change much easier by making Lewis get included in the department a year prior to his actual departure.
Vrio Analysis
Maslow's Need pecking order: The OB issue related to instability at the office has been activated to start with by the adjustment in monitoring and secondly by the reality that the merging will no more be initiated. Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has goes over the significance of 'safety needs as being a lower degree need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to feel protected and also out of danger' goes to the 2nd degree of requirements. Before a staff member can be made to develop mentally, he requires to have his 'Physical 'as well as 'Safety and security' requires satisfied. This shows that unless the employees are made to really feel safe concerning their current work status in Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever Case Study

Ramification of Analysis.

The OB analysis has actually taken a look at numerous theories to comprehend how to handle the existing situation handy. The complying with 3 options have been suggested to aid Lewis take care of the organizational challenges in the advertising and marketing department. Each of these choices has been proposed for relieving the transition needed to bring the marketing department in accordance with the needs of the marketplace and for making the cultural adjustment that would certainly follow once the existing leader leaves.

Integration of marketing and advertising features. Dividing Adverting as well as Production functions. Combination of Marketing with Procedures.

Examination of Alternatives.

Combination of Advertising And Marketing & Advertising And Marketing Functions: The internal advertising and marketing company of Note On Conflict Diamonds Why Are Civil Wars Like Diamonds Forever is currently toughness for the organization in terms of saving up on overheads connected to marketing and promotion. Since no brand-new recruitment has actually been done after Bridget Cole's separation with the coverage line being directly assigned to Krasnow for the advertising and marketing feature, this is a favorable opportunity for integrating the marketing and advertising functions. Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merger days has proficiency in business-to-business advertising and marketing along with agency and also retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to take care of both advertising and marketing functions.

The advantage of this technique is that it will incorporate both features while minimizing the requirement for hiring an added resource for advertising and marketing. Along with this, Lewis would be heading the advertising division and also in any case her substitute would certainly be needed for the existing function that she is doing. The downside of this alternative is that external hiring may cause resentment from internal workers that might be eying the setting of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting and Production: Provided the affordable pressures as well as excellent quality work required from the ad agency, it is recommended that Lewis ought to permit the production system to be a different feature from the advertising and marketing device. Considering that most ad agency had these two functions as separate devices, it makes even more feeling to comply with the standard. Along with this, both functions might be able to concentrate on their core turns on extra successfully. The negative aspect of this approach would certainly be that extra expenses would have to be birthed for setting up different production functions. A production head may have to be employed which can increase overheads for the organization.

Assimilation of Advertising And Marketing with Operations: Considering that Lewis is already taking care of the advertising and also procedures departments all at once; it makes sense to incorporate the two functions considering that she has been successfully taking treatment of both ends. The fact that Lewis has to adapt her management style for the advertising division recommends that these two divisions would be culturally varied.


An examination of the 3 alternatives indicates that combination of advertising and marketing and also procedures would certainly not be a feasible move as a result of the huge differences in between both departments despite the fact that presently Lewis is managing both. While splitting up of the production feature may have been a beneficial move for the advertising division, the fact that it would certainly suggest putting a third function under Lewis's wing indicates this ought to be avoided. The assimilation of the marketing division is the best option in terms of obtaining the optimum results from the department. An activity plan for this choice is discussed listed below.

Activity Plan.
Lewis will take over the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of advertising and marketing.

Production function will stay part of advertising and marketing under advertising feature.

Lewis will divide herself from operations.

An autonomous management design with worker empowerment will certainly be made use of in marketing division.

Open door plan and focus on cross department communication will be targeted at removing discord.

Contingency plan.

If the combination does not work out as intended, a contingency strategy would certainly follow which would certainly separate the production feature from the advertising and marketing feature to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising division without an SVP. Because case the manufacturing function will most definitely be divided by putting it under an SVP manufacturing.