Omar Selim Building A Values Based Asset Management Firm B Case Study Analysis


Home >> Harvard >> Omar Selim Building A Values Based Asset Management Firm B >>

Omar Selim Building A Values Based Asset Management Firm B Case Study Analysis

Background and Facts

Omar Selim Building A Values Based Asset Management Firm B an office supplies merchant for tiny as well as average sized businesses has actually lately been associated with planning for a merging with its rival Home Deport, which has impacted effectiveness degrees in departmentswith the elderly manager involved in legal problems presented by the government Profession Compensation. With the Advertising and marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the existing head of operations has been asked to take the duty in the near future. With challenges in the form of a prospective social modification as well as reduced staff member morale, the company is in need of a total reengineering initiative at the advertising and marketing department.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural modification at the marketing department of Omar Selim Building A Values Based Asset Management Firm B is raising unpredictability in the working environment causing various obstacles for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in affecting critical choices because Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Trade Payment's treatment while doing so. Provided the fact that the shop has an international existence with branches in UK, USA, Canada as well as Germany, political factors in each of these countries may have the ability to influence performance or critical goals. Federal Trade Payment's antitrust fit against the merging used up beneficial time of the company's elderly administration suggesting that 'political' factors can have major implications for a global organisation.

Economic Factors: Financial factors such as the development of local business in the worldwide situation suggest that Omar Selim Building A Values Based Asset Management Firm B is flourishing in an atmosphere where there is prospective development of companies. Fact that shop clients are mainly looking for workplace supplies for residence workplaces suggests that the market has an increasing fad of business owners as well as house based services.

Social factors: Social fads in the economy show that customers are searching for ease along with appealing prices. Marketing research demonstrates how the client for Omar Selim Building A Values Based Asset Management Firm B does not have recognition concerning discovering options which can offer a mix of convenience as well as low costs.

Technical factors: Innovation plays an important role in Omar Selim Building A Values Based Asset Management Firm B's organisation approach especially as the company is piloting Technology facilities which would certainly supply technology sales as well as assistance in the type of memory upgrades, peripheral installments. (Summary of BUG in appendix 2).

OB Issues and Effects.

Numerous underlying Business Behavior problems can be seen in Omar Selim Building A Values Based Asset Management Firm B's case as highlighted in this section.

Worries concerning cultural adjustment: There is worry regarding a social change that would certainly occur when Todd Krasnow leaves from his setting as the Exec Vice President of Marketing with the majority of the team member currently revealing discontent over this potential action. This expected adjustment has actually created tension in the work environment which has been combined with the past anxiety of preparing the firm for a prospective merging with Residence Deport.
Pest Analysis
Demanding Task Atmosphere for Newcomers: There is scarcity of personnel that can match the stressful atmosphere of a hectic organization. Not only does this lead to problem in locating the ideal individuals, it places stress on new hires as can not hold up against the pace as well as pressure that the organization anticipates them to bear.

Double Reporting Lines: Newcomers discover this organizational culture troublesome and tough to manage specifically as dotted line connections are meant to be weak as a whole and unbiased setting and also efficiency evaluation is still done by the solid line manager. This indicates that beginners might lose clarity about their respective roles and also purposes particularly as populated line coverage does not maintain them in direct interaction with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles despite the fact that it had been speculated that the last would certainly take Krasnow's position came as an impact to her morale. Lewis might have been capable and also appropriate for the work yet the truth that Kransnow's departure would make Coles a direct record to Lewis may have been the reason for Coles' resignation from solutions.

Anxiety & Job Insecurity: Worry and instability can be identified as two major worries that Lewis would certainly be handling especially as the merger has now be cancelled as well as two elderly executives of the marketing division would be leaving. The whole obligation of the department would certainly be dropping on Lewis's shoulders that would certainly not just be in charge of brining concerning a social adjustment however would certainly likewise have to show herself in her brand-new function.

Inappropriate Administration Style of Leader: Lewis's monitoring design as well as its incompatibility with the advertising department's duty can likewise be seen as an OB obstacle particularly as she has actually been made use of to handling problems in the operations department where employees are educated to focus on procedures and get them. The marketing division on the other hand can be viewed as a team of people that are utilized to being nurtured by Krasnow who concentrated extra on output than processes.

Interdepartmental Arguments: Interdepartmental disputes between 3 departments, advertising and marketing, merchandizing as well as procedures specifically over the allocation of the marketing mix can be determined as another OB concern. Although the marketing department does not share the same vision as the various other two departments pertaining to the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing as well as operations divisions do not agree over the marketing mix allowance among each other either.

Fragmentation in Advertising Department: Fragmentation between the marketing and advertising departments can be recognized as another OB issue which can need further interest. The truth that the marketing and advertising areas in the advertising and marketing division are disconnected is protecting against both divisions from acquiring from each other's experience and expertise. Assimilation of advertising with merchandising and procedures would certainly come to be harder if the marketing division itself is disintegrated which can be an additional possible OB worry.

