Note On The Caspian Oil Pipelines Case Study Analysis


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Note On The Caspian Oil Pipelines Case Study Solution

Background and Facts

Note On The Caspian Oil Pipelines an office supplies merchant for small as well as moderate sized services has actually just recently been involved in planning for a merger with its rival House Deport, which has affected effectiveness levels in departmentswith the senior manager involved in legal complications presented by the federal Trade Compensation. With the Advertising Head putting forward the information of his departure from the business in one year, Jeannie Lewis, the existing head of procedures has been asked to take the duty in the future. With obstacles in the kind of a prospective social change as well as reduced worker spirits, the organization needs a total reengineering initiative at the marketing department.

Issue Statement
Porter's 5 Forces Analysis
The prospective social change at the advertising and marketing division of Note On The Caspian Oil Pipelines is increasing unpredictability in the workplace leading to numerous challenges for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing tactical decisions considering that Stapes Inc. needed to desert its plans of combining with Office Deport after the Federal Trade Compensation's treatment in the process. Offered the truth that the store has a worldwide presence with branches in UK, USA, Canada and Germany, political factors in each of these nations may have the ability to impact performance or critical goals. Federal Profession Payment's antitrust match versus the merger used up beneficial time of the company's elderly management suggesting that 'political' factors can have significant implications for a global organisation.

Economic Factors: Financial factors such as the development of local business in the worldwide scenario recommend that Note On The Caspian Oil Pipelines is flourishing in a setting where there is potential development of businesses. In addition to this, fact that shop customers are mostly seeking office materials for home offices suggests that the marketplace has a climbing fad of entrepreneurs and also home companies.

Social factors: Social fads in the economic climate show that clients are looking for benefit as well as attractive rates. Marketing research demonstrates how the consumer for Note On The Caspian Oil Pipelines does not have understanding concerning locating remedies which can use a mix of comfort and low costs.

Technological factors: Innovation plays an important duty in Note On The Caspian Oil Pipelines's business strategy specifically as the organization is piloting Technology facilities which would certainly provide modern technology sales as well as assistance in the form of memory upgrades, outer installments. (Recap of PEST in appendix 2).

OB Issues and also Effects.

Several underlying Business Habits issues can be seen in Note On The Caspian Oil Pipelines's case as highlighted in this section.

Uneasiness concerning social modification: There is worry regarding a social modification that would certainly occur when Todd Krasnow leaves from his position as the Exec Vice Head Of State of Marketing with a lot of the personnel currently revealing unhappiness over this prospective relocation. This anticipated change has created stress and anxiety in the office which has been coupled with the previous stress of preparing the company for a possible merging with House Deport.
Pest Analysis
Demanding Job Atmosphere for Newcomers: There is shortage of personnel that can match the stressful atmosphere of a fast-paced organization. Not just does this lead to problem in discovering the best individuals, it places tension on brand-new hires as can not hold up against the speed as well as pressure that the company expects them to birth.

Double Coverage Lines: Beginners find this business society difficult as well as tough to handle particularly as populated line relationships are suggested to be weak in general as well as unbiased setting as well as efficiency assessment is still done by the solid line manager. This means that newbies might lose clearness about their corresponding duties as well as objectives especially as dotted line coverage does not keep them in straight communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles despite the fact that it had actually been guessed that the last would certainly take Krasnow's placement came as an impact to her spirits. Lewis may have been capable as well as appropriate for the task but the fact that Kransnow's separation would certainly make Coles a straight report to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Work Instability: Worry and also insecurity can be identified as 2 major problems that Lewis would be managing specifically as the merging has now be cancelled as well as two elderly execs of the advertising division would be leaving. The whole duty of the department would certainly be dropping on Lewis's shoulders that would certainly not just supervise of brining regarding a social modification but would certainly likewise need to prove herself in her new role.

Inappropriate Monitoring Design of Leader: Lewis's monitoring design and also its incompatibility with the marketing department's role can likewise be seen as an OB challenge particularly as she has been used to taking care of problems in the procedures division where workers are shown to concentrate on procedures and get them right. The marketing division on the various other hand can be viewed as a team of individuals who are utilized to being supported by Krasnow that focused more on outcome than procedures.

Interdepartmental Disagreements: Interdepartmental disputes in between 3 departments, advertising and marketing, merchandizing and operations specifically over the allowance of the advertising and marketing mix can be determined as another OB issue. The advertising and marketing department does not share the exact same vision as the other two departments pertaining to the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing and operations divisions do not concur over the advertising mix appropriation amongst one another either.

Disintegration in Marketing Department: Fragmentation between the marketing and advertising divisions can be identified as another OB problem which might need further attention. The fact that the marketing and advertising sections in the advertising division are disconnected is protecting against both divisions from obtaining from each various other's experience and competence. Integration of advertising with retailing as well as operations would certainly end up being harder if the advertising department itself is degenerated which can be an additional prospective OB worry.

