Public Capital Markets Case Study Solution


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Public Capital Markets Case Study Help

Background and Facts

Public Capital Markets a workplace materials merchant for tiny as well as moderate sized companies has just recently been involved in planning for a merger with its competitor Residence Deport, which has actually influenced effectiveness levels in departmentswith the senior manager involved in lawful issues put forth by the federal Trade Commission. With the Advertising Head advancing the news of his departure from the company in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the role in the near future. With obstacles in the type of a potential cultural change and also low employee morale, the company wants a total reengineering effort at the advertising and marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The prospective cultural change at the advertising and marketing division of Public Capital Markets is enhancing unpredictability in the working environment resulting in numerous difficulties for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing tactical decisions given that Stapes Inc. had to desert its plans of combining with Office Deport after the Federal Trade Payment's intervention at the same time. Provided the reality that the store has a worldwide presence with branches in UK, USA, Canada as well as Germany, political consider each of these nations may have the ability to influence efficiency or calculated objectives. Federal Trade Commission's antitrust suit against the merging took up beneficial time of the company's senior administration recommending that 'political' factors can have major implications for a global business.

Economic Factors: Financial factors such as the appearance of local business in the global scenario suggest that Public Capital Markets is thriving in an atmosphere where there is possible growth of businesses. Along with this, reality that store consumers are primarily seeking office products for home offices suggests that the marketplace has a rising trend of entrepreneurs as well as online companies.

Social factors: Social patterns in the economy reveal that clients are trying to find convenience along with eye-catching costs. Market research demonstrates how the customer for Public Capital Markets lacks understanding concerning locating services which can provide a mix of comfort and inexpensive.

Technical factors: Technology plays an essential role in Public Capital Markets's service method especially as the organization is piloting Technology centers which would certainly use modern technology sales and support in the type of memory upgrades, peripheral installations. (Recap of INSECT in appendix 2).

OB Issues and also Manifestations.

Numerous underlying Business Behavior concerns can be seen in Public Capital Markets's case as highlighted in this area.

Concerns concerning social modification: There is apprehension concerning a social modification that would take place as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with most of the team member already revealing discontent over this potential relocation. This predicted change has produced anxiety in the work environment which has been combined with the past anxiety of preparing the firm for a possible merger with Home Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is scarcity of employees that can match the difficult atmosphere of a busy organization. Not only does this lead to problem in finding the best people, it places anxiety on new hires as can not hold up against the pace and also stress that the company anticipates them to birth.

Twin Coverage Lines: Newcomers find this organizational society cumbersome and difficult to deal with especially as populated line partnerships are meant to be weaker generally as well as objective setting and also efficiency analysis is still done by the solid line manager. This means that newbies might shed clarity regarding their corresponding functions as well as purposes especially as populated line reporting does not maintain them in direct communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles despite the fact that it had actually been speculated that the last would take Krasnow's setting came as a blow to her spirits. Lewis may have been capable and suitable for the work but the reality that Kransnow's departure would make Coles a direct record to Lewis may have been the reason for Coles' resignation from solutions.

Worry & Task Instability: Concern as well as instability can be identified as two major problems that Lewis would be dealing with specifically as the merger has actually now be terminated and also 2 senior execs of the advertising and marketing division would certainly be leaving. The entire obligation of the department would be falling on Lewis's shoulders that would not just be in charge of brining concerning a social adjustment yet would certainly likewise have to confirm herself in her brand-new duty.

Incompatible Administration Design of Leader: Lewis's monitoring design and its conflict with the advertising and marketing division's function can likewise be seen as an OB difficulty particularly as she has actually been made use of to dealing with issues in the procedures division where personnel are instructed to focus on procedures and obtain them. The advertising department on the various other hand can be viewed as a team of people who are utilized to being supported by Krasnow that focused extra on outcome than processes.

Interdepartmental Arguments: Interdepartmental arguments between 3 divisions, marketing, merchandizing as well as operations specifically over the allotment of the marketing mix can be identified as one more OB worry. Although the advertising and marketing division does not share the exact same vision as the other 2 divisions relating to the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and operations divisions do not agree over the advertising and marketing mix allotment amongst one another either.

Disintegration in Advertising Department: Fragmentation between the advertising and marketing departments can be identified as one more OB concern which might require more attention. The fact that the advertising and marketing sections in the marketing department are detached is stopping both divisions from acquiring from each various other's experience and also competence. Integration of advertising with merchandising as well as operations would certainly end up being harder if the advertising department itself is disintegrated which can be an additional prospective OB issue.