Omar Selim Building A Values Based Asset Management Firm B Analysis

Various theories have actually been made use of to describe the scenarios to get more quality regarding the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most supervisors think that subordinates are easy as well as lazy, have little aspiration as well as stand up to adjustment. The scenario at Omar Selim Building A Values Based Asset Management Firm B is not entirely complying with Concept X, it can be seen that brand-new hires are locating this environment rather difficult which may ultimately lead to a higher inclination of the monitoring towards Theory X. Also while assessing Lewis's administration design, theory X might have been appropriate in the operations division to some level but the Advertising department would call for reliance on Concept Y in order to obtain the creative thinking and also originality from the teams.

Tuckman's Synergy Concept: As far as Lewis's issue regarding bringing harmony between the marketing and advertising department is concerned, this would initially lead to clash as talked about by Bruce Tuckman in his 'Synergy Theory'. By integrating the advertising and marketing as well as advertising division's job, there might be the exact same initial disconnect which could lead to the second stage of 'storming' where the teams challenge one an additional.

When individuals are presented with modification, they get in phase one as well as so there may be emotions like sadness, unpredictability, irritation, rage, anxiety, denial and also disorientation.The circumstance at the advertising and marketing department of Omar Selim Building A Values Based Asset Management Firm B is similar so Lewis can obtain comfy with the concept that it is not remarkable behavior. It is throughout this stage that Lewis will certainly have to give assistance to the division so that they can discover a sense of direction. It can be seen just how Krasnow has actually already made this transition simpler by making Lewis obtain involved in the department a year prior to his real separation.
Vrio Analysis
Maslow's Need pecking order: The OB concern pertaining to insecurity at the workplace has actually been triggered firstly by the modification in management and also second of all by the reality that the merger will no more be initiated. Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has discusses the importance of 'security needs as being a reduced level need of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the need to really feel secure and out of danger' is at the second level of requirements. Before a staff member can be made to develop emotionally, he needs to have his 'Physiological 'as well as 'Security' requires satisfied. This shows that unless the employees are made to feel secure regarding their current work condition in Omar Selim Building A Values Based Asset Management Firm B they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Omar Selim Building A Values Based Asset Management Firm B Case Study

Effects of Analysis.

The OB analysis has actually checked out various concepts to recognize just how to handle the existing situation available. The complying with 3 alternatives have been proposed to aid Lewis manage the organizational challenges in the advertising and marketing department. Each of these options has actually been proposed for easing the shift needed to bring the advertising division according to the needs of the market and for making the social modification that would certainly follow once the existing leader leaves.

Integration of advertising and marketing functions. Separating Adverting as well as Production features. Combination of Advertising And Marketing with Procedures.

Examination of Alternatives.

Assimilation of Advertising And Marketing & Marketing Functions: The internal advertising and marketing agency of Omar Selim Building A Values Based Asset Management Firm B is currently stamina for the company in terms of saving up on overheads connected to marketing and also promo. Given that no new recruitment has actually been done after Bridget Cole's separation with the reporting line being straight appointed to Krasnow for the advertising feature, this is a positive opportunity for integrating the advertising and marketing features. Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merging days has knowledge in business-to-business advertising along with company as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to take care of both marketing and advertising functions.

The advantage of this technique is that it will incorporate both functions while minimizing the requirement for hiring an extra source for marketing. Along with this, Lewis would certainly be heading the advertising division as well as all the same her substitute would be needed for the existing role that she is doing. The downside of this choice is that external hiring may cause resentment from internal workers who might be considering the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting as well as Manufacturing: Offered the competitive stress and also high top quality work needed from the advertising company, it is recommended that Lewis must allow the production unit to be a separate function from the marketing system. Since many marketing firms had these 2 features as separate units, it makes even more sense to follow the standard.

Combination of Advertising And Marketing with Procedures: Considering that Lewis is currently taking treatment of the advertising and marketing and operations departments all at once; it makes sense to integrate the two functions given that she has actually been effectively taking care of both ends. The fact that Lewis has to adapt her management design for the advertising and marketing department recommends that these 2 divisions would be culturally varied.


An evaluation of the three alternatives suggests that integration of marketing and procedures would not be a practical action due to the substantial distinctions in between the two divisions regardless of the reality that presently Lewis is handling both. While separation of the manufacturing feature might have been a positive relocation for the advertising and marketing department, the fact that it would imply putting a third function under Lewis's wing suggests this must be avoided.

Activity Plan.
Lewis will take over the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of advertising and marketing.

Manufacturing feature will remain component of marketing under marketing function.

Lewis will certainly separate herself from procedures.

An autonomous management style with worker empowerment will certainly be utilized in marketing department.

Open door plan and also focus on cross department interaction will be focused on removing disharmony.

Backup plan.

If the integration does not exercise as prepared, a backup strategy would certainly adhere to which would separate the production feature from the advertising function to decrease the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will be heading the advertising division without an SVP. In that case the production function will certainly be separated by positioning it under an SVP production.