Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Help


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Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Help

Background and Facts

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A a workplace materials store for little and also average sized businesses has actually lately been associated with preparing for a merger with its rival Home Deport, which has actually impacted efficiency levels in departmentswith the senior manager associated with lawful issues put forth by the government Trade Payment. With the Advertising Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the role in the near future. With challenges in the type of a potential social modification and reduced staff member spirits, the organization wants a full reengineering effort at the advertising and marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The prospective social modification at the advertising department of Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is raising uncertainty in the working environment bring about numerous difficulties for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting tactical decisions given that Stapes Inc. needed to abandon its plans of combining with Office Deport after the Federal Trade Payment's intervention while doing so. Offered the reality that the shop has a worldwide presence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these nations may have the ability to affect efficiency or strategic objectives. Federal Profession Commission's antitrust suit versus the merging occupied beneficial time of the organization's senior administration recommending that 'political' factors can have serious effects for a worldwide company.

Economic Factors: Financial factors such as the introduction of small businesses in the global scenario recommend that Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is growing in an environment where there is prospective development of businesses. Along with this, reality that shop customers are mostly trying to find workplace materials for home offices suggests that the market has a rising pattern of entrepreneurs and online services.

Social factors: Social fads in the economic climate show that customers are seeking comfort along with eye-catching prices. Marketing research demonstrates how the customer for Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A lacks awareness concerning locating solutions which can offer a mix of convenience and also affordable.

Technical factors: Technology plays an essential function in Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A's company method particularly as the company is piloting Technology facilities which would supply innovation sales as well as support in the form of memory upgrades, outer installments. (Recap of PEST in appendix 2).

OB Issues and also Manifestations.

Numerous underlying Business Habits issues can be seen in Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A's case as highlighted in this area.

Concerns concerning cultural adjustment: There is concern about a cultural change that would certainly take place when Todd Krasnow leaves from his placement as the Exec Vice President of Marketing with most of the personnel currently showing unhappiness over this potential step. This expected change has actually developed anxiety in the office which has been paired with the past stress of preparing the firm for a potential merger with Home Deport.
Pest Analysis
Difficult Task Environment for Newcomers: There is lack of personnel that can match the difficult atmosphere of a busy organization. Not only does this bring about problem in finding the appropriate people, it puts stress and anxiety on brand-new hires as can not endure the pace as well as pressure that the company anticipates them to birth.

Double Coverage Lines: Newcomers locate this business society troublesome and also difficult to cope with especially as dotted line partnerships are meant to be weaker in general and also unbiased setting and also performance examination is still done by the strong line supervisor. This suggests that newcomers can lose clarity concerning their corresponding functions and also goals specifically as dotted line coverage does not keep them in straight interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles although it had actually been guessed that the latter would take Krasnow's placement came as a blow to her morale. Lewis may have been qualified and also ideal for the work however the truth that Kransnow's departure would make Coles a straight record to Lewis may have been the factor for Coles' resignation from solutions.

Concern & Job Insecurity: Anxiety as well as insecurity can be recognized as 2 significant worries that Lewis would be handling particularly as the merger has actually currently be terminated as well as two elderly execs of the marketing department would be leaving. The entire responsibility of the department would certainly be falling on Lewis's shoulders that would certainly not simply be in charge of brining regarding a cultural modification however would certainly likewise need to prove herself in her brand-new function.

Inappropriate Management Style of Leader: Lewis's administration style and its conflict with the advertising and marketing department's function can likewise be seen as an OB obstacle especially as she has been made use of to dealing with concerns in the procedures division where employees are instructed to focus on processes as well as get them. The marketing division on the various other hand can be viewed as a team of people who are made use of to being nurtured by Krasnow who concentrated more on outcome than procedures.

Interdepartmental Disagreements: Interdepartmental disagreements in between three divisions, marketing, merchandizing as well as operations specifically over the allocation of the marketing mix can be identified as one more OB worry. Although the advertising and marketing division does not share the exact same vision as the various other two divisions regarding the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing and also procedures departments do not agree over the advertising and marketing mix allowance amongst one another either.

Disintegration in Marketing Department: Fragmentation between the marketing and advertising divisions can be recognized as another OB issue which can need additional attention. The reality that the marketing and advertising areas in the marketing department are disconnected is protecting against both departments from gaining from each various other's experience and also expertise. Integration of marketing with merchandising and operations would certainly end up being more difficult if the marketing division itself is broken down which can be one more potential OB worry.

