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Pinnacle Ventures Case VRIO Analysis

CASE SOLUTION


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Pinnacle Ventures Case Study Help

Numerous locations can be determined where FG has a competitive edge over its competitors. These areas would certainly be evaluated utilizing the Pinnacle Ventures VIRO framework where the 'worth', 'inimitability', 'rarity' and organization' of FG would be reviewed in regards to its contribution in the direction of its one-upmanship. The structure has been presented in appendix 3.

It can be seen that FG is using a value-added product, which is not simply a way of getting high margins for the business, but is useful for the customer as well. Smoked seafood products are considered as value-added items therefore FG is absolutely using worth to the marketplace as well as to the business owner in the kind of high saving potential from fish items. FG's ability to generate original Asian inspired smoked seafood products can be considered an inimitable skill.

Business has actually put barriers to access for brand-new participants by motivating consumers to be demanding in terms of requesting their preferences. Not just has this made the service rare, it has actually increased the price of access for niche players because FG's diversification and also adaptability can not be matched by new entrants in the short run. This highlights an additional factor of inimitability.

The reality that business is not product-orientated however is a market-orientated service which is versatile sufficient in its ability to adjust to vibrant market circumstances suggests that its way of organizing solutions is certainly its competitive edge. The service is organized so that it has much less dependence on importers and trading companies which adds to its affordable edge as a company in a market where smoked fish products have actually to be imported from various other countries.

In addition to these factors, FG's long term partnerships with its client that has actually led to brand loyalty from their side and also the previous's constant support of quality assurance to keep this brandloyalty is an extra aspect providing it an one-upmanship.

According to the Pinnacle Ventures VIRO framework, if a firm's resources are valuable yet can be copied conveniently, it may have a momentary competitive advantage. However, a continual competitive advantage would certainly arise from resources which are valuable, unusual and pricey to imitate while at the very same time the company has the capability to arrange these for an optimal advantage (Rothaermel, 2013). In FG's case, it can be seen exactly how a sustained competitive benefit is possible via the company's flexibility, market-orientated technique, sustained long-termrelationships and ingenious skills of the entrepreneur. These factors have actually currently been reviewed in the Pinnacle Ventures SWOT analysis as interior toughness.