Powershares Exchange Traded Funds Case Study Help


Home >> Harvard >> Powershares Exchange Traded Funds >>

Powershares Exchange Traded Funds Case Study Analysis

Background and Facts

Powershares Exchange Traded Funds an office materials store for little and average sized organisations has actually just recently been associated with preparing for a merger with its rival Home Deport, which has impacted effectiveness degrees in departmentswith the elderly manager involved in legal difficulties presented by the federal Profession Commission. With the Advertising Head putting forward the information of his departure from the company in one year, Jeannie Lewis, the current head of operations has been asked to take the function in the near future. With obstacles in the type of a potential social modification and reduced staff member spirits, the company needs a full reengineering initiative at the advertising department.

Problem Statement
Porter's 5 Forces Analysis
The potential social modification at the advertising department of Powershares Exchange Traded Funds is enhancing unpredictability in the workplace causing different challenges for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting tactical choices given that Stapes Inc. needed to abandon its strategies of merging with Office Deport after the Federal Trade Payment's treatment while doing so. Offered the fact that the shop has an international existence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these nations might be able to impact performance or critical objectives. Federal Profession Compensation's antitrust fit against the merging occupied beneficial time of the organization's senior monitoring recommending that 'political' factors can have severe ramifications for a worldwide company.

Economic Factors: Financial factors such as the emergence of small businesses in the worldwide situation recommend that Powershares Exchange Traded Funds is growing in an atmosphere where there is potential development of services. Fact that shop consumers are mainly looking for office supplies for house workplaces suggests that the market has an increasing fad of entrepreneurs and home based services.

Social factors: Social trends in the economic climate show that customers are trying to find benefit along with attractive rates. Marketing research demonstrates how the client for Powershares Exchange Traded Funds does not have recognition concerning discovering options which can use a mix of ease and inexpensive.

Technological factors: Innovation plays an important function in Powershares Exchange Traded Funds's service method specifically as the organization is piloting Innovation facilities which would certainly offer technology sales as well as support in the type of memory upgrades, outer setups. (Recap of BUG in appendix 2).

OB Issues and also Symptoms.

Several underlying Business Behavior concerns can be seen in Powershares Exchange Traded Funds's case as highlighted in this section.

Apprehensions about social modification: There is apprehension regarding a social adjustment that would certainly take place as soon as Todd Krasnow leaves from his position as the Exec Vice President of Advertising with a lot of the personnel already showing discontent over this possible step. This predicted change has actually developed tension in the work environment which has actually been combined with the past tension of preparing the company for a possible merger with House Deport.
Pest Analysis
Demanding Task Setting for Newcomers: There is scarcity of employees that can match the stressful environment of a hectic company. Not just does this result in trouble in discovering the right people, it places stress and anxiety on brand-new hires as can not withstand the rate and stress that the organization expects them to bear.

Twin Coverage Lines: Novices discover this organizational culture troublesome and hard to cope with particularly as dotted line connections are indicated to be weaker generally and also unbiased setting as well as efficiency evaluation is still done by the solid line supervisor. This suggests that newbies might shed clarity regarding their corresponding duties and purposes especially as populated line reporting does not maintain them in direct interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles although it had actually been hypothesized that the latter would take Krasnow's placement came as a strike to her spirits. Lewis may have been capable and also appropriate for the task but the truth that Kransnow's departure would certainly make Coles a straight report to Lewis might have been the factor for Coles' resignation from services.

Fear & Job Instability: Fear and insecurity can be determined as two significant issues that Lewis would be dealing with specifically as the merger has now be terminated and two senior execs of the advertising department would be leaving. The whole obligation of the division would be dropping on Lewis's shoulders who would certainly not just be in charge of brining about a social change but would likewise need to confirm herself in her brand-new duty.

Incompatible Management Design of Leader: Lewis's monitoring style as well as its conflict with the advertising and marketing division's function can also be seen as an OB challenge particularly as she has actually been used to managing concerns in the operations division where workers are shown to concentrate on processes as well as obtain them right. The advertising department on the other hand can be seen as a team of individuals who are utilized to being supported by Krasnow that focused much more on output than procedures.

Interdepartmental Disputes: Interdepartmental differences in between 3 departments, advertising and marketing, merchandizing and procedures specifically over the allocation of the advertising and marketing mix can be determined as another OB issue. Although the marketing department does not share the exact same vision as the various other 2 departments concerning the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing as well as procedures divisions do not concur over the advertising and marketing mix allotment among one another either.

Disintegration in Advertising Division: Fragmentation between the marketing and advertising divisions can be identified as another OB issue which can need further focus. The fact that the advertising and marketing areas in the advertising department are disconnected is avoiding both departments from acquiring from each various other's experience and competence. Combination of advertising with retailing as well as procedures would certainly become more difficult if the advertising department itself is disintegrated which can be another potential OB worry.

Powershares Exchange Traded Funds Analysis

Different concepts have been utilized to discuss the situations to get more clearness concerning the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most supervisors think that staffs are passive and careless, have little passion and also withstand adjustment. The situation at Powershares Exchange Traded Funds is not completely complying with Concept X, it can be seen that new hires are finding this setting rather demanding which might ultimately lead to a better disposition of the management in the direction of Theory X. Also while assessing Lewis's administration style, theory X might have been suitable in the operations department to some extent yet the Marketing department would certainly require reliance on Concept Y in order to obtain the imagination as well as originality from the teams.

