Rutas De Lima Case Study Solution


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Rutas De Lima Case Study Help

Background and Facts

Rutas De Lima an office products seller for tiny and also medium sized services has actually just recently been involved in planning for a merging with its rival Home Deport, which has affected effectiveness levels in departmentswith the elderly supervisor involved in lawful complications presented by the federal Trade Compensation. With the Advertising and marketing Head advancing the news of his separation from the firm in one year, Jeannie Lewis, the existing head of operations has been asked to take the role in the future. With challenges in the form of a possible cultural modification and also low staff member morale, the company needs a complete reengineering effort at the marketing department.

Issue Statement
Porter's 5 Forces Analysis
The potential cultural change at the advertising and marketing department of Rutas De Lima is raising uncertainty in the working environment resulting in various challenges for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting calculated decisions considering that Stapes Inc. needed to desert its plans of combining with Workplace Deport after the Federal Trade Commission's intervention in the process. Provided the reality that the shop has a worldwide visibility with branches in UK, U.S.A., Canada and Germany, political consider each of these nations might have the ability to influence performance or calculated objectives. Federal Trade Payment's antitrust suit versus the merger took up valuable time of the organization's senior monitoring suggesting that 'political' factors can have major implications for an international service.

Economic Factors: Economic factors such as the development of small businesses in the global scenario suggest that Rutas De Lima is prospering in an atmosphere where there is possible development of services. Truth that store clients are mainly looking for office supplies for home offices suggests that the market has an increasing fad of entrepreneurs and residence based businesses.

Social factors: Social patterns in the economic climate reveal that customers are looking for ease as well as attractive rates. Marketing research demonstrates how the client for Rutas De Lima does not have understanding concerning finding solutions which can provide a combination of comfort as well as low costs.

Technical factors: Modern technology plays a vital role in Rutas De Lima's business strategy particularly as the company is piloting Technology centers which would provide modern technology sales and also assistance in the form of memory upgrades, peripheral setups. (Summary of BUG in appendix 2).

OB Issues and also Manifestations.

Several underlying Business Actions problems can be seen in Rutas De Lima's case as highlighted in this area.

Concerns about social modification: There is concern about a social adjustment that would happen as soon as Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with a lot of the employee currently showing unhappiness over this potential action. This expected adjustment has actually created tension in the office which has actually been paired with the past tension of preparing the company for a possible merging with Home Deport.
Pest Analysis
Difficult Work Environment for Newcomers: There is scarcity of workers that can match the demanding setting of a hectic company. Not only does this lead to difficulty in finding the ideal individuals, it places anxiety on new hires as can not stand up to the speed as well as stress that the company expects them to bear.

Twin Reporting Lines: Newcomers find this organizational culture troublesome and also challenging to handle particularly as populated line partnerships are suggested to be weaker as a whole as well as objective setup and performance evaluation is still done by the strong line supervisor. This means that newbies might shed clarity concerning their particular functions and also goals specifically as populated line coverage does not keep them in straight communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had been hypothesized that the latter would take Krasnow's setting came as an impact to her spirits. Lewis may have been capable as well as suitable for the work but the truth that Kransnow's separation would make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Job Insecurity: Concern and also insecurity can be determined as 2 major problems that Lewis would certainly be dealing with particularly as the merging has actually currently be cancelled as well as 2 elderly execs of the advertising and marketing division would certainly be leaving. The entire duty of the department would be dropping on Lewis's shoulders who would certainly not just be in charge of brining concerning a cultural change but would certainly additionally need to confirm herself in her brand-new role.

Inappropriate Administration Design of Leader: Lewis's administration style and also its incompatibility with the advertising department's role can likewise be viewed as an OB challenge particularly as she has been used to managing issues in the procedures department where personnel are shown to concentrate on processes and obtain them right. The advertising and marketing division on the other hand can be seen as a group of individuals who are utilized to being nurtured by Krasnow who concentrated more on result than procedures.

Interdepartmental Disagreements: Interdepartmental disagreements between three divisions, advertising and marketing, merchandizing and operations specifically over the appropriation of the marketing mix can be identified as one more OB concern. Although the advertising and marketing division does not share the very same vision as the other two departments pertaining to the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing as well as operations departments do not concur over the marketing mix allotment amongst one another either.

Disintegration in Advertising Department: Disintegration between the marketing and advertising divisions can be determined as one more OB concern which could require further interest. The fact that the advertising and marketing sections in the marketing department are detached is protecting against both departments from acquiring from each various other's experience as well as knowledge. Integration of advertising and marketing with merchandising and procedures would certainly come to be harder if the advertising division itself is degenerated which can be another possible OB concern.