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Analysis

Numerous concepts have been made use of to discuss the circumstances to get additional clearness concerning the situation handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most supervisors think that staffs are easy and lazy, have little aspiration as well as withstand adjustment. The tough version of this concept stressed threat, tight controls, risks and punishments. Over time it generates low productivity, subtle sabotage as well as rivalry (Deal, 2003). The circumstance at Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is not totally complying with Theory X, it can be seen that brand-new hires are discovering this environment instead difficult which may ultimately lead to a greater disposition of the administration towards Concept X. According to McGregor's advocated sight, which he called Concept Y, the essential job of the monitoring is to organize organizational problems so that people can attain their own objectives best by directing their initiatives towards business rewards. If individuals locate no satisfaction in their work, the management would have little choice however to count on theory X and external control (Bargain, 2003). Also while analyzing Lewis's management design, concept X may have appropriated in the operations department to some extent but the Marketing division would require reliance on Theory Y to get the imagination and creativity from the groups.

Tuckman's Team effort Theory: Regarding Lewis's worry concerning bringing harmony in between the marketing and advertising department is worried, this would originally bring about clash as talked about by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). Based on Tuckman's concept displayed in appendix 3, during the preliminary stage of group growth, people might not bond, as they are active discovering their place in the group. By integrating the marketing and advertising division's work, there might be the same preliminary disconnect which might lead to the 2nd phase of 'storming' where the teams test each other. It is just during the third phase or 'norming' when they would certainly come with each other to share ideas before the group can bring about harmony in the 4th stage 'carrying out'.

When individuals are provided with change, they go into stage one and also so there may be emotions like unhappiness, uncertainty, disappointment, anger, anxiety, rejection and also disorientation.The circumstance at the advertising and marketing division of Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is comparable so Lewis can obtain comfortable with the concept that it is not phenomenal habits. It is throughout this phase that Lewis will have to offer advice to the department so that they can discover a feeling of direction. It can be seen just how Krasnow has already made this change less complicated by making Lewis get entailed in the department a year before his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has discusses the value of 'security requires as being a reduced degree requirement of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel safe and secure as well as out of risk' is at the second degree of demands. Prior to an employee can be made to create psychologically, he needs to have his 'Physiological 'and also 'Safety and security' needs fulfilled.

SWOT Analysis for Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study

Implication of Analysis.

The OB analysis has looked at different theories to understand just how to deal with the current circumstance handy. The following 3 options have been suggested to aid Lewis deal with the business obstacles in the marketing department. Each of these options has been recommended for reducing the shift required to bring the advertising division in line with the demands of the marketplace and also for making the cultural modification that would certainly adhere to as soon as the present leader leaves.

Assimilation of advertising and marketing functions. Dividing Adverting and Manufacturing functions. Combination of Advertising with Workflow.

Evaluation of Alternatives.

Assimilation of Advertising & Advertising And Marketing Functions: The internal marketing agency of Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is currently toughness for the organization in regards to conserving up on overheads related to advertising as well as promo. Considering that no new recruitment has been done after Bridget Cole's separation with the coverage line being directly appointed to Krasnow for the marketing feature, this is a beneficial possibility for incorporating the advertising and marketing features. Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merger days has expertise in business-to-business advertising and marketing in addition to company and retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both advertising and marketing functions.

The benefit of this method is that it will certainly integrate both features while lowering the need for working with an added resource for marketing. Lewis would be heading the marketing department and in any type of case her substitute would certainly be needed for the present role that she is performing. The disadvantage of this option is that exterior hiring may cause resentment from interior personnel that might be looking at the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting as well as Manufacturing: Provided the competitive stress and high quality work required from the advertising firm, it is advised that Lewis ought to enable the production device to be a separate function from the advertising and marketing system. Considering that a lot of advertising and marketing companies had these 2 functions as separate devices, it makes more sense to follow the norm.

Assimilation of Marketing with Operations: Since Lewis is already taking care of the marketing and also procedures divisions at the same time; it makes feeling to integrate the two features given that she has been successfully taking care of both ends. The fact that Lewis has to adapt her monitoring design for the marketing division recommends that these 2 divisions would be culturally diverse.


An examination of the three choices indicates that integration of advertising and also operations would not be a viable relocation due to the vast differences in between the two divisions regardless of the truth that currently Lewis is taking care of both. While separation of the production feature may have been a beneficial move for the advertising and marketing division, the fact that it would certainly mean positioning a third feature under Lewis's wing implies this ought to be prevented.

Action Strategy.
Lewis will certainly take control of the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of advertising and marketing.

Production feature will remain component of advertising under advertising feature.

Lewis will separate herself from operations.

An autonomous leadership style with staff member empowerment will be used in marketing department.

Open up door policy as well as focus on cross department interaction will certainly be targeted at eliminating dissonance.

Contingency plan.

If the assimilation does not exercise as prepared, a contingency plan would adhere to which would separate the production function from the advertising feature to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising department without an SVP. In that case the production feature will certainly be divided by placing it under an SVP production.