Tuckman's Teamwork Theory: As far as Lewis's issue concerning bringing harmony in between the marketing and advertising department is worried, this would initially result in clash as reviewed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). Based on Tuckman's theory received appendix 3, during the preliminary stage of group advancement, individuals may not bond, as they are hectic locating their place in the team. By integrating the marketing and advertising department's job, there may be the same initial disconnect which might cause the 2nd phase of 'storming' where the teams test each other. Nonetheless, it is only during the 3rd phase or 'norming' when they would certainly collaborate to share ideas prior to the group can produce synergy in the 4th phase 'executing'.

Bridges' Transition Version: As per William Bridge's concept (appendix 4), individuals are rather uneasy with modification, which is evident by the scenario at Powershares Exchange Traded Funds The circumstance can be viewed as a regular course of life if is studied as per Bridge's theory where he describes that people go through 3 phases of change when they experience change. 'Closing, losing and Letting go', The Neutral Area and 'The New Beginning' (Bridges, 2004). When individuals are presented with modification, they enter stage one therefore there might be emotions like despair, uncertainty, aggravation, rage, worry, rejection and disorientation.The circumstance at the advertising and marketing department of Powershares Exchange Traded Funds is comparable so Lewis can get comfy with the idea that it is not amazing behavior. In the 2nd stage, there may be a need to connect the gap in between the new and old culture so Lewis might need to face this experience once Krasnow leaves. There may be low morale and also low efficiency at this stage which must not be taken as an obstacle. It is during this phase that Lewis will need to offer advice to the department so that they can locate a sense of direction. It can be seen just how Krasnow has actually currently made this change easier by making Lewis get involved in the division a year prior to his real departure. Based on Bridges' Design, stage three will certainly produce visibility to knowing, High energy and also dedication as people will accept the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has reviews the significance of 'security needs as being a reduced level demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to feel secure and also out of threat' is at the second level of requirements. Prior to an employee can be made to develop emotionally, he requires to have his 'Physiological 'and also 'Safety' needs satisfied.

SWOT Analysis for Powershares Exchange Traded Funds Case Study

Effects of Analysis.

The OB analysis has actually taken a look at numerous concepts to comprehend just how to deal with the current circumstance at hand. The complying with three alternatives have been recommended to aid Lewis deal with the organizational challenges in the advertising division. Each of these options has been proposed for relieving the transition required to bring the advertising and marketing department according to the demands of the marketplace as well as for making the social change that would comply with when the present leader leaves.

Integration of advertising and marketing features. Separating Adverting and also Production features. Integration of Advertising with Procedures.

Assessment of Alternatives.

Combination of Advertising & Marketing Functions: The internal advertising and marketing company of Powershares Exchange Traded Funds is already toughness for the company in terms of saving up on overheads associated with marketing as well as promotion. Since no new employment has been done after Bridget Cole's departure with the coverage line being straight designated to Krasnow for the advertising and marketing function, this is a favorable chance for incorporating the advertising and marketing functions. Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merging days has know-how in business-to-business marketing in addition to agency as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to handle both advertising and marketing features.

The benefit of this strategy is that it will incorporate the two features while lowering the demand for hiring an added resource for advertising and marketing. In addition to this, Lewis would be heading the advertising division and regardless her substitute would certainly be needed for the present duty that she is performing. The negative aspect of this choice is that outside hiring might produce animosity from interior workers that may be considering the placement of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and also Production: Provided the affordable stress as well as premium quality job required from the advertising agency, it is recommended that Lewis needs to permit the manufacturing system to be a separate feature from the advertising device. Since a lot of advertising agencies had these 2 functions as separate devices, it makes more feeling to adhere to the norm. Both functions might be able to concentrate on their core activates much more efficiently. However, the drawback of this technique would be that added costs would have to be birthed for establishing separate production features. A manufacturing head may have to be hired which could raise expenses for the organization.

Combination of Advertising with Operations: Given that Lewis is currently taking care of the advertising and marketing as well as procedures departments at the same time; it makes feeling to integrate the 2 functions considering that she has been efficiently taking treatment of both ends. The truth that Lewis has to adapt her administration style for the advertising and marketing department suggests that these 2 departments would be culturally varied.


An assessment of the three choices shows that integration of advertising and marketing as well as operations would not be a practical move due to the vast distinctions in between the two departments although that currently Lewis is taking care of both. While separation of the manufacturing function may have been a favorable move for the advertising and marketing division, the fact that it would suggest positioning a 3rd function under Lewis's wing suggests this must be avoided. The integration of the advertising and marketing division is the best choice in terms of obtaining the ideal arise from the department. An action plan for this alternative is gone over below.

Action Plan.
Lewis will certainly take over the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be employed to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will remain component of advertising under marketing function.

Lewis will separate herself from operations.

An autonomous management style with staff member empowerment will be used in marketing department.

Open door plan as well as emphasis on cross departmental interaction will be aimed at getting rid of dissonance.

Contingency strategy.

If the integration does not exercise as prepared, a backup strategy would certainly follow which would separate the production feature from the advertising and marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising and marketing department without an SVP. Because case the manufacturing feature will definitely be divided by positioning it under an SVP production.