Psi Social Marketing Clean Water Case Study Solution


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Psi Social Marketing Clean Water Case Study Solution

Background and Facts

Psi Social Marketing Clean Water an office products retailer for tiny and average sized organisations has actually just recently been associated with preparing for a merger with its rival House Deport, which has affected efficiency degrees in departmentswith the senior manager involved in legal problems put forth by the government Profession Payment. With the Advertising Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the existing head of procedures has been asked to take the duty in the near future. With obstacles in the kind of a possible cultural change and also low worker morale, the organization is in need of a full reengineering effort at the advertising division.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural change at the advertising and marketing division of Psi Social Marketing Clean Water is raising uncertainty in the working environment resulting in different obstacles for the Jeannie Lewis that would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting critical choices because Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Compensation's intervention while doing so. Given the fact that the store has a global presence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these nations may have the ability to affect efficiency or calculated objectives. Federal Profession Compensation's antitrust match against the merging took up important time of the company's senior management recommending that 'political' factors can have significant implications for a global organisation.

Economic Factors: Financial factors such as the emergence of local business in the international circumstance suggest that Psi Social Marketing Clean Water is flourishing in an environment where there is prospective development of services. Truth that shop consumers are primarily looking for workplace products for house workplaces suggests that the market has an increasing fad of entrepreneurs and residence based companies.

Social factors: Social patterns in the economic climate reveal that customers are searching for convenience along with attractive prices. Market research demonstrates how the consumer for Psi Social Marketing Clean Water does not have awareness concerning locating options which can offer a mix of benefit and inexpensive.

Technological factors: Technology plays an important role in Psi Social Marketing Clean Water's business strategy especially as the company is piloting Modern technology centers which would use technology sales and also support in the kind of memory upgrades, outer installations. (Recap of PARASITE in appendix 2).

OB Issues and also Symptoms.

Numerous underlying Business Habits issues can be seen in Psi Social Marketing Clean Water's case as highlighted in this section.

Apprehensions regarding social change: There is apprehension about a social adjustment that would take place once Todd Krasnow leaves from his placement as the Exec Vice President of Advertising with most of the employee already revealing unhappiness over this prospective action. This anticipated change has developed stress in the work environment which has been combined with the previous stress of preparing the company for a possible merger with House Deport.
Pest Analysis
Difficult Task Environment for Newcomers: There is shortage of personnel that can match the difficult environment of a fast-paced company. Not just does this bring about difficulty in finding the right people, it places anxiety on brand-new hires as can not stand up to the rate and also pressure that the company anticipates them to bear.

Double Coverage Lines: Novices locate this organizational culture troublesome and also tough to deal with particularly as dotted line relationships are suggested to be weak generally and also unbiased setup as well as efficiency assessment is still done by the strong line supervisor. This implies that novices can lose quality concerning their corresponding roles and also objectives particularly as populated line reporting does not maintain them in straight interaction with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been guessed that the last would certainly take Krasnow's setting came as a blow to her spirits. Lewis may have been qualified and also suitable for the work however the truth that Kransnow's departure would make Coles a direct report to Lewis might have been the reason for Coles' resignation from services.

Worry & Task Insecurity: Fear as well as instability can be determined as two major worries that Lewis would certainly be managing especially as the merging has now be cancelled and 2 senior execs of the marketing department would certainly be leaving. The entire duty of the division would be dropping on Lewis's shoulders who would not just be in charge of brining regarding a cultural modification but would also need to verify herself in her new duty.

Incompatible Monitoring Style of Leader: Lewis's management style and also its conflict with the advertising division's role can additionally be seen as an OB obstacle particularly as she has been utilized to managing problems in the procedures division where personnel are taught to concentrate on procedures as well as get them right. The advertising department on the other hand can be seen as a group of individuals who are utilized to being supported by Krasnow who focused much more on output than processes.

Interdepartmental Arguments: Interdepartmental arguments between 3 divisions, advertising, merchandizing as well as operations specifically over the appropriation of the advertising mix can be recognized as an additional OB concern. The marketing division does not share the very same vision as the other 2 departments pertaining to the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing and operations departments do not agree over the marketing mix allowance amongst one another either.

Disintegration in Advertising Division: Disintegration between the marketing and advertising divisions can be identified as an additional OB issue which might require further attention. The truth that the marketing and advertising sections in the advertising and marketing department are disconnected is protecting against both divisions from gaining from each various other's experience and also competence. Assimilation of advertising and marketing with merchandising and procedures would certainly end up being harder if the marketing department itself is broken down which can be one more prospective OB problem.

Psi Social Marketing Clean Water Analysis

Numerous concepts have been made use of to describe the conditions to get further quality about the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of supervisors think that juniors are easy as well as careless, have little aspiration and also withstand adjustment. The difficult version of this concept stressed coercion, tight controls, hazards as well as penalties. With time it creates low performance, subtle sabotage and rivalry (Deal, 2003). The scenario at Psi Social Marketing Clean Water is not completely adhering to Concept X, it can be seen that new hires are finding this atmosphere instead stressful which might eventually lead to a better inclination of the administration in the direction of Theory X. According to McGregor's promoted sight, which he called Theory Y, the important task of the management is to arrange organizational conditions to ensure that people can accomplish their own objectives best by routing their efforts in the direction of business benefits. If individuals discover no complete satisfaction in their work, the monitoring would have little option however to rely on concept X and outside control (Offer, 2003). Even while assessing Lewis's management style, theory X might have appropriated in the operations department somewhat yet the Advertising division would certainly call for dependence on Concept Y in order to get the imagination as well as creativity from the teams.

