Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Help


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Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Help

Background and Facts

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A an office products seller for little and also moderate sized organisations has lately been associated with planning for a merging with its rival Residence Deport, which has affected efficiency degrees in departmentswith the elderly supervisor associated with lawful problems put forth by the federal Trade Compensation. With the Marketing Head putting forward the news of his separation from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the duty in the future. With obstacles in the type of a prospective cultural adjustment as well as low staff member morale, the company wants a total reengineering initiative at the advertising division.

Issue Declaration
Porter's 5 Forces Analysis
The potential cultural change at the marketing division of Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is raising unpredictability in the working environment bring about various obstacles for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing strategic decisions because Stapes Inc. needed to abandon its plans of merging with Office Deport after the Federal Profession Compensation's intervention at the same time. Offered the truth that the shop has a global existence with branches in UK, U.S.A., Canada and Germany, political consider each of these countries may have the ability to impact performance or tactical goals. Federal Trade Compensation's antitrust suit against the merging took up valuable time of the organization's elderly management suggesting that 'political' factors can have significant implications for an international organisation.

Economic Factors: Economic factors such as the appearance of local business in the worldwide situation suggest that Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is prospering in an atmosphere where there is prospective development of companies. In addition to this, fact that store clients are mainly looking for workplace materials for home offices recommends that the marketplace has a climbing pattern of entrepreneurs as well as home businesses.

Social factors: Social fads in the economy reveal that customers are seeking convenience in addition to appealing prices. Market research demonstrates how the consumer for Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A lacks recognition concerning locating remedies which can offer a combination of ease as well as affordable.

Technical factors: Technology plays an essential function in Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A's organisation strategy especially as the company is piloting Innovation facilities which would offer innovation sales and also assistance in the form of memory upgrades, outer setups. (Recap of INSECT in appendix 2).

OB Issues and also Manifestations.

Several underlying Business Actions concerns can be seen in Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A's case as highlighted in this area.

Worries regarding cultural change: There is worry regarding a cultural adjustment that would take place once Todd Krasnow leaves from his setting as the Exec Vice President of Advertising with the majority of the team member currently showing unhappiness over this prospective action. This expected modification has actually created anxiety in the office which has actually been combined with the past stress and anxiety of preparing the company for a prospective merging with House Deport.
Pest Analysis
Difficult Task Atmosphere for Newcomers: There is lack of workers that can match the stressful environment of a hectic organization. Not only does this lead to difficulty in locating the appropriate people, it puts stress and anxiety on new hires as can not endure the speed as well as pressure that the organization expects them to birth.

Twin Reporting Lines: Newcomers discover this organizational society cumbersome as well as challenging to manage specifically as populated line partnerships are implied to be weaker in general as well as objective setup as well as efficiency assessment is still done by the solid line manager. This indicates that novices can shed clearness concerning their corresponding functions as well as objectives specifically as dotted line reporting does not keep them in direct communication with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been guessed that the last would take Krasnow's setting came as a blow to her spirits. Lewis might have been capable as well as ideal for the job but the reality that Kransnow's separation would make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Concern & Job Instability: Concern as well as insecurity can be recognized as 2 major issues that Lewis would be managing especially as the merging has currently be cancelled and two elderly execs of the advertising and marketing division would be leaving. The entire duty of the division would certainly be dropping on Lewis's shoulders that would certainly not simply supervise of brining regarding a social modification yet would certainly additionally need to confirm herself in her brand-new role.

Incompatible Administration Style of Leader: Lewis's administration style and also its conflict with the advertising and marketing department's role can likewise be seen as an OB challenge specifically as she has actually been made use of to taking care of concerns in the procedures department where workers are educated to concentrate on procedures as well as get them. The advertising and marketing department on the various other hand can be viewed as a group of people that are used to being supported by Krasnow who focused a lot more on result than procedures.

Interdepartmental Disagreements: Interdepartmental disagreements in between 3 departments, marketing, merchandizing and also operations respectively over the allowance of the marketing mix can be determined as an additional OB concern. The advertising division does not share the very same vision as the other two divisions regarding the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing and operations departments do not concur over the marketing mix allocation among one another either.

Fragmentation in Marketing Division: Disintegration between the advertising and marketing departments can be determined as an additional OB concern which might need further focus. The fact that the advertising and marketing areas in the marketing division are separated is preventing both divisions from gaining from each various other's experience as well as proficiency. Assimilation of advertising and marketing with merchandising and also procedures would become harder if the advertising division itself is degenerated which can be another possible OB issue.

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Analysis

Various theories have been used to clarify the scenarios to get further clearness concerning the scenario handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of supervisors think that staffs are passive and careless, have little ambition and also stand up to change. The circumstance at Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is not totally complying with Concept X, it can be seen that new hires are discovering this setting instead difficult which may eventually lead to a higher disposition of the monitoring in the direction of Theory X. Even while assessing Lewis's administration design, concept X may have been suitable in the operations division to some level yet the Marketing division would certainly require reliance on Theory Y in order to get the creative thinking and creativity from the groups.