Public Capital Markets Analysis

Different concepts have actually been used to clarify the scenarios to obtain further clearness regarding the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many managers think that staffs are easy and also careless, have little aspiration and resist modification. The situation at Public Capital Markets is not completely following Theory X, it can be seen that brand-new hires are locating this atmosphere rather demanding which may ultimately lead to a greater inclination of the management in the direction of Concept X. Even while evaluating Lewis's management style, theory X might have been ideal in the operations division to some degree however the Advertising and marketing department would require dependence on Concept Y in order to get the imagination and originality from the teams.

Tuckman's Team effort Theory: As far as Lewis's worry regarding bringing harmony between the marketing as well as advertising and marketing division is worried, this would initially lead to contrast as gone over by Bruce Tuckman in his 'Synergy Concept'. By incorporating the advertising as well as advertising and marketing department's work, there may be the exact same initial disconnect which can lead to the second stage of 'storming' where the groups challenge one an additional.

When individuals are offered with adjustment, they get in stage one and so there may be feelings like sadness, unpredictability, irritation, anger, fear, rejection and disorientation.The scenario at the marketing department of Public Capital Markets is similar so Lewis can get comfy with the idea that it is not remarkable habits. It is throughout this phase that Lewis will have to give assistance to the department so that they can discover a sense of direction. It can be seen just how Krasnow has already made this change simpler by making Lewis obtain involved in the department a year prior to his real separation.
Vrio Analysis
Maslow's Need power structure: The OB problem related to insecurity at the work environment has been activated first of all by the modification in administration and second of all by the truth that the merging will certainly no more be launched. Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has talks about the relevance of 'safety and security requires as being a reduced level need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel safe as well as unharmed' is at the second degree of requirements. Before a staff member can be made to create psychologically, he needs to have his 'Physical 'as well as 'Safety' requires met. This shows that unless the personnel are made to feel safe concerning their current employment standing in Public Capital Markets they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Public Capital Markets Case Study

Implication of Analysis.

The OB analysis has actually considered different concepts to comprehend exactly how to manage the current situation available. The complying with 3 alternatives have actually been suggested to aid Lewis handle the organizational obstacles in the marketing department. Each of these alternatives has been proposed for reducing the shift required to bring the marketing division in line with the requirements of the marketplace and also for making the cultural modification that would follow when the present leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting and Production features. Assimilation of Advertising And Marketing with Procedures.

Assessment of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merging days has experience in business-to-business advertising along with company and also retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to take care of both advertising and advertising features.

The advantage of this approach is that it will integrate both functions while decreasing the need for hiring an added source for advertising and marketing. Lewis would be heading the advertising division as well as in any case her substitute would be required for the present role that she is performing. The downside of this alternative is that outside hiring may produce animosity from internal personnel who might be considering the setting of EVP after Lewis takes over Krasnow's position.

Separating Adverting and also Manufacturing: Provided the competitive stress and high quality work called for from the ad agency, it is suggested that Lewis needs to permit the manufacturing system to be a different function from the advertising and marketing device. Since the majority of advertising agencies had these 2 features as separate devices, it makes even more feeling to adhere to the norm. Both features might be able to concentrate on their core turns on more efficiently. Nevertheless, the disadvantage of this strategy would be that added expenses would need to be birthed for establishing separate production features. A production head might have to be hired which might enhance overheads for the organization.

Combination of Marketing with Procedures: Considering that Lewis is already looking after the marketing as well as operations divisions all at once; it makes sense to integrate both functions given that she has been efficiently taking care of both ends. The truth that the two divisions already have major distinctions over appropriation of sources recommends that this integration might be able to bring about consistency especially as Lewis would be heading both ends.However there are different disadvantages of this relocation especially as it would certainly put too much worry over Lewis's shoulders. The reality that Lewis has to adapt her administration design for the advertising department recommends that these two divisions would be culturally varied. Lewis may not be able to apply one kind of leadership design to both divisions which might result in inadequacy in either one of the two functions.


An analysis of the three options indicates that assimilation of advertising as well as operations would not be a practical move because of the huge distinctions in between the two departments despite the fact that currently Lewis is dealing with both. While splitting up of the production feature may have been a desirable action for the marketing department, the truth that it would mean putting a 3rd function under Lewis's wing implies this ought to be avoided too. The integration of the advertising division is the very best option in regards to getting the optimal arise from the department. An activity plan for this alternative is gone over listed below.

Action Plan.
Lewis will certainly take over the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Production function will certainly stay component of advertising under advertising feature.

Lewis will separate herself from operations.

An autonomous leadership style with worker empowerment will certainly be utilized in marketing division.

Open door plan as well as emphasis on cross department interaction will certainly be aimed at getting rid of disharmony.

Contingency strategy.

If the assimilation does not exercise as planned, a contingency strategy would certainly adhere to which would certainly separate the production feature from the marketing feature to decrease the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising department without an SVP. Because case the manufacturing feature will absolutely be divided by positioning it under an SVP production.