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Risk Exposure And Risk Management At Korea First Bank Case Study Analysis

Background and Facts

Risk Exposure And Risk Management At Korea First Bank a workplace products store for tiny and average sized businesses has actually just recently been involved in preparing for a merger with its competitor Home Deport, which has actually affected performance levels in departmentswith the elderly manager associated with legal issues presented by the federal Trade Payment. With the Advertising Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the role in the future. With challenges in the form of a possible cultural change and low worker spirits, the organization wants a full reengineering initiative at the marketing department.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural adjustment at the marketing division of Risk Exposure And Risk Management At Korea First Bank is raising uncertainty in the working environment causing various difficulties for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting strategic choices considering that Stapes Inc. had to abandon its plans of combining with Office Deport after the Federal Trade Compensation's treatment while doing so. Offered the reality that the shop has a global presence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these nations might be able to impact performance or calculated objectives. Federal Trade Payment's antitrust suit against the merging used up important time of the organization's senior management suggesting that 'political' factors can have major implications for a worldwide company.

Economic Factors: Economic factors such as the introduction of small businesses in the international circumstance suggest that Risk Exposure And Risk Management At Korea First Bank is flourishing in an environment where there is potential development of organisations. Reality that shop customers are mostly looking for workplace supplies for house workplaces recommends that the market has a rising fad of entrepreneurs and also house based businesses.

Social factors: Social fads in the economy show that consumers are seeking convenience along with eye-catching costs. Marketing research demonstrates how the client for Risk Exposure And Risk Management At Korea First Bank does not have awareness about discovering options which can use a combination of benefit as well as low costs.

Technical factors: Technology plays a crucial duty in Risk Exposure And Risk Management At Korea First Bank's business technique particularly as the organization is piloting Modern technology centers which would certainly supply innovation sales and assistance in the type of memory upgrades, peripheral installations. (Summary of PEST in appendix 2).

OB Issues and Symptoms.

Numerous underlying Organizational Actions problems can be seen in Risk Exposure And Risk Management At Korea First Bank's case as highlighted in this section.

Concerns concerning cultural change: There is worry regarding a cultural adjustment that would certainly occur when Todd Krasnow leaves from his setting as the Executive Vice President of Advertising with a lot of the staff members already showing discontent over this possible step. This anticipated modification has produced tension in the workplace which has been combined with the previous stress of preparing the company for a potential merging with Home Deport.
Pest Analysis
Demanding Job Environment for Newcomers: There is scarcity of personnel that can match the stressful atmosphere of a busy company. Not only does this bring about problem in finding the ideal individuals, it puts anxiety on new hires as can not endure the rate and also stress that the company expects them to birth.

Dual Reporting Lines: Newcomers discover this organizational culture cumbersome and also tough to handle especially as dotted line partnerships are indicated to be weak as a whole and also objective setup and efficiency examination is still done by the solid line manager. This implies that newcomers can lose clarity about their respective roles and objectives particularly as dotted line coverage does not keep them in straight communication with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been speculated that the last would certainly take Krasnow's position came as an impact to her morale. Lewis may have been capable and also ideal for the task but the reality that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the reason for Coles' resignation from services.

Anxiety & Job Insecurity: Anxiety and also insecurity can be determined as 2 major worries that Lewis would be dealing with especially as the merger has actually now be terminated as well as two elderly execs of the marketing division would certainly be leaving. The whole duty of the department would be falling on Lewis's shoulders who would not just supervise of brining regarding a social modification yet would certainly also have to show herself in her brand-new function.

Inappropriate Management Design of Leader: Lewis's monitoring design as well as its conflict with the advertising and marketing division's function can additionally be seen as an OB challenge especially as she has been used to taking care of problems in the procedures department where personnel are shown to focus on processes as well as obtain them. The advertising division on the various other hand can be seen as a group of individuals that are used to being supported by Krasnow that focused more on output than processes.

Interdepartmental Disagreements: Interdepartmental disputes between three divisions, advertising and marketing, merchandizing and procedures specifically over the allotment of the marketing mix can be determined as another OB worry. The marketing division does not share the very same vision as the various other two departments relating to the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing as well as operations departments do not concur over the marketing mix appropriation among one another either.

Disintegration in Advertising And Marketing Department: Disintegration in between the advertising and marketing departments can be recognized as an additional OB concern which could require further attention. The reality that the advertising and marketing sections in the advertising and marketing department are disconnected is protecting against both departments from acquiring from each other's experience as well as expertise. Integration of marketing with merchandising and procedures would end up being more difficult if the advertising and marketing division itself is disintegrated which can be another possible OB worry.

