Project Ideas For Developing Leadership Presence Case Study Help


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Project Ideas For Developing Leadership Presence Case Study Help

Background and Facts

Project Ideas For Developing Leadership Presence a workplace supplies retailer for small and moderate sized companies has lately been involved in preparing for a merging with its competitor Home Deport, which has impacted performance degrees in departmentswith the elderly supervisor involved in legal issues presented by the government Trade Compensation. With the Advertising and marketing Head putting forward the information of his separation from the company in one year, Jeannie Lewis, the current head of operations has actually been asked to take the role in the near future. With obstacles in the type of a prospective social modification and low worker spirits, the organization requires a full reengineering effort at the advertising and marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural change at the marketing division of Project Ideas For Developing Leadership Presence is enhancing uncertainty in the working environment leading to numerous obstacles for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting critical choices because Stapes Inc. had to abandon its strategies of merging with Workplace Deport after the Federal Profession Payment's intervention while doing so. Given the reality that the shop has an international presence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these countries might be able to impact performance or strategic objectives. Federal Profession Compensation's antitrust fit versus the merger used up useful time of the company's senior monitoring recommending that 'political' factors can have serious effects for a worldwide service.

Economic Factors: Financial factors such as the development of local business in the global circumstance suggest that Project Ideas For Developing Leadership Presence is thriving in a setting where there is possible growth of businesses. Truth that store clients are mostly looking for workplace products for home workplaces suggests that the market has a rising pattern of business owners and also house based organisations.

Social factors: Social patterns in the economic climate reveal that consumers are trying to find convenience along with appealing costs. Market research shows how the consumer for Project Ideas For Developing Leadership Presence does not have understanding concerning finding options which can offer a mix of ease and low costs.

Technical factors: Innovation plays an important duty in Project Ideas For Developing Leadership Presence's company method specifically as the organization is piloting Modern technology centers which would supply technology sales as well as assistance in the kind of memory upgrades, outer installations. (Summary of PARASITE in appendix 2).

OB Issues as well as Manifestations.

Several underlying Organizational Habits issues can be seen in Project Ideas For Developing Leadership Presence's case as highlighted in this area.

Apprehensions about cultural adjustment: There is worry regarding a cultural adjustment that would happen once Todd Krasnow leaves from his setting as the Exec Vice President of Advertising with most of the employee currently showing unhappiness over this prospective relocation. This anticipated modification has actually developed stress and anxiety in the workplace which has been combined with the previous tension of preparing the company for a possible merger with Residence Deport.
Pest Analysis
Stressful Work Environment for Newcomers: There is scarcity of workers that can match the demanding environment of a hectic organization. Not only does this result in problem in discovering the appropriate people, it puts stress and anxiety on brand-new hires as can not hold up against the rate and also stress that the organization anticipates them to bear.

Twin Coverage Lines: Novices discover this business culture difficult and difficult to manage especially as populated line connections are suggested to be weaker in general as well as unbiased setting and also performance assessment is still done by the solid line manager. This indicates that newbies can lose clarity concerning their corresponding duties and also purposes especially as dotted line coverage does not keep them in straight communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had actually been hypothesized that the latter would take Krasnow's placement came as an impact to her morale. Lewis may have been qualified and also suitable for the task yet the truth that Kransnow's separation would certainly make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Job Instability: Concern and insecurity can be recognized as two significant worries that Lewis would certainly be taking care of specifically as the merging has actually currently be cancelled and 2 senior executives of the advertising department would certainly be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders that would not simply be in charge of brining concerning a cultural adjustment but would additionally have to prove herself in her new function.

Inappropriate Monitoring Design of Leader: Lewis's management style and also its conflict with the marketing department's role can also be seen as an OB obstacle especially as she has been used to managing issues in the procedures division where employees are taught to concentrate on procedures and obtain them right. The advertising department on the various other hand can be viewed as a team of people that are made use of to being supported by Krasnow who concentrated extra on output than processes.

Interdepartmental Differences: Interdepartmental disputes in between 3 divisions, marketing, merchandizing and also operations respectively over the allotment of the advertising and marketing mix can be determined as an additional OB worry. The marketing department does not share the exact same vision as the other 2 divisions concerning the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and also operations departments do not concur over the advertising mix allotment amongst one another either.

Disintegration in Advertising And Marketing Department: Disintegration between the advertising and marketing divisions can be determined as one more OB problem which might require further focus. The reality that the marketing and advertising areas in the advertising division are separated is avoiding both divisions from obtaining from each other's experience and proficiency. Combination of advertising with merchandising and operations would become harder if the advertising department itself is degenerated which can be another potential OB problem.

Project Ideas For Developing Leadership Presence Analysis

Numerous theories have actually been utilized to describe the conditions to obtain more clearness concerning the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that staffs are easy and also careless, have little ambition as well as stand up to adjustment. The tough variation of this concept highlighted threat, tight controls, threats and also punishments. Gradually it generates low efficiency, refined sabotage and rivalry (Deal, 2003). Although the scenario at Project Ideas For Developing Leadership Presence is not totally complying with Theory X, it can be seen that brand-new hires are discovering this environment rather difficult which may at some point result in a higher inclination of the administration towards Concept X. According to McGregor's supported sight, which he called Theory Y, the important job of the administration is to arrange business problems to make sure that people can achieve their own goals best by directing their initiatives in the direction of business rewards. If individuals discover no complete satisfaction in their job, the administration would certainly have little option but to rely on theory X and also outside control (Bargain, 2003). Also while examining Lewis's management style, concept X may have appropriated in the operations division somewhat but the Marketing department would certainly need dependence on Concept Y so as to get the imagination and also originality from the teams.