Note On The Caspian Oil Pipelines Analysis

Numerous concepts have been used to explain the scenarios to get additional clarity about the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many managers believe that subordinates are easy and careless, have little passion as well as resist change. The tough variation of this theory highlighted coercion, limited controls, dangers and also punishments. Over time it produces reduced performance, subtle sabotage as well as competition (Deal, 2003). Although the scenario at Note On The Caspian Oil Pipelines is not completely complying with Theory X, it can be seen that brand-new hires are locating this setting instead stressful which might eventually lead to a better inclination of the management in the direction of Theory X. According to McGregor's promoted view, which he called Theory Y, the essential task of the administration is to set up business problems to ensure that individuals can attain their very own objectives best by directing their initiatives towards organizational benefits. If people discover no contentment in their job, the management would certainly have little selection but to rely upon theory X as well as outside control (Bargain, 2003). Even while evaluating Lewis's monitoring style, theory X might have been suitable in the procedures department to some extent yet the Advertising and marketing division would certainly call for reliance on Theory Y so as to get the creativity and originality from the teams.

Tuckman's Teamwork Theory: As for Lewis's problem about bringing harmony between the advertising and marketing division is concerned, this would at first lead to contrast as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, during the first stage of group advancement, individuals might not bond, as they are active locating their location in the team. By incorporating the advertising and marketing division's job, there might coincide initial disconnect which could result in the 2nd phase of 'storming' where the teams challenge one another. It is just throughout the 3rd stage or 'norming' when they would come with each other to share ideas prior to the group can bring around synergy in the 4th phase 'performing'.

When people are presented with modification, they enter phase one and so there may be feelings like sadness, unpredictability, stress, rage, worry, denial and disorientation.The circumstance at the advertising department of Note On The Caspian Oil Pipelines is similar so Lewis can get comfy with the idea that it is not phenomenal actions. It is throughout this stage that Lewis will certainly have to provide assistance to the division so that they can discover a sense of direction. It can be seen exactly how Krasnow has currently made this change easier by making Lewis obtain included in the division a year prior to his real separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Power structure' (appendix 5) has talks about the importance of 'safety requires as being a reduced degree need of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel protected and out of danger' is at the 2nd degree of needs. Before an employee can be made to create emotionally, he needs to have his 'Physiological 'as well as 'Security' requires fulfilled.

SWOT Analysis for Note On The Caspian Oil Pipelines Case Study

Effects of Analysis.

The OB analysis has looked at different theories to recognize just how to manage the existing circumstance available. The complying with 3 choices have actually been suggested to aid Lewis handle the organizational difficulties in the advertising department. Each of these options has been suggested for relieving the transition needed to bring the advertising department according to the demands of the marketplace and for making the cultural change that would certainly follow once the existing leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and also Production features. Assimilation of Marketing with Procedures.

Assessment of Alternatives.

Combination of Marketing & Advertising Functions: The in-house advertising and marketing agency of Note On The Caspian Oil Pipelines is currently stamina for the organization in regards to conserving up on expenses related to advertising and marketing and also promo. Given that no new recruitment has been done after Bridget Cole's departure with the reporting line being directly designated to Krasnow for the marketing function, this is a beneficial possibility for integrating the advertising and marketing functions. Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merging days has experience in business-to-business advertising and marketing in addition to company and also retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to deal with both advertising and marketing features.

The benefit of this technique is that it will integrate both features while minimizing the need for employing an additional resource for marketing. In addition to this, Lewis would certainly be heading the marketing department as well as all the same her replacement would certainly be required for the existing duty that she is doing. The drawback of this option is that external hiring might cause bitterness from internal workers who might be considering the placement of EVP after Lewis takes over Krasnow's setting.

Separating Adverting as well as Manufacturing: Provided the affordable stress as well as premium quality job called for from the advertising agency, it is suggested that Lewis should permit the production unit to be a different function from the advertising device. Because many advertising agencies had these 2 functions as different systems, it makes even more feeling to follow the norm. In addition to this, both functions might have the ability to concentrate on their core turns on extra successfully. The drawback of this method would certainly be that added expenses would have to be birthed for establishing up different manufacturing features. A manufacturing head might have to be hired which can raise overheads for the organization.

Assimilation of Advertising And Marketing with Procedures: Because Lewis is already looking after the marketing and also procedures departments concurrently; it makes sense to integrate both functions because she has actually been efficiently looking after both ends. The reality that the two departments already have major differences over allotment of resources suggests that this combination might have the ability to produce harmony particularly as Lewis would be heading both ends.However there are various negative aspects of this move specifically as it would certainly put too much burden over Lewis's shoulders. The reality that Lewis needs to adjust her administration style for the marketing division suggests that these two divisions would be culturally varied. Along with this, Lewis may not have the ability to apply one sort of management style to both departments which could result in ineffectiveness in either one of the two functions.


An assessment of the 3 choices shows that assimilation of advertising and marketing and procedures would not be a practical move due to the large distinctions between the two divisions in spite of the reality that currently Lewis is taking care of both. While splitting up of the production feature may have been a favorable move for the advertising and marketing division, the reality that it would suggest positioning a 3rd function under Lewis's wing suggests this must be prevented.

Activity Strategy.
Lewis will certainly take over the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of marketing and advertising.

Production function will certainly remain component of advertising under advertising feature.

Lewis will certainly separate herself from operations.

An autonomous management style with worker empowerment will be utilized in advertising and marketing division.

Open up door policy and emphasis on cross departmental communication will be targeted at eliminating discord.

Contingency strategy.

If the combination does not exercise as planned, a contingency strategy would certainly adhere to which would separate the production function from the advertising function to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the marketing department without an SVP. In that case the manufacturing feature will definitely be separated by putting it under an SVP manufacturing.