Tuckman's Teamwork Theory: As much as Lewis's worry regarding bringing consistency between the marketing and marketing division is concerned, this would originally lead to clash as reviewed by Bruce Tuckman in his 'Team effort Theory'. By incorporating the advertising and marketing and also marketing division's job, there might be the very same initial disconnect which could lead to the 2nd stage of 'storming' where the groups challenge one an additional.

Bridges' Transition Model: As per William Bridge's theory (appendix 4), people are quite uneasy with change, which is obvious by the circumstance at Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A The situation can be viewed as a normal course of life if is studied based on Bridge's theory where he describes that people experience three phases of shift when they experience modification. 'End, shedding as well as Letting go', The Neutral Area and also 'The New Beginning' (Bridges, 2004). When people are presented with modification, they get in phase one and so there might be emotions like sadness, unpredictability, stress, temper, anxiety, rejection and disorientation.The circumstance at the advertising department of Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is comparable so Lewis can obtain comfy with the concept that it is not phenomenal behavior. In the 2nd phase, there may be a requirement to connect the void in between the brand-new as well as old culture so Lewis may have to encounter this experience when Krasnow leaves. There might be low spirits and also low performance at this phase which ought to not be taken as an obstacle. It is during this stage that Lewis will certainly have to offer assistance to the division to make sure that they can find an orientation. It can be seen exactly how Krasnow has actually already made this change simpler by making Lewis get associated with the department a year prior to his real departure. As per Bridges' Model, phase three will bring about visibility to discovering, High power and also commitment as people will certainly welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has talks about the significance of 'protection requires as being a reduced degree requirement of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel safe as well as out of danger' is at the second level of demands. Before an employee can be made to create psychologically, he requires to have his 'Physical 'and 'Safety and security' needs fulfilled.

SWOT Analysis for Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study

Implication of Analysis.

The OB analysis has taken a look at numerous concepts to recognize exactly how to handle the existing situation handy. The following 3 alternatives have actually been suggested to help Lewis deal with the organizational challenges in the advertising and marketing division. Each of these options has been proposed for alleviating the transition required to bring the marketing department in accordance with the demands of the market and also for making the cultural adjustment that would certainly comply with once the current leader leaves.

Combination of marketing and advertising features. Separating Adverting and also Manufacturing functions. Combination of Advertising with Workflow.

Analysis of Alternatives.

Integration of Advertising And Marketing & Marketing Functions: The in-house advertising and marketing firm of Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is already toughness for the company in terms of saving up on overheads associated with advertising and marketing as well as promo. Given that no new recruitment has actually been done after Bridget Cole's separation with the reporting line being directly appointed to Krasnow for the marketing function, this is a beneficial opportunity for incorporating the marketing and advertising functions. Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has experience in business-to-business advertising and marketing along with agency and also retail advertising experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to manage both marketing and advertising features.

The advantage of this approach is that it will incorporate the two functions while lowering the demand for employing an extra resource for advertising and marketing. Lewis would certainly be heading the advertising and marketing department and in any type of case her replacement would be needed for the existing duty that she is carrying out. The negative aspect of this choice is that exterior hiring may bring about bitterness from interior personnel that might be eying the placement of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting as well as Production: Provided the competitive stress and premium quality job needed from the advertising agency, it is advised that Lewis ought to permit the production device to be a different feature from the marketing device. Because a lot of ad agency had these 2 functions as different units, it makes more feeling to comply with the norm. Both features might be able to focus on their core triggers much more efficiently. The disadvantage of this technique would certainly be that extra expenses would certainly have to be birthed for establishing up different production features. In addition to this, a production head might need to be worked with which might increase overheads for the company.

Assimilation of Advertising And Marketing with Operations: Considering that Lewis is already dealing with the advertising as well as procedures divisions all at once; it makes sense to incorporate both functions since she has been successfully dealing with both ends. The truth that the two departments currently have significant differences over allotment of sources recommends that this assimilation might have the ability to produce harmony particularly as Lewis would be heading both ends.However there are numerous downsides of this action particularly as it would put too much problem over Lewis's shoulders. The fact that Lewis has to adapt her management style for the advertising and marketing division recommends that these 2 divisions would be culturally diverse. Lewis may not be able to apply one kind of leadership style to both divisions which could result in ineffectiveness in either one of the 2 features.


An evaluation of the 3 choices indicates that combination of advertising and marketing and also procedures would not be a feasible move because of the vast differences in between the two divisions although that presently Lewis is managing both. While splitting up of the manufacturing function may have been a positive relocation for the advertising and marketing division, the truth that it would indicate putting a third function under Lewis's wing indicates this need to be stayed clear of. The assimilation of the advertising division is the very best alternative in regards to obtaining the optimum results from the department. An activity plan for this choice is gone over below.

Activity Plan.
Lewis will certainly take control of the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will be worked with to take Lewis's area as SVP of marketing and advertising.

Production function will certainly continue to be component of advertising under marketing feature.

Lewis will divide herself from operations.

A democratic management style with worker empowerment will be used in advertising department.

Open up door policy and also emphasis on cross department interaction will be focused on removing disharmony.

Contingency strategy.

If the integration does not exercise as prepared, a contingency plan would certainly adhere to which would divide the production feature from the advertising function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the production function will absolutely be divided by putting it under an SVP production.