Tuckman's Team effort Concept: As for Lewis's issue about bringing harmony in between the marketing and advertising department is concerned, this would initially lead to conflict as discussed by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). Based on Tuckman's concept displayed in appendix 3, throughout the first stage of team development, individuals may not bond, as they are hectic locating their place in the team. By integrating the advertising and marketing department's job, there might coincide first detach which can result in the 2nd phase of 'storming' where the groups challenge one another. It is just during the third stage or 'norming' when they would come together to share suggestions before the group can bring around harmony in the fourth phase 'executing'.

When people are provided with adjustment, they go into stage one and so there may be feelings like sadness, uncertainty, disappointment, temper, worry, rejection as well as disorientation.The scenario at the advertising and marketing department of Project Ideas For Developing Leadership Presence is similar so Lewis can obtain comfy with the suggestion that it is not remarkable behavior. It is throughout this phase that Lewis will certainly have to give advice to the department so that they can discover a feeling of direction. It can be seen how Krasnow has already made this transition much easier by making Lewis obtain entailed in the division a year before his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has reviews the significance of 'safety and security requires as being a lower degree demand of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel safe and secure and also out of danger' is at the 2nd degree of requirements. Prior to a worker can be made to develop psychologically, he requires to have his 'Physical 'as well as 'Safety' requires fulfilled.

SWOT Analysis for Project Ideas For Developing Leadership Presence Case Study

Implication of Analysis.

The OB analysis has actually looked at numerous concepts to recognize exactly how to manage the existing circumstance available. The adhering to three alternatives have actually been proposed to help Lewis handle the organizational challenges in the marketing division. Each of these options has been recommended for relieving the shift required to bring the advertising division in line with the demands of the market and for making the cultural change that would follow once the present leader leaves.

Assimilation of advertising and marketing functions. Dividing Adverting as well as Production functions. Assimilation of Marketing with Workflow.

Examination of Alternatives.

Combination of Advertising & Advertising And Marketing Functions: The in-house advertising and marketing agency of Project Ideas For Developing Leadership Presence is currently strength for the organization in terms of saving up on overheads associated with advertising as well as promo. Given that no brand-new recruitment has actually been done after Bridget Cole's departure with the coverage line being straight designated to Krasnow for the advertising feature, this is a desirable chance for integrating the marketing and advertising functions. Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merger days has knowledge in business-to-business advertising along with firm and retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to take care of both marketing and advertising functions.

The advantage of this method is that it will incorporate both features while reducing the need for employing an additional source for advertising. Along with this, Lewis would certainly be heading the marketing division and also all the same her replacement would be needed for the current function that she is doing. The disadvantage of this choice is that external hiring might bring about bitterness from interior workers that might be looking at the placement of EVP after Lewis takes over Krasnow's placement.

Separating Adverting as well as Manufacturing: Provided the affordable stress and excellent quality work required from the advertising agency, it is recommended that Lewis needs to allow the manufacturing device to be a separate feature from the marketing unit. Given that a lot of ad agency had these 2 functions as separate units, it makes more feeling to adhere to the standard. In addition to this, both functions might have the ability to focus on their core activates more efficiently. However, the disadvantage of this technique would be that extra prices would have to be borne for setting up different manufacturing functions. Along with this, a production head might have to be employed which could enhance expenses for the organization.

Integration of Marketing with Procedures: Considering that Lewis is currently caring for the advertising and operations departments concurrently; it makes good sense to integrate both features since she has actually been successfully taking care of both ends. The fact that the two departments already have significant distinctions over allocation of sources suggests that this assimilation might have the ability to produce harmony specifically as Lewis would be heading both ends.However there are various downsides of this move particularly as it would place way too much burden over Lewis's shoulders. The truth that Lewis needs to adjust her monitoring style for the advertising division recommends that these 2 departments would be culturally varied. Lewis may not be able to use one kind of leadership design to both divisions which could result in inefficiency in either one of the 2 functions.


An evaluation of the 3 alternatives suggests that combination of marketing and also procedures would not be a viable step due to the huge distinctions between the 2 divisions regardless of the truth that presently Lewis is handling both. While splitting up of the production feature might have been a beneficial move for the marketing division, the reality that it would mean putting a third function under Lewis's wing indicates this need to be avoided.

Action Plan.
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would be combined.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Manufacturing feature will certainly stay part of advertising under advertising function.

Lewis will separate herself from procedures.

A democratic management design with worker empowerment will certainly be made use of in advertising and marketing division.

Open up door plan and focus on cross department communication will be focused on eliminating dissonance.

Backup strategy.

If the combination does not work out as intended, a backup strategy would comply with which would certainly separate the manufacturing function from the marketing feature to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising department without an SVP. Because case the manufacturing feature will absolutely be separated by putting it under an SVP manufacturing.