Rutas De Lima Analysis

Numerous concepts have been used to clarify the conditions to obtain additional clearness concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of managers think that subordinates are passive and also lazy, have little aspiration and also stand up to adjustment. The tough variation of this concept emphasized threat, limited controls, hazards and penalties. With time it creates reduced productivity, refined sabotage and also competition (Deal, 2003). Although the circumstance at Rutas De Lima is not completely adhering to Theory X, it can be seen that new hires are finding this setting rather demanding which might eventually cause a higher inclination of the management in the direction of Concept X. Based on McGregor's supported sight, which he called Concept Y, the crucial task of the administration is to set up organizational conditions to ensure that people can attain their very own objectives best by guiding their efforts towards organizational incentives. If people discover no contentment in their job, the monitoring would certainly have little choice however to rely on theory X as well as outside control (Deal, 2003). Even while analyzing Lewis's administration style, concept X may have been suitable in the procedures department to some extent but the Advertising and marketing division would require reliance on Theory Y to get the creative thinking and also originality from the groups.

Tuckman's Team effort Theory: Regarding Lewis's problem regarding bringing harmony between the marketing and advertising department is worried, this would originally bring about conflict as talked about by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, during the first phase of team advancement, individuals might not bond, as they are busy discovering their location in the team. By combining the advertising and marketing department's job, there may coincide preliminary disconnect which can bring about the second stage of 'storming' where the groups test one another. It is just throughout the 3rd stage or 'norming' when they would certainly come together to share concepts prior to the team can bring around harmony in the 4th stage 'executing'.

When individuals are provided with change, they go into phase one and also so there might be emotions like unhappiness, unpredictability, frustration, temper, worry, rejection as well as disorientation.The scenario at the marketing department of Rutas De Lima is similar so Lewis can get comfy with the idea that it is not remarkable actions. It is throughout this stage that Lewis will certainly have to provide advice to the division so that they can locate a feeling of instructions. It can be seen how Krasnow has currently made this shift less complicated by making Lewis obtain included in the department a year before his actual departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has reviews the relevance of 'safety requires as being a lower degree demand of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel protected and out of danger' is at the second level of needs. Prior to an employee can be made to create mentally, he requires to have his 'Physical 'and also 'Security' requires satisfied.

SWOT Analysis for Rutas De Lima Case Study

Ramification of Analysis.

The OB analysis has looked at different theories to comprehend how to cope with the current circumstance available. The following 3 options have actually been proposed to assist Lewis deal with the organizational challenges in the advertising division. Each of these options has been suggested for reducing the transition needed to bring the marketing department according to the needs of the market as well as for making the social change that would comply with as soon as the current leader leaves.

Combination of marketing and advertising functions. Dividing Adverting and Production features. Combination of Advertising with Workflow.

Assessment of Alternatives.

Integration of Marketing & Advertising Functions: The internal marketing agency of Rutas De Lima is already toughness for the company in terms of saving up on overheads associated with marketing as well as promotion. Given that no new recruitment has actually been done after Bridget Cole's departure with the coverage line being straight designated to Krasnow for the marketing feature, this is a desirable chance for integrating the marketing and advertising functions. Judith Shapiro who has earlier been interviewed by Lewis during the earlier merging days has know-how in business-to-business advertising together with company as well as retail marketing experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to handle both marketing and advertising functions.

The advantage of this technique is that it will certainly incorporate the two functions while reducing the requirement for working with an extra source for advertising. Lewis would be heading the advertising and marketing division as well as in any type of case her replacement would certainly be required for the existing function that she is doing. The drawback of this option is that exterior hiring might bring about bitterness from interior personnel who might be eying the position of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting as well as Manufacturing: Given the competitive pressures and also high top quality job needed from the advertising and marketing firm, it is suggested that Lewis must enable the production system to be a separate function from the marketing device. Since a lot of marketing firms had these 2 functions as different systems, it makes even more feeling to comply with the norm.

Combination of Advertising And Marketing with Workflows: Considering that Lewis is currently taking care of the advertising as well as procedures departments at the same time; it makes feeling to integrate the two functions since she has actually been efficiently taking treatment of both ends. The fact that Lewis has to adapt her management design for the advertising and marketing division recommends that these 2 departments would be culturally diverse.


An analysis of the 3 options suggests that assimilation of marketing and operations would certainly not be a feasible relocation as a result of the substantial distinctions in between both divisions despite the fact that currently Lewis is taking care of both. While separation of the production function may have been a desirable move for the advertising and marketing division, the reality that it would mean putting a third function under Lewis's wing means this must be stayed clear of also. The integration of the marketing division is the most effective choice in terms of obtaining the ideal arise from the division. An activity plan for this alternative is talked about listed below.

Activity Strategy.
Lewis will take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would be combined.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will certainly stay part of marketing under advertising and marketing feature.

Lewis will separate herself from operations.

An autonomous management design with worker empowerment will be used in advertising and marketing division.

Open up door plan and focus on cross departmental interaction will be targeted at removing disharmony.

Backup strategy.

If the integration does not work out as intended, a contingency plan would certainly follow which would separate the production feature from the advertising function to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising and marketing department without an SVP. In that case the production feature will certainly be divided by placing it under an SVP manufacturing.