Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank Case Study Solution


Home >> Harvard >> Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank >>

Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank Case Study Analysis

Background and Facts

Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank a workplace materials merchant for tiny and moderate sized businesses has just recently been associated with planning for a merging with its rival House Deport, which has influenced performance levels in departmentswith the senior manager associated with lawful complications presented by the government Profession Commission. With the Advertising Head advancing the news of his separation from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the role in the future. With challenges in the kind of a potential cultural adjustment and also low worker morale, the company needs a complete reengineering effort at the advertising and marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The prospective social change at the advertising department of Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank is enhancing uncertainty in the workplace leading to different challenges for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting critical decisions since Stapes Inc. needed to desert its plans of merging with Workplace Deport after the Federal Profession Compensation's treatment in the process. Offered the fact that the shop has a global existence with branches in UK, U.S.A., Canada and also Germany, political factors in each of these countries may have the ability to impact efficiency or strategic goals. Federal Profession Commission's antitrust fit versus the merger used up useful time of the company's senior administration recommending that 'political' factors can have significant effects for a worldwide business.

Economic Factors: Economic factors such as the appearance of small companies in the global situation suggest that Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank is thriving in an atmosphere where there is possible development of services. Reality that shop customers are mostly looking for workplace supplies for house offices suggests that the market has a rising pattern of business owners as well as residence based organisations.

Social factors: Social fads in the economic situation show that consumers are searching for ease as well as attractive rates. Market research shows how the consumer for Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank does not have recognition concerning locating options which can supply a mix of comfort as well as low costs.

Technological factors: Innovation plays an important duty in Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank's service approach specifically as the organization is piloting Modern technology facilities which would supply innovation sales and also assistance in the form of memory upgrades, peripheral installations. (Recap of PEST in appendix 2).

OB Issues as well as Symptoms.

Numerous underlying Organizational Behavior problems can be seen in Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank's case as highlighted in this area.

Apprehensions regarding social adjustment: There is uneasiness concerning a social modification that would certainly take place when Todd Krasnow leaves from his placement as the Executive Vice President of Advertising And Marketing with the majority of the employee already revealing unhappiness over this potential action. This predicted modification has actually created stress in the workplace which has actually been combined with the previous stress and anxiety of preparing the firm for a possible merger with House Deport.
Pest Analysis
Difficult Work Environment for Newcomers: There is lack of personnel that can match the difficult setting of a fast-paced organization. Not just does this bring about problem in locating the best people, it places tension on brand-new hires as can not stand up to the speed and also stress that the company expects them to bear.

Twin Reporting Lines: Newbies locate this business culture troublesome and difficult to manage especially as populated line connections are implied to be weaker as a whole as well as unbiased setup as well as efficiency analysis is still done by the strong line supervisor. This suggests that newcomers might lose clarity concerning their corresponding functions and also purposes especially as populated line reporting does not maintain them in direct interaction with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles despite the fact that it had been speculated that the latter would take Krasnow's position came as an impact to her morale. Lewis may have been capable as well as suitable for the task however the fact that Kransnow's departure would certainly make Coles a straight report to Lewis might have been the reason for Coles' resignation from services.

Worry & Job Instability: Anxiety and insecurity can be recognized as two significant worries that Lewis would certainly be taking care of particularly as the merging has now be terminated and also two elderly execs of the advertising department would be leaving. The whole obligation of the division would certainly be dropping on Lewis's shoulders who would not simply be in charge of brining regarding a social modification yet would also have to verify herself in her brand-new function.

Inappropriate Administration Design of Leader: Lewis's administration design as well as its incompatibility with the advertising and marketing division's role can likewise be seen as an OB difficulty specifically as she has been used to handling problems in the operations division where workers are educated to focus on procedures as well as get them. The advertising and marketing division on the other hand can be seen as a team of individuals who are made use of to being supported by Krasnow that focused much more on output than procedures.

Interdepartmental Disagreements: Interdepartmental disagreements between three departments, marketing, merchandizing and procedures respectively over the allotment of the marketing mix can be identified as an additional OB issue. Although the advertising department does not share the very same vision as the various other 2 divisions relating to the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing as well as procedures divisions do not agree over the advertising and marketing mix allocation among one another either.

Disintegration in Advertising Division: Disintegration in between the advertising and marketing divisions can be identified as another OB problem which might require additional focus. The reality that the marketing and advertising areas in the advertising and marketing department are detached is protecting against both departments from acquiring from each various other's experience and also know-how. Integration of advertising and marketing with retailing and also procedures would certainly end up being more difficult if the marketing department itself is disintegrated which can be one more possible OB worry.

Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank Analysis

Numerous concepts have been used to explain the circumstances to get further clearness concerning the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of managers believe that subordinates are easy as well as careless, have little aspiration and resist change. The circumstance at Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank is not entirely adhering to Theory X, it can be seen that new hires are locating this environment rather demanding which may ultimately lead to a higher disposition of the monitoring towards Theory X. Also while analyzing Lewis's management style, concept X may have been ideal in the operations department to some extent however the Marketing division would need reliance on Theory Y in order to obtain the creativity and creativity from the groups.

