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Robertson Maple Farm Inc Case VRIO Analysis


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Robertson Maple Farm Inc Case Study Analysis

Numerous areas can be identified where FG has an one-upmanship over its competitors. These areas would certainly be assessed making use of the Robertson Maple Farm Inc VIRO structure where the 'value', 'inimitability', 'rarity' as well as organization' of FG would be assessed in regards to its contribution in the direction of its one-upmanship. The framework has been presented in appendix 3.

It can be seen that FG is using a value-added product, which is not just a means of obtaining high margins for business, yet is beneficial for the customer too. Smoked fish and shellfish products are looked upon as value-added things and so FG is absolutely supplying worth to the marketplace and to the business owner in the kind of high saving potential from fish products. Furthermore, FG's capability to generate original Asian passionate smoked seafood items can be taken into consideration a supreme ability.

The business has actually put obstacles to entry for new entrants by encouraging consumers to be requiring in regards to asking for their choices. Not just has this made the solution uncommon, it has boosted the cost of entrance for particular niche players because FG's diversification as well as flexibility can not be matched by brand-new entrants in the short run. This highlights another point of inimitability.

The fact that business is not product-orientated yet is a market-orientated business which is versatile enough in its ability to get used to vibrant market circumstances recommends that its method of arranging solutions is absolutely its competitive edge. Along with this, business is organized to ensure that it has less reliance on importers and trading business which contributes to its competitive edge as an organization in a market where smoked fish products need to be imported from other countries.

In addition to these factors, FG's long term relationships with its customer that has actually resulted in brand name loyalty from their side and the former's continuous support of quality assurance to preserve this brandloyalty is an extra factor offering it a competitive edge.

As per the Robertson Maple Farm Inc VIRO framework, if a company's sources are valuable yet can be mimicked conveniently, it might have a short-term affordable benefit. In FG's case, it can be seen just how a continual competitive benefit is possible via the firm's flexibility, market-orientated strategy, sustained long-termrelationships and also ingenious abilities of the entrepreneur.