Menu

On Writing Teaching Notes Well Case Study Analysis

CASE HELP

Home >> Harvard >> On Writing Teaching Notes Well >>

On Writing Teaching Notes Well Case Study Help

Background and Facts

On Writing Teaching Notes Well an office products seller for tiny as well as medium sized organisations has just recently been involved in planning for a merging with its rival Home Deport, which has affected performance levels in departmentswith the elderly supervisor associated with legal problems put forth by the federal Trade Payment. With the Advertising Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the future. With challenges in the form of a possible cultural change and low employee morale, the organization needs a full reengineering initiative at the advertising and marketing division.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural adjustment at the marketing department of On Writing Teaching Notes Well is increasing unpredictability in the workplace resulting in various challenges for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing tactical choices considering that Stapes Inc. needed to desert its strategies of combining with Office Deport after the Federal Trade Payment's intervention while doing so. Given the reality that the store has a global presence with branches in UK, USA, Canada and Germany, political consider each of these nations might be able to affect performance or calculated goals. Federal Profession Payment's antitrust match versus the merger took up beneficial time of the organization's senior monitoring recommending that 'political' factors can have major effects for a global organisation.

Economic Factors: Economic factors such as the emergence of small companies in the global scenario suggest that On Writing Teaching Notes Well is thriving in a setting where there is possible development of services. Along with this, fact that shop customers are mainly searching for workplace materials for home offices recommends that the market has an increasing pattern of entrepreneurs and home services.

Social factors: Social fads in the economy reveal that clients are seeking ease along with attractive prices. Market research shows how the consumer for On Writing Teaching Notes Well does not have understanding concerning discovering solutions which can use a combination of benefit as well as low costs.

Technical factors: Modern technology plays a vital duty in On Writing Teaching Notes Well's business method particularly as the company is piloting Innovation facilities which would certainly provide technology sales and also assistance in the form of memory upgrades, peripheral setups. (Recap of BUG in appendix 2).

OB Issues and Manifestations.

Several underlying Business Actions issues can be seen in On Writing Teaching Notes Well's case as highlighted in this section.

Uneasiness regarding cultural change: There is concern regarding a social change that would certainly take place when Todd Krasnow leaves from his placement as the Executive Vice President of Advertising And Marketing with a lot of the employee currently revealing unhappiness over this prospective action. This expected adjustment has created anxiety in the work environment which has actually been coupled with the past stress and anxiety of preparing the company for a potential merging with Home Deport.
Pest Analysis
Stressful Work Environment for Newcomers: There is scarcity of workers that can match the demanding setting of a fast-paced organization. Not just does this lead to trouble in locating the best people, it puts stress and anxiety on new hires as can not stand up to the pace as well as stress that the company expects them to birth.

Double Coverage Lines: Newcomers find this business culture difficult and also challenging to cope with specifically as populated line relationships are implied to be weaker as a whole and unbiased setup and performance assessment is still done by the solid line manager. This implies that newcomers might shed quality about their respective roles and goals specifically as dotted line coverage does not keep them in direct communication with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles although it had actually been guessed that the last would certainly take Krasnow's placement came as a strike to her spirits. Lewis might have been capable as well as ideal for the task yet the reality that Kransnow's separation would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Work Instability: Worry as well as instability can be determined as 2 major worries that Lewis would certainly be managing specifically as the merger has actually currently be cancelled and 2 elderly execs of the advertising department would be leaving. The entire obligation of the division would certainly be dropping on Lewis's shoulders that would not just be in charge of brining about a cultural modification however would certainly likewise need to prove herself in her new role.

Inappropriate Management Design of Leader: Lewis's management design as well as its incompatibility with the marketing division's role can also be seen as an OB difficulty especially as she has been used to managing concerns in the operations division where personnel are taught to concentrate on processes and get them right. The advertising division on the other hand can be seen as a team of individuals that are used to being nurtured by Krasnow who concentrated much more on result than processes.

Interdepartmental Differences: Interdepartmental differences between 3 departments, marketing, merchandizing as well as operations respectively over the allotment of the advertising mix can be identified as another OB concern. The advertising and marketing division does not share the same vision as the other 2 departments concerning the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and also procedures divisions do not agree over the advertising and marketing mix allocation among one another either.

Fragmentation in Advertising Division: Fragmentation in between the advertising and marketing divisions can be determined as another OB issue which might require additional interest. The fact that the marketing and advertising areas in the marketing department are disconnected is avoiding both departments from obtaining from each other's experience as well as expertise. Integration of marketing with retailing and also operations would certainly end up being more difficult if the marketing division itself is broken down which can be another possible OB worry.

On Writing Teaching Notes Well Analysis

Different theories have been utilized to clarify the circumstances to get further clearness regarding the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers believe that subordinates are easy and careless, have little aspiration and withstand change. The tough version of this theory highlighted browbeating, tight controls, hazards and punishments. Over time it produces reduced productivity, refined sabotage and also rivalry (Bargain, 2003). The situation at On Writing Teaching Notes Well is not entirely following Concept X, it can be seen that new hires are discovering this setting instead difficult which might ultimately lead to a better disposition of the administration towards Concept X. Based on McGregor's supported sight, which he called Theory Y, the crucial task of the monitoring is to arrange business conditions to ensure that people can achieve their very own goals best by directing their initiatives in the direction of organizational rewards. If individuals find no contentment in their work, the administration would certainly have little selection but to rely upon theory X and outside control (Deal, 2003). Also while analyzing Lewis's monitoring style, concept X may have been suitable in the operations department somewhat yet the Advertising division would certainly need dependence on Concept Y in order to get the creativity as well as creativity from the teams.