Tuckman's Team effort Theory: Regarding Lewis's issue concerning bringing harmony between the advertising and marketing department is concerned, this would initially lead to conflict as reviewed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, throughout the first stage of group growth, people may not bond, as they are active locating their area in the team. By integrating the marketing and advertising department's job, there might be the same first separate which could cause the second phase of 'storming' where the groups test each other. It is just throughout the 3rd stage or 'norming' when they would certainly come together to share suggestions before the team can bring about synergy in the fourth stage 'doing'.

When individuals are presented with change, they go into phase one and also so there may be emotions like unhappiness, uncertainty, aggravation, anger, concern, denial and also disorientation.The situation at the advertising division of Psi Social Marketing Clean Water is comparable so Lewis can get comfortable with the suggestion that it is not extraordinary behavior. It is during this phase that Lewis will have to offer support to the division so that they can discover a feeling of instructions. It can be seen just how Krasnow has actually currently made this transition much easier by making Lewis get included in the division a year prior to his real departure.
Vrio Analysis
Maslow's Demand hierarchy: The OB problem related to instability at the workplace has been triggered first of all by the change in management as well as secondly by the reality that the merging will no longer be launched. Abraham Maslow in his Theory of 'Demands Hierarchy' (appendix 5) has reviews the importance of 'safety and security requires as being a lower level need of a human for causing inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the requirement to really feel protected and safe' is at the 2nd level of needs. Prior to a worker can be made to establish mentally, he needs to have his 'Physical 'as well as 'Security' needs fulfilled. This indicates that unless the personnel are made to really feel secure regarding their current work condition in Psi Social Marketing Clean Water they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Psi Social Marketing Clean Water Case Study

Effects of Analysis.

The OB analysis has actually checked out different concepts to comprehend how to deal with the current situation handy. The following 3 alternatives have been suggested to help Lewis take care of the organizational challenges in the advertising and marketing division. Each of these choices has been recommended for reducing the shift needed to bring the marketing division in accordance with the demands of the market as well as for making the social change that would follow once the existing leader leaves.

Integration of marketing and advertising features. Dividing Adverting as well as Manufacturing functions. Assimilation of Marketing with Workflow.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been spoken with by Lewis throughout the earlier merger days has know-how in business-to-business advertising along with company and retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both advertising and marketing as well as marketing functions.

The benefit of this method is that it will integrate both features while lowering the requirement for working with an additional resource for advertising. Along with this, Lewis would certainly be heading the marketing department and also all the same her replacement would be needed for the present function that she is performing. The drawback of this choice is that exterior hiring may bring about resentment from inner employees that might be eying the position of EVP after Lewis takes over Krasnow's placement.

Separating Adverting as well as Manufacturing: Offered the affordable stress and also high quality job needed from the advertising and marketing agency, it is recommended that Lewis ought to enable the production system to be a different feature from the advertising system. Since many advertising companies had these two functions as separate systems, it makes even more sense to comply with the standard.

Integration of Advertising with Operations: Because Lewis is currently dealing with the marketing and operations departments at the same time; it makes sense to integrate the two functions given that she has actually been effectively looking after both ends. The reality that the two divisions already have significant differences over appropriation of resources recommends that this assimilation might be able to cause consistency particularly as Lewis would certainly be heading both ends.However there are various negative aspects of this move specifically as it would certainly put too much burden over Lewis's shoulders. The fact that Lewis needs to adjust her monitoring style for the advertising division recommends that these 2 divisions would certainly be culturally diverse. Along with this, Lewis might not be able to apply one type of leadership design to both divisions which can result in inefficiency in either among the two features.


An analysis of the 3 alternatives shows that combination of advertising and marketing as well as procedures would not be a viable relocation as a result of the substantial distinctions between the two divisions although that presently Lewis is managing both. While splitting up of the manufacturing feature may have been a desirable relocation for the advertising and marketing department, the fact that it would certainly imply placing a third feature under Lewis's wing indicates this must be prevented. The combination of the advertising department is the best choice in terms of getting the optimal results from the division. An action prepare for this alternative is talked about listed below.

Activity Plan.
Lewis will certainly take control of the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will certainly continue to be part of advertising under marketing feature.

Lewis will certainly divide herself from operations.

A democratic leadership design with worker empowerment will certainly be made use of in advertising department.

Open door plan as well as emphasis on cross department communication will be aimed at getting rid of discord.

Backup strategy.

If the integration does not exercise as intended, a backup plan would certainly comply with which would divide the production function from the advertising and marketing function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the marketing division without an SVP. In that case the manufacturing feature will certainly be divided by placing it under an SVP manufacturing.