Robertson Maple Farm Inc Case Study Analysis


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Robertson Maple Farm Inc Case Study Solution

Background and Facts

Robertson Maple Farm Inc an office products merchant for tiny as well as average sized organisations has just recently been involved in preparing for a merger with its competitor Residence Deport, which has impacted effectiveness degrees in departmentswith the senior manager associated with legal issues presented by the federal Trade Compensation. With the Advertising Head advancing the news of his separation from the company in one year, Jeannie Lewis, the current head of procedures has been asked to take the role in the future. With challenges in the form of a prospective cultural modification and also reduced employee spirits, the company wants a full reengineering effort at the advertising and marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The prospective cultural adjustment at the advertising department of Robertson Maple Farm Inc is enhancing unpredictability in the working environment resulting in numerous challenges for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting calculated choices because Stapes Inc. needed to desert its plans of merging with Workplace Deport after the Federal Trade Compensation's intervention at the same time. Offered the truth that the shop has a global existence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these nations might have the ability to impact performance or critical objectives. Federal Trade Compensation's antitrust match against the merging occupied valuable time of the organization's senior administration suggesting that 'political' factors can have major effects for an international business.

Economic Factors: Financial factors such as the development of small companies in the international circumstance recommend that Robertson Maple Farm Inc is thriving in an environment where there is potential development of companies. Truth that store consumers are primarily looking for workplace materials for residence workplaces suggests that the market has a rising trend of business owners and home based businesses.

Social factors: Social fads in the economy reveal that customers are looking for comfort along with attractive costs. Marketing research shows how the customer for Robertson Maple Farm Inc lacks recognition concerning discovering solutions which can offer a combination of benefit as well as low costs.

Technical factors: Modern technology plays a vital duty in Robertson Maple Farm Inc's business approach especially as the organization is piloting Innovation facilities which would certainly use innovation sales and also support in the form of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues and Symptoms.

A number of underlying Organizational Behavior concerns can be seen in Robertson Maple Farm Inc's case as highlighted in this section.

Uneasiness about cultural change: There is worry about a cultural change that would take place once Todd Krasnow leaves from his position as the Executive Vice Head Of State of Marketing with the majority of the staff members currently revealing discontent over this potential action. This anticipated change has actually produced stress and anxiety in the workplace which has actually been combined with the previous stress and anxiety of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is lack of workers that can match the demanding environment of a busy company. Not only does this result in difficulty in locating the best individuals, it places anxiety on new hires as can not hold up against the rate and also pressure that the organization anticipates them to birth.

Dual Reporting Lines: Beginners locate this organizational society difficult and also difficult to cope with especially as dotted line partnerships are indicated to be weaker generally as well as unbiased setup and also efficiency analysis is still done by the strong line supervisor. This indicates that newbies might shed clarity regarding their corresponding roles as well as objectives especially as populated line reporting does not maintain them in direct communication with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles even though it had been hypothesized that the latter would take Krasnow's position came as a blow to her morale. Lewis might have been capable as well as proper for the task but the fact that Kransnow's separation would make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Job Insecurity: Concern and also insecurity can be identified as two major problems that Lewis would be managing specifically as the merger has currently be cancelled and also two elderly executives of the advertising and marketing division would be leaving. The entire duty of the department would be falling on Lewis's shoulders that would certainly not just supervise of brining concerning a social adjustment yet would certainly also need to verify herself in her new role.

Inappropriate Management Style of Leader: Lewis's management style and its conflict with the advertising department's duty can also be seen as an OB challenge specifically as she has been utilized to managing concerns in the procedures division where personnel are shown to focus on procedures and also obtain them right. The advertising division on the various other hand can be viewed as a group of people who are used to being nurtured by Krasnow that concentrated more on outcome than processes.

Interdepartmental Differences: Interdepartmental disputes between three divisions, marketing, merchandizing and also procedures respectively over the allocation of the marketing mix can be determined as an additional OB concern. Although the advertising and marketing division does not share the very same vision as the other two departments concerning the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing and procedures departments do not concur over the marketing mix appropriation amongst one another either.

Disintegration in Marketing Division: Fragmentation in between the marketing and advertising divisions can be identified as one more OB issue which could need additional attention. The reality that the marketing and advertising sections in the advertising and marketing division are separated is avoiding both divisions from getting from each various other's experience as well as competence. Combination of advertising and marketing with retailing and operations would certainly come to be more difficult if the marketing department itself is degenerated which can be an additional possible OB problem.

Robertson Maple Farm Inc Analysis

Different theories have been utilized to describe the conditions to obtain further clearness regarding the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors believe that staffs are passive and careless, have little passion and also stand up to modification. The circumstance at Robertson Maple Farm Inc is not entirely adhering to Concept X, it can be seen that new hires are finding this environment rather stressful which may eventually lead to a greater inclination of the monitoring in the direction of Theory X. Also while evaluating Lewis's monitoring style, concept X may have been ideal in the operations department to some level however the Advertising and marketing division would require reliance on Concept Y in order to get the creative thinking and also creativity from the groups.