Risk Exposure And Risk Management At Korea First Bank Analysis

Different theories have been utilized to clarify the conditions to get further quality concerning the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many managers believe that staffs are easy as well as lazy, have little ambition and withstand modification. The situation at Risk Exposure And Risk Management At Korea First Bank is not completely adhering to Concept X, it can be seen that new hires are locating this atmosphere instead stressful which may ultimately lead to a greater disposition of the monitoring towards Theory X. Also while analyzing Lewis's management design, theory X may have been suitable in the operations division to some extent however the Marketing department would require reliance on Theory Y in order to obtain the imagination and also creativity from the teams.

Tuckman's Team effort Theory: As for Lewis's problem concerning bringing consistency in between the advertising and marketing department is concerned, this would initially bring about contrast as gone over by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). Based on Tuckman's theory shown in appendix 3, throughout the initial stage of team development, individuals might not bond, as they are hectic finding their place in the group. By incorporating the advertising and marketing division's work, there may be the same initial detach which can result in the second phase of 'storming' where the groups challenge one another. It is just throughout the third stage or 'norming' when they would certainly come together to share ideas prior to the group can bring around harmony in the 4th stage 'performing'.

When people are offered with adjustment, they enter stage one and so there may be feelings like sadness, uncertainty, disappointment, anger, fear, denial as well as disorientation.The scenario at the advertising and marketing department of Risk Exposure And Risk Management At Korea First Bank is similar so Lewis can get comfortable with the concept that it is not amazing actions. It is throughout this phase that Lewis will have to provide advice to the department so that they can locate a sense of instructions. It can be seen how Krasnow has currently made this shift simpler by making Lewis get included in the department a year before his actual departure.
Vrio Analysis
Maslow's Need power structure: The OB problem related to instability at the office has been set off first of all by the modification in monitoring and also second of all by the truth that the merger will certainly no more be launched. Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has discusses the value of 'security requires as being a reduced degree demand of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to really feel safe and safe' is at the 2nd level of demands. Prior to an employee can be made to establish emotionally, he requires to have his 'Physiological 'and 'Safety and security' needs satisfied. This shows that unless the workers are made to really feel protected regarding their current employment status in Risk Exposure And Risk Management At Korea First Bank they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Risk Exposure And Risk Management At Korea First Bank Case Study

Ramification of Analysis.

The OB analysis has looked at numerous concepts to comprehend just how to deal with the existing circumstance available. The following three alternatives have been recommended to help Lewis handle the organizational challenges in the marketing division. Each of these choices has actually been suggested for easing the transition needed to bring the marketing department in line with the demands of the marketplace and for making the cultural modification that would adhere to as soon as the present leader leaves.

Assimilation of advertising and marketing features. Separating Adverting and Production features. Assimilation of Advertising with Workflow.

Examination of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has proficiency in business-to-business advertising and marketing along with firm and retail marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both marketing and advertising and marketing functions.

The benefit of this technique is that it will certainly incorporate both features while lowering the need for employing an added resource for marketing. Lewis would certainly be heading the advertising department and also in any kind of case her substitute would be needed for the current duty that she is carrying out. The drawback of this choice is that external hiring might cause bitterness from internal employees who may be eying the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Manufacturing: Given the competitive pressures as well as high quality work required from the marketing firm, it is advised that Lewis must permit the manufacturing unit to be a separate function from the advertising unit. Considering that most marketing agencies had these two features as different devices, it makes more feeling to adhere to the norm.

Combination of Marketing with Procedures: Because Lewis is currently taking care of the advertising and also procedures departments concurrently; it makes sense to integrate the 2 functions since she has been effectively taking treatment of both ends. The reality that Lewis has to adjust her administration style for the marketing division recommends that these two divisions would be culturally diverse.


An examination of the three alternatives suggests that integration of advertising and marketing and also operations would not be a possible relocation as a result of the huge distinctions between the two departments despite the fact that currently Lewis is taking care of both. While splitting up of the manufacturing function may have been a beneficial step for the advertising and marketing department, the truth that it would suggest placing a 3rd feature under Lewis's wing implies this should be stayed clear of. The combination of the advertising department is the best option in regards to obtaining the optimal results from the division. An activity prepare for this choice is talked about below.

Activity Strategy.
Lewis will take over the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will certainly stay component of marketing under advertising and marketing feature.

Lewis will certainly separate herself from procedures.

An autonomous management style with worker empowerment will certainly be made use of in advertising and marketing division.

Open up door policy and also focus on cross departmental communication will be focused on getting rid of discord.

Backup plan.

If the integration does not exercise as prepared, a contingency plan would adhere to which would divide the production feature from the marketing function to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the marketing department without an SVP. In that case the manufacturing feature will certainly be divided by positioning it under an SVP manufacturing.