Tuckman's Teamwork Concept: As far as Lewis's problem regarding bringing consistency between the advertising and marketing division is worried, this would at first lead to clash as talked about by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). Based on Tuckman's concept received appendix 3, throughout the first stage of team growth, individuals may not bond, as they are busy locating their location in the team. By combining the marketing and advertising department's job, there may coincide first disconnect which can bring about the 2nd phase of 'storming' where the groups test one another. Nevertheless, it is only during the 3rd stage or 'norming' when they would collaborate to share suggestions prior to the team can cause harmony in the fourth phase 'executing'.

Bridges' Change Design: According To William Bridge's concept (appendix 4), people are fairly unpleasant with adjustment, which is obvious by the scenario at On Writing Teaching Notes Well The situation can be seen as a typical program of life if is researched as per Bridge's concept where he discusses that people undergo 3 phases of change when they experience change. 'Closing, shedding and Releasing', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When people are presented with adjustment, they get in phase one therefore there may be emotions like sadness, unpredictability, stress, anger, fear, denial and also disorientation.The situation at the marketing division of On Writing Teaching Notes Well is comparable so Lewis can obtain comfy with the concept that it is not remarkable behavior. In the second stage, there might be a requirement to bridge the gap in between the new as well as old culture so Lewis might have to encounter this challenge when Krasnow leaves. There might be reduced morale as well as reduced performance at this stage which ought to not be taken as an obstacle. It is during this stage that Lewis will certainly have to provide advice to the division so that they can find an orientation. It can be seen just how Krasnow has currently made this transition much easier by making Lewis obtain involved in the department a year prior to his actual departure. Based on Bridges' Version, phase three will certainly cause visibility to discovering, High power and commitment as people will welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has goes over the relevance of 'safety requires as being a reduced level requirement of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel safe and also out of threat' is at the 2nd level of requirements. Prior to a staff member can be made to create mentally, he requires to have his 'Physical 'and also 'Safety' needs met.

SWOT Analysis for On Writing Teaching Notes Well Case Study



Ramification of Analysis.

The OB analysis has checked out numerous theories to recognize exactly how to deal with the current scenario at hand. The complying with three options have been recommended to help Lewis handle the organizational difficulties in the advertising and marketing division. Each of these alternatives has actually been proposed for relieving the change needed to bring the advertising and marketing department in line with the needs of the market as well as for making the cultural change that would certainly comply with once the existing leader leaves.

Integration of marketing and advertising functions. Separating Adverting and also Production features. Integration of Marketing with Workflow.

Examination of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merger days has proficiency in business-to-business marketing along with company and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to take care of both marketing as well as advertising and marketing features.

The benefit of this strategy is that it will certainly incorporate the two functions while minimizing the demand for working with an added source for advertising and marketing. Lewis would certainly be heading the advertising department and in any kind of case her substitute would certainly be needed for the present role that she is doing. The drawback of this option is that external hiring might bring about animosity from interior employees that might be eying the position of EVP after Lewis takes over Krasnow's placement.

Separating Adverting as well as Manufacturing: Given the competitive stress as well as top quality work needed from the ad agency, it is advised that Lewis must allow the manufacturing system to be a separate function from the advertising and marketing system. Because a lot of ad agency had these 2 features as separate systems, it makes more feeling to follow the norm. In addition to this, both functions might be able to focus on their core turns on much more efficiently. The negative aspect of this method would be that additional prices would certainly have to be borne for setting up separate manufacturing functions. A manufacturing head might have to be worked with which might increase overheads for the company.

Combination of Advertising And Marketing with Workflows: Considering that Lewis is currently dealing with the advertising and marketing and procedures departments at the same time; it makes good sense to incorporate both features given that she has been efficiently caring for both ends. The reality that the two departments currently have major distinctions over allotment of sources suggests that this assimilation might have the ability to cause consistency especially as Lewis would be heading both ends.However there are different negative aspects of this move particularly as it would place way too much problem over Lewis's shoulders. The fact that Lewis has to adapt her management design for the marketing division recommends that these two departments would certainly be culturally varied. In addition to this, Lewis may not have the ability to use one kind of leadership design to both departments which could result in ineffectiveness in either one of the two features.

Suggestion.



An analysis of the three options indicates that assimilation of marketing and also operations would not be a viable relocation due to the large distinctions between the 2 divisions in spite of the truth that currently Lewis is taking care of both. While separation of the production feature may have been a desirable step for the marketing division, the reality that it would suggest putting a 3rd function under Lewis's wing implies this should be stayed clear of.

Action Strategy.
Recommendation
Lewis will take control of the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will be hired to take Lewis's place as SVP of advertising and marketing.

Manufacturing function will certainly stay part of advertising and marketing under marketing feature.

Lewis will certainly separate herself from procedures.

An autonomous management design with staff member empowerment will be utilized in advertising department.

Open up door policy and emphasis on cross departmental interaction will be targeted at removing discord.

Backup plan.

If the combination does not exercise as intended, a backup strategy would certainly follow which would separate the production function from the advertising feature to decrease the load on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising and marketing department without an SVP. In that case the production feature will absolutely be divided by placing it under an SVP production.