Tuckman's Synergy Theory: Regarding Lewis's issue about bringing harmony in between the advertising and marketing department is concerned, this would originally bring about contrast as discussed by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, throughout the preliminary phase of group growth, individuals might not bond, as they are hectic locating their place in the team. By integrating the advertising and marketing department's job, there may be the same preliminary detach which could cause the 2nd phase of 'storming' where the groups test each other. Nevertheless, it is only throughout the 3rd stage or 'norming' when they would certainly collaborate to share concepts prior to the team can bring about harmony in the 4th stage 'carrying out'.

When people are offered with modification, they go into stage one and also so there might be emotions like unhappiness, uncertainty, aggravation, temper, anxiety, denial and disorientation.The situation at the advertising division of Robertson Maple Farm Inc is comparable so Lewis can get comfortable with the idea that it is not phenomenal behavior. It is during this stage that Lewis will certainly have to provide advice to the department so that they can find a sense of instructions. It can be seen exactly how Krasnow has already made this change much easier by making Lewis get included in the department a year prior to his actual separation.
Vrio Analysis
Maslow's Requirement pecking order: The OB problem pertaining to insecurity at the office has been triggered first of all by the adjustment in administration and secondly by the reality that the merger will no longer be initiated. Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has discusses the value of 'safety and security needs as being a lower level requirement of a human for activating motivation. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the requirement to really feel protected and out of danger' is at the second degree of requirements. Before a staff member can be made to establish mentally, he requires to have his 'Physical 'and also 'Safety' needs met. This indicates that unless the employees are made to feel safe and secure about their current employment standing in Robertson Maple Farm Inc they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Robertson Maple Farm Inc Case Study

Ramification of Analysis.

The OB analysis has checked out numerous theories to understand how to cope with the current situation handy. The following three options have actually been suggested to aid Lewis manage the organizational obstacles in the marketing division. Each of these choices has been suggested for alleviating the shift needed to bring the advertising department according to the needs of the marketplace as well as for making the cultural modification that would certainly follow as soon as the existing leader leaves.

Combination of advertising and marketing functions. Separating Adverting and also Manufacturing features. Combination of Advertising with Procedures.

Analysis of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merger days has knowledge in business-to-business marketing along with company and retail advertising experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to deal with both advertising and marketing and advertising features.

The advantage of this approach is that it will integrate the two features while decreasing the requirement for hiring an added resource for advertising and marketing. In addition to this, Lewis would certainly be heading the advertising and marketing department as well as all the same her substitute would certainly be needed for the present role that she is performing. The downside of this alternative is that external hiring may bring about animosity from inner workers that may be considering the setting of EVP after Lewis takes over Krasnow's position.

Dividing Adverting as well as Manufacturing: Provided the affordable pressures as well as high quality work needed from the advertising agency, it is advised that Lewis ought to permit the manufacturing device to be a different function from the advertising unit. Since many ad agency had these 2 features as different systems, it makes even more sense to adhere to the norm. In addition to this, both features may have the ability to concentrate on their core triggers much more effectively. The negative aspect of this technique would certainly be that extra costs would certainly have to be birthed for setting up different manufacturing features. A manufacturing head may have to be worked with which could raise overheads for the organization.

Integration of Advertising with Operations: Because Lewis is currently taking care of the advertising and marketing as well as operations departments all at once; it makes sense to integrate the 2 features considering that she has actually been successfully taking treatment of both ends. The truth that Lewis has to adapt her monitoring design for the advertising and marketing department suggests that these 2 divisions would be culturally diverse.


An assessment of the three options shows that assimilation of advertising as well as procedures would not be a viable step due to the substantial differences between both divisions although that presently Lewis is taking care of both. While splitting up of the production function may have been a desirable action for the marketing department, the truth that it would mean putting a 3rd function under Lewis's wing suggests this ought to be stayed clear of. The assimilation of the advertising and marketing department is the best option in terms of obtaining the optimum arise from the department. An action plan for this option is discussed listed below.

Action Strategy.
Lewis will take control of the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of advertising and marketing.

Manufacturing function will certainly stay part of advertising under marketing feature.

Lewis will certainly divide herself from operations.

An autonomous leadership style with worker empowerment will be used in advertising and marketing division.

Open up door plan as well as emphasis on cross department communication will be targeted at eliminating dissonance.

Contingency plan.

If the combination does not work out as prepared, a backup plan would certainly comply with which would divide the manufacturing function from the advertising and marketing function to decrease the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing division without an SVP. In that case the production feature will definitely be divided by putting it under an SVP production.