Tuckman's Synergy Theory: As far as Lewis's problem about bringing consistency between the advertising and marketing division is worried, this would originally bring about conflict as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). According to Tuckman's concept shown in appendix 3, throughout the first phase of team development, individuals might not bond, as they are hectic discovering their place in the group. By combining the marketing and advertising division's job, there might coincide first disconnect which can bring about the 2nd phase of 'storming' where the groups test each other. Nonetheless, it is only during the third phase or 'norming' when they would certainly collaborate to share concepts prior to the group can bring about harmony in the fourth phase 'doing'.

Bridges' Transition Design: As per William Bridge's theory (appendix 4), people are quite awkward with adjustment, which is apparent by the scenario at Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank The circumstance can be seen as a normal course of life if is studied based on Bridge's theory where he discusses that individuals experience 3 stages of transition when they experience change. 'Ending, shedding and Releasing', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When individuals exist with modification, they get in stage one therefore there may be feelings like despair, unpredictability, disappointment, anger, concern, rejection as well as disorientation.The scenario at the marketing department of Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank is comparable so Lewis can obtain comfy with the concept that it is not amazing behavior. In the second phase, there may be a demand to bridge the gap in between the brand-new as well as old culture so Lewis may need to encounter this ordeal once Krasnow leaves. There might be reduced spirits and reduced efficiency at this phase which ought to not be taken as a setback. It is during this stage that Lewis will certainly need to provide support to the division to make sure that they can find a sense of direction. It can be seen just how Krasnow has actually already made this shift much easier by making Lewis obtain associated with the department a year before his real departure. As per Bridges' Version, stage three will produce visibility to understanding, High energy as well as dedication as individuals will embrace the modification (Bridges, 2004).
Vrio Analysis
Maslow's Need power structure: The OB concern pertaining to insecurity at the work environment has actually been activated first of all by the adjustment in administration and also second of all by the reality that the merger will certainly no more be started. Abraham Maslow in his Theory of 'Demands Hierarchy' (appendix 5) has reviews the significance of 'protection requires as being a reduced level requirement of a human for activating inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the demand to feel safe and secure as well as out of danger' is at the second degree of needs. Prior to a worker can be made to create mentally, he needs to have his 'Physiological 'as well as 'Safety' needs satisfied. This indicates that unless the personnel are made to feel safe and secure concerning their existing employment condition in Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Ocbc Versus Hedge Fund Acquisition Of Wing Hang Bank Case Study

Implication of Analysis.

The OB analysis has checked out numerous concepts to comprehend how to deal with the present situation at hand. The complying with 3 alternatives have actually been recommended to assist Lewis take care of the business challenges in the advertising and marketing department. Each of these alternatives has actually been proposed for easing the change needed to bring the advertising division in accordance with the requirements of the market and also for making the social change that would certainly comply with as soon as the current leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and Production functions. Assimilation of Marketing with Workflow.

Assessment of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis during the earlier merging days has proficiency in business-to-business marketing along with firm as well as retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to deal with both marketing and also advertising features.

The benefit of this strategy is that it will integrate the two functions while reducing the demand for hiring an additional source for advertising and marketing. Lewis would be heading the advertising department and also in any case her substitute would be needed for the present function that she is performing. The negative aspect of this choice is that outside hiring may bring about resentment from inner personnel that might be looking at the position of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and Production: Offered the affordable stress and premium quality work required from the advertising agency, it is advised that Lewis needs to permit the production system to be a different function from the marketing unit. Since many advertising agencies had these 2 features as separate units, it makes more feeling to comply with the norm. In addition to this, both functions might have the ability to concentrate on their core turns on a lot more efficiently. Nevertheless, the downside of this strategy would certainly be that added expenses would have to be birthed for establishing different manufacturing features. A production head might have to be employed which can raise overheads for the company.

Combination of Advertising And Marketing with Procedures: Because Lewis is already taking care of the advertising and marketing and procedures divisions concurrently; it makes feeling to integrate the 2 functions considering that she has actually been successfully taking care of both ends. The reality that Lewis has to adapt her monitoring style for the marketing department suggests that these two departments would certainly be culturally varied.


An assessment of the three options shows that assimilation of advertising and procedures would not be a practical move due to the substantial distinctions in between the 2 divisions despite the truth that presently Lewis is taking care of both. While separation of the production feature might have been a positive action for the advertising department, the truth that it would certainly indicate putting a third feature under Lewis's wing indicates this ought to be stayed clear of.

Activity Strategy.
Lewis will take over the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will be employed to take Lewis's area as SVP of advertising and marketing.

Production function will certainly stay component of advertising and marketing under advertising function.

Lewis will certainly divide herself from procedures.

A democratic management design with worker empowerment will certainly be used in advertising division.

Open up door policy as well as emphasis on cross departmental interaction will certainly be aimed at removing disharmony.

Backup strategy.

If the assimilation does not work out as intended, a backup plan would certainly comply with which would certainly separate the production function from the marketing function to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will be heading the marketing division without an SVP. In that case the production feature will certainly be separated by placing it under an SVP production.